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The Content Strategist
Social media strategies, trends & ideas with a focus on content
Curated by mark ivey
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How to Promote Your Content With Social Media | Social Media Examiner

How to Promote Your Content With Social Media | Social Media Examiner | The Content Strategist | Scoop.it
Use this social media plan to promote your content and blog posts successfully across your social media profiles.
mark ivey 's insight:

Great checklist of key platforms to promote your content. Beyond this, think of creative ways you can break out of the pack. Ex- we're constantly told the peak times to post our content on FB, Twitter, etc-but these often tend to be when there's the max. traffic. Try different times (late evening) and on weekends- I often use Sat/Sun to repost fav tweets of the week...and get great results. 

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Want to maximize your SoMe exposure? Share at the Right Times

Want to maximize your SoMe exposure? Share at the Right Times | The Content Strategist | Scoop.it
mark ivey 's insight:

Experiment with different times and days for each channel, and know your audience. One consumer tweeter discovered that over a third of his audience was overseas, particularly Europe, so he started scheduling tweets on those time zones. 

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7 Steps for Overcoming Writer’s Block (and writing a great blog)

7 Steps for Overcoming Writer’s Block (and writing a great blog) | The Content Strategist | Scoop.it
mark ivey 's insight:

 One of the biggest issues we have training corporate bloggers is they don't know where to start...You know you have brilliant ideas, but there’s that damn blank screen staring at you when you sit down to blog. Nothing happens. The brain’s in idle. Frustration begins to creep in. (Remember Jack Nicholson in The Shining?). Here's 7 tips that will help anyone get started. 

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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | The Content Strategist | Scoop.it
Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. But, just

Via Simply Friday
mark ivey 's insight:

Post makes some compelling points about the downside of marketer "hijacking" content curation, and the need for a publishing (vs marketing) model. "...The mixing up and confusing content marketing with content curation presents lots of risks for publishers who take on "content curation" as a "technique" to achieve greater visibility, authority and reputation, while spending less time and resources in creating valuable content.

The key risk is that by realizing too late the differences between true content curation and content marketing that utilizes content curation techniques, content marketers may actually be digging a reputation grave for themselves while inebriated by the superficial traffic and visibility gains that adopting this strategy may initially afford them.

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Simply Friday's curator insight, March 19, 3:44 PM

A great slap down for all those leaping on the content curation bandwagon! Robin writes a great article and should be essential reading for anyone thinking of getting into the whole curation thing.  The big takeaway is this:

- Content Curation does not save you time or resource.

 

In fact curating content is can be more time consuming than actually producing it yourself - at least then you don't have to waste time looking at stuff that isn't of value.

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How to Become a Socially Engaged Brand | MasterCard | Social Media Today

How to Become a Socially Engaged Brand | MasterCard | Social Media Today | The Content Strategist | Scoop.it
mark ivey 's insight:

My favorite tip #5: Be bigger than yourself. It’s easy to fall into the mindset that you can simply shout messages and expect engagement.  But in today’s world this isn’t true. Stories, news and conversations are living entities that require two-way engagement, listening and active participation.  Only then can you begin to share story lines and narratives that promote the value of your company to stakeholders..." 


Translation: think outside your box (company). What story and messages will resonate with your audiences? How can you make it a truly two-way conversation (vs static text). 

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11 Tips to Double Your Twitter Followers

11 Tips to Double Your Twitter Followers | The Content Strategist | Scoop.it
Increasing your Twitter followers has some distinct benefits for business and brands. So how do you double your Twitter followers? Here are 11 simple tips.
mark ivey 's insight:

Strong, compelling, targeted content is still key on Twitter to drive followers, and stay focused - roughly 8 to 9 out of 10 of your tweets should be around your core subject. Last don't oversell- no more than 1 of 5 tweets should be about you or your company; think "audience" first. 

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The age of curation: From abundance to discovery

The age of curation: From abundance to discovery | The Content Strategist | Scoop.it

As power shifts to consumers—who can program their own content using powerful technology and simple interfaces—curation moves out of the hands of professionals and into communities, platforms and algorithms. 


Via Guillaume Decugis, Beth Kanter
mark ivey 's insight:

Excellent piece filled with stats and studies illustrating how content creation, distribution and curation are shifting...more consumer driven, from multiple platforms and players, and more automation. Companies will be challenged to stay on top of these trends, and continue creating high quality, consumer focused content that "surprises" its readers (vs churning out predictable content). Creativity and innovation will be even more critical as we move ahead...

