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A reference on the cost of Content Marketing software

A reference on the cost of Content Marketing software | Content marketing automation | Scoop.it
As content marketing matures, you know why you need content marketing software. How much does content marketing software cost? We’ve done the research.
Guillaume Decugis's insight:

About a month ago, TopRank - the thought leading agency on content marketing - published their selection of top content marketing tools marketers should consider for their 2016 plan. 

 

We elaborated on this to research the cost and scope of these tools to serve as a reference for the industry. 

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On track for Content Marketing ROI? Take the 5' test

On track for Content Marketing ROI? Take the 5' test | Content marketing automation | Scoop.it
We've created the first interactive Content Marketing ROI Grader. It takes less than 5' to complete it and gives a score with inputs based on your results.
Guillaume Decugis's insight:

For a long time now, we've been wanting to help marketers assess whether their content marketing was on track. So after collecting lost of best practices, influencers recommendations and observations, we built a new tool: our Content Marketing Grader. 

 

Check our how influencers scored, take the test yourself and, more importantly, get personalized recommendations on what to improve or maintain. 

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Why a Content Hub is Your All-Powerful Media Magnet

Why a Content Hub is Your All-Powerful Media Magnet | Content marketing automation | Scoop.it
Learn the ins and outs of content hubs and how to maximize their value.
Guillaume Decugis's insight:

Barry Feldman comes back on the concept of content hubs which he developed in the ebook he wrote and that details why and how marketers should not manage their content properties in silos but focus them on their website. 

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Content Marketing Versus SEO

Content Marketing Versus SEO | Content marketing automation | Scoop.it

SEO and content marketing are not separate entities. They're not unrelated marketing tactics.

Guillaume Decugis's insight:

If there's ever been a war between SEO and content marketing, the latter won a long time ago. I would actually say that for all practical purposes except maybe a bit of on page optimization, content marketing is the new SEO - at least for marketers. 


 


The consequence is that your main course of action to rank in search engines is to come out with a way to publish great content on a frequent and consistent basis. 

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Shinjuru Kinjiyo's comment, September 27, 2015 11:40 PM
I am in full agreement with you sir.
www.ArlingtonSEO.org
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10 sources of stunning free images

10 sources of stunning free images | Content marketing automation | Scoop.it

If you have been a digital or content marketer for some time, you know this problem only too well – there isn’t much free stuff when it comes to visuals or photographs for your precious content. And as you might be fully aware by now – you just can’t substitute having visuals with texts.

Guillaume Decugis's insight:

The lean content marketer's image sourcing problem is being slowly but surely. I've shared some other lists of similar websites before but I like this one which is curated and short.

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Amin Ghale's curator insight, August 5, 2015 4:20 AM

The lean content marketer's image sourcing problem is being slowly but surely. I've shared some other lists of similar websites before but I like this one which is curated and short.

Lee Hall's curator insight, August 19, 2015 10:23 AM

There is a concise explanation of Creative Commons license, too. 

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To guest blog or not to guest blog: why you might want to ignore Google

To guest blog or not to guest blog: why you might want to ignore Google | Content marketing automation | Scoop.it

Why we're prioritising guest posting as our primary audience building tool.

Guillaume Decugis's insight:

When it comes to guest blogging, there's bad guest blogging and good guest blogging. 


Behind its good and provocative title (original title: "We're ignoring Google & it's working - here's why"), this article details why guest blogging is still a very valuable technique when done in a natural, respectful and meaningful way. 


Ever since Google's Matt Cutts openly criticized guest blogging and announced that Google was making change to put an end to it, content marketers have been puzzled. My analysis is that the guest blogging Google targets as spammy is the one any somehow successful site receives offers of: the spammy, completely irrelevant guest blogging propositions from cheap copywriters who are employed by black hat, old styles SEOs to try to create backlink artificially. If you haven't come across these proposals, good for you! But if you do, you've probably turned them down anyway out of pure common sense.


Notwithstanding that, there is still great value at doing natural guest blogging to develop your visibility by leveraging other blog and media's audiences. There's a trade-off: you can't convert from sites you don't own but it's definitely worth exploring to bootstrap and develop your readership. And here's a great article from MarketingProfs on what to expect from it.

