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Content Tools | Marketers | Publishing

Content Tools | Marketers | Publishing | content strategie | Scoop.it
Here are 8 tools to help marketers organize, manage, and measure the content they are creating.
Dashdot's insight:

cms is really outdated thing to sell right now nimble content cant be put in one place and pretend it is living just there << 

 

Blogging workflow tools: Focused on editorial project management and search engine optimization.Content workflow tools: Designed to help shepherd content projects from start to finish.Content workflow tools combined with writer networks: Built to support the end-to-end content development process while providing access to a network of writers, if needed.

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Responsive Email Marketing An Ecom MUST In A Mobile World [Tips]

Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve

Via paulo oliveira, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 21, 2013 9:42 AM

Email The Register Of Ecommerce
Email out performed all other channels when I was an Ecom director. Email contributed more margin to the bottom line and was the cash register of other "lost leader" channels such as PPC. 

Email also creates important diversification. People on YOUR list put you in control at least as far as you don't irritate or spam. If more than a tiny group on your list complains you are marketing insensitive to their needs (spamming in other words) and your ISP will black ball your website and it can be hellish to get off. 

 

Email As Mobile Life Curator
Email marketing is not without its new challenges. Batch and blast the same message means conversion will go down as spam complaints go up. Email's role is changing with the dominance of smart phones.

Smart phones and pads are the easiest way to manage emails. Email deletion is easiest on mobile and mobile fills up the free time of waiting in lines and sitting on the subway. Wonder why your open rates are going DOWN? A: Smart phones. 

All of this means you need personas and segments AND responsive emails in your email marketing these days. You MUST create relevant messages. Use personas, fully articulated archetypes for between 3 and 7 "super groups" within your list. 

Know what segments within your list such as "multi-buyers" or VIPs are the most profitable. Combine personas, which THEY ARE with your financial segments what THEY MEAN to you to create campaigns that will appeal to THEM and make money for YOU. 

Email Marketing In Mobile World Tips
* Subject Line is beyond important.

* Create responsive email (email must look great on all devices).  

* Use PERSONAS and SEGMENTS together.

* Tell STORIES over TIME.

* Curate User Generated Content INTO your email marketing.

* Count and trend unopens as a NO.

* Create & Trend new KPIs such as $ / sent, $ / opens.

* Keep emails OFF your website (dupe content and hurt heuristics).

 

This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.

 

Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion. 

Martin (Marty) Smith's comment, April 21, 2013 4:57 PM
Thanks for the Scoop Massimo. Marty
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Can Branded Content Marketing Help Publishers Survive? | SixEstate

Can Branded Content Marketing Help Publishers Survive? | SixEstate | content strategie | Scoop.it

Great context for content... Should traditional publishers tap into the potential of creating brand-sponsored content in-house, or will it ruin their editorial credibility? In the March 21 Forrester report on “How To Build Your Brand With Branded Content,” principal analyst Tracy Stokes, who created the report along with David M. Cooperstein and Alexandra Hayes, noted that in today’s connected world, “traditional marketing vehicles” are increasingly ineffective in capturing consumers’ attention and keeping them engaged. Marketers, according to the report, should use “branded content to build the trusted, remarkable, unmistakable, and essential brand that will drive success.”...


Via Jeff Domansky, bContext
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Big Data: Where the Opportunities Are! | SmartData Collective

Big Data: Where the Opportunities Are! | SmartData Collective | content strategie | Scoop.it
I am often asked which industries offer the best potential for application of a Big Data solution. Here is an excellent visualization on opportunities for Big Data across several industries prepared by Brett Sheppard based on Gartner Intelligence.
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Guerrilla Content Strategy For Homepage Content

Guerrilla Content Strategy For Homepage Content | content strategie | Scoop.it
The homepage of a website. No other piece of web real estate is as much a battle ground where content wars are won and lost. The perception from senior decision-makers in any enterprise organizatio...

Via lallodola
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Email Marketing: Broadcast Emails vs Transactional Emails | Copywriting by Copy Hackers

Email Marketing: Broadcast Emails vs Transactional Emails | Copywriting by Copy Hackers | content strategie | Scoop.it
It’s easy to hate email marketing. It’s easy to look at your inbox, scroll through 100s of messages from companies that are probably just trying to sell you stuff, and ...
Dashdot's insight:

behavior-triggered email marketing tools are springing up, with great ones like Customer.io leading the pack.

