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The 10 Commandments of Getting Content Marketing Buy-In Every Time

The 10 Commandments of Getting Content Marketing Buy-In Every Time | Content Strategy and Content Marketing | Scoop.it
Are you looking to get content marketing buy-in from management and the rest of your team? If so, this article looks at 10 key…
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Content Strategy and Content Marketing
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Is Your Website Mobile-Friendly? Time to Act.

Is Your Website Mobile-Friendly? Time to Act. | Content Strategy and Content Marketing | Scoop.it

Starting April 21, 2015, Google’s mobile search results will penalize non-mobile-friendly websites. So if you’ve been putting off “going mobile” with your website, it’s officially time to make it happen.

Nekhia Christian's insight:

Google’s “mobile-friendly” update is intended to please mobile users. Because they’re a large and growing part of our audience, it’s an update that makes good business sense.

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1 Webinar = 19 Pieces of Content | ReadyTalk

1 Webinar = 19 Pieces of Content | ReadyTalk | Content Strategy and Content Marketing | Scoop.it

Webinars are a time consuming endeavor. By the time you come up with a topic, find and manage a speaker, invite attendees and put together an engaging slide deck, you’ve easily done a full day’s work and that’s just the start. It takes a lot of leads to reach a positive ROI on that kind of investment.

Using webinars for content marketing is another way to improve ROI. A single webinar can easily be re-purposed to fit other formats. In fact, we recently identified 19 pieces of content that can be created from every webinar.

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The Handy Guide to Attracting First 1000 Blog Subscribers

The Handy Guide to Attracting First 1000 Blog Subscribers | Content Strategy and Content Marketing | Scoop.it
1000 subscribers – it’s the magic number

That’s where the fans start doing some heavier lifting and your reputation starts to build. You reach a critical mass and your work starts to get noticed without your having to work nearly as hard as when you start out.

 

 

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3 Things Beginning Conversion Optimizers Completely Miss The Mark On

3 Things Beginning Conversion Optimizers Completely Miss The Mark On | Content Strategy and Content Marketing | Scoop.it

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Or maybe call to action text? That should get us a win of at least 30-50%… I think.

Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing. It’s not about tactics. It’s about the reaction your design creates in the mind of your visitors.

There are three areas specifically that I’ve found beginning conversion rate optimizers completely miss the mark on.

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Infographics: Everything You Need to Know

Infographics: Everything You Need to Know | Content Strategy and Content Marketing | Scoop.it
Are you ready to use infographics in your social media marketing? This article shows how to create and promote the infographics you can use in social media.
Nekhia Christian's insight:

Knowing how to re-purpose all of the data and resources that go into creating a great infographic can give your content marketing efforts a huge boost in shareability.

 

If you also learn how and where to specifically promote infographics (blogger outreach, infographics sharing sites, etc.), you will see that infographics should be essential components of your content marketing strategy.

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CUSTO Talk's curator insight, October 1, 2014 4:02 AM

Tijd voor betere infographics?

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How to Make Winning Infographics Without Risk

How to Make Winning Infographics Without Risk | Content Strategy and Content Marketing | Scoop.it
Infographics -- if you think about them the right way -- can become asset pillars that build your media empire.
Nekhia Christian's insight:

Have you tried creating an infographic for your company? Not only can they be great sources of traffic, they can also be leveraged into additional content thus greatly increasing the ROI of the effort and reducing the risk.

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Infographic Effectiveness Statistics [Infographic]

Infographic Effectiveness Statistics [Infographic] | Content Strategy and Content Marketing | Scoop.it
How effective are infographics at driving traffic to your website?
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Six case studies that prove content marketing ROI isn't fictional

Six case studies that prove content marketing ROI isn't fictional | Content Strategy and Content Marketing | Scoop.it

It can be difficult to measure the precise ROI of content marketing, as one can’t simply point to a blog post or YouTube video and say it definitely led to someone making a purchase.

 

However there are methods of proving the value of content marketing to an organization, as highlighted by these six case studies.

 

 

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A Content Strategy Template You Can Build On

A Content Strategy Template You Can Build On | Content Strategy and Content Marketing | Scoop.it
Are you doing content strategy the right way? Use this content strategy template to create your own best practices and wow your clients.
Nekhia Christian's insight:

This is written to agencies, but it is a good overview for anyone in charge of or involved with developing an organizations content marketing strategy.

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The 3 Most Effective Emails Most Marketers Aren’t Sending

The 3 Most Effective Emails Most Marketers Aren’t Sending | Content Strategy and Content Marketing | Scoop.it
Writing effective emails can bring in more engagement and conversion. Learn what are the 3 most important emails that every marketer should send.
Nekhia Christian's insight:

Email marketing is the most effective communication tool in the digital marketing tool kit but few use it to it to their full advantage.

For example, sending a “The Last Day Deal” email when a promotion is ending can have a big affect on the ROI of your email marketing efforts (and of course, the promotion itself). As the article suggests though, send this type of email only people who opened the original email. "This makes the email more effective and protects the rest of your email list from burnout."

