Content Marketing & Curation
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Content Marketing & Curation
Content Marketing suggestions and strategies including social media and seo
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How to Build 7 Contextual Links an Hour…Without ANY Content (Really)

How to Build 7 Contextual Links an Hour…Without ANY Content (Really) | Content Marketing & Curation | Scoop.it
Most people tell you that the secret to SEO is “publishing great content”. Are they right? Well, to be honest with you….no. Here’s the deal: I’ll be the
Marcela De Vivo's insight:

I'm often asked - how can I build links without getting penalized?  Brian Dean is the master of white hat link building based on outreach.  

 

In this article, he details powerful methods to build links.  

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How to Build a DIY Content Marketing System

How to Build a DIY Content Marketing System | Content Marketing & Curation | Scoop.it
Watch this video to see the top social sites, tools and apps you can use right now today, to build your own content marketing system.
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» Google Penguin to go to War with SENuke Style Link Building

» Google Penguin to go to War with SENuke Style Link Building | Content Marketing & Curation | Scoop.it
With the prospect of the latest addition of Google Penguin to become a reality within the next few weeks, it seems that many SEO’s and site owners are speculating towards what could be included into the previous focus of the update in order to warrant...
Marcela De Vivo's insight:

I'm interested to see how this turns out, I am seeing so many sites ranking with massive amounts of low quality links, I hope the new Penguin does attack this.

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How to Unleash the Power of Content | Jeffbullas's Blog

How to Unleash the Power of Content | Jeffbullas's Blog | Content Marketing & Curation | Scoop.it
There is a war going on but you maybe haven't noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. So what type of content do you create and how do you find the ideas and inspiration?
Marcela De Vivo's insight:

What a fabulous post from Jeff, one of my favorites so far.

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Do You Have the Wrong SEO Goals? | HigherVisibility

Do You Have the Wrong SEO Goals? | HigherVisibility | Content Marketing & Curation | Scoop.it
Something that needs to be understood about SEO from the onset of a campaign is that it takes time to see results. So are you tracking the right goals?
Marcela De Vivo's insight:

I always look at SEO goals based on ROI, otherwise if the bottom line isn't there, it doesn't make sense.

 

We use Google analytics advanced & custom reports to get tons of data that determine our goals:  

 

http://bit.ly/Y4SXGv

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James Agate Think Visibility 2013

Presentation from Think Visibility 2013 - talking about how to swerve the likely crackdown by Google on lower-quality forms of guest blogging as a link building
Marcela De Vivo's insight:

Want to make sure your guest blogging continues working?  Safe-proof your guest blogging campaign with advice from this presentation!

 

Guess what? All of our guest posts follow these elements:  http://bit.ly/YZRpwm

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Creating a Social Engagement Plan in 4 Steps

Creating a Social Engagement Plan in 4 Steps | Content Marketing & Curation | Scoop.it
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want to think of this plan as being continuous or cyclical, so you can repeat it once you’re done with the fourth step.
Marcela De Vivo's insight:

This is a good basic outline, but there's SO MUCH MORE to each and every one of these, especially engagement.  I've learned that all of the sharing you do is worthless, unless there's engagement at some point of the contact maturation.

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Eco-Friendly Adirondack Chairs: Classic Style, Green Design

Eco-Friendly Adirondack Chairs: Classic Style, Green Design | Content Marketing & Curation | Scoop.it
Traditional homes tend to look best with Adirondack chairs made to look like they’re solid wood. However, Adirondack chairs made from solid wood can wear easily over time, and they can be incredibly expensive.
Marcela De Vivo's insight:

Find out why eco-friendly eco chairs are the best option for you no matter what patio design you have!

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How to Include Her in Your Super Bowl Festivities

How to Include Her in Your Super Bowl Festivities | Content Marketing & Curation | Scoop.it
The Super Bowl tends to be an event dominated by testosterone.
Marcela De Vivo's insight:

Gentleman with the Super Bowl around the corner I'm sure you'll lady will be right there next to you whether she's into the game or just wants to see Beyonce! Here are some pointers to help you navigtate women + Super Bowl

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Effective SEO by Posting Videos to Pinterest |

Effective SEO by Posting Videos to Pinterest | | Content Marketing & Curation | Scoop.it
Evolving Interactive guest blog post Effective SEO. This week we talk about creating content with an engaging Pinterest board by adding videos interesting to your users.
Marcela De Vivo's insight:

This article is going to enlighthen you on the untapped resource that is video pinning! Take a look. 

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24 Must-Have Social Media Marketing Tools

24 Must-Have Social Media Marketing Tools | Content Marketing & Curation | Scoop.it
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for th
Marcela De Vivo's insight:

What a phenomenal list of tools!

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How to create a Content Marketing Strategy

How to create a Content Marketing Strategy | Content Marketing & Curation | Scoop.it
View as slideshow Manifesto of Content Strategy (Rand Fishkin) 00Share Share on Facebook Share on Twitter Share on Google Share ... Continue reading
Marcela De Vivo's insight:

Compilation of content marketing information for beginners.

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How to Guarantee ROI With Social Media Participation

How to Guarantee ROI With Social Media Participation | Content Marketing & Curation | Scoop.it
Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers.
Marcela De Vivo's insight:

Fantastic strategy, more long term and focused on relationship building by providing excellent content assets as well as multi-media.

