Here are highlights of the new research report -- The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. You'll see some interesting tactical lists, and a number of other helpful benchmarks from your peers.
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Tips, Traps and Techniques for B2B Content & Inbound Marketers -- with Scott Frangos, Content Strategist, Optimizer, and President of Webdirexion, LLC.
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WebDirexion LLC's insight:
Insights for B2B Social Media Players: Some interesting numbers from sourced studies on this graphic include... B2B leads over B2C in obtaining marketplace insights from social media; saw more improved search rankings via social media than B2C marketers did; and acquired more new business partnerships via social media than B2C marketers did. Delete the scoop?
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WebDirexion LLC's insight:
Some interesting numbers on thie infographic for B2B Content Marketers:
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Small business marketers use fewer content marketing tactics. B2B small business marketers reportedly use an average of 12 content marketing tactics, whereas their enterprise peers use 16. And even though small business ...
WebDirexion LLC's insight:
Small Biz wants to use Content Marketing more, but they believe they are not yet very effective at it. It requires publishing skills, and just because we have the technology, does not mean the skills are available in house. Reminds of the "Desktop Publishing" craze of the early 90's -- just buy software and you will be a publisher. Wrong... there's a reason for 4-years of college study and the experience that comes from a focused career in publishing and Content Marketing. Delete the scoop?
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Google+ For B2B Marketers? Learn why it's becoming essential for marketing as video, chat, community, email and engagement merge and fuse on Google.
WebDirexion LLC's insight:
Google+ = Google. Google+/Google offers the BEST suite of tools for B2B Marketers out there. Learn more at my post linked here.
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Content Marketing Matters Weekly: Get Tips and Tactics on Content Marketing, Social Media, SEO, and Landing Page Campaigns... plus discounts on Webdirexion events, classes, and ebooks. 
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Learn how B2B companies can excel at social media marketing on Pinterest, Facebook, Twitter, LinkedIn, Google+, and YouTube.
WebDirexion LLC's insight:
Have you posted case studies on YouTube? Ok... what about product tours? Can you generate B2B leads on Facebook (Answer: Yes)? What about Pinterest for B2B (answer: yes... if you use it efficiently and measurably)? This article serves as a good checklist of ideas for how to use the big 6 for B2B marketing success. Delete the scoop?
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Learn top B2B Social Media Tactics and how to report on them for ROI, so C-Level executives take notice and approve these efforts.
WebDirexion LLC's insight:
How do you prove out B2b Social Media work to your managers? Here are five top tactics and two ways to show ROI for same. Delete the scoop?
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![How Social is B2B? [infographic] | B2BContentMarketingTactics.com | Scoop.it](http://www.insideview.com/images/B2B_SocialMedia_Insideview.jpg)
WebDirexion LLC's insight:
B2B is going Social... and here are some great insights in this infographic by NowSourcing. Key Take-aways:
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Improve your digital strategy in 2013 by reading B2B marketing advice from top digital strategists and OMI online learning center educators in series part-two.
WebDirexion LLC's insight:
Just Read The Headline... in this well-written set of pithy advice from industry experts (then decide if you want to learn more). Some key take-aways:
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You can’t nurture what you don’t convert. According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effective channel for
WebDirexion LLC's insight:
Sell the Sizzle, Not the Steak... or, as the article puts it -- sell Benefits, not Features. Why? People buy on emotion. And that insight is one of five landing page principles for serious B2B Marketers looking to improve landing page results. Delete the scoop?
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Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audien...
WebDirexion LLC's insight:
Narrowcasting an idea whose time has come? I think so, not only because of the range of media tools for same including Google hangouts, but also because of the "fragmentation" mindset in information delivery these days. Note carefull Mr. Wilson's comments on "emotional" engagement -- people buy on emotions, from people they feel they know. Delete the scoop?
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Increasingly, this means less emphasis on "traditional push based sales techniques" and more emphasis on a strong content based Inbound Marketing Strategy. B2B Research 2012 from Green Hat identified that only 7% of ...
WebDirexion LLC's insight:
How do you know if you're identifying the right B2B prospects in social media? That's a question too many marketing pros haven't answered, so this article will help you think it through... Delete the scoop?
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According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing
WebDirexion LLC's insight:
ROI examples for successful Content Marketing: It can really pay off! Check out the Optum campaign numbers: "...campaign earned a 23.5 lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers and $52 million in contract value of new business with less than $ 1million invested." Delete the scoop?
