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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Content-Strategy | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.

 

Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss, Brandon Schaefer, Ally Greer, storycontent
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Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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5 Steps for High Impact Content Marketing Strategy

In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise.
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Rescooped by Doris Eichmeier from The MarTech Digest
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Content Marketing For SEO - What You Need To Know [INFOGRAPHIC] - Sekari

Content Marketing For SEO - What You Need To Know [INFOGRAPHIC] - Sekari | Content-Strategy | Scoop.it
Content marketing is an essential element of any successful SEO campaign. In this infographic, we reveal the facts any figures behind content marketing.

Via marketingIO
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marketingIO's curator insight, March 20, 2013 6:59 AM
  • See the article at www.sekari.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Doris Eichmeier from Designing service
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Storytelling Is The New SEO [Raleigh SEO Meetup 3.26]

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

 

And yes, SEO is the great white whale :).


Via Martin (Marty) Smith, Fred Zimny
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation | Content-Strategy | Scoop.it
If you need ideas for your content marketing campaigns, there are 100 sites listed here that could assist you.
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The Secret Guide to Video and SEO - KISSmetrics

The Secret Guide to Video and SEO - KISSmetrics | Content-Strategy | Scoop.it
If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one.

 

Goals...

From an SEO point of view, there really are only two main goals that you possibly could have – to build links and generate social shares or to increase conversions.

 

Conclusion...

The popularity of online video presents a huge opportunity for SEOs willing to get creative to achieve results. Producing videos isn’t always cheap, but it usually isn’t as expensive as people believe it will be, either. If you’ve commissioned and marketed infographics before, you definitely can afford to produce a video that will generate a good ROI for you/your client. Remember, quality is just as important when it comes to online video as it is when producing any other form of content.


Via marketingIO
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marketingIO's curator insight, March 19, 2013 7:44 AM

Another post where you'll need to delve in an take your time to understand how to achieve building links and generating social shares or to increase conversions. The post provides details on how to achieve both goals, as well as demonstrable examples.


  • See the article at blog.kissmetrics.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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19 tools to improve your content marketing strategy

19 tools to improve your content marketing strategy | Content-Strategy | Scoop.it
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
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How to Generate Leads with a Powerful Content Marketing Strategy - Search Engine Journal

How to Generate Leads with a Powerful Content Marketing Strategy - Search Engine Journal | Content-Strategy | Scoop.it
In recent months, content marketing has moved beyond trendy buzzword to a full-fledged marketing strategy.
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Responsive Site Redesign: 4 SEO Considerations - Search Engine ...

Responsive Site Redesign: 4 SEO Considerations - Search Engine ... | Content-Strategy | Scoop.it
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile ...
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