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Can SMB's afford the impressive ROI of Content Marketing?

Can SMB's afford the impressive ROI of Content Marketing? | Content Marketing, Curation, Social Media & SEO |

Is content marketing worth it? Can your company achieve a positive ROI by investing in blogging, social media, and marketing automation?

Guillaume Decugis's insight:

A great compilation of studies on the ROI of content marketing from Eloqua and Hubspot. There are lots of interesting numbers which show how valuable content marketing can be in the long run: unlike advertising which costs increase with success, content marketing scales up by delivering economies of scale with lower and lower costs per lead or visitor. 

Now, the caveat is that these studies focus on sizeable organizations who can afford the following investments: "According to Eloqua’s findings, a mid-sized organization should expect to spend approximately $12,000 a month and a larger-sized company could expect about $33,000 a month."

This raises the question of the accessibility of content marketing to small and mid-size businesses. To really be the new advertising, Content Marketing needs to become accessible to all - hence the growing interest for leancontent solutions and tools. 

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Content Marketing, Curation, Social Media & SEO
The new SEO is good shareable content. What does it mean for content marketers and content curators?
Curated by


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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the platform show that an average of 40% of traffic comes from Google Search.

This presentation explains why and outlines content curation best practices for SEO.

Guillaume Decugis's insight:

We've read a lot of things on the impact of content curation for SEO - including a lot of confusing things, particularly around duplicate content which is by no means content curation. So we wanted to set the record straight and compile (curate?) the list of benefits for SEO that good content curation brings as well as best practices  to follow.

Please add your own thoughts and feedback to the discussion.

Chris Agro's curator insight, August 22, 9:56 AM

Content curation is a  great way to reinforce your interests, beliefs and knowledge. -Chris Agro (@agrotising)

wanderingsalsero's curator insight, August 22, 10:27 AM

I always sorta thought it was but it's nice to see somebody else thinks so too.  

Ken Dickens's curator insight, August 29, 3:46 PM

Yet more proof that you should Curate content in addition to creating it.  Third party curated content also has the advantage of adding credibility. -Ken

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5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy

5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy | Content Marketing, Curation, Social Media & SEO |

The terms “influencer marketing” and “content marketing” seem to overlap more and more frequently, and you’d be hard-pressed to find an article talking about one in which the other is not referenced. In a survey we conducted earlier this year with over 600 marketing and PR professionals, 57 percent deemed it to be “highly strategic” to achieve influencer involvement in the content creation and amplification process.

Guillaume Decugis's insight:

If you're still thinking community management, influencers relations and content marketing as different roles, think again: these are rapidly overlapping as influencers should shape (influence!?) your content strategy while your content strategy should also be amplified by influencers. 

CESSON's curator insight, October 30, 8:34 PM

This is a great graphic representation.... often these Influencers are only two or three people.

Suggested by Brian Fanzo!

Ok Content is King but should I create or curate? #iSocialTalks - YouTube

Ok Content is King but should I create or curate? #iSocialTalks Loving the community questions coming in but by far the most popular one after how to use hashtags has been content!

Ally Greer's insight:

Great video episode of #iSocialTalks by @Brian Fanzo talking about content curation vs. content creation.

There are so many different angles of this debate; it feels like there's a new blogpost or online discussion of some type every day! This video tackles the question from a specific thought leadership angle. 

If you want to become a go-to source of information in your field, you need to be the one providing content and value to your target audience. How? Try curation.

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Scooped by Ally Greer!

5 Tips to Turn Your Employees Into Brand Ambassadors

5 Tips to Turn Your Employees Into Brand Ambassadors | Content Marketing, Curation, Social Media & SEO |

Why limit your company's social media presence to just few accounts when any employee can be a brand ambassador on social media? In this post we give 5 tips to help you turn your employees from worker bees into brand advocates. 

Ally Greer's insight:

It's not news that your employees are your best advocates. Empowering your team members with content to build thought leadership and brand advocacy is one of the most efficient - yet often overlooked - content marketing strategies.

You have a group of people who clearly have passion for your company and are the true human connection between your brand and your clients (also human).