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This presentation illuminates the tremendous opportunities that social media affords B2B companies by building a business case, supported by 10 key benefits, th
WebDirexion LLC's insight:
Have you made your B2B Social Media Case? Short, 21 slide deck provides some excellent arguments like this one: "In providing two-way communications, B2Bs not only inform prospects, but also build trust and credibility that can work to increase sales in shorter periods." Our online marketing agency, Webdirexion, has a core service focus on Social Media Marketing campaigns... see an overview here. Delete the scoop?
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When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts.
WebDirexion LLC's insight:
Does it seem odd that in 2013, the writer of this article has to ask, "...why is it that so many B2B executives feel that digital marketing won’t help them take their business to new levels?" Yes... strange. There are ROI metrics that prove the case based on measurable business outcome goals online. Then there's the question of what to name our work:
My answer? All of the above. Delete the scoop?
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Take advantage of using Google Plus Hangouts for business to conduct meetings and stay connected with clients and their customers
WebDirexion LLC's insight:
Hangouts are great for B2B -- We use them all the time at Webdirexion for client meetings, agency team meetings... and we will stream them live for our Social Strategies Sessions (free... go sign up) Delete the scoop?
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Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.
WebDirexion LLC's insight:
"Circle Centric Marketing": There's a new concept for you -- call it CCM -- and it really works best on Google+. But, a lot of marketers are entrenched at other social venues and so have yet to plumb this one out. When will you make your move? Delete the scoop?
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This post explores how B2B SEO discovery can be integrated into buyer persona development, with a goal of creating effective SEO strategy in the long run.
WebDirexion LLC's insight:
“What trends does the buyer see in the industry?” <-- good question. Do your prospective buyers think your company solutions will help position them for a major industry trend? If not... why not? Delete the scoop?
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Social media is not a fad and Google Plus isn’t going anywhere. In fact, G+ becoming a powerful sophisticated B2B social marketing platform.
WebDirexion LLC's insight:
Google+ Time for B2B: Sure, most marketers understand the SEO value of Google+... but how about the circling value and hangout value? Delete the scoop?
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Making social media part of the B2B marketing strategy can be a challenge.
WebDirexion LLC's insight:
B2B Social Media Tactis... for lead generation! A great focus for ROI. Key take-aways:
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Learn what things a B2B marketer needs to track in social media to measure success and return on investment to legitimize marketing dollars in the social space.
WebDirexion LLC's insight:
Define Metrics. Measure. Simple take-aways, but so few seem to get around to it. We always create custom tracking and reports in Analytics for Social Media Marketing for our B2B clients. Delete the scoop?
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The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. Quality content is more important than quantity. Based on the report, one potential ...
WebDirexion LLC's insight:
SEO and Content Marketing Fusion: The essence of this article is research, strategy and connection. We also love Evernote, Google Reader, and Adwords keyword research. Delete the scoop?
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Search Engine Optimization (SEO) has seen a lot of changes in the last few years and even more in the last few months. In fact it’s changing so fast it’s hard to keep up with it all. Do you need to? Some might say no, that all you need to do is keep generating tons of quality content and SEO will naturally occur; but there is still some art to making that content more easily digested by your readersand the search engine spiders and a few worthwhile techniques to attract the spiders in the first place. Read More: http://tatudigital.com/site/long-tail-seo-social/ Via Antonino Militello
WebDirexion LLC's insight:
Do you go after the "long tail" in B2B Marketing? You should. It is fertile ground for qualified prospects for your products and services. Learn more in the infographic, and keep this fact in mind: click-through rates increase as key phrases become more specific. Delete the scoop?
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B2B Facebook marketing story: Discover how a small B2B company successfully included Facebook in their social media marketing plan to get into a crowded market.
WebDirexion LLC's insight:
B2B on Facebook? C'mon... Linkedin is the ONLY place for B2B. I know -- I thought the same thing, but posts and results like this are changing my mind. Pay careful note to the tactics -- real people in photos. Delete the scoop?
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Any of these tactics can work for B2B marketers. However, they may require putting significant effort into refinement and they may never be as cost effective as other alternatives for you. Similarly, social media works in B2B.
WebDirexion LLC's insight:
If you're asking something like "does content marketing work for my business?" -- you're asking the wrong question. What's the right question? Have a quick read of this article for the answer. Delete the scoop?
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