Content Strategery
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How to Find the Perfect Content Curation Topics for Your Content Strategy

How to Find the Perfect Content Curation Topics for Your Content Strategy | Content Strategery | Scoop.it

Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they're ready to make a purchase you'll be one of the first ones they'll turn to.

That entire process of finding and sharing relevant content is known as content curation, something the best content marketers do regularly; in fact, on average, 25% of their content is curated content.

A key component of content curation is identifying the ideal topics to curate that will most engage your audience and support your own content marketing strategy.

In many ways, picking a topic is a lot like selecting a market for a product: It's a matter of consumer demand for it, with you providing the supply. So how can you identify a winning topic area—one that will fulfill a need and for which there's a demand?...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 7:49 PM

Here's how to find the content sweet spot for your curation strategy.

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4 Psychological Ideas for Creating a Stellar Content Strategy

4 Psychological Ideas for Creating a Stellar Content Strategy | Content Strategery | Scoop.it

How well does your content strategy heed consumer behavior? Understanding these four psychological principles can help.


Via Kamal Bennani
snappstare's insight:

Another way to look at it is treating a community with a tribe mentality. From halo effect to #FOMO, keep them engaged as individuals and as a group. 

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snappstare's curator insight, September 19, 2015 9:59 AM

Halo effect and #FOMO are two ways to elevate a brand with a motivated audience ... turning a community into a tribe mentality is also a way to look at it. 

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A Quick Guide to Measuring Your Blog’s Impact on Business

A Quick Guide to Measuring Your Blog’s Impact on Business | Content Strategery | Scoop.it

Here’s an easy-to-read primer to know what to track to show the impact of your blog on the business.


Via Kamal Bennani
snappstare's insight:

Good reminders in here. The pipeline impact tracking is difficult, but would be worth it if you can get the data working toward such results. 

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daremercury's comment, August 19, 2015 11:38 PM

Its sweet
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Content Curation

Content Curation | Content Strategery | Scoop.it
Content curation is the art of finding, selecting, contextualizing, personalizing and illustrating relevant information items on a specific topic and for a specific audience

Via jacbalen
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A curated list of curation tools. Brilliant!

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Content Marketers: What Percent of Your Content is Created vs. Curated?

Content Marketers: What Percent of Your Content is Created vs. Curated? | Content Strategery | Scoop.it
Content Marketers: What Percent of your Content is Created vs. Curated? Read more for insights on leveraging a mix of both created and curated content. (What percent of your content is created vs. curated?
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No matter the percentages, you better play both sides of the court.

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Gartner: Top 10 Strategic Technology Trends For 2014

Gartner: Top 10 Strategic Technology Trends For 2014 | Content Strategery | Scoop.it
Gartner just concluded its Gartner Symposium/ITxpo 2013 in Orlando, gathering tens of thousands of IT executives. Among the most anticipated aspects of the gathering are the ruminations from the Gartner pontificators regarding IT trends.
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Internet, Social Media, Travel & Kit Kats – A Day In The Life Of Britain [INFOGRAPHIC] - AllTwitter

Internet, Social Media, Travel & Kit Kats – A Day In The Life Of Britain [INFOGRAPHIC] - AllTwitter | Content Strategery | Scoop.it
Internet, Social Media, Travel & Kit Kats – A Day In The Life Of Britain [INFOGRAPHIC]
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Why You Need to Know the Difference Between Customer Loyalty and Advocacy

Why You Need to Know the Difference Between Customer Loyalty and Advocacy | Content Strategery | Scoop.it
Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate...

Via janlgordon
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fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand

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janlgordon's comment, July 10, 2013 1:12 PM
Todd Akira Morikawa Thank you for sharing, very much appreciated!
Topmostviral's curator insight, July 16, 2013 3:59 AM

Loyalty or advocacy

Cruise Line Class's comment, August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
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8 Ideas for Using Social Media Content in Emails

8 Ideas for Using Social Media Content in Emails | Content Strategery | Scoop.it
How did email content become a forgotten marketing channel when it has higher click-through rates, conversion rates, and ROI than any other channel? Move beyond the social sharing button and make y...

