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Gracenote could one day personalize radio advertising.

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17 Surprising Facts About B2B Content Marketing | WordStream | #TheMarketingAutomationAlert

17 Surprising Facts About B2B Content Marketing | WordStream | #TheMarketingAutomationAlert | content marketing trends |
Learn 17 surprising facts about the state of business-to-business content marketing strategy as we move into 2014.


Basic/ Excerpt...


Fact #10: B2B marketers use an average of 13 content marketing tactics, and have largely become more confident using these tactics. What do top tier B2B marketers consider the most valuable weapon in their arsenal? 79% said that blogs were their most effective tactic, with in-person events coming in next at 76%. Top 20 B2B marketing tactics include (in order of popularity):

1. Social Media (other than blogs)

2. Articles on Your Website

3. Newsletters

4. Blogs

5. In-person Events

6. Case Studies

7. Videos

8. Articles on Other Websites

9. White Papers

10. Webinars/Webcasts

11. Research Reports

12. Infographics

13. Microsites

14. Branded Content Tools

15. Mobile Content

16. Print Magazines

17. eBooks

18. Books

19. Podcasts

20. Mobile Apps



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Via marketingIO
marketingIO's curator insight, December 17, 2013 10:06 PM

Click through for the other facts, but I'm fairly certain that they will not be that much of a surprise to you. However, what caught my eye was this one fact regarding tactics most favored/used. Question: where's video????