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7 (Simple - or not?) Rules for Amazing Content Marketing

7 (Simple - or not?) Rules for Amazing Content Marketing | Content Strategy | Scoop.it

These seven simple rules will help you create and distribute amazing content marketing across social media, to build better relationships with your customers, prospects and employees, and to grow your business - the right way.


Via Guillaume Decugis
Angela Heath's insight:

Great post.  I would only add -- use a good editor.  Nothing spoils great content like mixspeled words :-)

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Guillaume Decugis's curator insight, September 12, 2013 11:28 AM

Great recap of content marketing golden rules by Likeable CEO Dave Kerpen.


However, these rules are simple to state and understand but they're actually pretty hard to follow even for some big companies. I don't know about you but I always get frustrated when I read posts like these which basically say "this is simple so why don't you get your act together and just do it?" when it's actually NOT that simple.


The truth is that for most people and businesses, blogging daily as Likeable does is hard; creating intense emotional videos like the example Kerpen included from a rice company is beyond reach.


This is the very frustration that made us want to add content curation to the mix: to provide a concrete answer to all of us who understood the potential of good content marketing but were frustrated by the difficulty to execute.


In a word, to make it simpler.

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Content Strategy for the Web Professional | lucid plot

Content Strategy for the Web Professional | lucid plot | Content Strategy | Scoop.it

Content is king.  This article provides an important content strategy perspective.  Basically, your content strategy must be integrated into your web strategy.

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MediaPost Publications Megamillion-Dollar Sponsorships: My Two Cents 03/14/2014

Megamillion-Dollar Sponsorships: My Two Cents - 03/14/2014
Angela Heath's insight:

YES, content is still king as proven by the $20 million selfie at the Oscars...read more

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How PR People Are Destroying Social Media | Search Engine Journal

How PR People Are Destroying Social Media | Search Engine Journal | Content Strategy | Scoop.it

This is by definition a controversial post and a bit of a rant. So I want to be clear what I'm saying, and who towards - and who I'm not talking about.


Via Internet Exposure
Angela Heath's insight:

This is a rant worth paying attention to.

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A POEM for Content Marketing - Business 2 Community

A POEM for Content Marketing - Business 2 Community | Content Strategy | Scoop.it
MarketingProfs.com (subscription)
A POEM for Content Marketing
Business 2 Community
The number of digital channels available to marketers seems to increase every day, and it can be a challenge for content marketers to create an effective media mix.

Via Bruce McDuffee
Angela Heath's insight:

THis is a clear, simple must read for understanding the different channels involved in content marketing.  Great summary.

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Community - Blogs

Community - Blogs | Content Strategy | Scoop.it
Community! Upload Photos, post blogs, add events, and send messages all to friends within your local community!
Angela Heath's insight:

Content marketing is still one of the best ways to make money online.

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E-Business Predictions 2014 from the Creator of the Certificate in Online Business

E-Business Predictions 2014 from the Creator of the Certificate in Online Business | Content Strategy | Scoop.it
E-Business Predictions 2014 from the Creator of the Certificate in Online Business
Angela Heath's insight:

In 2014, content marketing will complement social advertising in a big way.  Content strategy is king across the globe.

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Content Marketing Done Right - How not to Pirate Content - 12 tips ...

Create, Curate but Never Pirate A Guide to Ethical Content Marketing October 29, 2013 Pawan Deshpande, CEO 1
Angela Heath's insight:

Never steal content....with proper citation you can always borrow it.

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Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Content Strategy | Scoop.it
Content - Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
Angela Heath's insight:

Content is the new location.  In real estate its location, location, location.  In marketing its content, content, content.

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Are Baby Boomers an Invisible Goldmine for Marketers?

Are Baby Boomers an Invisible Goldmine for Marketers? | Content Strategy | Scoop.it
While baby boomers have more money to spend that other market segments, marketers continue to target younger buyers.

Via Michael Stuart
Angela Heath's insight:

Baby boomers should create their own products and sell them to other boomers.  After all, we know what we want!!

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Michael Stuart's curator insight, October 1, 2013 1:37 PM

According to USA Today, “The traditional thinking among marketers is that older folks spend less, have little interest in new products and have brand preferences set in stone.”

http://www.usatoday.com/money/advertising/2010-11-16-1Aboomerbuyers16_CV_N.htm


According to a Forrester Report published in November 2011, boomers aged 56-66 spend the most online, followed by those aged 46-55. Only the oldest Americans spend less than Gen X (and slightly less than Gen Y) online.

http://www.marketingcharts.com/television/boomers-biggest-online-spenders-19986/


According to marketingcharts.com, baby boomers are just 44% of the population, but control 70% of disposable income, spend money online, and dominate in nearly all consumer product goods categories. And (surprise!) baby boomers care about a lot more than medications that help them feel younger and gadgets that allow them to call emergency services.

http://www.marketingcharts.com/television/baby-boomers-control-70-of-us-disposable-income-22891/


If you want to grow your market you must learn what the baby boomers want and how to talk to them, or you will be missing the boat.



