Content Marketing, Curation, Social Media & SEO
134.8K views | +1 today
 
Scooped by Guillaume Decugis
onto Content Marketing, Curation, Social Media & SEO
Scoop.it!

The Next Big Thing in Marketing Technology: the Content Marketing Stack

The Next Big Thing in Marketing Technology: the Content Marketing Stack | Content Marketing, Curation, Social Media & SEO | Scoop.it

You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com.

Guillaume Decugis's insight:

The Content Marketing landscape is maturing: still fragmented within many vendors, there's now a consensus from analysts on how to look at the various fields of content marketing. From creation, to curation & aggregation, to optimization, analytics, audience targeting and distribution, workflow, etc... Altimeter's Rebecca Lieb defines layers of what she says will become the future major stack of enterprise software.


Her typology is not very different from the one in this infographic by Scripted: in both cases, content creation and content curation are seen as the core pillars of the ecosystem showing how major content curation has become for content marketers.


Content is king.

more...
Tom Pick's comment, May 21, 2014 8:41 AM
Rebecca's piece is excellent (as usual), but her second diagram has some issues. Among them: content creation is at the bottom - 4 tiers below audience targeting? No, content can't be (effectively) created without an understanding of the audience first.
Tom Pick's curator insight, May 21, 2014 8:43 AM

Yes this is coming, but as pointed out in Rebecca's piece, all of the current offerings are disconnected pieces with different UIs and immature focus yet at this point.

Your new post is loading...
Scooped by Guillaume Decugis
Scoop.it!

How to blog consistently in 30 minutes a day or less

How to blog consistently in 30 minutes a day or less | Content Marketing, Curation, Social Media & SEO | Scoop.it
Use content curation to develop the volume of content to get more traffic and more leads.
Guillaume Decugis's insight:

Blogging is probably the most accessible format for content marketing. But it's also the easiest to give up: urgent priorities to deal with, lack of inspiration..., delivering enough blog content frequently to raise above the noise can be harder than it seems. 


But out it doesn't have to be. 


We put together this ebook with some of the greatest content marketers to come out with a lean methodology to deliver a consistent blogging experience to your readers based on content curation. 


Tell us us what you think!

more...
Claude Maran - Webmarketer's curator insight, August 14, 2015 3:55 PM

Car il N'EST PAS Toujours Évident de trouver LE temps

Emin Boynukara's comment, March 3, 9:00 AM
http://www.nettewebtasarim.com/facebook-reklam/facebook-website-reklami
Scooped by Guillaume Decugis
Scoop.it!

Why rented land is the dark side for content marketing jedis (in one single chart)

Why rented land is the dark side for content marketing jedis (in one single chart) | Content Marketing, Curation, Social Media & SEO | Scoop.it

"Do you rent or own the “land” for your content? Consider the benefits and challenges"

Guillaume Decugis's insight:

Should you own your blog? Or aren't you better off leveraging an established audience like Facebook's, Medium's or the LinkedIn publishing platform?

 

We've covered this many times inluding in this post where Mark Shaefer, Michael Stelzner and Mitch Joel. 

 

Joe Pulizzi gives a vibrant defense of owning your content house by comparing the appeal of the alternatives to the dark side: sure, it can be seen as faster for building traffic but then, he says, how come the valuation of Facebook seems to be directly correlated to the decline in organic reach of Facebook pages? 

 

The above graph - put together by Jay Baer - is crystal clear: while it's tempting to fish where the fish is, social platforms that invested in building their audience are not here to let you capture it for free. 

 

In the world of rented land, it's pay for play.

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

Content marketing needs to be more predictive. Here's why and how.

Content marketing needs to be more predictive. Here's why and how. | Content Marketing, Curation, Social Media & SEO | Scoop.it
Last month we had 7,614 unique visitors (users) on this site.

