Content Strategy
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What are Facebook Hashtags?

What are Facebook Hashtags? | Content Strategy | Scoop.it
Hashtags aren't just for tweeting. Facebook added hashtags to meet a need that Twitter can’t fulfill. Learn why they're important and how to use them.
Emily at Two Pens's insight:

Why are all those hashtags showing up in FB posts?  When and why should you use them?  This post explains.

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You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | Content Strategy | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.
Emily at Two Pens's insight:

This post is less dry than the headline, and it's packed with incredibly useful information on the relationship between SEO and social media as it's currently being structured by the big G.

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The Discipline of Content Strategy

The Discipline of Content Strategy | Content Strategy | Scoop.it
It's time to stop pretending content is somebody else's problem.
Emily at Two Pens's insight:

An article by Kristina Halvorson, which was one of the first to define content strategy.

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