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For These Small Businesses, Pinterest Drove Sales Success

For These Small Businesses, Pinterest Drove Sales Success | Thoughts on Content Marketing | Scoop.it
For many businesses, a targeted Pinterest strategy produced notable sales results due to the the addictive, visual nature of the platform.

Via Kelly Lieberman
Witmer Group's insight:

The effectiveness of visual content is amazing.  

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Thoughts on Content Marketing
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The 5 Step Voyage of Creating Awesome Content

The 5 Step Voyage of Creating Awesome Content | Thoughts on Content Marketing | Scoop.it

Via Peg Corwin
Witmer Group's insight:

Great, clear guide to producing more engaging content! 

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Peg Corwin's curator insight, September 10, 2014 7:21 AM

Content creation tips, from a professional writer and super successful blogger's perspective.  Meaty and spot on.

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4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends

4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends | Thoughts on Content Marketing | Scoop.it
Small Business Trends
4 Basics of Brand Publishing and 40+ Tools to Get it Done
Small Business Trends
Most companies just don't have a strategy around video. If you are looking to be the ...

Via Rebecca Downing, massimo facchinetti
Witmer Group's insight:

Wow, this article is chock full of tools brands can use for creating, managing, and publishing content. 

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Marco Favero's curator insight, September 22, 2014 10:37 AM

aggiungi la tua intuizione ...

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Why Quality matters in Content Marketing

Why Quality matters in Content Marketing | Thoughts on Content Marketing | Scoop.it
Good content marketing is spending the time to create content that engages the people you want to get your brand and your message in front of.
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Over 100 B2B Content Marketing Statistics for 2014

Over 100 B2B Content Marketing Statistics for 2014 | Thoughts on Content Marketing | Scoop.it

Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing.

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5 Creative Ways Brands Can Leverage the Power of Pinterest

5 Creative Ways Brands Can Leverage the Power of Pinterest | Thoughts on Content Marketing | Scoop.it
Pinterest co-founder Ben Silbermann once compared his social sharing website to the bug collection he kept as a child. Lucky for him, today’s Internet
Witmer Group's insight:

Love the suggestions! 

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8 Ways to Motivate Your Followers to Amplify Your Content Marketing

8 Ways to Motivate Your Followers to Amplify Your Content Marketing | Thoughts on Content Marketing | Scoop.it

Brands want it, fans create it, Google embraces it and Facebook loves it. User Generated Content (UGC) is the “Holy Grail” of social media and content marketing and it’s becoming key to cracking the elusive Facebook fan feed and getting your well-thought-out and “oh so intelligent” posts seen by the rest of the world.

 

So how do you get more of it without breaking the bank buying commercials during the Super Bowl? Read on and don’t forget to share!




Via Brian Yanish - MarketingHits.com, massimo facchinetti
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malek's curator insight, April 9, 2014 7:42 AM

As simple as it sounds, there's always way to fail. A good reminder, keep it handy

aanve's curator insight, April 9, 2014 11:29 PM

www.aanve.com

 

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6 Objectives When Creating New Content Assets

6 Objectives When Creating New Content Assets | Thoughts on Content Marketing | Scoop.it

What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.


Via Kamal Bennani
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64 Tips to Increase Blog Reach

64 Tips to Increase Blog Reach | Thoughts on Content Marketing | Scoop.it
Want to increase blog reach? Use 1 or more of these 64 blogging tips to increase the love for your blog. Many of these blog tips can be use for content.
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10 Ways to Build Authority as an Online Writer - Copyblogger

10 Ways to Build Authority as an Online Writer - Copyblogger | Thoughts on Content Marketing | Scoop.it
We see authority in titles like doctor, chairman or professor. People listen to people with authority. And that's equally true online ... especially when it comes to content.
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Visual Storytelling, How to Use Visuals, Videos and Social Media

Visual Storytelling, How to Use Visuals, Videos and Social Media | Thoughts on Content Marketing | Scoop.it
Social Media Marketing Podcast 83, in this episode Ekaterina Walter shares why visual storytelling is important for your business and how to get started.

Via Wes Thomas
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Role Of Social Media In Your Content Marketing Strategy

Role Of Social Media In Your Content Marketing Strategy | Thoughts on Content Marketing | Scoop.it
The Role Of Social Media In Your Content Marketing Strategy (The Role of Social Media in Your #Content #Marketing Strategy http://t.co/S0nCUc57Zl @socialmedia2day)...

Via massimo facchinetti, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 18, 2014 11:41 PM

We love the zero sum game. We can stop using tool x because tool y is so good. Problem is contemporary content and social marketing doesn't work like that. We weave tapestries these days and each tool helps. This post explains how to weave your content and social media tapestry. 

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Overcoming that Blank Page

Overcoming that Blank Page | Thoughts on Content Marketing | Scoop.it
My experience overcoming that blank page, and what ultimately pushed me to start writing.
Witmer Group's insight:

Sometimes you just need to write and not worry. 

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3 Content Creation Tips to Win the Battle for Attention

3 Content Creation Tips to Win the Battle for Attention | Thoughts on Content Marketing | Scoop.it
It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention i...

Via denbro, bContext
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denbro's curator insight, November 25, 2013 8:07 PM

Helpful tips on how to ensure your content wins the battle for attention. In a world where everyone is a publisher, it's not just your brand vs. your competitors it's your brand against every funny cat video, every must read 'listicle', and every celebrity meltdown.

 

Fortunately, you're not powerless. The author shares three things you can do in your content creation to get your target audience to pay attention to your brand:

 

1. Headlines: Its sole job is to get opened. Does it compel me to click or open the content? The very best headlines capitalize on the laws of basic human psychology by playing on emotions like fear, greed, humor, or all of the above.

 

2. Images: If you want people to read your headline, line it up next to the most interesting image or photo that you possibly can. 


3. Optimize: To understand what content is working, you have to measure its impact, and optimize on an ongoing basis.

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Banish the Hard Sell from Your Content Marketing

Banish the Hard Sell from Your Content Marketing | Thoughts on Content Marketing | Scoop.it
In content marketing you can’t convert your readers (or the man on the street) to customers before you begin a relationship with them built on trust.
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If You Can’t Diversify Your Content, Diversify the Length

If You Can’t Diversify Your Content, Diversify the Length | Thoughts on Content Marketing | Scoop.it

Anyone who follows major content marketing and social media blogs has read about the importance of diversifying content. “People learn in different ways,”


Via Kamal Bennani
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5 Reliable Ways to Use Content as a Referral Tool

5 Reliable Ways to Use Content as a Referral Tool | Thoughts on Content Marketing | Scoop.it
John Jantsch provides us with five ways you can use content to forge strong referral relationships ...

Via Guillaume Decugis, malek
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Guillaume Decugis's curator insight, May 14, 2014 12:34 PM

Content can create great relationships: we meet - at least virtually - a lot of people through the content they write, curate or publish. But content can also be the best way to build on existing relationships in valuable ways that are described in this post. 


One of the 5 ways John Jantsch describes here is content curation and I wanted to elaborate on this.


A model for involving existing relationships and partners in your content strategy is to offer them to join in your content curation efforts. By curating content as a group of partners, you not only spread the workload but also bring additional visibility and networks to your content, therefore  amplifying your impact. This model for collaborative content curation has already been used by some on Scoop.it leveraging the suggestions of the free version or the team feature of the Business and Enterprise versions which offer group content curation. 


Of course the first application of this is within companies where many companies curate as a team. But moving forward, collaborative content curation is an important concept that will spread beyond the boundaries of an organization to become even more powerful as a way to involve all kinds of advocates and partners. 

M. Philip Oliver's curator insight, May 14, 2014 6:50 PM

Malek brings us Content!

donhornsby's curator insight, May 15, 2014 1:08 PM

Great list!

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Is Content Marketing the Same as Content Strategy?