In the next 30 days we want to get 20,000 users to our site. Not pageviews, not unique pageviews, not sessions…users.
Guillaume Decugis's insight:

Content marketing needs to be more predictive. Sure, it's not an exact science and probably never will be. But planning your blog's growth with a bottom up approach as Devesh Khanal gives a step-by-step example in this post is super helpful nevertheless as, among other things:

 

- it helps you understand how your key metrics work,

- it forces you to identify what are the things you can leverage; that are within your control,

- it helps set expectations.

 

Note: this model is traffic-based as it's their #1 objective but you could add conversion in the equation and build a similar-type of model for reaching a target of leads instead of visitors. 

more...
fredericblue's curator insight, March 23, 12:47 PM

Content marketing needs to be more predictive. Sure, it's not an exact science and probably never will be. But planning your blog's growth with a bottom up approach as Devesh Khanal gives a step-by-step example in this post is super helpful nevertheless as, among other things:

 

- it helps you understand how your key metrics work,

- it forces you to identify what are the things you can leverage; that are within your control,

- it helps set expectations.

 

Note: this model is traffic-based as it's their #1 objective but you could add conversion in the equation and build a similar-type of model for reaching a target of leads instead of visitors. 

steve batchelder's curator insight, March 23, 4:01 PM

Content marketing needs to be more predictive. Sure, it's not an exact science and probably never will be. But planning your blog's growth with a bottom up approach as Devesh Khanal gives a step-by-step example in this post is super helpful nevertheless as, among other things:

 

- it helps you understand how your key metrics work,

- it forces you to identify what are the things you can leverage; that are within your control,

- it helps set expectations.

 

Note: this model is traffic-based as it's their #1 objective but you could add conversion in the equation and build a similar-type of model for reaching a target of leads instead of visitors. 

massimo facchinetti's curator insight, March 23, 4:14 PM

Content marketing needs to be more predictive. Sure, it's not an exact science and probably never will be. But planning your blog's growth with a bottom up approach as Devesh Khanal gives a step-by-step example in this post is super helpful nevertheless as, among other things:

 

- it helps you understand how your key metrics work,

- it forces you to identify what are the things you can leverage; that are within your control,

- it helps set expectations.

 

Note: this model is traffic-based as it's their #1 objective but you could add conversion in the equation and build a similar-type of model for reaching a target of leads instead of visitors. 

Rescooped by Guillaume Decugis from Social Media Publishing and Curation
Scoop.it!

How to maximize your content reach in a few minutes every week

How to maximize your content reach in a few minutes every week | Content Marketing, Curation, Social Media & SEO | Scoop.it
Creating impactful content is good but it's not enough. Learn how to maximize your content reach & leverage your organic distribution to its full potential.
Guillaume Decugis's insight:

50% of blog articles get less than 8 shares - aka nothing. And yet, only 34% of marketers re-share their content multiple times to give it the best organic promotion they can. 

 

Why?

 

Because managing a backlog of content to re-share can be more complex than it sounds. And it's also easy to overdo it and provoke follower fatigue. 

 

Well? Not anymore.

 

Here's how to fix that once and for all in a few minutes every day.

 

And also identify evergreen content to re-promote long after it's been published to extend its lifetime and increase engagement, traffic and leads. 

more...
Nicholas Bodell's curator insight, March 17, 4:55 AM

50% of blog articles get less than 8 shares - aka nothing. And yet, only 34% of marketers re-share their content multiple times to give it the best organic promotion they can. 

 

Why?

 

Because managing a backlog of content to re-share can be more complex than it sounds. And it's also easy to overdo it and provoke follower fatigue. 

 

Well? Not anymore.

 

Here's how to fix that once and for all in a few minutes every day.

 

And also identify evergreen content to re-promote long after it's been published to extend its lifetime and increase engagement, traffic and leads. 

Mark E. Deschaine, PhD's curator insight, March 17, 6:55 AM

50% of blog articles get less than 8 shares - aka nothing. And yet, only 34% of marketers re-share their content multiple times to give it the best organic promotion they can. 

