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Scaling Your UX Strategy

Scaling Your UX Strategy | Content strategy and UX | Scoop.it
User experience is increasingly important, but there's not enough design talent to go around. Here's how to thrive anyway.

Via Mario K. Sakata
Alex McCardell's insight:

Nice to see UX making its way to management requirements.

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Find meaning in your life and in your content : alex mccardell

Find meaning in your life and in your content : alex mccardell | Content strategy and UX | Scoop.it

How do you find that meaning in business content, day after day, where explanations and presentations lose the reader’s attention ?

Alex McCardell's insight:

What I took from Sara Wachter-Boettcher's ebook "Content Everywhere".

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7 Keys to Great SEO For Content Marketers

7 Keys to Great SEO For Content Marketers | Content strategy and UX | Scoop.it
Do a Google search for the term “SEO is dead.” At the top of nearly 45 million results is a post from Copyblogger's “resident SEO guy” Sean Jackson decrying the acronym.
Alex McCardell's insight:

SEO and content marketing often go hand in hand. A handy review on optimizing your efforts.

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Responsive Design Frameworks: Just Because You Can, Should You? | Smashing Mobile

Responsive Design Frameworks: Just Because You Can, Should You? | Smashing Mobile | Content strategy and UX | Scoop.it
The positive aspects of responsive design frameworks and why even a professional designer or experienced front-end Web developer would use them.
Alex McCardell's insight:

Good recap for what's out there, when to use what tools, and why.

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Scaling Your UX Strategy

Scaling Your UX Strategy | Content strategy and UX | Scoop.it
User experience is increasingly important, but there's not enough design talent to go around. Here's how to thrive anyway.

Via Mario K. Sakata
Alex McCardell's insight:

Nice to see UX making its way to management requirements.

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Google veut diminuer l'apparition de l'authorship et des rich snippets dans les SERP - Actualité Abondance

Google veut diminuer l'apparition de l'authorship et des rich snippets dans les SERP - Actualité Abondance | Content strategy and UX | Scoop.it
29 octobre 2013 - Matt Cutts a indiqué la semaine dernière que l'authorship (apparition de la photo de l'auteur dans les résultats du moteur) pourrait baisser de 15% proc par Actualité Abondance
Alex McCardell's insight:

Indeed, what does it entail "sites de meilleure qualité"

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When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday | Content strategy and UX | Scoop.it
The rate at which Google is lumping keywords into
Alex McCardell's insight:

If I may add my two cents, this is another reason why concentrating on good content improves visibility. Perhaps it's a good thing.... focus less energy and tunnel-vision on keywords, and more on improving the overall quality of the web through sound strategy.

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Les 12 étapes d'une stratégie de contenu réussie

Les 12 étapes d'une stratégie de contenu réussie | Content strategy and UX | Scoop.it

Via AUDIT & REDAC'WEB
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AUDIT & REDAC'WEB's curator insight, October 9, 2013 5:20 PM

12 étapes incontournables à suivre pour optimiser votre stratégie de contenu

Alex McCardell's comment, October 10, 2013 9:12 AM
Nice. Good pointers with interesting input from "Marcus".
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Corpus et référencement on-page

Corpus et référencement on-page | Content strategy and UX | Scoop.it
Comment se faire comprendre de Google quand on a une belle page, intéressante, mais que Google, lui, a du mal à la trouver pertinente ?
Alex McCardell's insight:

one part of the SEO puzzle worth looking into, especially since we now know the importance of "good" content more than ever.

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It's time to adopt object oriented thinking

It's time to adopt object oriented thinking | Content strategy and UX | Scoop.it
Have you heard the term object oriented? Have you dismissed it as something that only applies to developers and techies? If so, think again.
Alex McCardell's insight:

Not sure if the terme "object-oriented content" will stick, but it's an approach that has its merits.

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SEO Trends - The Successful Way Forward Is Only One: Produce Good Content

SEO Trends - The Successful Way Forward Is Only One: Produce Good Content | Content strategy and UX | Scoop.it

Via Robin Good
Alex McCardell's insight:

Good content is not just a trend. Communicate effectively for your users/customers = optimised SEO

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Robin Good's curator insight, September 18, 2013 7:18 AM



Andrew Gouty analyzes the history of SEO, while highligthing how increasingly important it is to look less at "SEO tactics" and more at producing truly quality content.


The article cum infographic reviews the main five SEO eras, from the 1994-99 Meta era, and through the PageRank years (2000-2003), the Florida era (2004-2009), the Content Era (2010-12) and the Present Day.


