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The 10 Commandments of Getting Content Marketing Buy-In Every Time

The 10 Commandments of Getting Content Marketing Buy-In Every Time | Content Strategy and Content Marketing | Scoop.it
Are you looking to get content marketing buy-in from management and the rest of your team? If so, this article looks at 10 key…
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How to Combine Text and Visual Content for Better Social Engagement |

How to Combine Text and Visual Content for Better Social Engagement | | Content Strategy and Content Marketing | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.
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The 5 Step Voyage of Creating Awesome Content

The 5 Step Voyage of Creating Awesome Content | Content Strategy and Content Marketing | Scoop.it

Do you struggle for content inspiration? Do you feel like every article you write is exactly like another you’ve already written or read?

 

This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of content marketing best practice.

 

I’ll refocus you on the five steps that you need to take to create interesting content that get shares, comments, engagement and loyal readers as well as content that generates leads.

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How Authoritative Is Your Content? 7 Tools to Help You Find Out

How Authoritative Is Your Content? 7 Tools to Help You Find Out | Content Strategy and Content Marketing | Scoop.it
Want to know how your content and social profiles stack up? These tools can help.
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71 Ways to Write a Social Media Update

71 Ways to Write a Social Media Update | Content Strategy and Content Marketing | Scoop.it
A deep dive into the specific ways to compose social media updates. Everything from capitalization, link placement, symbols, and more.
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The Science Behind What People Love to Share on Social Media

The Science Behind What People Love to Share on Social Media | Content Strategy and Content Marketing | Scoop.it
The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?
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30 Day Social Media Content Challenge

30 Day Social Media Content Challenge | Content Strategy and Content Marketing | Scoop.it

What’s the hardest part of using social media for your business or organization? If you’re like most small business owners, coming up with content is at the top of your list.

 

We’ve brainstormed a list of 30 content ideas for you to try on your different social media channels.

 

Don’t worry. Most of these can be completed in a matter of minutes. We’ve also included helpful examples from other successful small businesses and organizations.

 

 

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Which Works Better for Blog Conversion: A Standard CTA or a Full Form?

Which Works Better for Blog Conversion: A Standard CTA or a Full Form? | Content Strategy and Content Marketing | Scoop.it

A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form.

 

Our post view-to-submission conversion rate increased 4X once when we switched over to the forms.

It got us thinking: If we can increase our [email] subscription rate that much on the post level, what would happen if we replaced our standard lead generation CTA with a full lead generation form right there on the post, too?

 

[So] we tested our standard blog lead gen CTA against putting a full lead gen form directly within the post. Which do you think worked better?

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12 Best Social Sharing Plugins For WordPress In 2014

12 Best Social Sharing Plugins For WordPress In 2014 | Content Strategy and Content Marketing | Scoop.it
Learn how to make it easy for your readers to share your content with these top social sharing plugins for WordPress. Get more shares and traffic today.
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Are You Making These 7 Rookie Mistakes in Your Guest Posting?

Are You Making These 7 Rookie Mistakes in Your Guest Posting? | Content Strategy and Content Marketing | Scoop.it

Are you making mistakes in your guest posting?

 

If your guest posting efforts are not paying off, I bet that you are making at least a few of these mistakes. Which ones are they? Fix them and you will see a real return on investment for your guest blogging strategy.

 

Read what you could be doing wrong and how to prevent these mistakes from happening to you!

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The New Rules of Selling

Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales - and that includes entrepreneurs, business owners, doctors, and many others - needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling models developed for a different time. 

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21 Simple and Free SEO Tools

21 Simple and Free SEO Tools | Content Strategy and Content Marketing | Scoop.it
A list of the best free SEO tools that can lead to immediate gains in your marketing, today.
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How to Become the Best Blogger in Your Niche

How to Become the Best Blogger in Your Niche | Content Strategy and Content Marketing | Scoop.it

In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts.

 

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. It’s only logical. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

 

And here’s the really good news: You can become the best blogger in your niche. In the post that follows, I will provide three points that explain exactly how to gain that edge.

