Whether you’re using social media (including blogging), content marketing, and/or traditional marcom (aka marketing communications), an editorial calendar is at the heart of your of marketing because, as the saying goes, today every marketer is a publisher. Like magazine publishing, an editorial calendar helps you to manage the content creation process regardless of your goals. To develop your editorial calendar, here are ten easy steps that will support your social media, content marketing and/or traditional marketing communications.
It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time, but trying to break the code and understand what will go viral and what won’t can seem like an insurmountable task.
Here are the thirteen steps to creating an effective promotional calendar. Based on my corporate experience, I recommend developing a promotional calendar as the basis for building your marketing budget and then revising your promotional plan once your budget is finalized. (Here's how to create your sales budget and here are the costs marketers need to measure.) Source: Heidi Cohen's Actionable Marketing Blog
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked […]
Witmer Group's insight:
So interesting....the intersection of psychology and marketing.
Brands want it, fans create it, Google embraces it and Facebook loves it. User Generated Content (UGC) is the “Holy Grail” of social media and content marketing and it’s becoming key to cracking the elusive Facebook fan feed and getting your well-thought-out and “oh so intelligent” posts seen by the rest of the world.
So how do you get more of it without breaking the bank buying commercials during the Super Bowl? Read on and don’t forget to share!
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.