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Digital Strategy 101 overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders

Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant ...

Via zendreamer, Fred Zimny
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11 Big Myths About Social Media and Content Marketing

11 Big Myths About Social Media and Content Marketing | Content Marketing Today | Scoop.it
Much of what we think we know about social media and content marketing is wrong. Jay Baer crushes 11 big myths in this post (includes downloadable slides)
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Combating the Content Overload - Business 2 Community

Combating the Content Overload - Business 2 Community | Content Marketing Today | Scoop.it

...The argument being that the explosion of publishing activity on behalf of brands and the growth of content marketing is leading to an inevitable devaluation of content, the current rock star of digital.

 

While we’re certainly witnessing an increase in the sheer volume of content brands produce as they complete their transformation into publishers, that doesn’t mean the wholesale desensitization of audiences to branded content anytime soon. It just means the industry needs to get smarter in how it delivers the content.

 

Let’s use the example of dining out in New York City. At any given time there are upwards of 20,000 restaurants throughout the city, with new ones added every week. Does that mean people are going to get tired of dining out? Making sense of the infinite amount of choices we have isn’t about halting new restaurants from opening or, in the case of content marketing, original content from being created – it’s about providing better filters to help consumers identify what they want, and to help them do it quickly....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 6, 2013 3:50 AM

The simplest solution is to produce outstanding quality content

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Branding...Your promise. - 3H - Hoop!a Blog

Branding...Your promise. - 3H - Hoop!a Blog | Content Marketing Today | Scoop.it
No matter what size of company you run, own, and/or manage it is crucial that you invest your time into branding yourself and your business. (What exactly is a brand promise?
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The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic) | Content Marketing Today | Scoop.it
It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
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5 Lessons On Influencer Marketing And Brand Transparency

5 Lessons On Influencer Marketing And Brand Transparency | Content Marketing Today | Scoop.it

Influencer marketing is reshaping the way businesses market and sell their products. Find out what three of today's top experts have to say about it....There are some marketing pros out there who think that influencer marketing is a game-changer. Social media has leveled the playing field so that it’s not just the Lady Gagas and Justin Biebers of the world that can influence a gaggle of girls to buy a new perfume – now everyone has the potential to become an influencer in his or her own career. Consumers trust their friends, family and advocates far more than they trust banner and TV ads, and they’re more likely to make a purchase because of a recommendation than a billboard.As a brand champion for talent, I think it’s important to understand how influencer marketing is reshaping the way businesses market and sell their products and create brand ambassadors, so I recently sat down with three respected authorities in the field of influencer marketing. We talked about the state of influencer marketing today, the impact that greater transparency has on the marketplace, and the increasing role that more transparent influencer platforms and tools will play for leaders....


Via Jeff Domansky
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Angus Grady's curator insight, October 5, 2013 4:13 PM

Marketing is about relationships and long term influence building

Randi Thompson's curator insight, October 5, 2013 4:28 PM

Marketing has changed so much!  Now customers want a more unique service and product.  What do you need to know?

Ali Anani's curator insight, October 6, 2013 1:04 AM

Influence yourself to influence others

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How to Make Viral Content | Social Media Today

How to Make Viral Content | Social Media Today | Content Marketing Today | Scoop.it
It’s impossible to predict what will go viral, but all viral content shares common features. Does your content include these features?
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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Content Marketing Today | Scoop.it
Yep, we're introducing the first-ever Copyblogger infographic. It's about our favorite topic -- creating great content. And, as has been our style since
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5 Rock Solid Foundations for Your Content Marketing

5 Rock Solid Foundations for Your Content Marketing | Content Marketing Today | Scoop.it
Marketing is changing dramatically and that can be confusing and overwhelming for businesses making the switch. As the balance tips towards content marketing, and away from paid advertising, there ...
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2 Lessons About Social Media Apologies and Transparency

2 Lessons About Social Media Apologies and Transparency | Content Marketing Today | Scoop.it
Cause-based marketing has a lot in common with business marketing, especially in today’s social media-based online culture.

Via Thomas Faltin
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The 6 Insider Secrets of Contagious Content [INFOGRAPHIC] | Social Media Today

The 6 Insider Secrets of Contagious Content [INFOGRAPHIC] | Social Media Today | Content Marketing Today | Scoop.it
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