 

Why?

 

Because managing a backlog of content to re-share can be more complex than it sounds. And it's also easy to overdo it and provoke follower fatigue. 

 

Well? Not anymore.

 

Here's how to fix that once and for all in a few minutes every day.

 

And also identify evergreen content to re-promote long after it's been published to extend its lifetime and increase engagement, traffic and leads. 

Dominique Mas's curator insight, March 25, 4:37 AM

50% of blog articles get less than 8 shares - aka nothing. And yet, only 34% of marketers re-share their content multiple times to give it the best organic promotion they can. 

 

Why?

 

Because managing a backlog of content to re-share can be more complex than it sounds. And it's also easy to overdo it and provoke follower fatigue. 

 

Well? Not anymore.

 

Here's how to fix that once and for all in a few minutes every day.

 

And also identify evergreen content to re-promote long after it's been published to extend its lifetime and increase engagement, traffic and leads. 

Rescooped by Guillaume Decugis from Public Relations & Social Media Insight
Scoop.it!

What makes content marketing content real content marketing - and not just content

What makes content marketing content real content marketing - and not just content | Content Marketing, Curation, Social Media & SEO | Scoop.it

Content marketing's differentiating feature is the intentional use of valuable content to develop and nurture a relationship with the consumer. It's the value that's the key, whether that value is entertainment or information.


Via Jeff Domansky
Guillaume Decugis's insight:

Don't you love my great title? 

 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

 

So not all content is created equal.

more...
Tommy Landry's curator insight, March 11, 11:28 AM

Content marketing has an identity crisis. Here's why (and how to resolve it).

Dominique Mas's curator insight, March 13, 12:18 PM

Content marketing has an identity crisis. Here's why (and how to resolve it).

Andrew Orvis's curator insight, March 19, 6:24 PM

Don't you love my great title? 

 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

 

So not all content is created equal.

Scooped by Guillaume Decugis
Scoop.it!

Content marketing analytics: look at the right KPIs for ROI

Content marketing analytics: look at the right KPIs for ROI | Content Marketing, Curation, Social Media & SEO | Scoop.it
A simple content marketing analytics framework.
Guillaume Decugis's insight:
How do you look at the performance of content? I've always felt that views or shares are not enough and so we built this simple framework to really understand and classify content on KPI's that really matter.
more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

SEO Learnings from Analyzing 1 Million Google Search Results

SEO Learnings from Analyzing 1 Million Google Search Results | Content Marketing, Curation, Social Media & SEO | Scoop.it
In fact, the number of unique referring domains was the strongest correlation in our entire study.
Guillaume Decugis's insight:

This is a very detailed study on how the various criteria correlates with rankings.


Now, the big caveat is that correlation is not causation. For instance, the #1 correlation observed between the number of referring domains and the position in Google can be the result of a virtuous and amplifying cycle: content with backlinks from several domains get well ranked which means that other domains tend to refer to it as it's easily found in researching for a new piece of content. 


Still, this post is a very interesting read to get a better of sense of how SEO works. 

more...
Bruce Frazer's curator insight, January 22, 3:54 PM

Some interesting information on how SEO works....Give this  a read...you might be startled...

Marco Favero's curator insight, January 24, 5:35 AM

aggiungere la vostra comprensione ...

Scooped by Gina Tucker
Scoop.it!

15 Luxury Brands Winning With Content Marketing

15 Luxury Brands Winning With Content Marketing | Content Marketing, Curation, Social Media & SEO | Scoop.it
Building an effective content marketing strategy for a luxury retail brand is not always easy.
more...
No comment yet.
Scooped by Gina Tucker
Scoop.it!

