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7 (Simple - or not?) Rules for Amazing Content Marketing

7 (Simple - or not?) Rules for Amazing Content Marketing | Content Strategy | Scoop.it

These seven simple rules will help you create and distribute amazing content marketing across social media, to build better relationships with your customers, prospects and employees, and to grow your business - the right way.


Via Guillaume Decugis
Angela Heath's insight:

Great post.  I would only add -- use a good editor.  Nothing spoils great content like mixspeled words :-)

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Guillaume Decugis's curator insight, September 12, 2013 11:28 AM

Great recap of content marketing golden rules by Likeable CEO Dave Kerpen.


However, these rules are simple to state and understand but they're actually pretty hard to follow even for some big companies. I don't know about you but I always get frustrated when I read posts like these which basically say "this is simple so why don't you get your act together and just do it?" when it's actually NOT that simple.


The truth is that for most people and businesses, blogging daily as Likeable does is hard; creating intense emotional videos like the example Kerpen included from a rice company is beyond reach.


This is the very frustration that made us want to add content curation to the mix: to provide a concrete answer to all of us who understood the potential of good content marketing but were frustrated by the difficulty to execute.


In a word, to make it simpler.

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Content Strategy conferences and events | Lanyrd

Content Strategy conferences and events | Lanyrd | Content Strategy | Scoop.it
Browse Content Strategy conferences and events around the world. See who's going, who's speaking and subscribe to alerts to hear about new events when they are announced.
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See you at the conference.

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Top 5 Content Marketing Blogs

Top 5 Content Marketing Blogs | Content Strategy | Scoop.it

Most online marketers, if not all, started taking content marketing seriously in 2013. The momentum increased in 2014 and has since continued to grow as more corporations, startups and small

Angela Heath's insight:

There is far too much to keep up with on content marketing.  These are some of the best quick read blog that can help!

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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Content Strategy | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.
Angela Heath's insight:

Let's face it, we live in a visual society...short, quick and visible.  These stats will help you plan your social media strategy.

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How to Dominate Content Marketing in 2015

How to Dominate Content Marketing in 2015 | Content Strategy | Scoop.it
This can be the year that you dominate content marketing. 2015 is a year that has some new challenges, but it’s also a year of incredible opportunity. If you know these challenges, then you’ll be able to successfully overcome them. Focus on guest blogging. At the beginning of 2014, Google’s Matt Cutts [...]
Angela Heath's insight:

Building your personal brand is about content marketing. Google’s favors sites with great user experience.  Content helps greatly. Learn more.

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Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink

Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market.  How are you or will you incorporate Maslow’s Hierarch of Needs into your content?  

Via Jeff Domansky, Pantelis Chiotellis
Angela Heath's insight:

Cool.  Worthy a quick read.

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Marco Favero's curator insight, December 23, 2014 12:39 PM

aggiungi la tua intuizione ...

malek's curator insight, December 24, 2014 7:32 PM

captivating analogy with Maslow's hierachy

Jakarta Web Developer's curator insight, December 24, 2014 11:35 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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How Much Money Should I Invest in Content Marketing 2015 #contentmarketing

How Much Money Should I Invest in Content Marketing 2015 #contentmarketing | Content Strategy | Scoop.it

Via Brian Yanish - MarketingHits.com, massimo facchinetti
Angela Heath's insight:

Maybe you are asking the wrong question. How much money do you want to make is a better question. Content marketing can help you meet this goal.

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Top 7 SEO and Content Predictions for 2015

Top 7 SEO and Content Predictions for 2015 | Content Strategy | Scoop.it
In just two weeks we’ll be into 2015 (scary, I know!) – so with that in mind, today seemed like the perfect time to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.

Via massimo facchinetti
Angela Heath's insight:

Are you ready for 2015?

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Marco Favero's curator insight, December 20, 2014 5:55 PM

aggiungi la tua intuizione ...