Via Stefano Principato
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Do people still read email from brands? Yes. And here are some good social engagement ideas to add to your "traditional" (email) CRM programs.

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Stefano Principato's curator insight, July 10, 2013 6:18 AM

Social + email = content synergy 

Ellyn Winters's curator insight, July 10, 2013 12:51 PM

Marketing is an integrated, cross-channel communications effort.  This article offers some helpful advice on how to cross-populate content. Remember, reuse, recycle...

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Visual Content Marketing Strategies for 2016

Visual Content Marketing Strategies for 2016 | Content Strategery | Scoop.it

Stand Out on Social Media with These Visual Marketing Strategies Visual content is still the best kind of content for social media marketing.

snappstare's insight:

It's not always infographics or stimulating photography, but it's the eye-catching nonetheless that perform the best when they have a payoff that is either emotionally connected or educationally on point.

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Mobile is Everything - OwnerFUEL -

Mobile is Everything - OwnerFUEL - | Content Strategery | Scoop.it
How much do you know about WeChat and Line and Whatsapp, to name just three? Have you paid attention to the fact Facebook Messenger has snuck in dozens of other applications under the hood, most notably payment? Have you seen the stats on mobile-versus-desktop lately? Did you see that Mashable called web design dead? I …
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Mobile first is a tough first to be.

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5 Habits Guaranteed to Give You Higher Rankings | SEJ

5 Habits Guaranteed to Give You Higher Rankings | SEJ | Content Strategery | Scoop.it
It is possible to build daily habits that guarantee to give your higher ranking and greater marketing success. Here are the habits you should cultivate.
snappstare's insight:

Neil Patel puts it best in the conclusion: "In less than two hours a day, you can implement habits that will absolutely rock your world. These habits have a snowball effect. Even though your forum comments, retweeting, and status posting may seem like they’re being sucked into a black hole, your efforts will gradually produce benefits. It starts small, but grows larger as you continue to work on the habits. Not only do the results grow, but your ability improves as well. Your first few blog posts may sound stilted, but you’ll develop more skill and ability as time goes on. It’s never too late to start these habits. Regardless of where you’re at in your marketing journey, you can take it to the next level."

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29 Must-Read Content Marketing Articles

29 Must-Read Content Marketing Articles | Content Strategery | Scoop.it
Content - As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.

Via Jeff Domansky
snappstare's insight:

A few gems in here. What would be the 30th #contentmarketing article, in your book?

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Jeff Domansky's curator insight, December 11, 2014 10:51 AM

Content - As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.

Brigitte Vleghels's curator insight, December 15, 2014 11:12 AM

Het is weer de tijd van het jaar voor lijstjes, ook voor content marketers. Hier alvast de 29 must-read artikels van het voorbije jaar.

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Content Strategery | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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Microsoft: Free Office 365 For Students

Microsoft: Free Office 365 For Students | Content Strategery | Scoop.it
Microsoft's new Student Advantage program means schools that license Office 365 for staff can now provide the software to students at no additional cost.

Via Thomas Faltin
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We’re all responsible for creating a smarter internet | via Business Insider

We’re all responsible for creating a smarter internet | via Business Insider | Content Strategery | Scoop.it
Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media. Continue reading →
snappstare's insight:

Micro content is still content, and the more byte-sized it is, the easier it is to distribute, but that of course depends on the platform and the contextual nature of substance of the matter. And how do brands -- or individuals, in this case -- control, legally approve, editorialize, schedule, govern, this content?  

 

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Content Marketing Tactics from the Trenches: A How-To Extravaganza

Content Marketing Tactics from the Trenches: A How-To Extravaganza | Content Strategery | Scoop.it
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content ...
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Insight on creating personas, content creation ideas and outsourcing tips, facing the challenges of assessing content marketing ROI

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