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Google Says Short Content Can Rank Well If It Is Unique

There is often this misconception that in order for your pages to rank, you need at least 400 words on a page or some other number.

 

Just like the myth that you need to publish fresh content constantly, it is just not true...


Via Nick
Laura Jaffrey's insight:

Worth knowing when building your digital content strategy to include SEO. Be unique!

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Digital Content Strategy News
Content news and strategy for digital publishing including eBooks, multimedia content, interactive guides, and mobile apps.
Curated by Laura Jaffrey
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epprobate quality grid | epprobate | The International Quality Label for eLearning Courseware

epprobate quality grid | epprobate | The International Quality Label for eLearning Courseware | Digital Content Strategy News | Scoop.it
A. COURSE DESIGN 1 Provision of course information, learning objectives and instructional guidance The courseware provides learners with all the information needed, including clear and appropriate
Laura Jaffrey's insight:

This is something I want to keep in my toolbox to evaluate the quality of elearning.

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Why Mobile Learning Is The Future Of Workplace Learning

Laura Jaffrey's insight:

Mobile learning is not new. However, the rapid growth and popularity of tablets for reading and consuming information combined with the ease in delivering content on tablets, is making mobile delivery more of a consideration for workplace learning.

 

In cases of mobile workers, it makes more sense to provide learning when, where, and according to their learning need. Providing training on a PC or in a classroom is logical in certain cases. Depending on context, office learning is not effective for mobile workers who may require just-in-time training or performance support. A great reference for context around cases for learning is the 5 moments of learning need:

 

1. When people are learning how to do something for the first time (New); 2. When people are expanding the breadth and depth of what they have learned (More); 3. When they need to act upon what they have learned, which includes planning what they will do, remembering what they may have forgotten, or adapting their performance to a unique situation (Apply); 4. When problems arise, or things break or don’t work the way they were intended (Solve); and, 5. When people need to learn a new way of doing something, which requires them to change skills that are deeply ingrained in their performance practices (Change).

 

For more information about the 5 moments of learning need visit: http://www.learningsolutionsmag.com/articles/949/are-you-meeting-all-five-moments-of-learning-need

 

This infographic includes valuable data to start building a case for mobile learning in your workplace.

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Building Informal Learning Habits

Building Informal Learning Habits | Digital Content Strategy News | Scoop.it

Click here to edit the title


Via Jay Cross
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Jay Cross's curator insight, February 1, 2013 6:41 PM

Build good habits. 

Ivon Prefontaine's curator insight, March 2, 2013 11:43 AM

We need communities of practice and trust to be in place. There was no reference to digital technologies, but it could be we allow practices of community to appear in those setings.

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NPD: 37% of PC users have switched to a smartphone or tablet to browse the Internet and check Facebook

NPD: 37% of PC users have switched to a smartphone or tablet to browse the Internet and check Facebook | Digital Content Strategy News | Scoop.it
It's a widely accepted trend: as more and more consumers adopt more and more mobile devices, certain activities on the PC end up transitioning over. In fact, 37 percent of consumers ...
Laura Jaffrey's insight:

"the top two activities that consumers are shifting from their PCs to their tablets and smartphones are Web browsing and Facebook. Rounding out the top three on tablets is playing games and reading books, while on smartphones it’s uploading photos"

 

After downloading yet two ebooks on my iPad this morning, I can't help but wonder if mobile searching and reading is going to become more popular. Keeping up to date with numerous rapidly shifting details, in my case in digital content creation (i.e, metadata, publishing, layout, etc), is difficult. Tools that help curate the content like Scoop.it are great, but sometimes somehting more comprehensive, like a book, by a trusted author is needed for deep understanding. 

 

PC's aren't best suited for every activity, nor or mobile devices. As mobile matures, we'll need to adapt and deliver the task or activity to the delivery method. It's time to offer more options to search and read on a mobile devices if we want greater reach and to communicate with customers.

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Free eLearning and Instructional Design Books | Innovations in e-Learning

Free eLearning and Instructional Design Books | Innovations in e-Learning | Digital Content Strategy News | Scoop.it
In this post you will find a list of 49 FREE eBooks for instructional designers and eLearning professionals. If you have read any of the following books I will highly appreciate if you share your opinion with the eLearning community.
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Three reasons why Twitter's Vine is the future of content marketing

Three reasons why Twitter's Vine is the future of content marketing | Digital Content Strategy News | Scoop.it
Yesterday Twitter's CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. (Follow me on #vine user name Jessah. I'm lonely.
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8 Secret Ways Educational Content Helps You Generate 10 Times The Leads | Business 2 Community

8 Secret Ways Educational Content Helps You Generate 10 Times The Leads | Business 2 Community | Digital Content Strategy News | Scoop.it
Your Prospects Love Content Like it or not, the business world has changed; customers don’t go to the store to get the information from a sales guy and (8 Secret Ways Educational Content Helps You Generate 10 Times The Leads by @Mike2Marketing
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Google Says Short Content Can Rank Well If It Is Unique

There is often this misconception that in order for your pages to rank, you need at least 400 words on a page or some other number.