11 Content Curation Tools Every Marketer Needs ...

11 Content Curation Tools Every Marketer Needs ... | Content Marketing, Curation, Social Media & SEO | Scoop.it
Content curation is necessary for finding relevant information for your audience and sharing it through your communication channels. Whether you are a beginner or advanced, check out these tools to help you stay on top of your content.
more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

Content Marketers: 8 ways to get fired in 2016

Content Marketers: 8 ways to get fired in 2016 | Content Marketing, Curation, Social Media & SEO | Scoop.it
Here are 8 ways to get fired in 2016 as a content marketer. As a team of marketers ourselves, we've done each and every one of these mistakes ourselves in the past...
Guillaume Decugis's insight:

Time for content marketers to step up their game: while we all did these mistakes, I don't think the C-suite will have much patience for it going forward. Or at least they shouldn't given there are easy-enough solutions to implement such as content marketing software. 

more...
Ashish Tripathi's curator insight, January 24, 3:18 AM

Be careful  #contentmarketers

Scooped by Guillaume Decugis
Scoop.it!

A reference on the cost of Content Marketing software

A reference on the cost of Content Marketing software | Content Marketing, Curation, Social Media & SEO | Scoop.it
As content marketing matures, you know why you need content marketing software. How much does content marketing software cost? We’ve done the research.
Guillaume Decugis's insight:

About a month ago, TopRank - the thought leading agency on content marketing - published their selection of top content marketing tools marketers should consider for their 2016 plan. 

 

We elaborated on this to research the cost and scope of these tools to serve as a reference for the industry. 

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

On track for Content Marketing ROI? Take the 5' test

On track for Content Marketing ROI? Take the 5' test | Content Marketing, Curation, Social Media & SEO | Scoop.it
We've created the first interactive Content Marketing ROI Grader. It takes less than 5' to complete it and gives a score with inputs based on your results.
Guillaume Decugis's insight:

For a long time now, we've been wanting to help marketers assess whether their content marketing was on track. So after collecting lost of best practices, influencers recommendations and observations, we built a new tool: our Content Marketing Grader. 

 

Check our how influencers scored, take the test yourself and, more importantly, get personalized recommendations on what to improve or maintain. 

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

Why a Content Hub is Your All-Powerful Media Magnet

Why a Content Hub is Your All-Powerful Media Magnet | Content Marketing, Curation, Social Media & SEO | Scoop.it
Learn the ins and outs of content hubs and how to maximize their value.
Guillaume Decugis's insight:

Barry Feldman comes back on the concept of content hubs which he developed in the ebook he wrote and that details why and how marketers should not manage their content properties in silos but focus them on their website. 

more...
Scooped by Guillaume Decugis
Scoop.it!

The next 5 years: how technology will shape the future of content marketing

The next 5 years: how technology will shape the future of content marketing | Content Marketing, Curation, Social Media & SEO | Scoop.it

Over the past 10 weeks, the Scoop.it team surveyed over 300 marketers to better understand this question. We also conducted dozens of longer interviews with SMB marketers to add a qualitative component to our research. And finally, we asked top content marketing experts including Joe PulizziMark Schaefer, Barry Feldman, Ian Cleary, Andy Crestodina, Mike Allton, Lee Odden or Bernie Borges for their insights.

Guillaume Decugis's insight:

We started Scoop.it 5 years ago when digital content marketing was just getting started. Nobody has a crystal ball but we found some interesting trends by doing this survey and interviews:

 

- Technology will keep helping us work faster.

 

- But it might have an even greater impact by helping us work smarter.

 

- Automation is one aspect but to really empower result-driven strategies, intelligence is what smart marketers want to see being developed. 

 

Meet the content marketer of the future.

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

Why and how startups should leverage content marketing

Content Marketing for Startups by Susan Su. What is content marketing? Content marketing is any marketing that involves the creation and sharing of medi
Guillaume Decugis's insight:

Startups should be focused and there's a tendency in Silicon Valley to be "product-only" companies while in early stage. But building a product without customer feedback is a recipe for disaster so marketing is not a late stage activity. And as Susan Su from 500 startups articulates very clearly in this webinar, content now prevails over ads in many ways so that your best bet as a founding team to get your first users, collect feedback and iterate from your MVP might well be content marketing. 