A good, fact-supported overview of what really counts when it comes to content visibility on the web.



Useful. Data-rich. 8/10


Full article + infographic: http://www.raidious.com/content-marketing/the-history-of-seo-effectiveness/ 





Alexandra Salzedo's curator insight, September 22, 2013 10:17 AM

Without valuable content the brand risks losing valuable interactions with their community

Rescooped by Alex McCardell from Content Strategy |Brand Development |Organic SEO
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12 Search Engine Optimization Tips for Companies with Limited SEO Budgets

12 Search Engine Optimization Tips for Companies with Limited SEO Budgets | Content strategy and UX | Scoop.it
Is your company on a shoestring SEO budget? Here are some quick fixes you can do to your website, investing minimum time and effort, and improve it positions in the search engines.

Via Level343
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Level343's curator insight, September 17, 2013 1:12 PM

A great article with the basic fundamentals of search and strong marketing...

Alex McCardell's comment, September 18, 2013 5:04 AM
what's always first on any seo list: "Investing time in improving your own website is by far the best SEO technique"
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Responsive Design is Not About Screen Sizes Any More

Responsive Design is Not About Screen Sizes Any More | Content strategy and UX | Scoop.it
Responsive design is not about screen sizes any more, but about different scenarios, so the solutions must be flexible, adaptable and thoroughly thought out.
Alex McCardell's insight:

Performance, performance, performance.

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Demystifying UX Design: Common False Beliefs and Their Remedies: Part 4 :: UXmatters

Demystifying UX Design: Common False Beliefs and Their Remedies: Part 4 :: UXmatters | Content strategy and UX | Scoop.it
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La Stratégie de Contenu pour un meilleur référencement naturel | La Cantine Toulouse

La Stratégie de Contenu pour un meilleur référencement naturel | La Cantine Toulouse | Content strategy and UX | Scoop.it
La Stratégie de Contenus pour un meilleur référencement naturel

Pour ce 2ème Meetup nous invitons Aurélien Miklas, spécialiste SEO chez Objectif Papillon, pour présenter « La Stratégie de Contenus pour un meilleur référencement naturel. »

Alex McCardell's insight:

Hope to see you there.

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La semaine de la curation organisée par Scoop it du 10 au 14 mars

La semaine de la curation organisée par Scoop it du 10 au 14 mars | Content strategy and UX | Scoop.it
Les marketeurs savent désormais ô combien il est important de disposer d'une stratégie de contenu: animer une communauté, attirer du trafic, démontrer un leadership, tout cela requiert de diffuser régulièrement du contenu pertinent et de qualité. La curation de contenu a prouvé son efficacité en la matière en proposant une réponse pragmatique, prouvée et accessible à cette problématique. Et au delà de son efficacité pour les besoins des marketeurs, elle devient également un moyen pertinent d'organiser veille et expertise en interne pour une gestion optimale de la connaissance.

Dans le cadre de la semaine de la curation, Marc Rougier, Président et Fondateur de Scoop.it, vous invite à partager un café à Toulouse, le vendredi 14 mars à partir de 8h00, pour échanger sur les bénéfices de la curation de contenu et ce qu'elle apporte à l'entreprise avec l'aimable participation de Séverine Klein, Chef de service Grand Public à la communication externe, Thomas Nicholls, Evangeliste & Directeur Marcom, Sigfox, premier et unique opérateur de réseau cellulaire entièrement dédié à l'Internet des Objets.
 
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Programme :
8h00 : Accueil et Petit-Déjeuner Networking
8h30 : Présentation La Curation en Entreprise par Marc Rougier, Président et Fondateur de Scoop.it - @MarcFuseki

La curation de contenu, outil indispensable au Community Manager pour gérer sa e-reputation 
Scoop.it, ou les clés pour développer un leadership naturel
La curation de contenu, comme moyen compétitif et pertinent pour une gestion optimale de la connaissance / intelligence économique.

9h00 : Cas d'usage avec les témoignages de :

Séverine Klein, Chef de service Grand Public à la Communication externe - @MelleKetchup
Thomas Nicholls, Evangeliste & Directeur Marcom, Sigfox - @thomasnicholls

9h45 : Questions & Réponses
10h00: Fin

Via AUDIT & REDAC'WEB
Alex McCardell's insight:

Content Curation has an important role to play within a content strategy approach. Hear how it can be done first hand from scoop.it in Toulouse on March 14. I'll be there.