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Sara Prendergast's curator insight, March 7, 9:50 AM

In the new world of abundance of information, responsibility is now shifting to consumers. This article shows the new importance of curation in breaking through the mess, and showing us what we're really interested in.

David Enríquez's curator insight, March 18, 5:31 AM
Los resultados de la encuesta destacan tres tendencias clave en 2013: 1. El aumento del consumo individual y social impulsado por smartphones y tablets.2. El fin de la escasez de contenidos, la distribución digital logra la ubicuidad.3. Un alejamiento de la propiedad habilitada por redes "always-on".
Carolyn Black's curator insight, March 20, 7:11 AM

Fascinating data-driven information about online curation.

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How to Steal Your Competitor's Social Media Followers - Entrepreneur

How to Steal Your Competitor's Social Media Followers - Entrepreneur | The Content Strategist | Scoop.it
Entrepreneur
How to Steal Your Competitor's Social Media Followers
Entrepreneur
Social media is used to build brand ambassadors, drive traffic, and convert sales.
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5 ways to get through writer's block or content marketing fatigue - - The Buffer Blog

5 ways to get through writer's block or content marketing fatigue - - The Buffer Blog | The Content Strategist | Scoop.it
How do you get through writer's block when you really don't want to write? Here are some of my best ways to push through writer's block:
mark ivey 's insight:

Great tips for conquering the dreaded blank page. W/ #4, I'd add "draw on what you're doing..." ("just came out of a great meeting/presentation and learned 3 things..") Also see my post from couple yrs ago on mastering writer's block for more tips  http://www.socialmediaexplorer.com/media-journalism/overcoming-writers-block/

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What People Think Success Looks Like Vs. What It Really Looks Like

What People Think Success Looks Like Vs. What It Really Looks Like | The Content Strategist | Scoop.it

Simple, visual, effective. Can you bring your point across this clearly? 


Via Monique Walhof
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The Incredible Facebook Economy | Facebook Topic

The Incredible Facebook Economy | Facebook Topic | The Content Strategist | Scoop.it

Facebook's real "market value" as determined on a number of fronts-celebrity FB pages, user value and more. Any way you cut it, it's a very valuable property as we move deeper into the new digital age. 

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The Cost of Bad Content | B2B Marketing Insider

The Cost of Bad Content | B2B Marketing Insider | The Content Strategist | Scoop.it

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing, 90% of organizations are marketing with content! But what goes into good content,  and what is the price of bad content? 

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Why User-Generated Content Is More Important Than You Think

Why User-Generated Content Is More Important Than You Think | The Content Strategist | Scoop.it
Learn how to capture the market share of the largest growing consumer group in the US through user generated content.
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How To Know Your Social Media Content Strategy Isn't Working

How To Know Your Social Media Content Strategy Isn't Working | The Content Strategist | Scoop.it
Determining what isn't working within your social media marketing strategy is imperative. Your content strategy is often one of the areas that is off, and the reason your efforts are thus far in va...
mark ivey 's insight:

Good list of basic reminders via Robert Caruso

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The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers | The Content Strategist | Scoop.it
When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five...
mark ivey 's insight:

Nice roundup of content marketing tips, starting with #1- Think Big. Too often we think in terms of run of the mill issues and tops. What are the mega issues facing your industry and customers? List the top 3 to 5 and build a content strategy around these-blogs, videos, presentations (slideshare), etc. You can even use these as building blocks for an ebook or conventional book. If you're going to make a mark, make a big one. Make an impact. 

 
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What is valuable and relevant content? (Infographic)

What is valuable and relevant content? (Infographic) | The Content Strategist | Scoop.it
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.

Via Cendrine Marrouat - www.socialmediaslant.com
mark ivey 's insight:

It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) 

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Martin (Marty) Smith's curator insight, March 19, 11:13 PM

Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz. 

Here is a great infographic by @Cendrine Marrouat - www.socialmediaslant.com that helps put content's context in perspective. 