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How to Create Boring-Industry Content that Gets Shared

How to Create Boring-Industry Content that Gets Shared | Content marketing automation | Scoop.it
Many marketers balk at the prospect of creating content for industries that just aren't conducive to interesting topics. This post explains why that's short-sighted, and offers a different approach.
Guillaume Decugis's insight:
This is the third post I see on this topic over the past few weeks. New trend for 2015? I couldn't agree more that there is no such thing as boring industries when it comes to content marketing. Buyers having to make decisions will crave for genuinely educational content so it's all a matter of context.This post on Moz goes beyond making the argument to give actionable tips on how to make that happen starting by defining personas and thinking about their interest. Great read, especially if you thought there's nothing sexy in your industry you could publish about.
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Janet Vasil's curator insight, May 14, 2015 11:32 AM

Boring is a state of mind. If you go into a creative project with a clear udnerstanding of the audience and a desire to serve that audience,  you can craft content that speaks to them in an interesting way. No industry is inherently boring.  As a content creator, you need to tap into what the people who are passionate about the niche care about.

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Content Marketing in Boring Industries: 10 Companies Doing it Right

Content Marketing in Boring Industries: 10 Companies Doing it Right | Content marketing automation | Scoop.it

I’m pretty confident that solid content marketing principles apply to everyone – in every field. So I did some digging and started investing companies in boring industries and found that there are tons of great examples out there of businesses that are crushing it online.

Guillaume Decugis's insight:

Because Content Marketing is about publishing content, a common confusion is that it must be news.


But while content marketing can certainly be newsworthy, entertaining or even spectacular, it doesn't have to be. In boring B2B industries (not to say that all B2B is boring!), interesting doesn't mean necessarily mean fun. For prospects eager to be educated on a given topic, there's nothing more interesting than the perfect blog post that explains in a simple and actionable way how to solve this or that problem. 


Content marketer and entrepreneur Sujan Patel did a great job at giving 10 inspiring examples of how to thrive through cotnent in a boring industry.

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Gina Tucker's curator insight, May 5, 2015 12:43 PM

Don't think your industry has "interesting" enough content? Impossible! No matter what your business is, or how "boring" your expertise, there is an audience for it. There is dynamic content possible in ANY industry! 

Pecsi Ferenc | Soreo.biz's curator insight, May 6, 2015 1:41 AM

A téma nem új, sok cikk foglalkozott már azzal, mit kezdhetnek az "unalmas cégek" a tartalommarketinggel. (Egyesek szerint ők vannak jó helyzetben, mert a "szexi" iparágakban már túl nagy a tolongás. )Sujan Patel példái mindenki számára tanulságosak.

Dean Ryan G. Martin's curator insight, May 6, 2015 5:45 AM

In other words, a boring content is a boring story.

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Can Content Marketing Be Automated?

Can Content Marketing Be Automated? | Content marketing automation | Scoop.it
“Things looked bleak for the Angels when they trailed by two runs in the ninth inning, but Los Angeles recovered thanks to a key single from Vladimir Guerrero to pull out a 7-6 victory over the Boston Red Sox at Fenway Park on Sunday.”
Nice bit of reporting, right? You'd be forgiven for thinking it was the lede of a beat writer's game recap in the Los Angeles Times.
It wasn't. 
A computer wrote it. 


Guillaume Decugis's insight:

As robots start to write content in a way that's hard to distinguish from human-created content, one might wonder as Dennis Shiao: will Content Marketing also be done by robots?

He asked me to contribute to this post along with other Content Marketers such as Barry Feldman and I'm really glad he did as I have a strong opinion on that topic. As I presented at data week, I've had several experiences as an engineer and an entrepreneur trying to assist human judgement with automation. 
My take away from failures and successes?
Both automation and human judgement are needed. A concept we've even defined a term for: humanrithm. 
While I'm a big believer of leveraging technology and automation (again, I'm an engineer by training), I've also found that more often than not, human judgement adds a lot of value and bypassing it leads to mistakes or incomprehensions. 
With regards to content marketing specifically, the biggest issue is trust. Content marketing is about trust. But we humans don't trust computers yet. We trust other humans who educate, entertain or inspire us. 
So while it would inefficient to not leverage automation to source content (as the Scoop.it suggestion engine does) or to program it over multiple channels (as Scoop.it Content Director does), applying human judgement in content creation, curation and editing remains key. 
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Does URL Structure Even Matter? A Data Driven Answer

Does URL Structure Even Matter? A Data Driven Answer | Content marketing automation | Scoop.it

URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried many optimization techniques to improve their sites’ rankings.

Guillaume Decugis's insight:

Technical SEO is less and less relevant as Google becomes smarter. There are still a few rules to follow but url optimization is mostly useless as Neil Patel explains, backing that up with solid data.

