Here are 8 tools to help marketers organize, manage, and measure the content they are creating.
cms is really outdated thing to sell right now nimble content cant be put in one place and pretend it is living just there <<
Blogging workflow tools: Focused on editorial project management and search engine optimization.Content workflow tools: Designed to help shepherd content projects from start to finish.Content workflow tools combined with writer networks: Built to support the end-to-end content development process while providing access to a network of writers, if needed.
Great context for content... Should traditional publishers tap into the potential of creating brand-sponsored content in-house, or will it ruin their editorial credibility? In the March 21 Forrester report on “How To Build Your Brand With Branded Content,” principal analyst Tracy Stokes, who created the report along with David M. Cooperstein and Alexandra Hayes, noted that in today’s connected world, “traditional marketing vehicles” are increasingly ineffective in capturing consumers’ attention and keeping them engaged. Marketers, according to the report, should use “branded content to build the trusted, remarkable, unmistakable, and essential brand that will drive success.”...
I am often asked which industries offer the best potential for application of a Big Data solution. Here is an excellent visualization on opportunities for Big Data across several industries prepared by Brett Sheppard based on Gartner Intelligence.
Brand publishers and media companies are doing the same thing: Seeking audience that leads to subscription. Learn what challenges and opportunities face both.
There is a big opportunity for publishers to provide an audience for brands, whether it’s through custom content programs or native advertising and sponsored content deals. Brands want to leverage the trust and loyalty readers have for media companies and transfer some of that goodwill to their brand.
“A link to the full desktop website is a terrible user experience.” Karen McGrane. Afgezien van het achterhaalde idee van 'mobiele context' kleven er nog meer nadelen aan een losse 'lite' mobiele site: Redirects lopen vaak in ...
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Formula Specific end result or benefit customer got + Specific Period of time + Accompanied Feeling + The Persons Name With Their Stats
Example “I’ve saved $200 per month alone in file folder savings. It took 3 days to get implemented, and I recruited my first agent in the first month as a result. I can now be home with my baby son and review files. The freedom is incredible. – Robb Campbell Top 10 RE/MAX In The World 200+ Agents”