Lindsey LaManna of SAP gives us a good infographic that neatly captures the KPIs for her content marketing.
"This site has already received 347,709 unique visitors, 395,478 visits and 574,676 page views since its launch just seven months ago.
"Visitors are engaging with the content, which is created by both SAP employees and external authors, and spending almost five minutes every visit.
"Even more impressive is the statistic that 29% of visitors come to the site from organic sources and 6% come from social sharing."
What I like is how simply the infographic tells the story in numbers. Reach, Engagment and Conversion. The KPIs and supporting metrics. What it doesn't tell is what is happening at micro level (article by article) or how things are changing over time. But for now, this is good.