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Sell More By Being Human and Building Relationships

Sell More By Being Human and Building Relationships | content strategie | Scoop.it
Tweet Tweet If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
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Content Marketing Worries Media Companies for Four Good Reasons

Content Marketing Worries Media Companies for Four Good Reasons | content strategie | Scoop.it
Brand publishers and media companies are doing the same thing: Seeking audience that leads to subscription. Learn what challenges and opportunities face both.
Dashdot's insight:

There is a big opportunity for publishers to provide an audience for brands, whether it’s through custom content programs or native advertising and sponsored content deals. Brands want to leverage the trust and loyalty readers have for media companies and transfer some of that goodwill to their brand.

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How to Think and Act Like a Publisher

How to Think and Act Like a Publisher | content strategie | Scoop.it
A Beginner's Guide For B2B Marketers - How to Think and Act Like a Publisher
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The Love Competition

Because "Love is a feeling you have for someone you have feelings about." Get the DVD - http://wholphin.net/15 | Subscribe to Wholphin - http://wholphin.net/subscribe
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Messaging Architecture | Marketing Messaging Framework

Messaging Architecture | Marketing Messaging Framework | content strategie | Scoop.it
Messaging that aligns sales and marketing and sales conversations around buyer needs.
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Andrew Stanton: The clues to a great story | Video on TED.com

TED Talks Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ...
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Microcopy in je contentstrategie - Blog Invest Online

Microcopy in je contentstrategie - Blog Invest Online | content strategie | Scoop.it
Microcopy zijn de kleine stukjes tekst die je bezoeker helpen om taken te voltooien op je website. Lees waarom Microcopy zo belangrijk is!
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Layout, Share and Publish Your Multimedia Walls with Padlet

Layout, Share and Publish Your Multimedia Walls with Padlet | content strategie | Scoop.it
The simplest way to create. From any device, with anyone.

Via Robin Good
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Robin Good's curator insight, March 12, 2013 2:26 PM



Formerly known as WallWisher, Padlet is a cool web app which allows anyone to easily create, share and publish multimedia contents with extreme ease.


Padlet provides an empty canvas on which you can upload and freely position any image, link, video or file you want. Actually you have two options for layout: a) Stream (as in a blog) and b) Freeform.


Your final composition can be published as a public page, shared on social media or embedded fully inside your website or blog.


Padlet works across all types of devices and screens.



Free to use.


Examples: http://padlet.com/gallery

http://padlet.com/wall/pocketfullofdesign1


FAQ: http://jn.padlet.com/knowledgebase


Chrome app: http://sl.padlet.com/chromeapp


WordPress plugin: http://sl.padlet.com/shortcode-plugin


Try it out now: http://padlet.com/


Create a wall now: http://padlet.com/create





André Manssen's curator insight, March 13, 2013 2:52 PM

Vroeger heette deze leuke webtool "Wallwisher", een gratis digitaal prikbord en heel leuk om in de klas te gebruiken.

GIANFRANCO MARINI's curator insight, March 14, 2013 5:11 AM

Mi limito a tradurre in italiano quanto scritto da Robin Good: Precedentemente conosciuto come WallWhisher, Padlet è una webapp che consente a chiounque di realizzare, condividere e pubblicare facilmente  contenuti multimediali. 

Padlet fornisce uno spazio nel quale è possibile caricare e posizionare dove si vuole qualsiasi tipo di immagine, link, video, o file. Attualmente le opzioni per il layout sono di due tipi: 1. Stream (come in un blog); 2. caricamento di uno sfondo personalizzato.

Il risultato finale può essere pubblicato come pagina pubblica, condiviso nei social media o incorporato in un sito web o blog o forum.

 

Posso aggiugnere che mi sembra un servizio che può essere facilmente utilizzato nella didattica in quanto offre la possibilità di creare spazi organizzati in cui presentare temi e problemi disciplinari o multidisciplinari e aggregare informazioni dal web su temi specifici. Un utile strumento per l'insegnamento e l'apprendimento.

 

Per utilizzarlo è sufficiente registrarsi, l'uso è libero e gratuito.

