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15 Rocking Content Marketing Tools with Advice from Experts - Business 2 Community

15 Rocking Content Marketing Tools with Advice from Experts - Business 2 Community | Content Marketing & Social Media | Scoop.it

Via Neil Ferree
Elliot Walker's insight:

This a really useful post collecting some of the most useful content management tools around at the moment. This is a fast growing area with new tools coming out every day. Content marketing can be a huge, daunting task so it makes sense to use tools to do some of the heavy lifiting.


I like the comment at the bottom: 'Content is King. Let it Reign.'


With some of these beauties in your tool belt, you can do just this.

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Neil Ferree's curator insight, December 2, 2013 5:18 PM

No doubt about it, your Content Marketing System needs tools like these to stay one step ahead of the pack!

Content Marketing & Social Media
Tips, advice and features on content marketing and promotion via social media to drive traffic and attract customers.
Curated by Elliot Walker
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Why Visual Content Marketing Delivers Results [Infographic]

Why Visual Content Marketing Delivers Results [Infographic] | Content Marketing & Social Media | Scoop.it

There is a reason that infographic marketing is still popular today -- it works! 


Via Kamal Bennani
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SEO Techniques for Bigger Picture Promotion - Local Web Marketing Pro

SEO Techniques for Bigger Picture Promotion - Local Web Marketing Pro | Content Marketing & Social Media | Scoop.it
Source: 3 SEO Techniques You Probably Haven’t Heard About Read more at http://www.business2community.com/seo/3-seo-techniques-probably-havent-heard-0977229#2phEzFVY3LI3C7iW.99 If you’re in to SEO you probably have heard about these techniques many times…
Elliot Walker's insight:

This article raises some good issues about the state of SEO and the need to diversify marketing efforts for 'bigger picture' success.

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How to use Social Media for Content Curation?

How to use Social Media for Content Curation? | Content Marketing & Social Media | Scoop.it
How to use Social Media for Content Curation? (How To Use #socialmedia For Content Curation?
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LinkedIn Now Shows How Your Profile Ranks In Your Network

LinkedIn Now Shows How Your Profile Ranks In Your Network | Content Marketing & Social Media | Scoop.it
The most addictive feature on LinkedIn is about to get even more addictive, or helpful, depending on how you look at it.

Via Alexandre Guapyassu
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Common point between BuzzFeed and Time magazine? Both started as a news clipping service.

Common point between BuzzFeed and Time magazine? Both started as a news clipping service. | Content Marketing & Social Media | Scoop.it
BuzzFeed co-founder Jonah Peretti wrote a kind of open letter to his employees recently, in which he compared the rapidly growing viral-content empire to Time magazine.

Via Guillaume Decugis
Elliot Walker's insight:

Interesting point made here about content curation, with BuzzFeed comparing itself to Time magazine as they both started as a news clipping service. Which leads to the question: is there any truly unique content in the online news space?

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Guillaume Decugis's curator insight, March 11, 2014 12:55 PM

Quoting from this letter: "Time began as a clipping service in a small office. A group of writers subscribed to a dozen newspapers and summarized the most important stories, rewriting the news in a more digestible format. BuzzFeed also started as a clipping service in a small office seven years ago. Instead of subscribing to newspapers, we surfed the web.”"


Interesting read showing how great content curation was the starting point in both stories.

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PR & SEO – The Aftermath of the Link Scheme Update

PR & SEO – The Aftermath of the Link Scheme Update | Content Marketing & Social Media | Scoop.it
Elliot Walker's insight:

This article contains some good points on the effectiveness of press release distribution for SEO. The key take-away from this is that companies should write good quality, newsworthy releases intended to be useful and interesting to journalists and their readers.


It is no longer useful and can be damaging to write a press release purely to add anchor text links for SEO benefit. Google changed the rules and sees content from PR newswires as paid media, which provides no bearing on search engine ranking.


However, press releases used effectively can still benefit your business in search engine results. Of course most newswires will push your release to Google news and other news channels. This may help you get you found in the search results for some certain search terms related to your release, increasing your brand awareness and driving traffic to your website.


But the true SEO value of a press release comes when your press release is picked up by online media and published, re-used, shared and liked. If your press release is of value and genuinely newsworthy, you will inevitably get a mention and potentially a link back to your website from a reputable and authoritative website or publisher.


The final word is that online PR has changed and you now have to work harder on quality to earn your search engine ranking this way.