As mentioned here, providing employees with on-brand content to share is an extremely effective way to increase employee advocacy, whether it be through a targeted newsletter, dedicated enterprise social network, or other defined method.

With tools like, you can curate specific topic pages and send them right to the inboxes of your employees fully equipped with share buttons to make your content explode. Want to learn more? Contact us today!

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Rescooped by Guillaume Decugis from Google Plus Business Pages!

Forget The Old School Myths: Content and Social Media Marketing are the New SEO

Forget The Old School Myths: Content and Social Media Marketing are the New SEO | Content Marketing, Curation, Social Media & SEO |

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

Via Neil Ferree
Guillaume Decugis's insight:

It's been a while now that SEO experts such as Lee Odden or Rand Fishkin have commented on the algorithm changes of Google that completely changed SEO from an obscure technical back linking technique to a much more human ability to produce content humans enjoy and like to share. 

This post gives a number of actionable tips on how to implement a successful SEO strategy in 2014. 

But beyond the list of tips, SEO today boils down mostly to publishing content that your targeted audience will enjoy: because it educates, it entertains them, it informs them, etc...

And therefore the key to success is being consistent which - as the above chart shows - is the main challenge today: producing a constant stream of high quality content is not just tough, it's impossible. Even major media groups have given up on this as they got beaten by the Huffington Post (which this post is interestingly from), BuzzFeed and Upworthy. Mixing your own content with curated content however does not only makes this possible but also makes your entire site and publishing efforts more credible

Gina Tucker's curator insight, October 16, 4:42 PM

The SEO Process includes 7 steps. 

1) Research and Analysis

2) Keyword Opportunities

3) Coding and Implementation

4) Copywriting and Implementation

5) Speed & Site Performance

6) Marketing & Link Building

7) Rankings Report & Tracing. 

Content marketing is essential to building great SEO. Consumer facing brands need to keep their social networks and blog updated on a regular basis. Some common problems include producing engaging content, enough content, the budget for a content strategy, the lack of executive support, and creating a variety of content. There are tools that can help (like!'s comment, October 17, 12:48 AM
Thanks for share.
Ken Dickens's curator insight, October 20, 3:37 PM

Standard On-Page SEO Practices still apply because this is the entry point for Google to know what a page is about and index it correctly.  But, creating great content is what it is all about.  -Ken

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3 Key Take-Aways for Content Marketers From the 2015 CMI/MarketingProfs Benchmark

This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember.

Guillaume Decugis's insight:

Content Marketing is being adopted very quickly, especially by B2B Marketers. The Content Marketing Institute together with MarketingProfs published this great report that gives many enlightening facts about the key challenges they face and how they resolve them. 

Among other great findings, here's what I found particularly interesting:

1. How often should B2B Marketers publish content?

 Of course, there is not a single answer to that question but 59% of B2B Marketers publish either weekly or more often. 42% say they publish new content every day or several times a week. Only 20% publish monthly or less than once a month. 

These numbers are progressing year over year so what does it mean to B2B marketers? 

It means Content Marketing is a race. You can't stop at publishing occasionally anymore. You need to find ways to scale up your content to become a daily publisher because that's where the market will eventually drive you. To achieve that without exponentially increasing budget, consider lean content marketing techniques. 

2. What new Content Marketing Methods are being seen as the most effective?

The survey does a good job at differentiating usage vs effectiveness. To identify new methods which are promising, you want to look at methods which are not massively used yet but are seen as highly efficient. 

For instance, while SEM is still seen as effective by 52% of B2B Marketers, it's already used by 58%: nothing new here. Content Discovery tools are however used only by 13% of B2B Marketers but they have an efficiency rating of 36% which says a lot about their usefulness potential - particularly with regards to #1.

3. How much budgets should you spend on Content Marketing?

28% on average but the situation is highly contrasted. Only 16% of B2B Marketers spend most of their budget on Content Marketing. 44% spend less than 25% and 25% less than 10%. So Content Marketing is far from being the bulk of the marketing spendings but 54% say they will increase over the next year. 

