Content Marketing through Whitepaper
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Do You Know Who Your B2B Content Marketing Is For? - Business 2 Community

Do You Know Who Your B2B Content Marketing Is For? - Business 2 Community | Content Marketing through Whitepaper | Scoop.it
RT @ContentMktgNews: Do You Know Who Your B2B Content Marketing Is For? - Business 2 Community http://t.co/7IcTAEbPDU #contentmarketing
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What Can Kill an Excellent Marketing Strategy

What Can Kill an Excellent Marketing Strategy | Content Marketing through Whitepaper | Scoop.it
As you run your small business, know that marketing and operations perform like relay race partners – there’s a handoff that happens.
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ITBusinessPlus | Business Technology News, Resources & You | B2B Blog

ITBusinessPlus | Business Technology News, Resources & You | B2B Blog | Content Marketing through Whitepaper | Scoop.it
.hem{ color: #ffffff; font-weight: 100; font-size: 1.3em; text-shadow: 0px -1px 0px rgba(0,0,0,0.5); margin-top: 0; padding: 5px 10px 5px 23px; background: #b6b6b6; background: -moz-linear-gradient(top, #b6b6b6 0%, #a4a4a4 2%, #717171 100%);...
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How Can Changing Your Value Proposition Increase Your Profits

How Can Changing Your Value Proposition Increase Your Profits | Content Marketing through Whitepaper | Scoop.it
Your product or service may have different value propositions for various market segments. The trick is to describe the value of same product to different segments, yet tailoring the proposition to me...
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3 Pillars of Marketing Excellence

3 Pillars of Marketing Excellence | Content Marketing through Whitepaper | Scoop.it
3 Pillars of Marketing Excellence Fundamentals provide you with confidence in finding directions & setting a stable foundation in rough times.  In B2B marketing, sound fundamentals assist in sett...
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BtoB's Leading Edge virtual trade show set for June 20 - BtoB Magazine

BtoB's Leading Edge virtual trade show set for June 20 - BtoB Magazine | Content Marketing through Whitepaper | Scoop.it
BtoB's Leading Edge virtual trade show set for June 20 BtoB Magazine “Leading Edge is not only a significant learning opportunity for b2b marketers but also is a completely virtual conference and expo—a great example of leading-edge marketing...
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B2B Marketers Must Improve Relevance and Performance of Digital Content, Notes New CMO Council Study

B2B Marketers Must Improve Relevance and Performance of Digital Content, Notes New CMO Council Study | Content Marketing through Whitepaper | Scoop.it
PALO ALTO, CA--(Marketwired - Jun 3, 2013) - A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating...
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Three things B2B sites could learn from B2C and User Experience - exploreB2B

Three things B2B sites could learn from B2C and User Experience  - exploreB2B | Content Marketing through Whitepaper | Scoop.it
B2B customers seek as much information online, if not more, than their B2C counterparts. Business spend always has to be justified, so a higher standard of information is sought. They ...
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7 Lesser Explored but Successful Marketing Strategies for SMEs

7 Lesser Explored but Successful Marketing Strategies for SMEs | Content Marketing through Whitepaper | Scoop.it
Don't just describe what your company does; make sure that your target group understands the description. In order to get a better picture, explain your concept to a friend and gauge their reaction! ...
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How & Why You Should Concentrate on Content Marketing

How & Why You Should Concentrate on Content Marketing | Content Marketing through Whitepaper | Scoop.it
In the age of everything going digital – from renting your apartment to operating online B2B sales, the virtual world has become an integral part of your life, particularly, your business. The conte...
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3 Marketing Myths That Are Costing You Sales - Forbes

3 Marketing Myths That Are Costing You Sales
Forbes
Jay Baer – creator of the popular Convince & Convert blog and author of the forthcoming Youtility: Why Smart Marketing is about Help Not Hype – follows marketing trends closely.
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jquery change content in php template from file with "pages" in ...

right i hope people dont say im repeating what has already been said before but here goes. now im new with php and jquery so please bare with me ive created a php template ith variables library and what not all pulled into ...
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Not All Content Marketing is Created Equal: Location, Size, and Scope

Not All Content Marketing is Created Equal: Location, Size, and Scope | Content Marketing through Whitepaper | Scoop.it

A one-size-fits-all content marketing strategy doesn't work. Read on to determine why location, size, and scope are critical to being effective in your unique market. As marketers, we hear a lot about content marketing for all sized businesses. In the midst of the tips and how-to guides from industry experts, there’s a lot of white noise. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly. When it comes to content marketing, there are three major components to consider: Location: Do you own a brick and mortar business? Do you operate exclusively online? What if your business is a hybrid of both? Size: How many employees does your company have? Seven? Seven hundred? Is it just you? Scope: Who’s your business trying to reach? Do you consider yourself B2B? B2C? What exactly does your business do?...


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Jeff Domansky's curator insight, June 11, 2013 1:00 PM

Location, size and scope are the fundamentals for your content marketing strategy. it's critical to accommodate them in your marketing strategies.

Preeti Kaur's comment, June 18, 2013 9:45 AM
thanks jeff...the article made a great read...but do you believe b2b and B2C need the same form of content marketing???
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The State of B2B Content Marketing [Infographic]

The State of B2B Content Marketing [Infographic] | Content Marketing through Whitepaper | Scoop.it
Content - All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their ...
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