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Six Links Worthy Of Your Attention #164

Six Links Worthy Of Your Attention #164 | Content story telling | Scoop.it
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete...
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10 Not-So-Simple Principles Underlying The New Marketing Agenda

10 Not-So-Simple Principles Underlying The New Marketing Agenda | Content story telling | Scoop.it
Marketers will need a new agenda for 2013, as will technology suppliers and service providers wishing to provide value to marketing organizations.
stefano oldrati's insight:

Good to see the not-so-simple, it's refreshing after a huge amount of "simple ways to do it"...

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12 things to expect from a PR firm | Articles | Home

12 things to expect from a PR firm | Articles | Home | Content story telling | Scoop.it
The relationship between an organization and its PR agency is a complicated one. To run smoothly, it should include these traits.
stefano oldrati's insight:

Simple list to avoid errors, and produce good content b2b

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Visual Storytelling: The Key Weapon to Content Marketing - Search ...

Visual Storytelling: The Key Weapon to Content Marketing - Search ... | Content story telling | Scoop.it
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on ...
stefano oldrati's insight:

VERY good article and full of useful hints

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Creative Content Marketing: Winning Hearts, Minds & Wallets

Creative Content Marketing: Winning Hearts, Minds & Wallets | Content story telling | Scoop.it
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know.
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A framework for content marketing strategy - Smart Insights Digital Marketing Advice

A framework for content marketing strategy - Smart Insights Digital Marketing Advice | Content story telling | Scoop.it
Defining the four pillars of successful content Many digital marketers are talking about 2013 being the year when Content Marketing becomes a priority. T. Marketing topic(s):Content marketing strategy.
stefano oldrati's insight:

Great attntion getting video loop

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stefano oldrati's curator insight, February 1, 2013 5:51 AM

frameworks are always very welcome platform on which to create a needed tailor made one

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when-someone-is-telling-you-a-really-boring-story.gif (400x260 pixels)

http://t.co/D3PwyZgZ
stefano oldrati's insight:

True

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