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http://writtent.com/blog/15-key-facts-about-content-curation/

Here are some of the most fascinating stats & facts on the state of content curation http://t.co/17EgGVeLWO
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How to produce effective video marketing throughout the sales funnel

How to produce effective video marketing throughout the sales funnel | Content Marketing & Social Media | Scoop.it
Today's customers go through more than half of the buying process independently, so it's critical to have a complete video journey on your website (Why #B2B brands should produce effective video marketing throughout the #sales funnel:
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The Future of Video Marketing with Scott Toland - Dealer Marketing Magazine

The Future of Video Marketing with Scott Toland - Dealer Marketing Magazine | Content Marketing & Social Media | Scoop.it
The Future of Video Marketing with Scott Toland
Dealer Marketing Magazine
For this month's video marketing profile, I interviewed Scott Toland, president of The Toland Group, whose automotive marketing career started back in 1984.
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10 Content Marketing Lessons from The World's Fastest Growing Websites

10 Content Marketing Lessons from The World's Fastest Growing Websites | Content Marketing & Social Media | Scoop.it
The media world is changing. The traditional media such as the New York Times is under threat. Here are 10 content marketing lessons from two upstarts.
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8 Ways to Generate Blog Content Ideas

8 Ways to Generate Blog Content Ideas | Content Marketing & Social Media | Scoop.it
Whoever said coming up with blog content ideas is easy must be new to the job. Generating smashing hit subjects on a daily or weekly basis is a challenging proposition, and there’s no one right way…
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Stuck for ideas for your blog posts and articles? Spice up your content marketing with these useful suggestions for sources of content ideas.

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Using Content Marketing to Improve Local SEO

Using Content Marketing to Improve Local SEO | Content Marketing & Social Media | Scoop.it
How to tailor your local content to help your rank in the search engines for products or services in your local area or a specific town, suburb or city.
Elliot Walker's insight:

If you're trying to attract local people to your local business - or if you want to attract people from other areas to visit your business - you're going to need content on your website that is about your local area. Sounds obvious - right? Well, you'd be amazed how may local businesses do not offer locally relevant content.


Here are some tips on using content marketing to improve search engine ranking for local terms and attract potential customers looking for 'local' products or services.

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The benefits of content curation for seo

The benefits of content curation for seo | Content Marketing & Social Media | Scoop.it
Benefits of content curation for seo from Scoop.it

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO.
Elliot Walker's insight:
Great slideshow on the benefits of content curation fore SEO. Marketeers need to get over the feeling that curated content is duplicate content or stolen content. Done properly curated content can benefit the original creator and the curator. You are simply sharing useful content, that is beneficial to your site's audience, which in turns attracts more traffic, more time on site and buildI builds authority in your niche - all things that Google values and rewards.
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What is Google Authorship? Tips and Resources

What is Google Authorship? Tips and Resources | Content Marketing & Social Media | Scoop.it
As professional content curators, creators, and promoters, we've all heard about the importance of Google Authorship, and know that, somehow, it does have more benefits than just causing our beautiful faces to show up in search results next to content we've published.
Elliot Walker's insight:

This is a really useful overview about what Google Authorship is and why we should be adopting into our everyday marketing practices. It's all about connecting your web properties (websites, blogs etc) to your Google profile so you can be seen as an expert in your business area.


Benefits in brief:

  • Your mugshot will appear in the search results next to web page listings you're associated with
  • Users see a nice,friendly human face and are more inclined to click on the link. You are more noticeable among the other text links. Research suggests a 150% increase in click-through rates
  • Gives credibility to the content you produce. Google favours content with authorship as it is more likely to be genuine, quality content
  • Google will show more articles/pages from you, if the user returns to the search results after reading an article by you
  • Allows you to position yourself as an expert on a subject, supported by your G+ profile, posts and linked content around the web
  • Your Google+ content and pages carry an authority and get found in the search engines just like any other web pages


If you find this scoop useful, please re-scoop or share.


For help setting up your Google Authorship to tie in with your search marketing efforts, please contact us.

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4 Post-Penguin Link Building Tactics Every Company Should Be Doing - Search Engine Journal

4 Post-Penguin Link Building Tactics Every Company Should Be Doing - Search Engine Journal | Content Marketing & Social Media | Scoop.it
In the first article in this series, “6 Dead Link Building Tactics You Should Avoid,” I talked about the types of links you should avoid and why some busin
Elliot Walker's insight:

This article includes some great suggestions from a content marketing expert on how to generate search engine friendly backlinks from great content.


One of the eye-opening pieces of advice here is to write longer, in-depth articles in addition to shorter blog posts. As a web copywriter, I was always taught to write short, succinct articles no longer than 1,000. It now seems that Google likes the longer, in depth articles we'd previously avoided. This is great news for business owners who are experts in their niche with valuable information to share with their customers. As long as the article is useful, relevant and well-written it can actively boost your SEO efforts and authority.

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15 Rocking Content Marketing Tools with Advice from Experts - Business 2 Community

15 Rocking Content Marketing Tools with Advice from Experts - Business 2 Community | Content Marketing & Social Media | Scoop.it

Via Neil Ferree
Elliot Walker's insight:

This a really useful post collecting some of the most useful content management tools around at the moment. This is a fast growing area with new tools coming out every day. Content marketing can be a huge, daunting task so it makes sense to use tools to do some of the heavy lifiting.


I like the comment at the bottom: 'Content is King. Let it Reign.'


With some of these beauties in your tool belt, you can do just this.

more...
Neil Ferree's curator insight, December 2, 2013 5:18 PM

No doubt about it, your Content Marketing System needs tools like these to stay one step ahead of the pack!

Scooped by Elliot Walker
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The 10 Commandments of Great Copywriting

The 10 Commandments of Great Copywriting | Content Marketing & Social Media | Scoop.it
Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.
Elliot Walker's insight:

Some great tips here on copywriting. Keep it 'clear, concise, lively'.

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