Do you struggle for content inspiration? Do you feel like every article you write is exactly like another you’ve already written or read?
This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of content marketing best practice.
I’ll refocus you on the five steps that you need to take to create interesting content that get shares, comments, engagement and loyal readers as well as content that generates leads.
A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form.
Our post view-to-submission conversion rate increased 4X once when we switched over to the forms.
It got us thinking: If we can increase our [email] subscription rate that much on the post level, what would happen if we replaced our standard lead generation CTA with a full lead generation form right there on the post, too?
[So] we tested our standard blog lead gen CTA against putting a full lead gen form directly within the post. Which do you think worked better?
If your guest posting efforts are not paying off, I bet that you are making at least a few of these mistakes. Which ones are they? Fix them and you will see a real return on investment for your guest blogging strategy.
Read what you could be doing wrong and how to prevent these mistakes from happening to you!
Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales - and that includes entrepreneurs, business owners, doctors, and many others - needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling models developed for a different time.
In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts.
So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. It’s only logical. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.
And here’s the really good news: You can become the best blogger in your niche. In the post that follows, I will provide three points that explain exactly how to gain that edge.
These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, content teams often feel overwhelmed and stretched too thin.
But it doesn’t have to be this way. ... I propose the Content Marketing Pyramid — a strategy that allows you to get more out the door with the same effort. It’s done by combining infrequent, time-intensive content with low-effort, recurring content.
Most people like to think of themselves as creative. Indeed, marketing as a discipline involves, if not requires, a great deal of creativity – and not just on the content side. However, even the most experienced bloggers and content marketers are not necessarily “storytellers.
Do [content] marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. And like all “new” marketing initiatives, the boss needs to be sold on the idea in order for it to trickle down and get implemented.
Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating content and 70% promoting it. That’s why I created this checklist you can use to promote the content you work so hard to create.
One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community.
Today, you’ll find him working as Head of Strategy at NewsCred as well as writing for his B2B Marketing Insider blog. We’ve covered Michael’s B2B marketing presentations in the past and it was great to catch up with him for this interview.
In the lead up to Content Marketing World, our discussion with Michael touches on some of the key questions marketers are trying to tackle, from developing a strategy to growing an audience to the importance of measuring content marketing performance. Michael also shares a business lesson from one of his favorite childhood stories.