Love the "take note of" section. Marty 

Cendrine Marrouat - www.socialmediaslant.com's comment, March 19, 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
Nicoletta Gay's curator insight, March 20, 8:07 AM

See also: http://socialmediaslant.com/what-is-valuable-and-relevant-content/ ;

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What makes content go viral: The anatomy of a post that got over 500,000 likes

What makes content go viral: The anatomy of a post that got over 500,000 likes | The Content Strategist | Scoop.it
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips:

Via Mike Ellsworth
mark ivey 's insight:

Nice piece on the elements of viral content. Much of it we already know-high quality, "surprising" content; consistency; easy to skim. But another feature revolves around "scarcity and missing out."  "...If you are writing something that’s unique and people might have a feeling of otherwise missing out on, then this is a fantastic trigger to get people interested in your content..." 

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Mike Ellsworth's curator insight, March 14, 6:15 PM

Seeking the source of viralocity is like the historical search for the source of the Nile or the white whale. Here are some ideas to achieve it:

 

1.) The science of persuasion: Nailing the fear of “missing out”

2.) We only read 20% of web pages – make your content easy to skim read

3.) We all want to learn something and get smarter – it’s science!

4.) A greatly undervalued element: Sharing buttons make content 7 times more likely to spread

5.) Length of content and virality go hand in hand

6.) Consistency and Authority – Marc and Angel have been blogging since 2006

 

Via @seekristintweet 
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The U.S. Digital Consumer Report

The U.S. Digital Consumer Report | The Content Strategist | Scoop.it
mark ivey 's insight:

So many gems in this report, it's hard to know where to start. One example:  SMARTPHONE OWNERS SPEND 86% OF THEIR TIME USING APPS  VS. THE MOBILE WEB (14%)

Good report for anyone following the digital consumer trends...

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6 ways content marketers will respond to radical content filters - Schaefer Marketing Solutions: We Help Businesses {grow}

6 ways content marketers will respond to radical content filters - Schaefer Marketing Solutions: We Help Businesses {grow} | The Content Strategist | Scoop.it
Like the introduction of search, radical filters will fundamentally change how we get information. Here's how today's content marketers can respond.
mark ivey 's insight:

The bar is being set ever higher for content strategists and developers, which is a good thing. You'll see it weed out a lot of the weaker players and content. Nice piece by Eric Wittlake to get us thinking about strategies and tactics to stay ahead of the curve. 

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The Artist's Perspective: Collaborating on Content Creation

The Artist's Perspective: Collaborating on Content Creation | The Content Strategist | Scoop.it
Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artis...
mark ivey 's insight:

Tips on engaging with a world class artist from photographer Thomas Hawk 

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Content Shock: Why content marketing is not a sustainable strategy

Content Shock: Why content marketing is not a sustainable strategy | The Content Strategist | Scoop.it
Is the end of the content marketing era in sight?

Via The New Company
mark ivey 's insight:

Excellent piece by Mark Shaefer.Love the. "Content Shock" concept, what happens when supply exceeds demand in the content world. Visual content might help cut through the noise, or not- it better be creative. Companies will need to come up other approaches to reach their audiences beyond content to do the job. In other words, we're going to have to be more creative. 

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The Secret to Winning the Content Creation War

The Secret to Winning the Content Creation War | The Content Strategist | Scoop.it
Brands know that content is your best marketing weapon of choice to rank high in Google. What is the secret to winning in the content creation arms race?
mark ivey 's insight:

Many of these are well used content tactics. But I do like the ones (like #3 and #6) that help companies stand out among the crowd. A key problem is companies all sound the same after awhile-same topics, similar angles and writing styles, etc, bringing little unique to the table. Focus on standing out by taking a contrarian position, asking an unusual question (#12), exploring angles others glossed over-and, especially, speaking in the "real voice" of the executive (vs corporate speak)

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3 Lessons to Help Content Marketers Stop Thinking Like Publishers

3 Lessons to Help Content Marketers Stop Thinking Like Publishers | The Content Strategist | Scoop.it
Content marketers would do well to employ lessons learned from traditional publishers -- and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started.
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20 Awesome Facebook Cover Photos

20 Awesome Facebook Cover Photos | The Content Strategist | Scoop.it

The new Facebook timeline for pages has provided a bigger canvas for business and organisations to exhibit the essence of their brand. Here's some great example of timeline cover pics 

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Five (serious) Tips for Using Humor to Connect, Engage & Influence

Five (serious) Tips for Using Humor to Connect, Engage & Influence | The Content Strategist | Scoop.it

Humor is serious business when it comes to social media-here are five good tips to help you connect with audiences...through a smile and maybe even a few laughs

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