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5 Tools to Create Beautiful Infographics

5 Tools to Create Beautiful Infographics | Content Strategy | Scoop.it
Creating beautiful infographics cannot be accomplished without using the right tools and software. Photoshop is a great weapon of choice, but it takes a very long time to create your inforgraphic.

Via Stefano Principato
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Stefano Principato's curator insight, October 9, 2013 5:17 PM

The tools and application mentioned below don’t require you to be a designer to create high quality infographics.

Rescooped by Angela Heath from The Marketing Technology Alert
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Content Marketing Continues to Evolve

Content Marketing Continues to Evolve | Content Strategy | Scoop.it

Key excerpt...

 

What I find interesting is that so many marketers point to the company website as an important channel for content marketing. I find that hard to believe. The website itself, for the vast majority of companies, is still relatively static as compared to other content outlets. Updating a website is actually more difficult unless there is a mechanism, like a blog, built in the website that allows for natural creation of content.

 

Of course, one element of content marketing is social media and that is gaining momentum still. Not noted in these charts though is the finding that most respondents are using the same content across all channels. This is the one major vulnerability of the current state of content marketing. Once content consumers see that the same information is shared everywhere they could see that content producer as being lazy.

 

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iNeoMarketing's curator insight, October 2, 2013 8:53 PM

I'm surprised as well. Content needs to be pushed out through social channels, incorporated as the fuel to your marketing automation, and of course distributed via email. To allow it to stagnate within the confines of a web site is a shame.

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The Other C Word: What makes great content marketing great

The a magic ingredient in all great content. If you've got it, there's nothing you can't do. If you don't, you're dead before you start.

Via Stefano Principato
Angela Heath's insight:

Confidence,,,,that is what great content is all about.  If you believe it, everyone else will.

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Stefano Principato's curator insight, September 26, 2013 7:34 AM

They love what they do. They give themselves to it 100% and achieve amazing things.

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5 Tips For Leveraging Social Media To Become An Event Influencer

5 Tips For Leveraging Social Media To Become An Event Influencer | Content Strategy | Scoop.it
Whether you’re an event attendee, exhibitor or host, social media engagement is key to maximizing your networking experience and putting your brand front of mind.
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Rescooped by Angela Heath from Content Marketing and Curation for Small Business
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WORKSHEETS - The Super Awesome Content Strategy Worksheet

WORKSHEETS - The Super Awesome Content Strategy Worksheet | Content Strategy | Scoop.it

 

This content strategy templates will be very helpful.


Via Peg Corwin
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Peg Corwin's curator insight, October 29, 2013 9:35 PM

See multiple worksheets formated to help you organize and implement a CONTENT MARKETING STRATEGY.  Downloads too.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Angela Heath from #ContentMarketing
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A Counterpoint: Less Content, Not More, in 2014

A Counterpoint: Less Content, Not More, in 2014 | Content Strategy | Scoop.it
The average enterprise brand uses 17 different tactics to distribute original content for marketing purposes…and that number is growing by the minute. Blogs, enewsletters, white papers, podcasts,

Via Eva Sanagustin, bContext
Angela Heath's insight:

Interesting!  My personal belief is that when you first start out with limited time and money, you do your research and find out where your audience hangs out.  Then you target about 3 popular watering holes and you provide valuable content there -- dominate.  Once you dominate there, you move to additional channels as time and money permit.

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5 Ways to Use Content Curation for Marketing and Tools to Do It - Forbes | Content & Curation Marketing Today

5 Ways to Use Content Curation for Marketing and Tools to Do It - Forbes | Content & Curation Marketing Today | Content Strategy | Scoop.it

Learn how and why businesses should use content curation in their content marketing strategies and tools to get started now. This article contains five tips on how to use curation as a business-building and marketing tool.


Via Lars Damgaard Jensen
Angela Heath's insight:

Make your content strategy soar by using the right tools.  This article provides some good nuggets.

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Rescooped by Angela Heath from Content Marketing
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5 Steps to Repurposing Killer Online Content from a Webinar - Business 2 Community

5 Steps to Repurposing Killer Online Content from a Webinar - Business 2 Community | Content Strategy | Scoop.it

Via Bruce McDuffee
Angela Heath's insight:

Repurposing is an art form that every content marketer MUST master.

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Bruce McDuffee's curator insight, February 7, 10:49 AM
Good ideas about scaling content or repurposing if you prefer.
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The Content Marketing Forecast: 10 Predictions for 2014

The Content Marketing Forecast: 10 Predictions for 2014 | Content Strategy | Scoop.it
Content marketing.

