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5 Ways Marketers Can Stay Up to Date on Facebook Guidelines

5 Ways Marketers Can Stay Up to Date on Facebook Guidelines | Content Marketing2 | Scoop.it
Stay current on announcements and blog posts that are written on Facebook marketing so you can create relevant and effective campaigns.
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5 Biggest Mistakes Businesses Make With Content Marketing #contentmarketing

As content marketing continues to become a larger part of the world of internet marketing, companies are trying harder to come up with effective strategies to boost their business and increase rankings. Content marketing in its entirety can make or break your business. Although it may seem like an easy feat, producing content that is engaging and attracts your target audience is easier said than done. A successful content marketing plan requires more than just writing a blog post and sticking it on your website. There needs to be a consistent strategy established, a research and development process, as well as a process for optimizing content before it hits the web. Companies with the mindset of “getting a lot of views to our webpage will do the trick” must understand that times are changing and there is a strong need to focus on drawing attention to their brand and generating conversation instead of just traffic. As Google continues to update their algorithm, old strategies no longer work. To keep current with competitors, businesses must join the bandwagon, acquire the resources necessary to successfully execute their strategies, and start creating great content. Unfortunately, there are many mistakes companies make in their efforts to execute effective content marketing. To help your organization avoid these common blunders, take a few extra minutes to look through this list before publishing content in order to make sure the piece is set up for success.
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The Oxymoron That Is Digital Marketing | THE SOCIAL CMO Blog

The Oxymoron That Is Digital Marketing | THE SOCIAL CMO Blog | Content Marketing2 | Scoop.it
A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels, including email marketing, SEO and mobile, one major component of digital ma (Interesting Analysis: "The Oxymoron That Is Digital...
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The Art of Creating an Intelligent Brand Experience | Business 2 Community

The Art of Creating an Intelligent Brand Experience | Business 2 Community | Content Marketing2 | Scoop.it
The voice-of-the-audience (VoA) has grown stronger and complex, forcing brands to focus their strategies into building more comprehensive experiences that would (The Art of Creating an Intelligent #Brand Experience
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OneView Tunis's curator insight, June 15, 2014 4:07 AM

Méthodes d'avancement

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Report: LinkedIn Will Buy Pulse App for $50M to $100M

Report: LinkedIn Will Buy Pulse App for $50M to $100M | Content Marketing2 | Scoop.it
LinkedIn is close to acquiring Pulse, a popular news reading app, for as much as $100 million, according to a new report. Citing unnamed sources, AllThingsD reported that Pulse ...
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7 Guerrilla Online Branding Tactics for Power Agents

7 Guerrilla Online Branding Tactics for Power Agents | Content Marketing2 | Scoop.it
Sometimes, things are not as they seem – or as they sound. And guerrilla marketing is one of those things. No silverbacked primates are involved. And ...
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Five steps for working successfully with creative teams

Five steps for working successfully with creative teams | Content Marketing2 | Scoop.it
Want to get the best from your design studio?
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Five Takeaways for Marketers From Mobile World Congress

Five Takeaways for Marketers From Mobile World Congress | Content Marketing2 | Scoop.it
To succeed, mobile marketers should understand mass personalization, how to entertain and how new mobile payment strategies impact their business.
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How To: Create A Successful Business Marketing Video [Infographic]

How To: Create A Successful Business Marketing Video [Infographic] | Content Marketing2 | Scoop.it
If you are about to create a business marketing video, this infographic can help. It offers tips and things to consider so your video will be well received.
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OneView Tunis's curator insight, June 15, 2014 4:06 AM

Etapes à ne pas oublier pour votre vidoe de présentation

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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Content Marketing2 | Scoop.it
Here are some of the most interesting digital marketing stats we've seen this week. (RT @rajkumarseo: 10 interesting digital marketing stats we've seen this week: Tablets now account for more web traffic tha...
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U.S. Digital Marketing Spending Report, 2013 | Gartner Inc.

U.S. Digital Marketing Spending Report, 2013 | Gartner Inc. | Content Marketing2 | Scoop.it
RT @dolivencia: Gartner for Marketing Leaders: U.S. Digital Marketing Spending Report, 2013 http://t.co/waHATZi8ti RT @gartner_inc:
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The Death of the Sales Funnel

The Death of the Sales Funnel | Content Marketing2 | Scoop.it
In Digital Marketing, the simplistic sales funnel is no longer applicable. Measurement expert Nichole Kelly demonstrates how the modern sales process functions more like the neural networks in the human brain.
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SAIC chooses new name Leidos with help of branding agency - Washington Post

SAIC chooses new name Leidos with help of branding agency - Washington Post | Content Marketing2 | Scoop.it
SAIC chooses new name Leidos with help of branding agency Washington Post The branding process represents just one step along the road to a significant split of the sprawling government contractor.
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How To Start Getting Reviews From Your Customers

How To Start Getting Reviews From Your Customers | Content Marketing2 | Scoop.it
52% of people are more likely to purchase if a company has positive reviews. Which is why they are so important and why we've written this guide.
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15 Businesses to Admire for Consistent, Stellar Branding

15 Businesses to Admire for Consistent, Stellar Branding | Content Marketing2 | Scoop.it
Look at 15 brands that have figured out how to have consistently stellar branding across all of their marketing assets.
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