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The 90-Minute Plan To Revitalize Your Content Marketing

The 90-Minute Plan To Revitalize Your Content Marketing | Content Strategy | Scoop.it
Tell us if this is the boat you’re in: You’re a small business owner, and you’re totally on board with content marketing—at least in theory. You’ve launched social platforms and a company blog, and you even update them from time to time. However, you’re just not seeing the results you’d hoped for. You know that...
Angela Heath's insight:

90 minutes sounds good to me.  I'm will try this system and see if its possible.

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Is Blogging an Outdated Content Marketing Tactic? - ClickZ

Is Blogging an Outdated Content Marketing Tactic? - ClickZ | Content Strategy | Scoop.it
There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy?
Angela Heath's insight:

Yes, it's true our society is becoming more "micro-ed" and less patient.  HOWEVER, we do need longer posts to learn something.

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Taking the fear factor out of social media

Taking the fear factor out of social media | Content Strategy | Scoop.it
Dan Kelly: In the past few years, though, I’ve learned that social media can be a highly effective networking tool which has some associated risks, but also unexpected benefits
Angela Heath's insight:

Yes, social media can be tamed.  Many people fear it.  Believe it will take too much time.  This article will help you get past the fear and get going.

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How To Find and Engage With Social Media Influencers

How To Find and Engage With Social Media Influencers | Content Strategy | Scoop.it
With the rise of influence marketing it’s important to know who social media influencers are. This blog post explains how to find social media influencers.
Angela Heath's insight:

One influencer can take you light years ahead.  Learn some valuable tips for identifying and connecting with social influencers

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6 Ways to Make Visitors Love Your Website

6 Ways to Make Visitors Love Your Website | Content Strategy | Scoop.it

Via Daniel Watson
Angela Heath's insight:

Very important article on making your website more engaging.  A good read.

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José Antônio Carlos - O Professor Pepe's curator insight, October 3, 2014 7:46 AM

Dicas precisas e concisas.

Progressive training's curator insight, October 3, 2014 10:27 AM

6 Ways to Make Visitors Love Your Website

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Infographics: Everything You Need to Know |

Infographics: Everything You Need to Know | | Content Strategy | Scoop.it
Are you ready to use infographics in your social media marketing? This article shows how to create and promote the infographics you can use in social media.
Angela Heath's insight:

Lovin it!! Increasingly, people's attention span is getting shorter and shorter.  This article explains the value of infographics to gain attention from our target audiences

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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Content Strategy | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.
Angela Heath's insight:

Visual content is exploding on every social site.  Learn more...

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What Is Thought Leadership?

What Is Thought Leadership? | Content Strategy | Scoop.it
Thought leadership means different things to different people. What does it mean to you?

Via Riaz Khan
Angela Heath's insight:

Yes, thought leaderships is a part of content management.  It can be created, leads to creativity and should be a part of every great strategy.

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60 Content Marketing Predictions for 2015

60 Content Marketing Predictions for 2015 | Content Strategy | Scoop.it
It's time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.
Angela Heath's insight:

I love these thing....60 predictions from different experts.  Very interesting.

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15 Must-Have Marketing Tools for 2015

15 Must-Have Marketing Tools for 2015 | Content Strategy | Scoop.it
If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.
Angela Heath's insight:

Great article.  Learn about great tools to help you master content strategies.

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Content marketing in 2015 -- research, not predictions - iMediaConnection.com

Content marketing in 2015 -- research, not predictions - iMediaConnection.com | Content Strategy | Scoop.it

The next big thing in content marketing technology, the content marketing stack, will develop significantly in 2015. Content stacks are necessary to consolidate the eight content marketing use cases identified in research we published on the content software landscape. No use case is an island. As organizations mature and become more strategic in their content marketing initiatives, it becomes imperative to seamlessly link execution to analytics, or optimization, or targeting, for example. We'll soon see end-to-end offerings from the big enterprise players: Adobe, Oracle, and Salesforce.com. All are scrambling to integrate multiple content point solutions into seamless "stacks," similar to the ad stack. In fact, content stacks will talk to the ad stacks, helping to integrate paid, owned and earned media. A couple years out, these two stacks will comprise what we refer to today as the marketing cloud.