Via Skip Boykin
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b2interactive's curator insight, March 6, 11:33 AM

Surely plenty of new businesses will make moves to get into the mix if they aren't already. Hopefully companies don't start pumping out low quality content just to do it though. 

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Holiday Content Marketing: 13 Tips Any Business Can Use

Holiday Content Marketing: 13 Tips Any Business Can Use | Content Strategy | Scoop.it
Is your content marketing ready for the holidays? Here are 13 actionable holiday content marketing tips to get in the spirit.

Via The Fish Firm
Angela Heath's insight:

Writing about current events and happenings makes content more relevant to your audience. Don't forget to capitalize on the holidays.

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Tanya Smith's curator insight, December 10, 2013 9:12 PM

Check out these content marketing tips from The Fish Firm to get you in the holiday mood and put your business on the map #contentstrategy #holidays

Kate's curator insight, December 11, 2013 3:35 PM

LOVE these actionable ideas for Holiday marketing!

Rescooped by Angela Heath from Business Improvement
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9 Tips For More Powerful Business Presentations

9 Tips For More Powerful Business Presentations | Content Strategy | Scoop.it

Via Daniel Watson
Angela Heath's insight:

Creating a great presentation is like creating great content. Start from a position of authority and build your case. Support your opinion with powerful statements and prepare for difficult questions.  This article offers some great tips for hitting your presentation out of the park everytime.

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Techstore's curator insight, November 5, 2013 11:37 AM

9 Tips For More Powerful Business Presentations

 

Adrian Fuller's curator insight, November 6, 2013 1:57 AM

PowerPoint is not dead but needs to be livened up with personal insights and powerful images.

MBA Admissions Coach's curator insight, November 8, 2013 12:37 PM

Great tips for a good presentation.  You can also apply these same principles to developming MBA admissions essays and your answers to MBA interview questions. 

Rescooped by Angela Heath from Content Marketing and Curation for Small Business
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FUN VIDEO - How can Content Marketing help you pull?

How can Content Marketing help you pull? http://summit.the-cma.com/ Traditional marketing thinks it's a numbers game, but content marketing is about a conver...

Via Peg Corwin
Angela Heath's insight:

Content and conversations go hand and hand...watch.

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Peg Corwin's curator insight, October 14, 2013 1:25 PM

Fun video about CONTENT MARKETING vs traditional marketing, played out as two men competing for a woman.  


What fun and how clever! Love the British accents, too.


If you like this scoop,please consider a thumbs up or share.

Rescooped by Angela Heath from Content Marketing & Content Strategy
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Landing Pages for Content Marketing [Infographic]

A quick reference to making the most of your content with landing pages. 


Via Stefano Principato
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Stefano Principato's curator insight, October 9, 2013 9:30 AM

The infographic showcases nine unique tactics for capitalizing on blogs, white papers, infographics and slide decks for lead generation.

Rescooped by Angela Heath from The Art and Science of Business
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Ten Types of Content That Make You Look Lame

Ten Types of Content That Make You Look Lame | Content Strategy | Scoop.it
Some types of content can make your company look really lame. Don't fall into these 10 categories!

Via James Allen
Angela Heath's insight:

These are simple but very effective recommendations... good info.

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GreatBusinessContent's curator insight, October 11, 2013 5:22 PM

Man, it is so easy to make mistakes when doing content marketing for a small business.  If I had a dollar for every mistake I could have a really nice vacation!  Or maybe cashflow, that would be nice.

 

Anyway, check out the post.

Osku Penttinen's curator insight, October 12, 2013 2:18 PM

Critical knowledge to every web designer and social media developer who creates online content.

Rescooped by Angela Heath from Content Marketing & Content Strategy
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How to Write Killer Blog Posts

#CPFC13 presentation covering a systematic approach to blog post ideation, structure, SEO, and more.

Via Stefano Principato
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Stefano Principato's curator insight, September 26, 2013 3:56 AM

The best blog posts are Discoverable Desirable & Shareable.

Mr Tozzo's curator insight, September 26, 2013 4:35 AM
How to Write Killer Blog Posts
Amal Rafeeq's comment, October 2, 2013 1:32 AM
Whoa! That's a cool one :)
Rescooped by Angela Heath from Content Marketing & Content Strategy
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Content Marketing World 2013: Eight Takeaways for Marketers

Content Marketing World 2013: Eight Takeaways for Marketers | Content Strategy | Scoop.it
Recently, I attended Content Marketing World. Here are the highlights from that event.

Via Stefano Principato
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Stefano Principato's curator insight, September 27, 2013 2:52 AM

“Find a niche to get rich.” (Drew Davis)