 

The thing is content is complex and time consuming so entrepreneurs embracing it need to be efficient. This webinar gives a great list of recommendations on how to do that and be a lean content marketer.

more...
Guillaume Decugis's curator insight, April 28, 10:51 PM

Is content marketing for established companies only? 500 Startups' Susan Su says no and articulates how to embrace it from an early stage.

Scooped by Guillaume Decugis
Scoop.it!

Why and when to republish content on other platforms for SEO

Rand's presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.
Guillaume Decugis's insight:

Remarkable presentation by Rand Fishkin who makes a crystal clear point on what republishing content to other platofrms can bring. 

 

Rand says you can increase your traffic, reach and SEO by 3x. On our end we can attest this works though there are many reasons we'll come back on to not systematically do it / overdo it. So if you're interested in what results this can bring, read our post on the results of our own experiment

more...
Tommy Landry's curator insight, March 21, 11:35 AM

Remarkable presentation by Rand Fishkin who makes a crystal clear point on what republishing content to other platofrms can bring. 

 

Rand says you can increase your traffic, reach and SEO by 3x. On our end we can attest this works though there are many reasons we'll come back on to not systematically do it / overdo it. So if you're interested in what results this can bring, read our post on the results of our own experiment. 

Mathieu Rouart's curator insight, March 21, 12:36 PM

Remarkable presentation by Rand Fishkin who makes a crystal clear point on what republishing content to other platofrms can bring. 

 

Rand says you can increase your traffic, reach and SEO by 3x. On our end we can attest this works though there are many reasons we'll come back on to not systematically do it / overdo it. So if you're interested in what results this can bring, read our post on the results of our own experiment

RPattinson-Daily's curator insight, April 1, 1:02 PM

Remarkable presentation by Rand Fishkin who makes a crystal clear point on what republishing content to other platofrms can bring. 


Rand says you can increase your traffic, reach and SEO by 3x. On our end we can attest this works though there are many reasons we'll come back on to not systematically do it / overdo it. So if you're interested in what results this can bring, read our post on the results of our own experiment. 

Scooped by Guillaume Decugis
Scoop.it!

Using multiple content marketing formats to diversify your traffic

Using multiple content marketing formats to diversify your traffic | Content Marketing, Curation, Social Media & SEO | Scoop.it
Different publications, writers, and audiences do not all respond to the same type of content.

Want to get in the New York Times? You probably shouldn’t send them an infographic. Approach them with unique, topical data, however, and you might have a way in. Looking to be featured on Buzzfeed? Lengthy lists are the way to go. LinkedIn? You need to write long-form articles.

The fact is that if you want to diversify your traffic – that is, if you want to get your brand featured in a variety of publications and want to attract a varied audience to your site — you need to mix up your content strategy.
Guillaume Decugis's insight:

Different people have different needs when it comes to consume content. For isntance, I don't drive to work so I mostly read text. But a lot of people who drive to work love podcasts to make their commute useful. 

 

Now the key point in this post by Sujan Patel: to optimize your reach, you need to use multiple formats. Not just when you have multiple audiences to reach but also because your same targeted audience is comprised of diverse people receptive to different formats.

 

On our end, we've been focusing a lot on text historically but we've been pleasantly surprised by how well SlideShare did for us and more recently webinars.

 

The next question for the lean content marketer convinced of using multiple formats is: how can you create these multiple pieces under different formats with the minimum effort? 

 

This makes me want to do a follow-up on how to use repurposing for this as I believe it's a great way to think about solving that problem: creating under one format and repurposing to another is a great way to increase the shelf life of your content and diversify your traffic. 

more...
Marco Favero's curator insight, March 12, 5:12 AM

Different people have different needs when it comes to consume content. For isntance, I don't drive to work so I mostly read text. But a lot of people who drive to work love podcasts to make their commute useful. 