 

Link

http://padlet.com/

 

Esempi:

http://padlet.com/gallery

http://padlet.com/wall/pocketfullofdesign1

 

FAQ: http://jn.padlet.com/knowledgebase

 

Chrome app: http://sl.padlet.com/chromeapp

 

 

 

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Content op mobiel? Contentstrategie! - Ferry den Dopper's blog

Content op mobiel? Contentstrategie! - Ferry den Dopper's blog | content strategie | Scoop.it
“A link to the full desktop website is a terrible user experience.” Karen McGrane. Afgezien van het achterhaalde idee van 'mobiele context' kleven er nog meer nadelen aan een losse 'lite' mobiele site: Redirects lopen vaak in ...
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TYPE:RIDER Video game, documentary and transmedia

TYPE:RIDER Video game, documentary and transmedia | content strategie | Scoop.it

Type:Rider is a multiplatform game whose name evokes its basic plan, a mix of mechanical writing (“type” of the typewriter) with the idea of a race (the “rider”).


Via The Digital Rocking Chair
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Dolly Bhasin 's curator insight, April 12, 2013 12:18 AM

Gamification is the new Mantra for elearning!

Socius Ars's curator insight, April 14, 2013 10:01 PM

add your insight...

 

 
Ann Vega's curator insight, April 15, 2013 1:53 PM

Intriguing concept - the video introduction is great.

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Curation As Story - The Importance Of Human Filters

Curation As Story - The Importance Of Human Filters | content strategie | Scoop.it

Curation is a form of storytelling. Curation tools need to support this truth. Collecting content without qualitative human judgement is aggregation, not curation. The best automation tools alone ...


Via massimo facchinetti
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Sell More By Being Human and Building Relationships

Sell More By Being Human and Building Relationships | content strategie | Scoop.it
Tweet Tweet If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
Dashdot's insight:

Formula
Specific end result or benefit customer got + Specific Period of time + Accompanied Feeling + The Persons Name With Their Stats

Example
“I’ve saved $200 per month alone in file folder savings. It took 3 days to get implemented, and I recruited my first agent in the first month as a result. I can now be home with my baby son and review files. The freedom is incredible. – Robb Campbell Top 10 RE/MAX
In The World 200+ Agents”

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This Infographic Explains What Native Advertising Is

This Infographic Explains What Native Advertising Is | content strategie | Scoop.it
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
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Using Editorial Calendars in B2B Content Marketing - Marketing Interactions

Using Editorial Calendars in B2B Content Marketing - Marketing Interactions | content strategie | Scoop.it
This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person's intentions.
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Keyword Selection Strategies for Content Marketing Success

Keyword Selection Strategies for Content Marketing Success | content strategie | Scoop.it
You can get more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.
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Sales and marketing alignment | Sequence of events diagram

Sales and marketing alignment | Sequence of events diagram | content strategie | Scoop.it
Aligned Sales and Marketing Messaging is created using a sequence of events as shown in the diagram
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5 Secrets To Create Great Headlines

5 Secrets To Create Great Headlines | content strategie | Scoop.it

Wrote these tips after Marketing Hits scooped a great piece: In Content Marketing The Title Is The Thing.

 

The piece blew up with several hundred shares so clearly a HOT topic.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 31, 2013 12:33 AM

5 Headline Creation Secrets

 General Rule - I try to live by the billboard 7-word rule. Sometimes I stretch headlines to 10 or 11 words and those titles rarely work as well as the short, sharp ones. 


 

Here are 5 Secrets To Create Great Headlines. 


Tip 1 Use Clichés
Clichés are sticky, that's why we remember them. When you turn a cliché upside down your readers will be hooked and want to untangle it. Using clichés is what the Heath brothers mean when they say sell the unknown from the known in their excellent book Made To Stick.  

Example Cliché Rework
Money Is Root Of Evil Except With Mobile Wallet
iPhone: Best Phone Since Sliced Bread

The second example shows another little trick. Sometimes I use a cliche in a way that doesn't make sense. Leave a little mystery in your headlines because the role of the headline is to convert browsers to readers. 


Tip 2 Shock A Little

Shock and surprise work great, but cross the line between shock for good and just making people mad and you can lose readers. I like to combine this tip with Tip 3 Use Humor. 