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How To Run A News Site And Newspaper Using WordPress And Google Docs - 10,000 Words

How To Run A News Site And Newspaper Using WordPress And Google Docs - 10,000 Words | Content Marketing & Curation | Scoop.it
How To Run A News Site And Newspaper Using WordPress And Google Docs
Marcela De Vivo's insight:

Love the site of tells and processes used, especially awesome for sites with multiple editors and writers.

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21 Things You Need to Know About Self-Publishing 2.0

21 Things You Need to Know About Self-Publishing 2.0 | Content Marketing & Curation | Scoop.it
I wanted to write a book because I thought it would make me attractive to women. I thought it would make me attractive to future employers. I also though
Marcela De Vivo's insight:

I was impresed by the emphasis on "Giving giving giving" both in building your audience and writing for others.  I believe in karma and think the more you help and give, the more you receive.

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Content Marketing: How to Super-Charge Your SEO | Heidi Cohen

Content Marketing: How to Super-Charge Your SEO | Heidi Cohen | Content Marketing & Curation | Scoop.it
Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their...
Marcela De Vivo's insight:

Great overview of the steps to consider when launching a content marketing campaign.  Each step needs to be discussed in further depth, but the overview is fantastic.

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The Truth About Abs: How To Make $1,000,000 Per Month with Digital Products (Plus: Noah Kagan results)

The Truth About Abs: How To Make $1,000,000 Per Month with Digital Products (Plus: Noah Kagan results) | Content Marketing & Curation | Scoop.it
Six-pack abs sell. (Photo: San Diego Shooter) Once or twice in the past, I have referred to "someone" who has earned $5,000,000-$10,000,000 per year with e-books and cross promotion. For that, I sh...
Marcela De Vivo's insight:

Insights about how to combine content marketing with Paid Advertising.  I am very intrigued by his statement about the effectiveness of Google's Content Network, and will be testing it out soon.

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Randy Bauer's curator insight, April 15, 2013 11:46 PM

Abs sell and so do e-books. A thought provoking headline that deserves action.

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Google Ad words for Beginners: From the Googler's Mouth

Google Ad words for Beginners: From the Googler's Mouth | Content Marketing & Curation | Scoop.it
Marcela De Vivo's insight:

Great explanation of how Google Adwords works, fabulous for newbies.

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Why the Hashtag is a Good Thing for Facebook

Why the Hashtag is a Good Thing for Facebook | Content Marketing & Curation | Scoop.it
For years hashtags on Facebook have simply been a nuisance, an unfortunate byproduct of multi-site social sharing apps and even Facebook and Twitter's own
Marcela De Vivo's insight:

It's about time Facebook jumped on the # wagon.  Super important for social sharing & curation. http://www.gryffin.co/social-seo-in-1-hour-a-day/ ;

 

 

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What Can Cause Hair Loss In Women

What Can Cause Hair Loss In Women | Content Marketing & Curation | Scoop.it
What Can Cause Hair Loss In Women
Marcela De Vivo's insight:

Find what can cause hair loss in women and how the best ways to combat it. This is a great article for anyone from women dealing with just plain bad genes to those of you that abuse your flat iron. 

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Online Courses - Online Classes for College Credit

Online Courses - Online Classes for College Credit | Content Marketing & Curation | Scoop.it
By Guest Blogger: Marcela De Vivo
Community colleges have always been a place where students could go to further their education and or career, without the high-tuition fees and strict entrance requirements of four-year universities and colleges.
Marcela De Vivo's insight:

Students are struggling with graduating from college because there is just no money being put into our education. Why should our youth be the one's taking the brunt of governmental issues? They have a right to succeed!

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A 50-Point Checklist For Creating The Ultimate Landing Page - Unbounce

A 50-Point Checklist For Creating The Ultimate Landing Page - Unbounce | Content Marketing & Curation | Scoop.it
It's easy to run a marketing campaign that doesn't deliver the results you're hoping for. Use this checklist to whip your landing page into shape.
Marcela De Vivo's insight:

Fantastic checklist to use when creating landing pages.

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The week in Social SEO: 1/31/13

The week in Social SEO: 1/31/13 | Content Marketing & Curation | Scoop.it
View as slideshow5 New Year's Resolutions For Social Media Marketers in 20132012 saw a noticeable increase in companies changing their traditional marketing efforts to include a social media strate...
Marcela De Vivo's insight:

Weekly summary of what's hot in SEO with some tips on how to guest post effectively, incorporate visuals into your social seo campaigns, and much more.

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Facebook Marketing · marceladevivo · Storify

A Social Media Story storified by Marcela De Vivo
Marcela De Vivo's insight:

Learn about Facebook's new graph search and how it will change how people search.

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How Do Social Signals Influence an SEO Campaign? | SEO.com

How Do Social Signals Influence an SEO Campaign? | SEO.com | Content Marketing & Curation | Scoop.it
It’s time to wake up dear reader… social media is here, and it DOES affect your SEO campaign! Ready to know the social signals? Read this post now!
Marcela De Vivo's insight:

Interesting summary, however there's a lot of talk without substantiation.  Google does not have access to Facebook data.

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