 

Just like the myth that you need to publish fresh content constantly, it is just not true...


Via Nick
Laura Jaffrey's insight:

Worth knowing when building your digital content strategy to include SEO. Be unique!

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Good example of guidelines for FAQs used in websites, LMSs and wikis

Good example of guidelines for FAQs used in websites, LMSs and wikis | Digital Content Strategy News | Scoop.it
Laura Jaffrey's insight:

Using email to answer individual questions can be a real time-waster. Worse, if questions aren't responded to quickly enough, customers and end users get peeved. Not a good thing.

 

This means any proactive measure to answer questions and support users can add value. Digital content that addresses this in the form of an open FAQ section offers this opportunity. The result is less pile up in your inbox, and with that fewer potentially ignored end users, learners or customers..

 

The FAQ should be easy to submit questions, however it can quickly become unweildly with off-topic, or too-broad quetions. Also, it's key to balance the challenge of maintaining civility and respect while promoting honest valuable feedback. Stackoverflow.com/faq is a good example of setting guidelines for FAQ forums.

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A Tool For Finding Free Vectors, Stock Photos And PSD Files!

A Tool For Finding Free Vectors, Stock Photos And PSD Files! | Digital Content Strategy News | Scoop.it
Time is one of the most important elements of life that we have or, better said, don’t have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.

Via Mark Strozier
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jm gif's curator insight, April 25, 2013 4:58 AM

Very usefull! reduce the time of your workload.

Dawn Matheson's curator insight, June 8, 2013 3:56 PM

There is always a need to find images to add to your blog posts ... what a resource this is, with MILLIONS of free photos and vector files.

Sarah Tucker's curator insight, June 12, 2013 5:37 AM

Fabulous, concise artilcle on sourcing free images for e-learning design

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Why Your Blog Should Be Your Top Social Media Tool

Why Your Blog Should Be Your Top Social Media Tool | Digital Content Strategy News | Scoop.it
Laura Jaffrey's insight:

More benefits of blogging. Learning, search engine optimization, building authority in a niche area - the latter which will build trust in you and your brand.


I'd add that content from a blog can be repurposed into other content marketing deliverables. It can support training material if appropriate in the form of eBooks, help guides, tutorials, wikis, and be a basis for webinar, video and podcast topics, and more.


Repurposing content from your blog is easier down the road with a good content strategy, which includes a content and editorial calendar. However, don't let this step deter you from starting. The most important take away is to start sharing valuable content with your target readers, prospects, customers and learners.

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How to squeeze every drop of value out of content

How to squeeze every drop of value out of content | Digital Content Strategy News | Scoop.it
What a difference a couple of years makes. I caught up with a colleague that I hadn't seen for a long time. Once we'd got all the gossip out of the way, she asked me how my job as a content manager had changed.
Laura Jaffrey's insight:

I like this article. It offers a high level, practical view of the content changes many of us are witnessing.

 

One quote, "Most clients, although they don't know it, are sitting on a goldmine of content, blogs, white papers, videos and news", resonates. The author links this point with the need for a content audit, which we are also experiencing.

 

Content can strengthen or weaken your business. In the case of the latter, an absence of, or poor quality content, can hurt a business. Valuable content combined with a content strategy that is timely while educating, influencing and building trust is a powerful ally for business today. 

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E-book Reading Jumps; Print Book Reading Declines

E-book Reading Jumps; Print Book Reading Declines | Digital Content Strategy News | Scoop.it
23% of Americans ages 16 and older read an e-book in the past year, up from 16% the year before. The share who read a print book declined to 67%, from 72%.
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Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it. (RT @anummedia: Seriously love this SlideShare prezo: Crap. The Content Marketing Deluge.
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30 reasons your content marketing strategy is failing miserably

30 reasons your content marketing strategy is failing miserably | Digital Content Strategy News | Scoop.it
This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO and Content Strategy Consultants. Mike has been collaborating wi
Laura Jaffrey's insight:

There are so many juicy bits in this article I can't list them all.

 

For example:

"Publishing online requires a different approach to offline. You must be communicating one on one in a warm, human way. Speak to your reader as if you are explaining something over coffee to a colleague or acquaintance."


This tidbit is worth keeping in mind whether you're communicating as a content marketer, techcomm'er, online trainer, etc. Be natural, use 'you', and don't be too formal or stiff. 


30 mistakes is a lot to take in, though. This list could be a checklist where improving even half, or a third, of the items could be a great start to improving your content strategy. Depending on where you are, of course.


Getting 'epic content' out there is a significant challenge for time-strapped organizations. While a top priority for marketing (who this article is directed at), content producers in other domains such as techcomm, training and support,  could consider 'epic' content to be highly useful and relevant at the time of need.

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Infographic: Why Content for SEO

Infographic: Why Content for SEO | Digital Content Strategy News | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke
Laura Jaffrey's insight:

Quality over quantity is key with content. Content developers and strategists take heed.

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Angela Watkins's curator insight, February 17, 2013 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic.