￼Today, venture capital (VC) is more democratic than ever. Investors are becoming increasingly sophisticated, and geography is no longer a constricting factor.Lower barriers, however, create stricter filters. With so many startups jockeying for funding, the Internet also enables investors to make snap judgments. Therefore, if you’re looking for funding, you can be sure that your online presence will be the subject of intense scrutiny.What do investors want to see? According to Edith Yeung, founding partner at RightVentures, there are two main criteria: the passion of the entrepreneur and the potential of the startup.What better way to convey passion and potential than with well-crafted content? Yeung says that, with strong content, you can “take a stand publicly…addressing issues that [investors] care about in a timely manner.”...
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked […]
Witmer Group's insight:
So interesting....the intersection of psychology and marketing.
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using ms Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014.