An interesting parallel to make here is to look at the challenges that B2B Marketers face: "producing engaging content" and "producing content consistently" have been the Top 2 reasons for the past few years in this benchmark. 

So by correlating these 2 points and also talking to a lot of our users and customers, it's not surprising to see that B2B Marketers are also planning to invest in initiatives to publish more engaging content: 88% of them say they are doing that right now or planning to do so in the next 12 months. 

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Scooped by Marc Rougier!

Moving the Dial with Curated Content

Moving the Dial with Curated Content | Content Marketing, Curation, Social Media & SEO |

"Learn how to increase your brand's web rankings with curated content".

By Tyler Shears, in

Marc Rougier's insight:

Great post from Tyler Shears who reminds the extremely important, often discussed and much evolving relation between SEO and Curated Content (and how the latter contributes to the former).

Tyler also highlights the main motivations, rules and benefits of content curation beyond SEO:

  1. Establish Authority With Your Audience
  2. Build Meaningful Relationship
  3. Increase Your Relevance
  4. Keep Content Fresh
  5. Add Your Own Thoughts
  6. Stay Informed
  7. Create a One-Stop Content Shop

We at totally subscribe to this list.

The Number 5 ("add your own thoughts") has been an uphill battle for some time, since adding your own thoughts is time consuming; initially, some people had thought or expected that Curation would be automated. It's not. Curating a piece of content is less expensive (time consuming) than creating an equivalent time, and therefore adding curation to a content strategy yields measurable ROI: but Content curation does require skill and time: time to search and, as explained here, time to enrich. Glad Tyler points this out.

I'm also particularly interested by number 7 ("one-stop shop"). We in have been advocating this notion of content hub too. Most people use content curation to feed their presence and audience on existing media (Twitter, Facebook, blog, etc). This is indeed an important value of Content curation. However, keeping your themed, curated content in an dedicated content hub is also very important, for a number of reasons, including:

  • what happens on Social media is perishable; your content hub is time-proof
  • what happens on Social media is not seachable; your content hub is searchable
  • your presence on Social media is often "multi-topic" (you may post on a variety of subjects); your content hub can be focused and organized per topic, depending on what you want to be recognized - and found - for.
That's, for that matter, is why is organized around customizable, searchable content hubs (which we call "topics").
eddy woj's curator insight, October 7, 4:36 AM

De bons conseils sur le partage de l'information. N'oubliez pas d'apporter votre point de vue, c'est un bon moyen pour transmettre vos messages, intéresser de nouveaux lecteurs et peut-être des futurs clients.

Rescooped by Guillaume Decugis from Curation & The Future of Publishing!

What's the right creation vs curation mix for content marketing?

What's the right creation vs curation mix for content marketing? | Content Marketing, Curation, Social Media & SEO |

"Should I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why? They worry that curated content is NOT as effective as original content"

Via Marc Rougier
Guillaume Decugis's insight:

Interesting analysis curated by Heidi Cohen on what the right balance is between created and curated content.

One thing a lot of people who haven't embraced curation yet don't understand is that your own content is simply not as credible as third-party content. So curation is not just a way to save time and resources but also a way to add objectivity and improve conversion.

Just like people who only brag about themselves end up being boring, adding value by also sharing other people's content makes you more interesting.

And isn't being interesting the whole point of content marketing? 

Naomi Assaraf's comment, October 1, 12:24 PM
It think it's a healthy balance of about 80% curated vs 20% created content. Clearly, curated content makes up for much larger real estate on your social assets; but once you've attracted your audience, they need to know there's an engaging brain behind all that content curation. And that's precisely where the 20% of created content space plays an important role: letting your audience get to know your voice so that you can give them a chance to love you enough to keep them coming back for more.
Guillaume Decugis's comment, October 1, 9:37 PM
Great point @Naomi Assaraf - "Cover what you do best and link to the rest" said Jeff Jarvis.
eddy woj's comment, October 2, 4:56 AM
Partager le contenu des autres est le meilleur moyen de diffuser la connaissance et le savoir. Apporter son point de vue avec un contenu personnalisé c'est communiquer sur sa propre expertise.
Mon conseil est de communiquer vos idées en vidéo car vous pourrez rassembler une véritable communauté. Notre cerveau préfère le visuel au texte, et pour attirer l'attention il n'y a rien de mieux que l'image, le son de votre voix, votre sourire.
Pensez à stimuler l'émotion dans l'inconscient de vos lecteurs... N'oublions pas que nous sommes des Humains, nous cherchons toujours l'échange avec des Humains qui nous ressemblent, et qui partagent nos idées !
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Why IBM needs SMB marketing software

Why IBM needs SMB marketing software | Content Marketing, Curation, Social Media & SEO |

"Employees at the brand at IBM. How about at your company?"

Marketers used to buy ads, PR and creative work. Now they also buy software. This is new and this is a big change. 

Guillaume Decugis's insight:

My thoughts on what the combination of marketing automation, content marketing, consumerization of IT and social media mean for companies and organizations.

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Scooped by Guillaume Decugis!

Showcase Your Expertise To Boost SEO

Showcase Your Expertise To Boost SEO | Content Marketing, Curation, Social Media & SEO |

From Entrepreneur magazine's coaches corner:

"We reached out to a team of SEO experts to break down how smarter content can showcase your company’s assets, boost your content quality and eventually pull your site to the top of users’ search results. Here’s what they suggest."

Guillaume Decugis's insight:

That sentence from Jason DeMers summarizes 3 years of Google's algorithm changes: "whereas a few years ago, it was defined by manipulative tactics, SEO in 2014 is largely defined by quality content publication."

This article captures well what the new SEO is all about: showcasing your expertise through quality content on a consistent basis. 

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Suggested by Camilla Hallstrom!

The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Content Marketing, Curation, Social Media & SEO |

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.

Guillaume Decugis's insight:

Let's be honest: video content is tough.

It's not easy to produce, not is it cheap if you need a quality level that reflects the professionalism of your brand.

And if you still think your video might go viral by some random chance, think twice.

Now, video can also be very powerful: we do live in a world where images make a longer lasting impression than words. While never cheap, producing a video can be done in a lean way and also brings other benefits such as forcing you to streamline your message. 

If you're going to use video (and YouTube) for your content marketing, this is an excellent and very complete guide put together by Camilla Hallstrom.

Carlos Bisbal's curator insight, September 23, 12:42 PM

El vídeo es el futuro (o presente) del marketing de contenidos. YouTube tiene un público masivo, que es ideal para efectos de identificación y beneficia tu SEO en Google. Esta guía te muestra el contenido que debe ser compartido, cómo conseguir un primer puesto en YouTube y cómo mejorar el segumiento de tu propia plataforma.

Ken Dickens's curator insight, September 25, 1:01 PM
Putting it bluntly, you need to find a way to use video in your marketing. Find a low-cost resource, set up a simple studio, or whatever. Video is more powerful than words. -Ken
CESSON's curator insight, September 26, 7:55 PM

Learn the ins and outs of youtube.

Rescooped by Ally Greer from Public Relations & Social Media Insight!

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Content Marketing, Curation, Social Media & SEO |
Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic. Whet

Via Jeff Domansky
Ally Greer's insight:

Three great lists divided into "general," "B2B writing," and "B2C writing."

Jedidiah Yousefi's curator insight, September 17, 4:24 PM

This article is spectacular! It gives you 30 some ideas on how to better receive traffic from a business to business scenario or from business to consumer. This can be very helpful in marketing today; especially when there is a need to haul in consumers and to get attention. Here are some of the suggestions that are mentioned in the article :

Limit your paragraphs – ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.A picture says a thousand words – all text with no images makes content boring.Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.Create an expectation within your intro – once people read the intro, they should know what to expect from the rest of your post.Let your personality shine – from vulnerability to humor, show off your personality. Let your readers get to know you. 

These are all great tips for marketers to use when working on line, posting content, or writing something. One I particularly like is too “have an emotional crack" another wards, be funny and crack a joke. When you are boring, you lose the focus of the people you are trying to PRECISELY get.

ManufacturingStories's curator insight, September 20, 4:41 PM

For more resources on Social Media & Content Curation visit

CESSON's curator insight, September 26, 7:58 PM

Raise your reach and interactive numbers with these helpful tips. 

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Which One(s) Of These Content Marketing Myths Do You Still Believe In?

Which One(s) Of These Content Marketing Myths Do You Still Believe In? | Content Marketing, Curation, Social Media & SEO |
With the spirit of innovation in mind, we share some evolutionary insights from a few of CMI's blog contributors, training instructors and Content Marketing World speakers. Find out how they answer...
Guillaume Decugis's insight:

I particular like the one on SEO: don't believe the so-called old-style SEO experts who tell you they can land your site in the first page of Google through backlinks. This doesn't work anymore.

But great content published consistently will get you there. 

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Scooped by Ally Greer!

Your Business Blog Sucks. Here are 6 Reasons Why.

Your Business Blog Sucks. Here are 6 Reasons Why. | Content Marketing, Curation, Social Media & SEO |
6 tips for increasing the ROI of your business blog and engaging your audience to meet your content marketing goals.
Ally Greer's insight:

Does your business blog need a little revamping? It's likely. Try out these 6 tips and let me know what you think!

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Scooped by Guillaume Decugis!

Why Content Is Everyone’s Job

Why Content Is Everyone’s Job | Content Marketing, Curation, Social Media & SEO |
The need for content has moved beyond a traditional marketing department’s ability to create and is now everyone's job.
Guillaume Decugis's insight:

Or why Content Marketing needs to  reach beyond the marketing team (as I also wrote about in that post). Now, where I disagree with John Jantsch is when he uses the word "creation". I talk to hundreds of business owners, entrepreneurs and even VP Marketing at larger companies which all tell me how incredibly hard it is to get non-marketers to create content. 

Don't fool yourself: you won't get everybody to create content. 

So yes, as Jantsch writes, this is also about creating a content culture and he recommends a number of useful steps to foster it which don't involve creating content specifically but there's one that he misses: collaborative content curation. 

While it's extremely hard to constantly remind people they have a blog post to finish, it's much easier to have them curate the content they read and they feel is valuable to the content strategy. Your coworkers have expertise; and they read content which is valuable. Empower them to easily curate it and share it so you can make your content strategy stronger. 

From a practical point of view, think about the following concrete ideas:

- create a weekly newsletter from the best posts that your team read this week;

- create private content hubs where everybody can share content without too much overthinking and then curate this pre-curation to your blog;

- identify champions who naturally share content (tip: they're the ones  already sending links by email to the rest of the company) and give them ownership: make them responsible to create a weekly roundup of curated posts. 

There are many other ways to involve more people in your content strategy - a premise I can not agree more. But any of the above will be more efficient than waiting forever for one of your engineers to write that epic blog post. 

CESSON's curator insight, October 30, 9:04 PM

Agreed, businesses can vastly improve by workshopping internally for fresh content.

Rescooped by Guillaume Decugis from MarketingHits!

3 Things Content Marketers Can Learn From Amazon

3 Things Content Marketers Can Learn From Amazon | Content Marketing, Curation, Social Media & SEO |

Search for a Hachette book, and you'll most likely find what you're looking for at either Amazon or Goodreads, an Amazon-owned website that adds a social dimension to reading and book buying.

Via Brian Yanish -
Guillaume Decugis's insight:

How did it happen? 

Because Amazon put educating over selling and made their content easily accessible to their customers a way a publisher would.

Answering your customers' questions on an ongoing basis will help you not only win their attention - but also their business.

Here's how Amazon beat Hachette to this game.

Marco Favero's curator insight, October 27, 6:21 PM

aggiungi la tua intuizione ...

Scooped by Guillaume Decugis!

Why Content Marketing Is So Valuable For Small Business Owners

Why Content Marketing Is So Valuable For Small Business Owners | Content Marketing, Curation, Social Media & SEO |
While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days.
Guillaume Decugis's insight:

Couldn't agree more with this argumentation by Susan Tucker but I'll add another thing: content marketing scales better for SMB's. 