 

Now the key point in this post by Sujan Patel: to optimize your reach, you need to use multiple formats. Not just when you have multiple audiences to reach but also because your same targeted audience is comprised of diverse people receptive to different formats.

 

On our end, we've been focusing a lot on text historically but we've been pleasantly surprised by how well SlideShare did for us and more recently webinars.

 

The next question for the lean content marketer convinced of using multiple formats is: how can you create these multiple pieces under different formats with the minimum effort? 

 

This makes me want to do a follow-up on how to use repurposing for this as I believe it's a great way to think about solving that problem: creating under one format and repurposing to another is a great way to increase the shelf life of your content and diversify your traffic. 

Anne Dupont's curator insight, March 12, 3:58 PM

Different people have different needs when it comes to consume content. For isntance, I don't drive to work so I mostly read text. But a lot of people who drive to work love podcasts to make their commute useful. 

 

Now the key point in this post by Sujan Patel: to optimize your reach, you need to use multiple formats. Not just when you have multiple audiences to reach but also because your same targeted audience is comprised of diverse people receptive to different formats.

 

On our end, we've been focusing a lot on text historically but we've been pleasantly surprised by how well SlideShare did for us and more recently webinars.

 

The next question for the lean content marketer convinced of using multiple formats is: how can you create these multiple pieces under different formats with the minimum effort? 

 

This makes me want to do a follow-up on how to use repurposing for this as I believe it's a great way to think about solving that problem: creating under one format and repurposing to another is a great way to increase the shelf life of your content and diversify your traffic. 

moncef dadoun's curator insight, March 13, 7:08 AM

Different people have different needs when it comes to consume content. For isntance, I don't drive to work so I mostly read text. But a lot of people who drive to work love podcasts to make their commute useful. 

 

Now the key point in this post by Sujan Patel: to optimize your reach, you need to use multiple formats. Not just when you have multiple audiences to reach but also because your same targeted audience is comprised of diverse people receptive to different formats.

 

On our end, we've been focusing a lot on text historically but we've been pleasantly surprised by how well SlideShare did for us and more recently webinars.

 

The next question for the lean content marketer convinced of using multiple formats is: how can you create these multiple pieces under different formats with the minimum effort? 

 

This makes me want to do a follow-up on how to use repurposing for this as I believe it's a great way to think about solving that problem: creating under one format and repurposing to another is a great way to increase the shelf life of your content and diversify your traffic. 

Scooped by Guillaume Decugis
Scoop.it!

6 SEO Content Strategies That Still Work

6 SEO Content Strategies That Still Work | Content Marketing, Curation, Social Media & SEO | Scoop.it
Good Internet marketers know their SEO content strategy needs to be evaluated every so often in order to remain effective. Here's what to look at in 2015.
Guillaume Decugis's insight:

This is a guest post on our blog by Julia McCoy where she summarized the SEO content strategies that still worked these days. It's from a year ago but we've found that these are still working today and as we keep having the question, I felt it would be worth sharing further. 


To add to her post and elaborate on the content creation part, you can also read our eBook on how to leverage content curation for SEO.

more...
moncef dadoun's curator insight, March 1, 5:39 PM

This is a guest post on our blog by Julia McCoy where she summarized the SEO content strategies that still worked these days. It's from a year ago but we've found that these are still working today and as we keep having the question, I felt it would be worth sharing further. 


To add to her post and elaborate on the content creation part, you can also read our eBook on how to leverage content curation for SEO.

Ajo Monzó's curator insight, March 2, 4:41 PM

This is a guest post on our blog by Julia McCoy where she summarized the SEO content strategies that still worked these days. It's from a year ago but we've found that these are still working today and as we keep having the question, I felt it would be worth sharing further. 


To add to her post and elaborate on the content creation part, you can also read our eBook on how to leverage content curation for SEO.

Emin Boynukara's comment, March 3, 9:00 AM
http://www.nettewebtasarim.com/
Scooped by Guillaume Decugis
Scoop.it!

