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B2BContentMarketingTactics.com
Tips, Traps and Techniques for B2B Content & Inbound Marketers -- with Scott Frangos, Content Strategist, Optimizer, and President of Webdirexion, LLC.
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B2B Google+ Power Broadcast...

B2B Google+ Power Broadcast... | B2BContentMarketingTactics.com | Scoop.it

Using Google+ for B2B Marketing Success…  G+ has already surpassed Twitter in active users, and continues to add a robust tool set for marketers.  How are smart marketers using this evolving “network” (it’s more than a network) for B2B Marketing?

WebDirexion LLC's insight:

Webdirexion is hosting series of three live streamed Social Strategies (with tactics) sessions featured a panel of experts on the last thursdays of June, July, and August 2013.  Register today.

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4 Ways Marketers Can Use Facebook Hashtags

4 Ways Marketers Can Use Facebook Hashtags | B2BContentMarketingTactics.com | Scoop.it
Have you started using Facebook hashtags for your business? Are you wondering how to best use a Facebook hashtag? In this article, I’ll reveal four important benefits of using hashtags on Facebook.
WebDirexion LLC's insight:

Here's a good list of ways to focus on your B2B Content Marketing Machine -- are you "courting external influencers"?

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B2B Tech Buyers Make Decisions Based On Videos...

B2B Tech Buyers Make Decisions Based On Videos... | B2BContentMarketingTactics.com | Scoop.it
WebDirexion LLC's insight:

Here's a good, concise infographic showing how videos affect and persuade B2B prospects for technical products and software -- according to the research, 58% use them to find info on products they wish to buy, and 4 out of 10 watch videos on a mobile device. 

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Online Marketing Pulse

Online Marketing Pulse | B2BContentMarketingTactics.com | Scoop.it

Online Marketing Pulse Newsletter:  Get Tips and Tactics on Content Marketing, Social Media, SEO, and Landing Page Campaigns... plus discounts on Webdirexion events, classes, and ebooks.

>>  See Back Issues & Subscribe

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WebDirexion LLC's comment, March 29, 2013 2:25 PM
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B2B Content Marketing Academy Report: 71% of B2B Prospects Find Statistics Unmoving

B2B Content Marketing Academy Report: 71% of B2B Prospects Find Statistics Unmoving | B2BContentMarketingTactics.com | Scoop.it
Statistics and Content Marketing
In a new report from the B2B Content Academy, 71% of B2B decision-makers claimed articles or sales presentations littered with statistics did not provide true motivat...
WebDirexion LLC's insight:

Hmm... not sure if I find it "Moving" that 71% of B2B prospects find stats unmoving.  :)

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B2B Marketing Videos - Best Practices — It's All About Revenue: The Revenue Marketing Blog

B2B Marketing Videos - Best Practices — It's All About Revenue: The Revenue Marketing Blog | B2BContentMarketingTactics.com | Scoop.it
Today’s blog post comes courtesy of Phil Donaldson, Director of Marketing at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ.
WebDirexion LLC's insight:

What buying stage are you targeting in your video?  If your reaction is, "huh?", then you are probably not as persuasive as you could be in your videos.  Think about it.  A target who is in the comparison phase does not want the same information as those who are ready to buy.  Can you cover all your bases?  Generally, but not as persuasively as if you focus on the needs of a specific buyer group AT a specific point on their buyers' journey.

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B2B Marketers Make Smart Moves... and Gains in Social Media

B2B Marketers Make Smart Moves... and Gains in Social Media | B2BContentMarketingTactics.com | Scoop.it
WebDirexion LLC's insight:

Insights for B2B Social Media Players:  Some interesting numbers from sourced studies on this graphic include... B2B leads over B2C in obtaining marketplace insights from social media; saw more improved search rankings via social media than B2C marketers did; and acquired more new business partnerships via social media than B2C marketers did.

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infographic_uberflip_b2b_contentmarketing.png (568x3830 pixels)

infographic_uberflip_b2b_contentmarketing.png (568x3830 pixels) | B2BContentMarketingTactics.com | Scoop.it
WebDirexion LLC's insight:

Some interesting numbers on thie infographic for B2B Content Marketers:


  • SEO 6th in order of priorities?  This work is falling quite a bit in importance due in no small part to Google Panda and Penguin.
  • Top tactic = Social Media.  This is taking over from SEO.
  • Saleslead Quality is #2 measurement tactic (good... we need to pay more attention to this)
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6 Signs Small Businesses Have Big Plans for B2B Content Marketing

6 Signs Small Businesses Have Big Plans for B2B Content Marketing | B2BContentMarketingTactics.com | Scoop.it
Small business marketers use fewer content marketing tactics. B2B small business marketers reportedly use an average of 12 content marketing tactics, whereas their enterprise peers use 16. And even though small business ...
WebDirexion LLC's insight:

Small Biz wants to use Content Marketing more, but they believe they are not yet very effective at it.  It requires publishing skills, and just because we have the technology, does not mean the skills are available in house.  Reminds of the "Desktop Publishing" craze of the early 90's -- just buy software and you will be a publisher.  Wrong... there's a reason for 4-years of college study and the experience that comes from a focused career in publishing and Content Marketing.

