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Rescooped by Ally Greer from Personal Branding Using Scoopit
onto Content Marketing, Curation, Social Media & SEO
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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Content Marketing, Curation, Social Media & SEO | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith
Ally Greer's insight:

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, March 19, 9:26 PM


My friend @Martin (Marty) Smith doing what he does best. :-)


He is a thought leader, and one I would trust with my eyes closed. 

Martin (Marty) Smith's comment, March 20, 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 10:52 AM

Scoop.it influences social media marketing and more...

Content Marketing, Curation, Social Media & SEO
The new SEO is good shareable content. What does it mean for content marketers and content curators?
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Scooped by Guillaume Decugis
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.

Guillaume Decugis's insight:

We've read a lot of things on the impact of content curation for SEO - including a lot of confusing things, particularly around duplicate content which is by no means content curation. So we wanted to set the record straight and compile (curate?) the list of benefits for SEO that good content curation brings as well as best practices  to follow.


Please add your own thoughts and feedback to the discussion.

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Chris Agro's curator insight, August 22, 9:56 AM

Content curation is a  great way to reinforce your interests, beliefs and knowledge. -Chris Agro (@agrotising)

wanderingsalsero's curator insight, August 22, 10:27 AM

I always sorta thought it was but it's nice to see somebody else thinks so too.  

Ken Dickens's curator insight, August 29, 3:46 PM

Yet more proof that you should Curate content in addition to creating it.  Third party curated content also has the advantage of adding credibility. -Ken

 

www.2080nonprofits.org

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SMBs: You Don't Need an Expensive Content Calendar Tool

SMBs: You Don't Need an Expensive Content Calendar Tool | Content Marketing, Curation, Social Media & SEO | Scoop.it
So what do SMBs really need to be successful with content marketing?
Guillaume Decugis's insight:

Jay Baer observed last week that there could be no market for content marketing software for SMBs. This is my response and attempt at defining what SMBs need in terms of content marketing tools based on observing thousands of them which are Scoop.it customers. 


Feel free to add your own thoughts! 

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6 Untapped Keyword Sources that Will Boost Organic Traffic

6 Untapped Keyword Sources that Will Boost Organic Traffic | Content Marketing, Curation, Social Media & SEO | Scoop.it
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.
Guillaume Decugis's insight:

SEO has changed and we now live in a world of long-tail keywords. Backlinks don't help much and it's likely you won't win short-tail (and short) keywords or keyword expression such as "lawn mower". But what you can and should is find ways to own the long tail keywords expression combining longer keyword combinations such as "lawn mower home for amateur gardeners".


The problem then becomes: how do I find or imagine these long-tail keywords?


Neil Patel gives a great way to identify some of these beyond Google's own tools. 


Two tips related to that:


- To build and automate on #2, you should try out http://keywordtool.io/ as it's based on the Google autocomplete and allows to batch copy/paste all the results which is great to set up adwords (SEM) campaigns quickly. 


- Setting SEM campaigns with small budgets (eg $10/day) is a great way to validate your keywords assumption before investing in content related to these keywords for SEO: check the volumes and the click rates you have.


- Once you have your keyword list, content curation will help you naturally build content pages which will natural combine these keywords in a way that provides value for both your audience and Google. On Scoop.it, you can add your targeted keywords to your content suggestions to source related content and optimize this process.

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Sharise Cunningham's curator insight, September 13, 11:40 AM

Creating long-tail keywords should be as simple as knowing your product and thinking like your customer. Create them by thinking of how your customer might search for info. It's not usually by single keywords, but rather by multiple words or full sentences sans connecting articles. But, if that's  too much for your brain sometimes, check out this tools for help.

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"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)

"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety) | Content Marketing, Curation, Social Media & SEO | Scoop.it
You already have the skills to recognize good content and optimize a site for Hummingbird. You just may not know it yet. Here's a quick list of what to look for.
Ally Greer's insight:

This post rocks. It should be referenced every time you write a new piece of content.


I specifically love the part about writing for the web vs. writing for print. 


How about you? What are your secret weapons to writing content that doesn't suck?

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Jake kaufman's curator insight, September 10, 12:29 AM

Love this. Great checklist to use for every piece of content that goes out the door. 