My Single Best SEO Tip for Improved Web Traffic

My Single Best SEO Tip for Improved Web Traffic | Content Marketing, Curation, Social Media & SEO | Scoop.it
"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.
Guillaume Decugis's insight:
Interesting SEO advice that makes total sense and that is based on common sense: aligning all the steps in the search process can bring great results. Understand user intent when they search, align SERP snippets and optimize page copy accordingly. Here's how.
more...
Scooped by Guillaume Decugis
Scoop.it!

How to generate ROI out of your content marketing in 2016

As Content Marketing matures, the ROI question becomes a burning one. Where is the ROI in content marketing? How do you achieve it? These are the slides of the…
Guillaume Decugis's insight:
If you missed our webinar with Buzzsumo on Content Marketing ROI, these are the slides of what we presented with Steve Rayson. You can also read a couple write ups on this topic on Buzzsumo's blog (http://buff.ly/20hArIN) and on our blog (http://sco.lt/9BiOQL).
more...
Scooped by Gina Tucker
Scoop.it!

Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | Content Marketing, Curation, Social Media & SEO | Scoop.it

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

more...
Ashish Tripathi's curator insight, January 24, 3:14 AM

A Fresh content generates organic traffic and according to google strategies actually this is the only path to get the ranking for your websites as well as revenue through the Leeds.

Andrea J Ross's curator insight, February 6, 11:18 AM

SEO and content marketing have been at odds recently, with many blogs posting that content marketing has killed SEO. But this article argues that the two must go hand in hand in order for your social media to be successful. Content marketing actually improves the effectiveness of SEO, which may be where the confusion is coming from, but still, both are necessary to work.

 

This information is helpful for businesses trying to step up their social media marketing because it is important to realize, while SEO may get your name on the map, it is your content that really is key to making it successful. Your content will enhance the SEO of your company. For instance, the article states, “SEO demands keywords. Content marking means using keywords.” They simply cannot do without each other. In order to improve your content marking, you must use your keywords strategically throughout your content so that they can work fluently together.

 

In other words, if you focus solely on your SEO campaign, you will not succeed unless if you also employ content marketing, and vice versa. Too many people in social media positions call themselves SEO or content marketer. People will be more successful in their efforts if they blend the two together.

Emin Boynukara's comment, March 3, 9:01 AM
http://www.nettewebtasarim.com/
Scooped by Guillaume Decugis
Scoop.it!

Why Grave Misconceptions About SEO Still Persist

Why Grave Misconceptions About SEO Still Persist | Content Marketing, Curation, Social Media & SEO | Scoop.it
Myths and misconceptions about search engine optimization just don't seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it.
Guillaume Decugis's insight:

SEO has been completely disrupted over the past 5 years: from a technically-driven, complex and obscure field, it's been changing to focus on publishing great content. A lot of SEOs failed to follow that trend but the good ones like Jayson DeMers give an articulated view of the new SEO which makes total sense - as he does in articles such as this one. 

more...
Scooped by Guillaume Decugis
Scoop.it!

How often should content marketers blog to generate traffic and leads?

How often should content marketers blog to generate traffic and leads? | Content Marketing, Curation, Social Media & SEO | Scoop.it
How often should a company blog? Check out this blogging benchmark data from HubSpot's 13,500+ customers.
Guillaume Decugis's insight:

The data has spoken and it's clear: the debate on content quality vs content quantity is a wrong one. The truth is you need both. 

 

Of course, you shouldn't publish bad content. But don't think a solitary epic ebook or white paper will be enough to raise above the noise. 

 

So what are the consequences of that study by HubSpot?

 

1. You need to plan for both consistency and quality. If you're working on your 2016 budget, make sure you target both. 

 

2. It's very unlikely you'll have enough resources to create everything with the right level of quality: leverage content curation to supplement your own content and third-party contribution to guest blog for you. 