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Six Stupid Marketing Metrics That Need to Die

Six Stupid Marketing Metrics That Need to Die | Content marketing automation | Scoop.it

Metrics & ROI - It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense.

Guillaume Decugis's insight:

This post is a good reflection of 2 recent trends that completely changed marketing over the past few years:


1. SEO is not about page ranks, keyword stuffing and backlinks anymore. Google evolved its algorithm to make it smarter and smarter and to look at semantic and quality above anything else. 


2. Social Media Marketing has matured. While we discovered the magic of social media marketing, it was ok to look at engagement metrics such as page likes. But as Larry Kim explains in that funny and smart post, who cares about likes when organic reach on Facebook kept decreasing over the past year?


So what are the good metrics? 


I'll probably write a longer post on this but these are 2 metrics that I find myself using as an alternative for content marketers:


- volume of shares per content: this metric (and more importantly it's progression) is the best proxy I found of audience/quality fit. 


- visitor to lead conversion rate: measures whether your content helps the business objectives or not. 


What are the marketing KPI's that you feel deserve to live? 

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Catharine Bramkamp's curator insight, April 9, 2015 6:54 PM

It's one thing to have a hundred likes (thank you to everyone who acknowledged our anniversary post), but for your business, do likes translate into buys?  It's hard to keep up with Social Media, even more difficult to determine if popularity equals profit.  At this point - no.  So look at what your social media efforts - are all those FB and Instagram postings translating to sales?  To reputation?

I'm working on that question myself!

SENAME Interactive's comment, April 10, 2015 9:58 AM
Buying likes and high PR links are not going to help. It will have an adverse effect. Sometimes, Google may blacklist websites who are involving in buying high PR spammy links..
SENAME Interactive's comment, April 10, 2015 9:58 AM
Buying likes and high PR links are not going to help. It will have an adverse effect. Sometimes, Google may blacklist websites who are involving in buying high PR spammy links..
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7 Confusing SEO Questions are Really Hard to Understand

7 Confusing SEO Questions are Really Hard to Understand | Content marketing automation | Scoop.it

Google don’t want to disclose his exact algorithms to maintain search quality, even SEO experts don’t know answers of some SEO questions which are hard to understand. Let’s debate on some confusing SEO guidelines and tricks. 

Guillaume Decugis's insight:

Under constant pressure from spammers, Google couldn't be Google if it wasn't an obscure black box. Which means that SEO remains sometimes very confusing with a lot of unclear questions starting with... do you even need to do SEO? Or do you need a SEO?


This post on CgColors' blog lists a few of them and clarifies the situation on a number of confusing topics. Of course, some of this is opinion rather than certain facts but the analysis in itself is interesting. 

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Why Images Are Crucial For Social Media, Blogging & SEO

Why Images Are Crucial For Social Media, Blogging & SEO | Content marketing automation | Scoop.it
Whether it's your website, your emails, your blog posts, or your social media presence, images are crucial. Take a look around at other sites and social networks, and it's not too hard to see that content is moving in a visual direction.
Guillaume Decugis's insight:

Great recap by @Stephanie Frasco of all the reasons why images are so important for content marketing. We live in a visual Web as our brains process information better. 


At Scoop.it we've experimented with adding images to tweets and found out images not only increased engagement by 1.8x but also link clicks by 88%.


We've shared these results on our blog and more data as we announced the launch of our new feature enabling to add images to curated content.

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SEO Case Study: How One Well-Researched Piece Of Content Generated a 125x Increase in Organic Traffic

SEO Case Study: How One Well-Researched Piece Of Content Generated a 125x Increase in Organic Traffic | Content marketing automation | Scoop.it
Learn the simple 6-step process Michael used to outrank global brands, climb to #1 in Google and increase his client's organic traffic 11,065% in 6 months!
Guillaume Decugis's insight:

Fascinating and very detailed SEO case study by @Robbie Richards where he articulates each and every step of his process to rank #1 on Google for one of his clients. 

 

The amazing thing is that this huge increase in organic search traffic only came from one piece of content. Yes, just one. 

 

The process to create it was however not trivial nor magic and that's the step by step guide Robbie delivers here. 

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Content Marketing Found Most Important Technology For Marketers In Recent Survey

Content Marketing Found Most Important Technology For Marketers In Recent Survey | Content marketing automation | Scoop.it
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers, according to one survey. But will other currently valued marketing technologies hold relevance, or are new categories set to grow in importance?
Guillaume Decugis's insight:

Content is more and more the bottleneck of marketing. Now that marketing automation is significantly deployed, marketers are struggling with content generation: content for email marketing, content for lead generation, content for lead nurturing, content for traffic generation, for SEO, etc...