Via Russ Merz, Ph.D.
Angela Heath's insight:

Execution, analytics, integration, execution, repeat.  That's the way to build your content strategy.

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Chaiwat Theerasong's curator insight, December 25, 2014 12:28 AM

Interesting research

Kate Woodward's curator insight, December 27, 2014 6:24 AM

This article is written by a research analysis who explores the future of content marketing in 2015. She suggests employees be educated to participate in the 'content ecosystem' as it provides a more useful and meaningful content creation. She predicts large companies will empower employees to 'create, ideate and leverage content'. Personalisation will drive the future of content marketing.

Carl Messenger-Lehmann's curator insight, December 28, 2014 3:09 PM

This hierarchy perfectly aligns with the Marketing Automation services you find in Hubspot. 

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3 Reasons Content Marketing Needs to be Part of Your 2015 Digital Marketing Strategy

3 Reasons Content Marketing Needs to be Part of Your 2015 Digital Marketing Strategy | Content Strategy | Scoop.it
In order to develop of successful digital marketing strategy, business owners must recognize the value of content marketing.

Via massimo facchinetti
Angela Heath's insight:

Content is to marketing as location is to real estate.  Content is King!  Check out information to help you develop your 2015 strategy.

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Mr Tozzo's curator insight, December 22, 2014 2:49 AM

3 Reasons Content Marketing Needs to be Part of Your 2015 Digital Marketing Strategy

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3 Tips for Boosting Your Content With Expert Interviews

3 Tips for Boosting Your Content With Expert Interviews | Content Strategy | Scoop.it
Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Angela Heath's insight:

Expert interviews can boost your Klout tremendously.  This article provides a few tips on how to maximize the conversation.

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Step-by-Step Guide to Facebook Ads by Vertical Measures

Step-by-Step Guide to Facebook Ads by Vertical Measures | Content Strategy | Scoop.it
Facebook Promotion has quickly become one of the most effective marketing channels. Getting started is easy with this step-by-step, screenshot-heavy guide!
Angela Heath's insight:

This one of the least expensive promotion you can ever do.  YES, I know from experience it can be effective.  Just make sure you pinpoint your demographics precisely.

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Angela Heath's curator insight, October 10, 2014 6:09 PM

Inexpensive and very effective -- targeting is very important

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5 Tips for Creating Content People Actually Want to Read

5 Tips for Creating Content People Actually Want to Read | Content Strategy | Scoop.it
Erica Cerulo, co-founder of online retailer Of a Kind, shares her tips on creating engaging content.
Angela Heath's insight:

Quick read.  I wish it would have said a little more about the #2 point. Information dosing is critical in this info-overload society we live in.  Dosing is best achieved by getting to the point in a conversational manner (but not the sales point), cover the most important "need to knows," and providing links to the details.

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The Absolute Beginner’s Guide to Social Media Marketing [INFOGRAPHIC] - AllTwitter

The Absolute Beginner’s Guide to Social Media Marketing [INFOGRAPHIC] - AllTwitter | Content Strategy | Scoop.it
The Absolute Beginner’s Guide to Social Media Marketing [INFOGRAPHIC]
Angela Heath's insight:

This is a great infographic that clearly explains social media marketing.

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3 Techniques That Will Double Your Social Media Content with Half the Effort

3 Techniques That Will Double Your Social Media Content with Half the Effort | Content Strategy | Scoop.it
We might as well figure out how to do more social media in less time and with less effort. The following tactical methods have been proven to produce twice the amount of social media with only half of the effort.
Angela Heath's insight:

Content is king.  Social media is queen.  Therefore we need to curate our content across a number of social platforms.  This article provides some good tips.

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Content Management Software Review 2014 | Best CMS Systems

Content Management Software Review 2014 | Best CMS Systems | Content Strategy | Scoop.it
Looking for the best and cheapest CMS system? We have expert reviews and feature comparisons of the top content management software systems.
Angela Heath's insight:

Check to see how your cms system rates.

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