As I already commented here, paying for traffic can rapidly becoming a huge financial constraint. And most of the time, they face diminishing returns from advertising. 

Content Marketing is not free either but it can be done under a fixed cost model and - through lean content marketing techniques - within a budget.

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Suggested by Sam Barnes!

3 Underutilised Internal Linking Tactics for UX and SEO

3 Underutilised Internal Linking Tactics for UX and SEO | Content Marketing, Curation, Social Media & SEO |

Here's three really easy ways you can get more value from your internal links. It'll improve your on-page SEO and help users browse your site more effectively. Let me know what you think.

Guillaume Decugis's insight:

Simple and actionable recommendations that you can implement on your blog easily and that will have an seo Impact while also helping your readers (note: both objectives are actually more and more the same one).

Note also that if you're using as your content hub, #1 is built-in since each content permalink also shows in the background the related content you've chosen to curate on the same topic. And through our premium versions you can customize your templates to add popular content links (tip #3) or even have them show through the lead generation slider.

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Scooped by Guillaume Decugis!

Wanna learn Digital Marketing? Google wants to help.

Wanna learn Digital Marketing? Google wants to help. | Content Marketing, Curation, Social Media & SEO |
Google has rolled out a new iPhone app called Primer, aimed at teaching startups the fundamentals of marketing - with a Google spin, of course. The new app,..
Guillaume Decugis's insight:

Interestingly launched on iOS - and not Android... - this App aims at closing the gap "between rookies and marketing pros". 

And yes, it has a Content Marketing section: clear sign that it's going mainstream? 

Lori Wilk's curator insight, October 10, 6:55 PM

What a cool concept.Thanks for keeping us up on the latest #marketing options and #apps.

Scooped by Guillaume Decugis!

10 Content Marketing Lessons From The World's Fastest Growing Websites

10 Content Marketing Lessons From The World's Fastest Growing Websites | Content Marketing, Curation, Social Media & SEO |

BuzzfeedUpworthy and the humble blogs of this world are the new content kings. Many blogs have more readers and eyeball traffic than traditional and national magazines.

Guillaume Decugis's insight:

Because we live in Web 2.0, we all have to become media if we want to be visible and successful as professionals or businesses. But how are we going to become media? Like the previous century dying dinosaurs or like the new media rock stars?

What BuzzFeed, Upworthy and - to add to the list - Business Insider or the Huffington Post have in common is that none of them is producing 100% of the content they publish: they aggregate, they have contributors and they curate with added-value and talent. 

CESSON's curator insight, October 2, 1:31 PM

No one says “I want to be average”

People publish on Facebook and get excited when it gets 100 likes. Teenagers can be overheard saying “that photo isn’t worth sharing because no one will comment or share“. Bloggers are always looking for that post to go viral but just won’t admit it.

Scooped by Ally Greer!

The Importance of Creating a Media Hub for Your Small Business (and how to do it)

The Importance of Creating a Media Hub for Your Small Business (and how to do it) | Content Marketing, Curation, Social Media & SEO |

Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared.

Ally Greer's insight:

What exactly is a media hub? 

In the context of marketing, it's a place where various types of content - articles, videos, images, etc - exist for the purpose of engaging audiences and spreading knowledge and information to current and future customers.

As Daniel Newman explains, we're no longer living in a time where brands can simply publish content about themselves and successfully connect with their audiences. Newman puts it perfecly when he says today's world of marketing "is more about sharing and collaborating and with that generosity comes interest, loyalty, and commitment to a brand."

While the example in this article is American Express, a company that most of us have heard of and is probably a little bit bigger than the average SMB, having a media hub is equally important for the mom & pop businesses who are trying to grow their brands online.

Creating a media hub doesn't only apply to large businesses, and it also doesn't have to take a lot of budget and/or time.

The tips in this article, like beginning to blog and create visual content, building community, and getting social, are great for getting started with your media hub. Once you've begun putting your knowledge out there, your community will start coming together and your audience will have a place to go to interact with you and your brand.

But, one question still remains: how do I actually organize all of this activity without having to create my own website from scratch?