 

On my end, I see a lot of marketers who feel like they've done the right things and still don't see results: they built landing pages, they have workflows to nurture leads automatically, etc... They built it but they're not coming.

 

 

To overcome this and make an inbound strategy run, marketers need content. So it's not surprising that in the same way they expected to have software to help them manage landing pages, emails, etc... they're not expecting content marketing software to help them scale their content marketing.

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7 golden rules for content marketing. And one to rule them all. 

7 golden rules for content marketing. And one to rule them all.  | Content marketing automation | Scoop.it
Here are seven golden rules that we have identified to help you optimise your content marketing.
Guillaume Decugis's insight:

Not sure all of these rules are on the same level but I couldn't agree more with the fact you have to create content that answers your prospects and customers' questions. And as you do, you'll realize you have to real them down by funnel stages as a first-time visitor doesn't have the same question as a hot prospect who already had a talk with your sales team. 


 


So my number 1 rule would actually be to list the 5 top questions that are the most common at the 3 main funnel stages: top, middle and bottom (this article uses many more stages but I like to simplify). 


 


This is should make a list of 15 questions that you can now write or curate content for under a variety of formats:


- evergreen eBooks and long blog posts


- weekly original or curated blog posts


- daily tweets and curated social media posts

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Marco Favero's curator insight, September 28, 2015 3:14 AM

aggiungere la vostra comprensione ...

Eric Webb | Marketing Executives Network Group's curator insight, September 28, 2015 7:52 AM
These are clearly useful as a guide.
Geerlinde Pevenage's curator insight, March 1, 2016 8:10 AM

Not sure all of these rules are on the same level but I couldn't agree more with the fact you have to create content that answers your prospects and customers' questions. And as you do, you'll realize you have to real them down by funnel stages as a first-time visitor doesn't have the same question as a hot prospect who already had a talk with your sales team. 

 

 

 

So my number 1 rule would actually be to list the 5 top questions that are the most common at the 3 main funnel stages: top, middle and bottom (this article uses many more stages but I like to simplify). 

 

 

 

This is should make a list of 15 questions that you can now write or curate content for under a variety of formats:

 

- evergreen eBooks and long blog posts

 

- weekly original or curated blog posts

 

- daily tweets and curated social media posts

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How to blog consistently in 30 minutes a day or less

How to blog consistently in 30 minutes a day or less | Content marketing automation | Scoop.it
Use content curation to develop the volume of content to get more traffic and more leads.
Guillaume Decugis's insight:

Blogging is probably the most accessible format for content marketing. But it's also the easiest to give up: urgent priorities to deal with, lack of inspiration..., delivering enough blog content frequently to raise above the noise can be harder than it seems. 


But out it doesn't have to be. 


We put together this ebook with some of the greatest content marketers to come out with a lean methodology to deliver a consistent blogging experience to your readers based on content curation. 


Tell us us what you think!

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Claude Maran - Webmarketer's curator insight, August 14, 2015 3:55 PM

Car il N'EST PAS Toujours Évident de trouver LE temps

Emin Boynukara's comment, March 3, 2016 9:00 AM
http://www.nettewebtasarim.com/facebook-reklam/facebook-website-reklami
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Here’s How to Create a Modern SEO Strategy That Works

Here’s How to Create a Modern SEO Strategy That Works | Content marketing automation | Scoop.it
Let's get real for a moment. Content marketing, lead generation, lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion.
Guillaume Decugis's insight:
The new SEO has changed from keywords to topics. By focusing on intents and answering questions your audience have, you can build a framework for your content that will make you rank. And the best news for those who hate SEO?You will do SEO without doing SEO.
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Confessions of a Google Spammer

Confessions of a Google Spammer | Content marketing automation | Scoop.it
In short, after 5 years of considering white hats and inbound marketers to be snobs, I'm finally drinking the Kool-Aid.
Guillaume Decugis's insight:

Fantastic story of a black hat SEO link builder who became a millionaire working 10 hours a week before Google's algorithm changes destroyed his business and pushed him to embrace content marketing and inbound strategies. 


A great story on the rise and fall of he old SEO. 

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Getting Started: How To Build A Successful Business Blog

Getting Started: How To Build A Successful Business Blog | Content marketing automation | Scoop.it

Whether you’re a local business owner, entrepreneur, or brand - finding new ways to generate business can be a challenge.

