Content Marketing Trends
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Yahoo!

Yahoo! | Content Marketing Trends | Scoop.it
Dessidre Fleming's insight:

There is, no doubt a growing fake social media profile industry which is on the rise and is worth millions of bucks. But, it's also a calamity waiting to happen. Besides the fact that it is a highly flawed system, once the fake account is detected, it is instantly deleted by the social network and, along with that, the money you've 'invested' in something that is a facade, is about to go up in smoke. Watch your step. 

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WIHP Benchmark - February 2014

Hotel Marketing and Hospitality Innovations curated by WIHP Hotel. This month we focus on the mobile trends and its impacts on the hotel industry.

Via Frédéric Pressac
Dessidre Fleming's insight:

We've all accepted that mobile marketing forms up to 50% of (if not more) the digital marketing scene. But how many of you out there have embraced this concept to maximise your digital outreach?  This Slideshare presentation should be able to familiarise you with the trends that are prevalent in mobile marketing currently and how they would shape your future online marketing endeavours. It's a great takeaway for anyone out there who doesn't know how to go about mobile marketing. 

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Frédéric Pressac's curator insight, March 10, 2015 6:46 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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33 examples of great meta descriptions for search

33 examples of great meta descriptions for search | Content Marketing Trends | Scoop.it
Despite the current trend to segment your audience as much as possible it's still easy to overlook the art of meta description writing.
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TripAdvisor CEO: We're personalizing recommendations

TripAdvisor CEO: We're personalizing recommendations | Content Marketing Trends | Scoop.it
Steve Kaufer, TripAdvisor president & CEO, discusses how mobile growth has raised consumer engagement, the company's plans to generate revenue and the future of travel.
Dessidre Fleming's insight:

Hear it from the horse's mouth as the Pres & CEO of TripAdvisor, Steve Kaufer, gives you the lowdown on why TripAdvisor is the one place online consumers go for finalising their travel plans. He talks about growth plans and how recommendations on the travel site are being personalised as per the user's requirement. 

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Scooped by Dessidre Fleming
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Yahoo!

Yahoo! | Content Marketing Trends | Scoop.it
Dessidre Fleming's insight:

There is, no doubt, a growing fake social media profile industry which is on the rise and is worth a millions bucks. But it's also a calamity waiting to happen. Besides the fact that it is a highly flawed system, once the fake account is detected, it is instantly deleted by the social network and, along with that, the money you’ve 'invested' in something that is a facade, is about to go up in smoke. Watch your step!

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Rescooped by Dessidre Fleming from Content Creation, Curation, Management
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The Essential Guide to Creating a Successful Content Marketing Strategy

The Essential Guide to Creating a Successful Content Marketing Strategy | Content Marketing Trends | Scoop.it

Learn how to develop a premier content marketing plan for your team with assistance from our detailed blueprint.


Via massimo facchinetti
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