Example Shock
A Naked Woman, An iPhone, A Bar, What's Your Question?
Does Google Still Matter?


Shock can come from out of place contrasts (naked women in bars is not usual) or an early statement many may be thinking but no one has articulated in a succinct way yet. If your headline is better you might wind more social shares on content you curate from others. If your headlie creates a new readership be sure to credit your source. 



Tip 3 Steal From Great Authors and Popular Culture
I like to lift or rework pop culture or well-known literature. Shakespeare played an important role in our education, so I riff of William frequently.

Example Shakespeare
Out Damned Spot Twitter Says To Pinterest (Macbeth)
To Be Or Not To Be Is The Question For Facebook (Hamlet)

I flag beautiful phrases with an eye toward mashing the author's hard work into a headline when I read. 


 

Tip 4 Ask And Then Answer A Question
When you read a question your mind begins answering. I have two variations of the Q&A headline. One is ask and then answer the other is ask and leave open.

Example Q&A
Is Content Marketing The New SEO? A: YES
Is Content Marketing The New SEO?

I answer when I'm looking to reinforce authority. I leave open when mystery might prompt the click better pure judgment call. 



Tip 5 Create Alliteration Or Rhymes & Use Numbers
Words that have the same sound can create authority, cohesion and plant a good "should read this" hook. I mashed this tip up a bit to include several common headline elements. I do mash alliteration, rhymes and numbers sometimes. 

Example Alliteration
Clear Concise Content For Lent
6 Clear Concise Content Tips For Lent


*****
What about you? What are your favorite headline creation secrets. Share and I will curate into a blog post. Thanks, Marty 

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5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture

5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture | content strategie | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 23, 2013 8:16 PM

http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces-2013.html

 

When I wrote about the content linked above about how to disrupt I promised to share examples. Here are 5 examples of disruption in practice:

1. Disrupt At Trade Shows Such As CES
http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces-2013.html

That is an excellent article about how cool products in poorly designed booths were ignored at this year's Consumer Electronics Show (CES). Trade Shows are DARWINIAN. Seth Godin had a great explanation for why you buy more booth space than you can afford - because of how it LOOKS.

Design is only HALF the disruption. The other half comes from having the courage to spend money without being able to fully know if there is ROI. One thing the people in empty booths know is it is better to be busy.

2. Whirlpool Teaches To Disrupt
In the same article is a great example of an old brand that gets it. Whirlpool didn't just recreate their graphics they explained their process. Read the great book HOW: Why How You Do Anything Means Everything by Dov Seidman.

Dov explains that in a fast, flat, connected time the only unique thing your company or brand truly "owns" is your business processes. Teaching is an exciting way to disrupt, but never ONLY teach. Make sure you are listening too (see #3).

3. Listen To Disrupt Scoop.it Learns FAST
I love Scoop.it. Two upgrades ago Scoop.it removed some beloved and ingenious features. I led a little revolt complaining about not being included. First victory was how well Guillaume and his team listened and how quickly they pivoted returning our lost features. All was good and then it was time for the next big change.


This time Scoop.it released their changes to a handful of advocates and loyal Scoop.it users. The Scoop.it team listened so well they changed on the fly AND changed their roll out process. Well done Scoop.it and that are listening to disrupt.

 

4. Gold Miners Use UGC & Wisdom of Crowds To Disrupt

Canada's GoldCorp did the unthinkable in the gold mining business when they made normally secret data with the world. The result? GoldCorp is now Canada's largest mining company after crowd wisdom tuned their data to find more than $3B in "new gold" with very low exploration costs. More than simply applying new eyes GoldCorp's contest prompted creation of new visualizations and content (User Generated Content) showing where and why there was gold in previously un-mined belts.

 

5. NewsJack The Media To Disrupt

Read David Meerman Scott's New Rules of Marketing and PR and NewsJacking to learn how to play your marketing on top of trends brewing in the media. My favorite example is the casino that garnered millions in free PR when they banned bad girl Lindsay Lohan from their casino.

 

Curious about my previous article on how to develop disruptive business processes? Learn more: http://scenttrail.blogspot.com/2013/01/5-ways-to-disrupt-your-internet.html

 

Ricard Lloria's comment, January 28, 2013 2:26 AM
Thank you Martin!