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Google+ For B2B Marketers | Webdirexion.com

Google+ For B2B Marketers | Webdirexion.com | B2BContentMarketingTactics.com | Scoop.it
Google+ For B2B Marketers? Learn why it's becoming essential for marketing as video, chat, community, email and engagement merge and fuse on Google.
WebDirexion LLC's insight:
Google+ = Google. Google+/Google offers the BEST suite of tools for B2B Marketers out there. Learn more at my post linked here.
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8 Questions B2B SEO's Should Ask In Buyer Persona Development

8 Questions B2B SEO's Should Ask In Buyer Persona Development | B2BContentMarketingTactics.com | Scoop.it
This post explores how B2B SEO discovery can be integrated into buyer persona development, with a goal of creating effective SEO strategy in the long run.
WebDirexion LLC's insight:

“What trends does the buyer see in the industry?” <-- good question.  Do your prospective buyers think your company solutions will help position them for a major industry trend?  If not... why not?

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Why Google Plus Evolving into Powerful B2B Social Marketing Tool

Why Google Plus Evolving into Powerful B2B Social Marketing Tool | B2BContentMarketingTactics.com | Scoop.it
Social media is not a fad and Google Plus isn’t going anywhere. In fact, G+ becoming a powerful sophisticated B2B social marketing platform.
WebDirexion LLC's insight:

Google+ Time for B2B:  Sure, most marketers understand the SEO value of Google+... but how about the circling value and hangout value?

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B2B Lead Generation: 6 social media tactics from 7 experts | MarketingSherpa

B2B Lead Generation: 6 social media tactics from 7 experts | MarketingSherpa | B2BContentMarketingTactics.com | Scoop.it
Making social media part of the B2B marketing strategy can be a challenge.
WebDirexion LLC's insight:

B2B Social Media Tactis... for lead generation!  A great focus for ROI.  Key take-aways:

  • Use Q&A forums to develop thought leadership


  • Combine content marketing with your social media strategy
  • Distribute content on all your channels: blogs, social media, email marketing
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Content Marketing tips and tactics from B2B Summit panel

Content Marketing tips and tactics from B2B Summit panel | B2BContentMarketingTactics.com | Scoop.it
At B2B Summit 2012, Daniel Burstein, Director of Editorial Content, MECLABS, sat down with a panel of marketing experts: Eddie Smith, Chief Revenue Officer, Topsy Labs; Nichole Kelly, President, SME Digital; and Chris Baggott, Chairman, Compendium.
WebDirexion LLC's insight:

Challenged how to get Content Marketing subject matter?  The short video that goes with this post has some good ideas for where to find it (email) and also how to make it "authentic" -- get the "marketing speak" out of your content marketing and especially in social media. 

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Mapping your B2B Content

Mapping your B2B Content | B2BContentMarketingTactics.com | Scoop.it
A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It's time-co...
WebDirexion LLC's insight:

A map is a destination connection tool, and now you can use the templates in this article to connect your buyer personas to your content.

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7 B2B Strategies for LinkedIn Marketing

7 B2B Strategies for LinkedIn Marketing | B2BContentMarketingTactics.com | Scoop.it
LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks.
WebDirexion LLC's insight:

"Market for Leads" <-- great take away.  In what ways have you optimized your sites and online messaging to entice prospects to become leads?

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Paula Pollock's curator insight, June 20, 2013 1:43 PM

It's important that management creates a written policy before enlisting employees to post for them. The biggest concern I hear from owners is the corporate voice will be lost. If managers can choose the right brand advocates and an editor, it shouldn't be an issue. 

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B2B Marketers Rate Most Effective Tactics in New Study

B2B Marketers Rate Most Effective Tactics in New Study | B2BContentMarketingTactics.com | Scoop.it
While marketing tactics like social media and blogging are becoming more prevalent in the B2B landscape, a recent study from Content Marketing Institute and MarketingProfs shows that a greater percentage of marketers believe that in-person events...
WebDirexion LLC's insight:

"67% of B2B marketers view in-person events as highly effective." <-- now there's an observation from the article that means real-world is still in vogue for B2B'ers.  Great.  But what about augmenting the real-world events with what you are doing online?  For example, here's a link to a circle of speakers for the Portland Digital Marketing Conference you can add to your spheres of influence on Google+.