Guillaume Decugis's insight:

A great, concrete and useful getting started guide by Rebekah Radice who definitely knows what she's talking about.


One thing that comes clearly out of this is that business blogging is a process. To be successful, you need to establish the required workflow that will bring the discipline and consistency necessary to get results.


Now, don't let this overwhelm you: software and tools can help.


She gives a number of examples and you can also check out our own approach to that problem as this is why we created Scoop.it Content Director as an integrated and easy-to-use solution.

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5 things content marketers should learn from list headlines

5 things content marketers should learn from list headlines | Content marketing automation | Scoop.it

Listicles and number-based headlines refuse to die. Here are five reasons why and five things you can do instead of simply imitating them.

Guillaume Decugis's insight:

Doug Kessler makes a very good analysis of why numbers are so attractive in blog headlines and what it means to Content Marketers. It's something I also observed when analyzing the performance of our email marketing and our subject lines (details here: http://bit.ly/1c9HufY ).


In our own analysis, the correlation existed but not to the point where we stopped using anything else. Plus a number of our headlines that include numbers are actually not lists.


An interesting objection to this rule is Upworthy: it's hard to think of any site being less click-bait driven than this one. Yet, they don't use numbers or list given the format they're using but also probably because unlike Buzzfeed or b2b content marketers, they focus on being inspirational.


But for the latter who need to be educating their prospects, following the principles Doug Kessler outlines in this post is a great rule.

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Marco Favero's curator insight, May 5, 2015 1:50 AM

aggiungi la tua intuizione ...

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Content: the Age of Reason for Marketing

Content: the Age of Reason for Marketing | Content marketing automation | Scoop.it
Companies are no longer just economically important — they’re intellectually valuable, too.
Guillaume Decugis's insight:

Interesting and bold comparison of content marketing to the age of reason of the 17th century. 


"Armed with quality content, corporations can become thought leaders, change agents, and experts. They can, in fact, become enlightened."


Marketing is evolving from boring advertising of the 50's to become smart. 


Will historians of the future find out the significant trends of our time by uncovering blogs and forgotten SlideShares? 

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Art Jones's curator insight, April 14, 2015 4:56 PM

Past is prologue!

#Enlightened

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74 Sites To Find Awesome Free Images For Your Content Marketing Or Social Media

74 Sites To Find Awesome Free Images For Your Content Marketing Or Social Media | Content marketing automation | Scoop.it
Don't look any further then this ultimate resource to find free high-quality images for your blog or website.
Guillaume Decugis's insight:

Images are great to boost engagement but they can be hard to source: what is free? what is copyright-free? what is indexed? 


It's easy to spend a lot of time sourcing for images and it can turn out to be a pain. 


Solution?


Canva has compiled 74 sites to solve this and let you know exactly which ones are searchable, whether they require a membership, whether they require attribution when you use the image, the size of their picture database and the resolution of their content. Bonus: they also rate their quality level.


Save time and... enjoy! 

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Mark H. Cohen's curator insight, April 8, 2015 12:37 PM

We can always use more images, right?

Erlinda Shen's curator insight, April 24, 2015 1:52 PM

I love the new stock photos that are out. Way, way better than even two years ago. 

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Keep It Clear And Simple: The Science Behind Quality Content

Keep It Clear And Simple: The Science Behind Quality Content | Content marketing automation | Scoop.it
A brand new study from Acrolinx shows a link between quality content and effectiveness.
Guillaume Decugis's insight:

Apparently this new study shows that content clarity is highly correlated with its impact and effectiveness.


The clearer, the more efficient. 


Easier said than done though as apparently most brands fail at delivering a simple and clear enough message to get an impact. 

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The 7 attributes of highly effective curated posts

The 7 attributes of highly effective curated posts | Content marketing automation | Scoop.it

If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.

Guillaume Decugis's insight:

Content curation is a great way to scale the volume of content you publish in a smart way. But to deliver the full benefit, you shouldn't limit it to social media or even placing a few links on your home page.


Here's why and how in an infographic we recently produced. 

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Neil Ferree's curator insight, March 25, 2015 11:59 AM

7 Content Curation Tips from those in the Know. What they call annotating the piece, Scoop.it calls adding your "Insight" to the shared piece of content. I like to address the WiiFM factor, so the reader knows what's in it for them by opting to open and read the piece.

Andrea Walker's curator insight, June 30, 2015 7:21 PM

7 great tips on how to improve 3rd party content for curation. How to create worthwhile posts that engage and encourage subscribers.

Odeyemi Adedayo's curator insight, July 23, 2015 12:44 PM

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