 

3. In these days of content explosion, doing everything manually is like bringing a knife to a gun fight: invest in content markting software to meet your plan's goals. 

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

SEO Case Study: How One Well-Researched Piece Of Content Generated a 125x Increase in Organic Traffic

SEO Case Study: How One Well-Researched Piece Of Content Generated a 125x Increase in Organic Traffic | Content Marketing, Curation, Social Media & SEO | Scoop.it
Learn the simple 6-step process Michael used to outrank global brands, climb to #1 in Google and increase his client's organic traffic 11,065% in 6 months!
Guillaume Decugis's insight:

Fascinating and very detailed SEO case study by @Robbie Richards where he articulates each and every step of his process to rank #1 on Google for one of his clients. 

 

The amazing thing is that this huge increase in organic search traffic only came from one piece of content. Yes, just one. 

 

The process to create it was however not trivial nor magic and that's the step by step guide Robbie delivers here. 

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

Content Marketing Found Most Important Technology For Marketers In Recent Survey

Content Marketing Found Most Important Technology For Marketers In Recent Survey | Content Marketing, Curation, Social Media & SEO | Scoop.it
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers, according to one survey. But will other currently valued marketing technologies hold relevance, or are new categories set to grow in importance?
Guillaume Decugis's insight:

Content is more and more the bottleneck of marketing. Now that marketing automation is significantly deployed, marketers are struggling with content generation: content for email marketing, content for lead generation, content for lead nurturing, content for traffic generation, for SEO, etc...

 

On my end, I see a lot of marketers who feel like they've done the right things and still don't see results: they built landing pages, they have workflows to nurture leads automatically, etc... They built it but they're not coming.

 

 

To overcome this and make an inbound strategy run, marketers need content. So it's not surprising that in the same way they expected to have software to help them manage landing pages, emails, etc... they're not expecting content marketing software to help them scale their content marketing.

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

7 golden rules for content marketing. And one to rule them all. 

7 golden rules for content marketing. And one to rule them all.  | Content Marketing, Curation, Social Media & SEO | Scoop.it
Here are seven golden rules that we have identified to help you optimise your content marketing.
Guillaume Decugis's insight:

Not sure all of these rules are on the same level but I couldn't agree more with the fact you have to create content that answers your prospects and customers' questions. And as you do, you'll realize you have to real them down by funnel stages as a first-time visitor doesn't have the same question as a hot prospect who already had a talk with your sales team. 


 


So my number 1 rule would actually be to list the 5 top questions that are the most common at the 3 main funnel stages: top, middle and bottom (this article uses many more stages but I like to simplify). 


 


This is should make a list of 15 questions that you can now write or curate content for under a variety of formats:


- evergreen eBooks and long blog posts


- weekly original or curated blog posts


- daily tweets and curated social media posts

more...
Marco Favero's curator insight, September 28, 2015 3:14 AM

aggiungere la vostra comprensione ...

Eric Webb | Marketing Executives Network Group's curator insight, September 28, 2015 7:52 AM
These are clearly useful as a guide.
Geerlinde Pevenage's curator insight, March 1, 8:10 AM

Not sure all of these rules are on the same level but I couldn't agree more with the fact you have to create content that answers your prospects and customers' questions. And as you do, you'll realize you have to real them down by funnel stages as a first-time visitor doesn't have the same question as a hot prospect who already had a talk with your sales team. 

 

 

 

So my number 1 rule would actually be to list the 5 top questions that are the most common at the 3 main funnel stages: top, middle and bottom (this article uses many more stages but I like to simplify). 

 

 

 

This is should make a list of 15 questions that you can now write or curate content for under a variety of formats:

 

- evergreen eBooks and long blog posts

 

- weekly original or curated blog posts

 

- daily tweets and curated social media posts

Is content the bottleneck of your marketing?

Get a free demo of how Scoop.it will help you effortlessly find and publish relevant content to your blog, website and social channels.