The concept for this book actually began late in 2009 when I began looking at the psychology behind why someone would want to naturally give someone else on the Internet a citation, or link, to their website.
"This Theory has Ten Postulates:
1 The concept of emotion is applicable to all evolutionary levels and applies to all animals including humans. 2 Emotions have an evolutionary history and have evolved various forms of expression in different species. 3Emotions served an adaptive role in helping organisms deal with key survival issues posed by the environment. 4 Despite different forms of expression of emotions in different species, there are certain common elements, or prototype patterns, that can be identified. 5 There is a small number of basic, primary, or prototype emotions. 6 All other emotions are mixed or derivative states; that is, they occur as combinations, mixtures, or compounds of the primary emotions. 7 Primary emotions are hypothetical constructs or idealized states whose properties and characteristics can only be inferred from various kinds of evidence. 8 Primary emotions can be conceptualized in terms of pairs of polar opposites. 9 All emotions vary in their degree of similarity to one another. 10 Each emotion can exist in varying degrees of intensity or levels of arousal."
Excerpted from article on Copyblogger: "While keeping diligent focus on your content production, you must also review your past choices, looking for ways to allow more readers to engage with your writing. In other words you may need to think more like an editor.
Here are 30 editing tips that will help you become a more effective editor-in-chief of the content you create.
***Fall in love with your website: 1. Forget “like.” 2. Sit down; stay awhile. 3. Turn the spotlight outward. 4. Highlight a reason to subscribe. 5. Have discerning taste. 6. Break the rules for a good cause. 7. Don’t call it Google Minus. 8. Check your WordPress before you wreck your WordPress. 9. Tell them what you want. 10. Say no to “yes men.”
***Vamp up your editorial strategy: 11. Water the plant. 12. Prepare; don’t plan. 13. Take yourself out of the equation. 14. Research what’s hot. 15. Seduce your audience. 16. Diversify your topics. 17. Look in nooks and crannies. 18. Tighten up. 19. Walk the line. 20. Log out and mute.
***Make your words irresistible: 21. Try the Fat Ass Fudge diet. 22. Divide and conquer. 23. Use concise language. 24. Outline major points. 25. Write one compelling line. 26. Learn language rules. 27. Avoid word choice mistakes. 28. Examine each letter. 29. Leave time. 30. Regard everything as practice.
Drafts aren’t only rough versions of documents and manuscripts. Most creations are ongoing works in progress..."
I selected this piece (by Allyson Galle for Hubspot) because there are some great tips for using under-used content to shake up your routine and keep things interesting and different.
Here are a few that caught my attention:
**These are not to be confused with infographics - you should use this when you have an abstract or difficult-to-understand concepts that are hard to describe through text.
**Content visualizations can serve as great trump cards in the back pockets of content creators when it comes to getting prospects and leads to understand difficult concepts that your products and services help to solve.
**In this article, there is a graphic that shows how this is done by illustrating the concept of closed-loop marketing. It's easy to understand and pleasant to look at.
**This serves a dual purpose, content and traffic
**This is excellent for real-time engagement, traffic will be flooding into your site, Create a hashtag to accopany your livestreamed content, you can start a discussion before the event
**You can insert calls-to-action or product/service information if you'd like, but don't turn this into an infomercial
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...
Via Anthony Burke
Survey: As content marketing increases, so do the challenges
SUMMARY: According to a Curata report, 87% of B2B marketers use content marketing -- up from 82% in 2011 -- and it leads all other tactics. But only 43% of respondents felt their content curation efforts had been successful by their own standards of measure. Creating original content and finding time to do it were by far the most prominent challenges cited by marketers.
"The era of connected data services continues to unfold with the advent of emerging platforms such as Presentz, an open-source slide show offering for people to mashup videos, images and other media from YouTube, Vimeo, SlideShare and other providers."
Content: combining videos with slides, text, audio, links is a great idea. So you can compose new content combos by mixing rhich content peaces. Give it a try. Presentz syncs video and slideshow. With mozilla popcorn you can enhance, remix + share video.
5 themes and 21 ideas to help create a content strategy We'd no doubt agree that creating, sharing, distributing and promoting great content is now a very. Marketing topic(s):Content marketing strategy.