The tips provided by Newman in this article are a great starting point, and having a place for your media hub to live is the next step of the equation. There are many tools in existence that brands can use to discover content, to organize content, and to distribute content, and there are also some tools that serve as all three. At, we've divided our content hub based upon the different demographics that we'd like to reach and the different areas of our expertise that are aligned with each of these demographics.

By having an organized content-filled page for each of the areas of expertise of the company, we're able to engage different audiences in different ways while still maintaining the overall media hub feel. 

Are you ready to get started with your media hub? Get a demo of Enterprise and we'll get you on your feet!

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Is Content Marketing Destroying SEO?

Is Content Marketing Destroying SEO? | Content Marketing, Curation, Social Media & SEO |

Ever since content marketing emerged on the scene several years ago, people have been predicting the demise of search engine optimization. Currently, SEO still holds an important place in bringing visitors to your landing page.

Guillaume Decugis's insight:

They're actually more and more the same thing: here's why.

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Scooped by Ally Greer!

30 Most Important Tools for Content Discovery, Curation and Marketing

30 Most Important Tools for Content Discovery, Curation and Marketing | Content Marketing, Curation, Social Media & SEO |

Kickstarting  your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.

These are 25 great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and audience.

Nicoletta Gay's curator insight, September 24, 1:26 PM

In the age of content noise, curation is the best way to separate good content from epic ones. 

IanHarm's curator insight, September 25, 4:02 AM

Some great tools, I'm already using a few of them.

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White Papers Are Not Dead: Their Role in Effective Content Marketing

White Papers Are Not Dead: Their Role in Effective Content Marketing | Content Marketing, Curation, Social Media & SEO |
The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to le...
Guillaume Decugis's insight:

Not everything in content marketing boils down to a cool headline and a blog post that will be read in a few seconds: thank god! As this well articulated post shows, there's still room for well articulated pieces of content that takes time to read... and also time to create.

And because you can't be good at producing everything nor can you find the time and resources for that, you might be better off focusing your content creation efforts on these hard-to-produce unique insights that only you can publish while relying on content curation for the daily content. 

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SMBs: You Don't Need an Expensive Content Calendar Tool

SMBs: You Don't Need an Expensive Content Calendar Tool | Content Marketing, Curation, Social Media & SEO |
So what do SMBs really need to be successful with content marketing?
Guillaume Decugis's insight:

Jay Baer observed last week that there could be no market for content marketing software for SMBs. This is my response and attempt at defining what SMBs need in terms of content marketing tools based on observing thousands of them which are customers. 

Feel free to add your own thoughts! 

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6 Untapped Keyword Sources that Will Boost Organic Traffic

6 Untapped Keyword Sources that Will Boost Organic Traffic | Content Marketing, Curation, Social Media & SEO |
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.
Guillaume Decugis's insight:

SEO has changed and we now live in a world of long-tail keywords. Backlinks don't help much and it's likely you won't win short-tail (and short) keywords or keyword expression such as "lawn mower". But what you can and should is find ways to own the long tail keywords expression combining longer keyword combinations such as "lawn mower home for amateur gardeners".

The problem then becomes: how do I find or imagine these long-tail keywords?

Neil Patel gives a great way to identify some of these beyond Google's own tools. 

Two tips related to that:

- To build and automate on #2, you should try out as it's based on the Google autocomplete and allows to batch copy/paste all the results which is great to set up adwords (SEM) campaigns quickly. 

- Setting SEM campaigns with small budgets (eg $10/day) is a great way to validate your keywords assumption before investing in content related to these keywords for SEO: check the volumes and the click rates you have.

- Once you have your keyword list, content curation will help you naturally build content pages which will natural combine these keywords in a way that provides value for both your audience and Google. On, you can add your targeted keywords to your content suggestions to source related content and optimize this process.

Sharise Cunningham's curator insight, September 13, 11:40 AM

Creating long-tail keywords should be as simple as knowing your product and thinking like your customer. Create them by thinking of how your customer might search for info. It's not usually by single keywords, but rather by multiple words or full sentences sans connecting articles. But, if that's  too much for your brain sometimes, check out this tools for help.