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Developing a Content Marketing Strategy - Without Creating any Content

Developing a Content Marketing Strategy - Without Creating any Content | Content Marketing Strategy | Scoop.it
From curation to content partnerships, here are five ways to develop a content marketing strategy without content creation (Developing a content marketing strategy - without creating any content http://t.co/yXvQmUW9bd...
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Randy Hilarski's curator insight, September 8, 2013 7:28 AM

I recently decided to outsource a few parts of my online business. I am not Superman, Content creation is actually one part that I will not outsource for now. Must be the control freak in me!

Content Marketing Strategy
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
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How to Use Social Media to Create Killer Content

How to Use Social Media to Create Killer Content | Content Marketing Strategy | Scoop.it
Are you using social media as a platform for your content marketing strategy? At Cloudforce NY, Jeff Ragovin, Chief Strategy Officer of Salesforce Marketin (Are you using social media as a platform for your content marketing strategy?
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Marshall Van Fleet's curator insight, February 27, 3:03 AM

Are you using social media as a platform for your content marketing strategy? At Cloudforce NY, Jeff Ragovin, Chief Strategy Officer of Salesforce Marketin (Are you using social media as a platform for your content marketing strategy

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The Business Case for Content Curation

The Business Case for Content Curation | Content Marketing Strategy | Scoop.it
Adding curation to the content mix can build credibility, trust, loyalty, thought leadership and reciprocating brand relationships.
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Content Marketing Strategies For Real-life Business

Content Marketing Strategies For Real-life Business | Content Marketing Strategy | Scoop.it
Content Marketing, content marketing, content marketing. It's all the buzz these days right? But what is it? How does it work?
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Content Marketing Strategies For Real-life Business

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Creating a Content Marketing Style Guide for your Brand

Creating a Content Marketing Style Guide for your Brand | Content Marketing Strategy | Scoop.it
Journalists rely on the AP Stylebook to guide decisions on style. As a brand journalist you’re not locked into AP style, but guidelines are every bit as important for consistency.
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Creating a Content Marketing Style Guide for your Brand

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Content Marketing and Personal Branding Success

Content Marketing and Personal Branding Success | Content Marketing Strategy | Scoop.it
Review of Joe Pulizzi's new Epic Content Marketing book which offers a road map for corporate and personal branding based on telling helpful, relevant stories (Content Marketing and Personal Branding Success - Content marketing–telling...
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Content Marketing and Personal Branding Success

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20 Resources for Incredible Content Marketing

20 Resources for Incredible Content Marketing | Content Marketing Strategy | Scoop.it
The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way.
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20 Resources for Incredible Content Marketing

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Marshall Van Fleet's curator insight, February 27, 2:59 AM

The secret to content marketing success is creating awesome content that is highly share-able, and then distributing that content in an effective and targeted way.

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7 Ways to Get More Out Of Your Content Marketing Strategy

7 Ways to Get More Out Of Your Content Marketing Strategy | Content Marketing Strategy | Scoop.it
You've decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you published it.
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7 Ways to Get More Out Of Your Content Marketing Strategy

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5 Cool Content Marketing Infographics You Shouldn't Miss

5 Cool Content Marketing Infographics You Shouldn't Miss | Content Marketing Strategy | Scoop.it
Most companies have been brought up on a diet of pushing ads in front of people to sell their "stuff". On a social web it is about engaging through content first.
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5 Cool Content Marketing Infographics You Shouldn't Miss

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Marshall Van Fleet's curator insight, February 27, 3:00 AM

Most companies have been brought up on a diet of pushing ads in front of people to sell their "stuff". On a social web it is about engaging through content first.

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36 Content Marketers Who Rock

36 Content Marketers Who Rock | Content Marketing Strategy | Scoop.it
Content Marketing Rocks!
In just a few weeks one of the hottest conferences in the digital marketing industry will be coming to the hometown of the Rock and Roll Hall of Fame. What better theme than Rock and Roll?
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36 Content Marketers Who Rock

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Link Building vs. Content Marketing

Link Building vs. Content Marketing | Content Marketing Strategy | Scoop.it
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right ...
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Link Building vs. Content Marketing

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How to Use Webinars to Convert Blog Readers Into Customers

How to Use Webinars to Convert Blog Readers Into Customers | Content Marketing Strategy | Scoop.it
Are you tired of spending money on content marketing… especially because it isn’t generating any income for you? Sure, you can throw some ads up on your blog, but unless you get millions of visitors a month, you probably won’t get a great return.
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How to Use Webinars to Convert Blog Readers Into Customers

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3 Quick Ways to Improve Your Content Marketing Efforts

3 Quick Ways to Improve Your Content Marketing Efforts | Content Marketing Strategy | Scoop.it
If you write 1,000 great articles, your search engine traffic will skyrocket and you’ll make more money, right?
I wish that was the case. But after building 3 successful blogs, I’ve learned that writing great content isn’t enough.
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3 Quick Ways to Improve Your Content Marketing Efforts

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A Blueprint for the Video Content Marketing Revolution / by @erikalachance

A Blueprint for the Video Content Marketing Revolution / by @erikalachance | Content Marketing Strategy | Scoop.it
In content marketing today, you need more than just words to make an impression. In this post you'll learn how to use video as part of your content marketing strategy and get tips on how to make your video content remarkable.
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A Blueprint for the Video Content Marketing Revolution / by @erikalachance

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7 Myths You Shouldn't Believe About Email Marketing [Infographic]

7 Myths You Shouldn't Believe About Email Marketing [Infographic] | Content Marketing Strategy | Scoop.it
Learn about the email myths you should ignore as you look to optimize your marketing.