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The Future of Insurance Marketing: Why Social Media is a Gold Mine

The Future of Insurance Marketing: Why Social Media is a Gold Mine | Content Strategy and Content Marketing | Scoop.it
In this infographic discover insights gathered from more than 3.7 million tweets and a series of research studies on social media for insurance marketing
Nekhia Christian's insight:

With so much generalized information about digital marketing, it is always great to see industry specific information. Especially interesting is the analysis of lead opportunities based on customer decision stages.

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How to Combine Text and Visual Content for Better Social Engagement |

How to Combine Text and Visual Content for Better Social Engagement | | Content Strategy and Content Marketing | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.
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The 5 Step Voyage of Creating Awesome Content

The 5 Step Voyage of Creating Awesome Content | Content Strategy and Content Marketing | Scoop.it

Do you struggle for content inspiration? Do you feel like every article you write is exactly like another you’ve already written or read?

 

This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of content marketing best practice.

 

I’ll refocus you on the five steps that you need to take to create interesting content that get shares, comments, engagement and loyal readers as well as content that generates leads.

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The 29 Best Content Marketing Posts of All-Time via @Onboardly

The 29 Best Content Marketing Posts of All-Time via @Onboardly | Content Strategy and Content Marketing | Scoop.it
here are our 29 favourite content marketing posts of all-time…
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Content Upcycling Get More from a Single Blog Post

Content Upcycling Get More from a Single Blog Post | Content Strategy and Content Marketing | Scoop.it
If you have dreams of expanding your content strategy beyond a weekly blog post, but can’t imagine having time, try upcycling your existing content.
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7 Essential Intelligence Events for Your Google Analytics Account

7 Essential Intelligence Events for Your Google Analytics Account | Content Strategy and Content Marketing | Scoop.it
It’s like having a virtual assistant for Google Analytics who has access to key data about your business and makes sure you see the important stuff right away (that is, if you know how to put it to work).
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Four Ways to Measure the Impact of Social Media: A Case Study

Four Ways to Measure the Impact of Social Media: A Case Study | Content Strategy and Content Marketing | Scoop.it
Do you need to justify social media efforts to company leaders? This case study shows how SAP North America tracks the impact of their social media.
Nekhia Christian's insight:

This is really great insight into the journey of proving the impact of social media and content marketing on a business's bottom line. It can be argued that the act of focusing on and improving reporting was itself a key factor in transforming SAP's social media efforts.

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Is Content Marketing Aligned With Your Company Values?

Is Content Marketing Aligned With Your Company Values? | Content Strategy and Content Marketing | Scoop.it
Successful Content Marketing requires alignment with the core values of your business. Are your values aligned? Your customers will know if they're not.
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Optimizing an Infographic for Search Engines [SEO]

Optimizing an Infographic for Search Engines [SEO] | Content Strategy and Content Marketing | Scoop.it

Infographics are a very viable and successful way to convey information. Unfortunately, there is one main problem with infographics: Infographics are not very search friendly.

Nekhia Christian's insight:

There are steps you can take to make your infographics more search friendly.

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WebTech Group's curator insight, September 24, 2014 11:40 AM

Call WebTech Group for your St Louis SEO needs in Wildwood, MO at 417-529-1133.

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We Analyzed 100 Marketing Software Blogs: How Does Your Content Experience Compare?

We Analyzed 100 Marketing Software Blogs: How Does Your Content Experience Compare? | Content Strategy and Content Marketing | Scoop.it

But how great is the experience when browsing content these days? To answer this question, we visited 100 sites and analyzed their blog or resource center to get a feel of their content marketing experience.

 

 

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How to Increase Landing Page Conversions With the Psychology of Desire

How to Increase Landing Page Conversions With the Psychology of Desire | Content Strategy and Content Marketing | Scoop.it
Leverage the psychology of desire and you'll increase landing page conversions. Successful brands are already doing it – here's how you can do it too.
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Crafting Your Visual Strategy? Check Out This Awesome Color Trends Infographic

Crafting Your Visual Strategy? Check Out This Awesome Color Trends Infographic | Content Strategy and Content Marketing | Scoop.it
This year, North America was all about going green. Russia and China? They were feeling rather pink.
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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Content Strategy and Content Marketing | Scoop.it
What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.
Nekhia Christian's insight:

It's easy to get confused with all the digital marketing terminology (or is it online marketing, internet marketing, web marketing, etc. ?). It should be no surprise then that Content marketing and Inbound marketing are easily confused.

 

Are they simply synonyms for the same type of digital marketing activities/strategy? In a word, no.

 

While individual opinions may differ, what's ultimately important how the larger business community defines terms. And the larger community considers content marketing as a subset of inbound marketing.

 

The main ramification of this is that while content marketing is the foundation of inbound marketing, inbound marketing is not limited to just content marketing.

 

"Marketers should think in terms of “and” not “or” when it comes to the content/inbound relationship. Success relies on both."

 

 

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5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy

5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy | Content Strategy and Content Marketing | Scoop.it
Create deeper connections with your audience and expand your content marketing strategy with these five tips to help you utilize community data.
Nekhia Christian's insight:

If you are looking to improve your content marketing strategy, start by learning how to listen to what your potential readers are already talking about online.

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The 5 Techniques to Increase Your Conversion Rate

The 5 Techniques to Increase Your Conversion Rate | Content Strategy and Content Marketing | Scoop.it
Insider tips on how to increase conversion rate by more than double in only 60 days.
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