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5 Web Design Must-Haves For Every Author Website - Huffington Post

5 Web Design Must-Haves For Every Author Website - Huffington Post | Content Strategy | Scoop.it
5 Web Design Must-Haves For Every Author Website
Huffington Post
After much consideration, you've decided to take the plunge and develop your online presence with a shiny new author website.
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10 Best Blogging Practices [INFOGRAPHIC] - Digital Information World | #TheMarketingAutomationAlert

10 Best Blogging Practices [INFOGRAPHIC] - Digital Information World | #TheMarketingAutomationAlert | Content Strategy | Scoop.it
Whether you are thinking to start your new blog or already doing it like a pro or looking for some new ways to boost your internet presence here are 10 best blogging practices that will help you stand out in the crowd and reach new audiences.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

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marketingIO's curator insight, November 12, 2013 7:39 PM

Revisit our recent scoop re: SEO tips for WP users.

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3 Can't-Miss Content Ideas That Will Fit into Any Marketing Strategy - Business 2 Community

3 Can't-Miss Content Ideas That Will Fit into Any Marketing Strategy - Business 2 Community | Content Strategy | Scoop.it
3 Can't-Miss Content Ideas That Will Fit into Any Marketing Strategy
Business 2 Community
A major part of content marketing is making yourself more “human”. To do that, you've got to be a good storyteller.
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Content economics, part 4: scale - Reuters Blogs (blog)

Content economics, part 4: scale - Reuters Blogs (blog) | Content Strategy | Scoop.it
Content economics, part 4: scale Reuters Blogs (blog) Because, until now, if a major blog property was sold, it was always sold to some media giant — more often than not, AOL — which wanted to add another bloggy arrow or three to its massive...
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2 Key Concepts for Developing Content in Response to Google Hummingbird - ClickZ

2 Key Concepts for Developing Content in Response to Google Hummingbird - ClickZ | Content Strategy | Scoop.it

Digest...

 

1. Understand that search trends and behaviors are changing and so should your content’s focus

The Hummingbird update is primarily in response to how user behavior is shifting while searching on the web. Queries are becoming more conversational and long tail in nature; people are asking questions rather than searching for keywords to find exactly what they’re in need of. Understanding users’ search patterns is important when developing new content for your site. Because of the rise in question-based search trends and the goal of Google’s Hummingbird update to provide immediate answers, it’s important to structure your content in an educational manner to address audience needs – Focus on how to do something and show them in what ways it can best be achieved.

 

2. Titling the content is just as important as the actual content

Whether it’s for blog posts, videos, or infographics, the naming of any digital content plays an important role to its success and exposure. You also need to consider that no matter if it’s in the search results, an RSS feed, or a share on social media, you only have a matter of seconds to capture someone’s attention and entice them to click.

Include numbers. Numbered lists perform extremely well, especially when the number is large and closer to the beginning.

Use extreme wording. Post titles that used powerful/shocking words like “kill”, “dead”, or “bleeding” performed extremely well. An example title she uses is “Oracle makes move to kill open source mySQL”.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 13, 2013 8:33 PM

I cannot overemphasize how important this article is to your content and SEO efforts!!!!!! Take this advice and run with it!