"We believe in giving our members access to the business knowledge they need to be great at what they do. To put that simply, we are making a commitment to our members: the time you spend on LinkedIn will make you better at your job today.
The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.
Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare."
"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.
One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.
This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".
CIO — BOSTON—The increasing digitization of healthcare data means that organizations often add terabytes' worth of patient records to data centers annually.
At the moment, much of that unstructured data sits unused, having been retained largely (if not solely) for regulatory purposes. However, as speakers at the inaugural Medical Informatics World conference suggest, a little bit of data analytics know-how can go a long way.
It isn't easy, namely because the demand for healthcare IT skills far outpaces the supply of workers able to fill job openings, but a better grasp of that data means knowing more about individual patients as well as large groups of them and knowing how to use that information to provide better, more efficient and less expensive care.
Feature: 13 Healthcare IT Trends and Predictions for 2013
Here are six real-world examples of how healthcare can use big data analytics.
1. Ditch the Cookbook, Move to Evidence-Based Medicine
Cookbook medicine refers to the practice of applying the same battery of tests to all patients who come into the emergency department with similar symptoms. This is efficient, but it's rarely effective. As Dr. Leana Wan, an ED physician and co-author of When Doctors Don't Listen, puts it, "Having our patient be 'ruled out' for a heart attack while he has gallstone pain doesn't help anyone."
Dr. John Halamka, CIO at Boston's Beth Israel Deaconess Medical Center, says access to patient data—even from competing institutions—helps caregivers take an evidence-based approach to medicine. To that end, Beth Israel is rolling out a smartphone app that uses a Web-based- drag-and-drop UI to give caregivers self-service access to 200 million data points about 2 million patients.
Analysis: Is Healthcare IT Interoperability (Almost) Here?
Admittedly, the health information exchange process necessary for getting that patient data isn't easy, Halamka says. Even when data's in hand, analytics can be complicated; what one electronic health record (EHR) system calls "high blood pressure" a second may call "elevated blood pressure" and a third "hypertension." To combat this, Beth Israel is encoding physician notes using the SNOMED CT standard. In addition to the benefit of standardization, using SNOMED CT makes data more searchable, which aids the research query process.
Courageous leadership. You hear that term a lot these days. It is a call to commit and act; to make hard choices and take risks; and to do what’s unpopular and right. Language can be a funny thing though.
Facebook has bought Moves, an app that keeps track of your daily exercise and fitness routine as well as the places you visit.
The news was revealed in a blog posted Thursday by ProtoGeo Oy, the company behind Moves. No details about the deal were revealed, simply that Facebook has acquired both the company and the app.
Available for iOS and Android users, Moves is a free app that can automatically track your walks, jogs, bike rides, and other forms of fitness. It can also keep track of the places you visit with a map that shows you where you've been and how you got there.
An app that tracks your daily activities can raise privacy concerns, especially with Facebook the new owner. The company has had its share of privacy complaints in the past. But Facebook has already tried to address such concerns.
"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".
Playing brain-training video games may help reverse the natural decline in cognitive abilities among older people, according to scientists.
They found that 60-year-olds who played a custom-designed video game for 12 hours over the course of a month improved their multitasking abilities to levels better than those achieved by 20-year-olds playing the game for the first time. The subjects retained those improvements six months later.
"Through challenging your brain, you can drive plasticity and improve its function," said Adam Gazzaley of the University of California, San Francisco. His team's findings suggest the ageing brain is more "plastic" than previously thought, meaning it retains a greater ability to reshape itself in response to the environment and could therefore be improved with properly designed games.
It's hard not to know a social media strategist or planer these days. Whether a new found planning love or a transitioning strategist, social has brought a lot of people into the limelight in a budding industry.
Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.