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Case Study as a B2B Content Marketing Tactic - Pros, Cons & Best Practices of Case Studies

Case Study as a B2B Content Marketing Tactic - Pros, Cons & Best Practices of Case Studies | B2BContentMarketingTactics.com | Scoop.it
Within the realm of B2B marketing, it's stories, not features and benefits that allow brands to create relevant and engaging connections with prospective
WebDirexion LLC's insight:

What's the Case Study for Case Studies?  This article does a great job of providing a case for case studies along with some do's and dont's.  One take-away:  "“Most case studies are focused on the solution and how great it is to the exclusion of any real “story.”  To be effective, case studies need that middle part where the magic happens." (Albee).  How true.  But while the article does then give a recommended template, I think it fails to list the "how-to" of getting the "story" into a case study.  In a nutshell... you use journalism techniques to do this.  

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11 B2B Content Marketing Case Studies with Killer Marketing Performance

11 B2B Content Marketing Case Studies with Killer Marketing Performance | B2BContentMarketingTactics.com | Scoop.it
According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing
WebDirexion LLC's insight:

ROI examples for successful Content Marketing:  It can really pay off!  Check out the Optum campaign numbers:  "...campaign earned a 23.5 lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers and $52 million in contract value of new business with less than $ 1million invested."

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B2B Social Media Marketing: Building the B2B Business Case for Soci...

This presentation illuminates the tremendous opportunities that social media affords B2B companies by building a business case, supported by 10 key benefits, th
WebDirexion LLC's insight:

Have you made your B2B Social Media Case?  Short, 21 slide deck provides some excellent arguments like this one:  "In providing two-way communications, B2Bs not only inform prospects, but also build trust and credibility that can work to increase sales in shorter periods."


Our online marketing agency, Webdirexion, has a core service focus on Social Media Marketing campaigns... see an overview here

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Tips to enhance B2B digital strategies

Tips to enhance B2B digital strategies | B2BContentMarketingTactics.com | Scoop.it
When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts.
WebDirexion LLC's insight:

Does it seem odd that in 2013, the writer of this article has to ask, "...why is it that so many B2B executives feel that digital marketing won’t help them take their business to new levels?"


Yes... strange.  There are ROI metrics that prove the case based on measurable business outcome goals online.  Then there's the question of what to name our work:

  • Digital Marketing
  • Online Marketing
  • Inbound Marketing
  • Content Marketing

My answer?  All of the above. 

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Google Plus Hangouts for Business | 10 Ways B2B Marketers Can Benefit

Google Plus Hangouts for Business | 10 Ways B2B Marketers Can Benefit | B2BContentMarketingTactics.com | Scoop.it
Take advantage of using Google Plus Hangouts for business to conduct meetings and stay connected with clients and their customers
WebDirexion LLC's insight:

Hangouts are great for B2B -- We use them all the time at Webdirexion for client meetings, agency team meetings... and we will stream them live for our Social Strategies Sessions (free... go sign up)

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4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B

4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B | B2BContentMarketingTactics.com | Scoop.it
Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.
WebDirexion LLC's insight:

"Circle Centric Marketing":  There's a new concept for you -- call it CCM -- and it really works best on Google+.  But, a lot of marketers are entrenched at other social venues and so have yet to plumb this one out.  When will you make your move?

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How B2B Marketers Can Succeed on the 6 Big Social Networks

How B2B Marketers Can Succeed on the 6 Big Social Networks | B2BContentMarketingTactics.com | Scoop.it
Learn how B2B companies can excel at social media marketing on Pinterest, Facebook, Twitter, LinkedIn, Google+, and YouTube.
WebDirexion LLC's insight:

Have you posted case studies on YouTube?  Ok... what about product tours?  Can you generate B2B leads on Facebook (Answer: Yes)?  What about Pinterest for B2B (answer:  yes... if you use it efficiently and measurably)?  This article serves as a good checklist of ideas for how to use the big 6 for B2B marketing success. 

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Five top B2B Social Media Tactics | Social Media Marketing | WebDirexion.com

Five top B2B Social Media Tactics | Social Media Marketing | WebDirexion.com | B2BContentMarketingTactics.com | Scoop.it
Learn top B2B Social Media Tactics and how to report on them for ROI, so C-Level executives take notice and approve these efforts.
WebDirexion LLC's insight:

How do you prove out B2b Social Media work to your managers?  Here are five top tactics and two ways to show ROI for same. 

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