Facebook's real "market value" as determined on a number of fronts-celebrity FB pages, user value and more. Any way you cut it, it's a very valuable property as we move deeper into the new digital age.
According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing, 90% of organizations are marketing with content! But what goes into good content, and what is the price of bad content?
The goal of this article is to explore the differences and similarities between small and large businesses sharing the same industry. In particular, what can the small-business marketer learn from its large-business counterparts.
New infographic takes viewers on a trip through time as Hannibal, Genghis Khan and other conquerors use status updates from Post Planner's database to engage with fans. Informative, creative....and funny
Content marketers would do well to employ lessons learned from traditional publishers -- and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started.
New tools like the Kindle have led to an explosion of self-published books, but that has meant more competition for existing authors. How do they make money now? Writer Seth Godin says they first have to give up the idea that they deserve to be paid.
StumbleUpon is a social media bookmarking site that allows users to “like” websites and add them to their profile. StumbleUpon boasts more than 30 million users. Here's some tips on using it for business.