Is Content Marketing the Same as Content Strategy? | Thoughts on Content Marketing | Scoop.it
In order to be successful at content marketing, you need an effective content strategy.
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How to Develop Your Editorial Calendar

How to Develop Your Editorial Calendar | Thoughts on Content Marketing | Scoop.it
Whether you’re using social media (including blogging), content marketing, and/or traditional marcom (aka marketing communications), an editorial calendar is at the heart of your of marketing because, as the saying goes, today every marketer is a publisher. Like magazine publishing, an editorial calendar helps you to manage the content creation process regardless of your goals. To develop your editorial calendar, here are ten easy steps that will support your social media, content marketing and/or traditional marketing communications.
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Writing a Blog Post that Goes Viral | Social Media Today

Writing a Blog Post that Goes Viral | Social Media Today | Thoughts on Content Marketing | Scoop.it
It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time, but trying to break the code and understand what will go viral and what won’t can seem like an insurmountable task.
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How Multimedia Storytelling is Changing Advertising

How Multimedia Storytelling is Changing Advertising | Thoughts on Content Marketing | Scoop.it
One-third of Millennials now watch absolutely no broadcast TV, according to a 2014 New York Times study. And this is causing a lot of brands to panic. But not all of them.
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13 Steps to Create An Effective Promotional Calendar - Heidi Cohen

13 Steps to Create An Effective Promotional Calendar - Heidi Cohen | Thoughts on Content Marketing | Scoop.it
Here are the thirteen steps to creating an effective promotional calendar. Based on my corporate experience, I recommend developing a promotional calendar as the basis for building your marketing budget and then revising your promotional plan once your budget is finalized. (Here's how to create your sales budget and here are the costs marketers need to measure.) Source: Heidi Cohen's Actionable Marketing Blog
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6 Facts About Content Curation and SEO You Don't Know

6 Facts About Content Curation and SEO You Don't Know | Thoughts on Content Marketing | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →

Via Martin (Marty) Smith
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Pallab Kakoti's curator insight, March 19, 2014 5:07 AM

Content curation for any website, be it a brand, product, agency or a local business is about the content offered to the audiences. The key to better click through is fundamentally by writing content for the right audience and not for robots or search engine algorithms. Quality content optimizes user intent for interest to engage with the information displayed on a website powered with social sharing tools that personifies content curation dynamics.

 

Good content is delivered with good research. It is crucial to offer your perspective & opinion about other related contents similar to your business discussed on your case studies, blogs & social updates. Cite the original source of any content published on your website and ensure that you add your feeds to Google blog search index. Content curation must make room for hashtag mentions so that posting them on Google+ & other social media channels that support #hashtags will optimize content visibility and group the conversation for like-minded individuals.

 

Some crucial content curation tools that leverage content strategy for SEO & social media goals include:

 

Kippt.com, urli.st, bitly.com – Link Curation

List.ly, Bagtheweb.com – List Curation

Floost.com, Sulia.com – Social Interest

Minus.com, Keeeb.com, Pinterest.com – Social Pinboard

Storify.com, Bundlr.com – Content Curation

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4 Tips to Increase Curation Traffic

4 Tips to Increase Curation Traffic | Thoughts on Content Marketing | Scoop.it
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →

Via Peg Corwin
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Peg Corwin's curator insight, March 10, 2014 3:29 AM

After a discussion of traffic on the Scoop.it curation platform, Guillaume Decugis makes 4 recommendations for increasing visitors to your curated content:


 - "Publish your curated content to a content hub before sharing it on social media

 - Use a mobile-friendly content hub
 - Use services like Buffer to republish multiple times throughout the day on Twitter
 - Automate content monitoring to achieve both quality and quantity"


If you like this scoop, would you consider a thumbs up or share?

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Power of Ten: The Weird Psychology of Rankings

Power of Ten: The Weird Psychology of Rankings | Thoughts on Content Marketing | Scoop.it
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked […]
Witmer Group's insight:

So interesting....the intersection of psychology and marketing. 

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The Blogger's Meal Plan: 5 Secrets for Well-Balanced Content

The Blogger's Meal Plan: 5 Secrets for Well-Balanced Content | Thoughts on Content Marketing | Scoop.it
For a healthy, balanced blog, treat your posts like a dietary table and generate content accordingly.
Witmer Group's insight:

We love the food pyramid approach to thinking about content creation and strategy. 

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