Most online content today is stuck. It has roots firmly planted in one of the many sites and applications around the web. Because content is rooted, we are forced to spend precious time recording its location in the hopes of navigating back. We bookmark websites. We favorite tweets. We create lists in text files. 
If you're a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider. 
De nieuwe Facebook-pagina tijdlijn lay-out verandert de manier van denken over de inhoud. Voorheen werd een Facebook-pagina content strategie vooral.
Gerry maakt zijn punt door het succesvolle boek 'Content strategy' van Kristina Halvorson aan te halen. In mijn ogen gaat dat boek te veel over content governance (het beheren van content) en te weinig over contentstrategie.
This post walks you through how to create an editorial calendar for your content marketing efforts. 
If you are an event planner or attendee, check out this list of mobile apps to make your event experience more productive. 
Although inbound marketing tactics are important to your overall content marketing plan, if you only focus on that, you will fail. 
In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here a few highlights from the article:
"Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator:
a) Be knowledgeable and well read on your subject matter of choice;
b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.
People want to connect with the human element of a brand and those that work for the organisation.
Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
Steve’s top three emerging trends for media?
1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.
Read the full article http://j.mp/H17F45
Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg Via Giuseppe Mauriello, Robin Good 
Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in 
Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. Via Pauline de Robert ![Social Media Versus Content Marketing [Chart] | Heidi Cohen | content strategie | Scoop.it](http://img.scoop.it/xP_wx7uvhx8Iqa6JRTczIzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social media and content marketing often used interchangeably, so what’s the difference for marketers and why should they care? 
A sparrow knocked over 23,000 dominoes, spoilt a world record attempt, and was shot dead. Public outrage was swift; a tribute website immediately attracted more than 24,000 hits!
Ok, but why does the fact that around 150-200 species are made extinct everyday not evoke the same reaction? What did the martyred sparrow have that countless extinct species did not?
An identity.
Why’s that so important? There are four main reasons… Via Gregg Morris |
Organisaties die uitgeven niet tot kernactiviteit rekenen, worden geconfronteerd met hoe ze optimaal moeten communiceren met hun doelgroep. 
Using structured content as the foundation of our publishing efforts empowers our content to succeed in any device context. 
Dat omvat het uitdenken van ideeën voor nieuwe producten, je wijzen op nieuwe consumententrends, het lanceren van producten, het meedenken over jouw content-strategie, je helpen om jouw touch points in kaart te ...
Failure to communicate the benefits of receiving mobile marketing material means brands are missing out on the opportunities this channel offers, according to research seen by Marketing Week. 
A lot of B2B marketers talk about the need for content mapping. 
No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better. 
The content strategy field is developing its own context, and this framework is offered as a starting point from which we can build a common vocabulary. 
A content prototype is an HTML-and-CSS-based fluid-grid prototype, consisting of layout and typography, that consists of the project’s actual content. 
The problems with online attribution aren’t due to a lack of syntax: they’re due to the economics and realities of online publishing. 
The debate among copywriters about verbs vs. adjectives rages on. 
Andrew Stanton is the writer behind the three hugely successful Pixar Toy Story movies as well as the writer and director of WALL-E, the opening sequence of which will go down in, well, my personal history as being one of the most beautiful animation pieces of all time. His new live action movie, John Carter, comes out in March. He takes to the TED2012 stage and starts with a bang: telling a long-winded, accent-strewn, expletive-filled joke that promptly sets the crowd on fire. Storytelling, you see, is joke-telling. And now he continues to challenge himself to see if he can accord his own greatest storytelling commandment–”make me care”–by telling us his own life story … backwards. Via Gregg Morris |
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