Like the introduction of search, radical filters will fundamentally change how we get information. Here's how today's content marketers can respond.
mark ivey 's insight:
The bar is being set ever higher for content strategists and developers, which is a good thing. You'll see it weed out a lot of the weaker players and content. Nice piece by Eric Wittlake to get us thinking about strategies and tactics to stay ahead of the curve.
Excellent piece by Mark Shaefer.Love the. "Content Shock" concept, what happens when supply exceeds demand in the content world. Visual content might help cut through the noise, or not- it better be creative. Companies will need to come up other approaches to reach their audiences beyond content to do the job. In other words, we're going to have to be more creative.
Brands know that content is your best marketing weapon of choice to rank high in Google. What is the secret to winning in the content creation arms race?
mark ivey 's insight:
Many of these are well used content tactics. But I do like the ones (like #3 and #6) that help companies stand out among the crowd. A key problem is companies all sound the same after awhile-same topics, similar angles and writing styles, etc, bringing little unique to the table. Focus on standing out by taking a contrarian position, asking an unusual question (#12), exploring angles others glossed over-and, especially, speaking in the "real voice" of the executive (vs corporate speak)
Content marketers would do well to employ lessons learned from traditional publishers -- and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started.
New tools like the Kindle have led to an explosion of self-published books, but that has meant more competition for existing authors. How do they make money now? Writer Seth Godin says they first have to give up the idea that they deserve to be paid.
As power shifts to consumers—who can program their own content using powerful technology and simple interfaces—curation moves out of the hands of professionals and into communities, platforms and algorithms.
Excellent piece filled with stats and studies illustrating how content creation, distribution and curation are shifting...more consumer driven, from multiple platforms and players, and more automation. Companies will be challenged to stay on top of these trends, and continue creating high quality, consumer focused content that "surprises" its readers (vs churning out predictable content). Creativity and innovation will be even more critical as we move ahead...
Facebook's real "market value" as determined on a number of fronts-celebrity FB pages, user value and more. Any way you cut it, it's a very valuable property as we move deeper into the new digital age.
According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing, 90% of organizations are marketing with content! But what goes into good content, and what is the price of bad content?
The goal of this article is to explore the differences and similarities between small and large businesses sharing the same industry. In particular, what can the small-business marketer learn from its large-business counterparts.