Via malek, Os Ishmael
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malek's curator insight, August 6, 4:37 AM

Myth #3:  (I'm not exactly dead)

- You better send emails only to interested parties

- You better consider re-engaging customers at least twice a year

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12 Common Misconceptions about Content Marketing

12 Common Misconceptions about Content Marketing | Content Marketing Strategy | Scoop.it
The concept of content marketing is constantly evolving and we content marketers will strive to perfect it indefinitely.
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12 Common Misconceptions about Content Marketing

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Should Your Content Marketing Process Make Room for Big Data?

Should Your Content Marketing Process Make Room for Big Data? | Content Marketing Strategy | Scoop.it
Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked sever...
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Should Your Content Marketing Process Make Room for Big Data?

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How Content Marketing Has Changed Client Attraction

How Content Marketing Has Changed Client Attraction | Content Marketing Strategy | Scoop.it
Are you struggling to attract clients? Have you heard about Content Marketing, but aren't yet sure what it is, or how to implement it?
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How Content Marketing Has Changed Client Attraction

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How to Measure Your Content Marketing Efforts

How to Measure Your Content Marketing Efforts | Content Marketing Strategy | Scoop.it
In 2012, consumers considered 10 pieces of content before making a purchase. Here's how to make sure your content is effective.
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How to Measure Your Content Marketing Efforts

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Developing a Content Marketing Strategy - Without Creating any Content

Developing a Content Marketing Strategy - Without Creating any Content | Content Marketing Strategy | Scoop.it
From curation to content partnerships, here are five ways to develop a content marketing strategy without content creation (Developing a content marketing strategy - without creating any content http://t.co/yXvQmUW9bd...
Ron Sela's insight:

Developing a Content Marketing Strategy - Without Creating any Content

more...
Randy Hilarski's curator insight, September 8, 2013 7:28 AM

I recently decided to outsource a few parts of my online business. I am not Superman, Content creation is actually one part that I will not outsource for now. Must be the control freak in me!

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Content Marketing: 7 Ways Small Businesses Can Be Thought Leaders

Content Marketing: 7 Ways Small Businesses Can Be Thought Leaders | Content Marketing Strategy | Scoop.it
Content Marketing: 7 Ways Small Businesses Can Be Thought Leaders http://t.co/z9hU1Ujyte http://t.co/rxycpe9E9y
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Content Marketing: 7 Ways Small Businesses Can Be Thought Leaders

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5 Content Marketing Tools for Better Planning, Management and Tracking

5 Content Marketing Tools for Better Planning, Management and Tracking | Content Marketing Strategy | Scoop.it
In this era of content marketing, creating and maintaining an editorial calendar and managing all of your content assets are essential for implementing a successful content marketing program.
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5 Content Marketing Tools for Better Planning, Management and Tracking

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Content Marketing That Rocks – Are You Amplified?

Content Marketing That Rocks – Are You Amplified? | Content Marketing Strategy | Scoop.it
Coming up in about 5 weeks is one of the most anticipated marketing conferences about the hottest topic of the year:  Content Marketing World.
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Content Marketing That Rocks – Are You Amplified?

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How Google Authorship Will Impact Search and Content Marketing

How Google Authorship Will Impact Search and Content Marketing | Content Marketing Strategy | Scoop.it

Google authorship is seen as a way for authors to verify content they’ve created and become authorities. This will impact search and content marketing.


Via Kamal Bennani
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How Google Authorship Will Impact Search and Content Marketing

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9Dotstrategies's curator insight, September 4, 2013 8:39 PM
Google Authorship Impact on Search and Content Marketing
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Panties, Patterns, And The Problem With Content Marketing / by @onboardly

Panties, Patterns, And The Problem With Content Marketing / by @onboardly | Content Marketing Strategy | Scoop.it
“Panty Dropper.” It was the late 1990s and those two words were stenciled in Old English font on the back of a lowrider.
This truck definitely deserved that title.
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Panties, Patterns, And The Problem With Content Marketing / by @onboardly

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30 Quick Content Marketing Tips Every Marketer Needs to Know

30 Quick Content Marketing Tips Every Marketer Needs to Know | Content Marketing Strategy | Scoop.it
You already know content marketing is the new SEO. So, what are you waiting for? Might as well go out there and start blogging so you can get more search traffic, right?
Creating a content marketing strategy isn’t as easy as it may seem.
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30 Quick Content Marketing Tips Every Marketer Needs to Know

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