 

 

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Jonathan Moore (Writer Dude)'s curator insight, August 22, 1:43 PM

You can always use tips to help you become a better blogger. Here are a few

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10 Blogs to Bookmark: Social Marketing Edition

10 Blogs to Bookmark: Social Marketing Edition | Content Strategy and Content Marketing | Scoop.it
There are a lot of blogs about social marketing out there, but a limited number of hours in the day. Here’s a list of 10 bookmark-worthy social marketing blogs — who makes your top 10?
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The 5 Techniques to Increase Your Conversion Rate

The 5 Techniques to Increase Your Conversion Rate | Content Strategy and Content Marketing | Scoop.it
Insider tips on how to increase conversion rate by more than double in only 60 days.
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5 Ways You Can Influence Consumer Purchasing Decisions: New Research |

5 Ways You Can Influence Consumer Purchasing Decisions: New Research | | Content Strategy and Content Marketing | Scoop.it
Does social media have any real impact on consumer purchasing decisions? This article shows how to adjust social media tactics to influence consumers.
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The Content Marketing Pyramid: Create More With Less

The Content Marketing Pyramid: Create More With Less | Content Strategy and Content Marketing | Scoop.it
These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, content teams often feel overwhelmed and stretched too thin.

 

But it doesn’t have to be this way. ... I propose the Content Marketing Pyramid — a strategy that allows you to get more out the door with the same effort. It’s done by combining infrequent, time-intensive content with low-effort, recurring content.

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An Ugly Truth About Your Blog Mission Statement

An Ugly Truth About Your Blog Mission Statement | Content Strategy and Content Marketing | Scoop.it
What's your blog mission statement? I'll tell you exactly what it should — and shouldn't — be.
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15 Stats That Prove You Need Mobile Email Optimization

15 Stats That Prove You Need Mobile Email Optimization | Content Strategy and Content Marketing | Scoop.it
Not convinced you need to optimize your emails for mobile? You should probably check out these stats ...
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Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right | Content Strategy and Content Marketing | Scoop.it

Most people like to think of themselves as creative. Indeed, marketing as a discipline involves, if not requires, a great deal of creativity – and not just on the content side. However, even the most experienced bloggers and content marketers are not necessarily “storytellers.

 

Do [content] marketers need to tell stories in their content? What's the difference between content marketing and storytelling?

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How to Pitch the Power of Content Marketing to Your Boss

How to Pitch the Power of Content Marketing to Your Boss | Content Strategy and Content Marketing | Scoop.it

Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. And like all “new” marketing initiatives, the boss needs to be sold on the idea in order for it to trickle down and get implemented.

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Advanced Content Promotion Checklist and Guide

Advanced Content Promotion Checklist and Guide | Content Strategy and Content Marketing | Scoop.it

Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating content and 70% promoting it. That’s why I created this checklist you can use to promote the content you work so hard to create.

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What is growth hacking and do you need it?

What is growth hacking and do you need it? | Content Strategy and Content Marketing | Scoop.it
Just when you think you can know everything there is to know about digital marketing, someone slaps you in the face with a new phrase.
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400+ Free Images, Icons, And Other Must-Have Visuals For Marketers

400+ Free Images, Icons, And Other Must-Have Visuals For Marketers | Content Strategy and Content Marketing | Scoop.it
No more hassling the design team or sifting through Creative Commons looking for images to go with your awesome content.
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Lessons on Marketing Strategy and Content Marketing ROI

Lessons on Marketing Strategy and Content Marketing ROI | Content Strategy and Content Marketing | Scoop.it

One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community.

Today, you’ll find him working as Head of Strategy at NewsCred as well as writing for his B2B Marketing Insider blog. We’ve covered Michael’s B2B marketing presentations in the past and it was great to catch up with him for this interview.

In the lead up to Content Marketing World, our discussion with Michael touches on some of the key questions marketers are trying to tackle, from developing a strategy to growing an audience to the importance of measuring content marketing performance. Michael also shares a business lesson from one of his favorite childhood stories.

 

 

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How to Choose the Right Social Network for Your Business

How to Choose the Right Social Network for Your Business | Content Strategy and Content Marketing | Scoop.it
The complete guide on how to choose a social network for your business, featuring valuable statistics, research, demographics, and questions.
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