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AUDIT & REDAC'WEB's curator insight, February 25, 10:29 AM

Un RV à ne pas manquer, pour tout savoir sur la curation et sur l'apport de la curation sur la stratégie de contenu en entreprise.

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The UX Psychologist | UX at Hello Erik

The UX Psychologist | UX at Hello Erik | Content strategy and UX | Scoop.it
Psychology and UX go hand in hand. One could even consider UX as a subset within the school of psychology. UX often talks about how it incorporates psychology, but what would a UX Psychologist actually bring?
Alex McCardell's insight:

Yep, naturally I'd say, UX is a psychological response helping to reach out to users' behavioral and cognitive stimuli. This is perhaps why UX spans across many different fields of interest.

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#ContentStategyTlse : alex mccardell

#ContentStategyTlse : alex mccardell | Content strategy and UX | Scoop.it

A recap on the first Content Strategy Meetup in Toulouse held in October 2013.

Alex McCardell's insight:

Lise Bissonnette Janody kicked off #ContentStrategyTlse at La Cantine with an overview on Content Strategy and its relationship to Content Marketing and Brand Content. Looking forward to the next meetup early 2014.

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« Les contenus du web ne sont pas des produits finis ! »

« Les contenus du web ne sont pas des produits finis ! » | Content strategy and UX | Scoop.it
La Mêlée, l'association fédératrice des acteurs de l'économie numérique en Midi-Pyrénées.
Alex McCardell's insight:

Merci Pascal pour l'article suite au 1er Content Strategy Meetup à Toulouse.

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Live Q&A: Kristina Halvorson at Bath CS Meetup - The @GatherContent Blog

Live Q&A: Kristina Halvorson at Bath CS Meetup - The @GatherContent Blog | Content strategy and UX | Scoop.it
The easier way to collect and structure content for your web projects.
Alex McCardell's insight:

Always good to hear from Kristina Halvorson. 

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Fight the dark side of Lean UX with the Experience Canvas

Fight the dark side of Lean UX with the Experience Canvas | Content strategy and UX | Scoop.it

The Experience Canvas is a framework for project teams of any size to ensure that the end result – whether it’s a minimum viable product (MVP), a new feature roll-out, even a process or other business initiative – is thorough, considered, user-centred and lean, without compromising on flexibility. The emphasis is on the experience to be achieved by that result; a minimum viable experience (MVE), if you will.


Via Mario K. Sakata
Alex McCardell's insight:

Pragmatic, and straight-forward. A good way to start brainstorming on a web project using UX principles as your guiding force.

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Alex McCardell's comment, October 9, 2013 3:08 AM
Very practical for getting started on any web project. Thanks for the post
Joo Yeon Yook's curator insight, October 9, 2013 8:50 AM

Lean UX .

Mario K. Sakata's comment, October 15, 2013 9:06 PM
So what does it mean by putting customer experience at the heart of your business? This canvas is the answer.
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Content Strategy Meetup Toulouse – Jeudi 17 octobre – 17h | La Cantine Toulouse

Content Strategy Meetup Toulouse – Jeudi 17 octobre – 17h | La Cantine Toulouse | Content strategy and UX | Scoop.it

Trouver le ton juste pour une stratégie Internet maîtrisée et attractive ! Pour notre 1er meetup, notre speaker invité est Lise Bissonnette Janody, Consultante en stratégie de contenu.

Alex McCardell's insight:

There's so much to content strategy, we had to start a meetup here in Toulouse. The inaugural meetup will be on Oct 17 at La Cantine. Come on by.

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Responsive Web Design for Corporate UX Design :: UXmatters

Responsive Web Design for Corporate UX Design :: UXmatters | Content strategy and UX | Scoop.it
Alex McCardell's insight:

It's hard to believe that it's even a question any more, why go RWD. It's not just about responsive and mobile, but it's also about developing for future devices not yet out there. Content first, and fluidity make for a better web.

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Study: Google+ Has No Direct Ranking Benefit, Like Google's Cutts Said

Study: Google+ Has No Direct Ranking Benefit, Like Google's Cutts Said | Content strategy and UX | Scoop.it
You can now stop clicking the +1 button on my articles, they have no ranking benefit.Eric Enge published an exhaustive study named Direct Measurement of Google Plus Impact on Search Rankings.
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Beyond Flat • Jack Groetzinger

Beyond Flat • Jack Groetzinger | Content strategy and UX | Scoop.it
It seems mobile UIs are converging. Next month, millions of iPhone users will download a flatter version of iOS, one that doesn’t mimic real-life objects. Skeuomorphism used to be a huge red line that divided iOS and Android design [1].
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