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Semantic Search. And Why Content is Still King

Semantic Search. And Why Content is Still King | Content Marketing, Curation, Social Media & SEO | Scoop.it

"Responding to how users interact with content, Google is already starting to look at content around a link to establish relevancy, instead of taking cues from anchor text. It might actually start to understand what certain content is relevant for based upon the context."

Marc Rougier's insight:

Understanding the evolution of SEO form keywords to semantic (and Google's Hummingbird). And how does it impact your Content strategy.


Bottom line: (good) content is king.

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Third-party content is 4x to 7x more trusted than your own

Third-party content is 4x to 7x more trusted than your own | Content Marketing, Curation, Social Media & SEO | Scoop.it

I had always believed that most of the marketing content used by a company should be developed internally (...). Because of three recent research studies, I now have a different view on this issue.

Guillaume Decugis's insight:

Some people still think that the only type of content that can demonstrate your expertise and show your thought leadership is the one you create. 


If you're still thinking that, think again as the data has spoken.


David Dodd used to be one of them and he explains in this article why he changed his mind after analyzing results from several research studies focusing specifically on B2B marketing. 


The research - based on an extensive of more than 400 B2B content consumers - highlights beyond any doubt that people simply don't trust vendor-created content. 


The solution is probably not to stop creating anything: you have opinions and you can create strong original content. But more often then not, you'll be more convincing if you can publish curated content that supports your overall message.


(Which is what I just did by the way so let me know if you feel more convinced). 

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Ken Dickens's curator insight, August 29, 3:50 PM

Data in support of Content Curation as a must-do website/marketing strategy for all.  In fact, you are reading Curated Content now!  -Ken

 

www.2080nonprofits.org

Rescooped by Ally Greer from Bussines Improvement and Social media
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8 #ContentCuration #Tools That Will Slash Your PR Budget

8 #ContentCuration #Tools That Will Slash Your PR Budget | Content Marketing, Curation, Social Media & SEO | Scoop.it
Creating content is necessary, but it can get expensive. Save money with these eight content curation tools.

Via Ricard Lloria
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TeresaSiluar's curator insight, August 22, 4:46 AM

8 Herramientas para buscar y recopilar contenidos en la red 

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5 ways an online newsroom can save your company money

5 ways an online newsroom can save your company money | Content Marketing, Curation, Social Media & SEO | Scoop.it

So with all corporate expenditures facing the stubby-pencil scrutiny of the corporate finance officer, what pitch can be made for a new online newsroom? Is it really worth the investment? Will it save the company money in the long run? Does it make the PR team more efficient and effective, thus more valuable to the company? Are there other options to consider?

Here’s a short list of five ways a properly managed online newsroom can save your company money:

Ally Greer's insight:

Super article by Steve Momorella of TEKGroup on the importance of having an online newsroom. He mentions reasons like the accessibility of information for press purposes, investor relations, and day to day operations, as well as crisis management and SEO. 


Having an efficient process for all of these instances is a proven time and money saver for large enterprises.


Do you have an online newsroom? If so, how does it function?

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What are the Right Content Marketing Measurement Tools?

What are the Right Content Marketing Measurement Tools? | Content Marketing, Curation, Social Media & SEO | Scoop.it
When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what's working, and what isn't — and accurate measurement is really the only way y...
Guillaume Decugis's insight:

Marketing in general and Content Marketing in particular used to be a lot of guess work. But you now can and should precisely measure the return of your content marketing strategy. 


On the path to Content Marketing ROI, you will find some thing that work and some which don't. This list by Ann Gynn gives you interesting tools and methods to measure, iterate and improve. 

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How Effective Is Content Marketing?

How Effective Is Content Marketing? | Content Marketing, Curation, Social Media & SEO | Scoop.it
It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing.
Ally Greer's insight:

Interesting opinion piece by Dan Matthews. I think he has a point when it comes down to it - content marketing, if done wrong, can be a huge waste of money and an even bigger detriment to your brand. 


When done correctly, though, and with lots of hard work and strategizing, it results in highly engaged customers ready to make a purchase.

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Ready for take-off? Here's your Content Marketing checklist

Ready for take-off? Here's your Content Marketing checklist | Content Marketing, Curation, Social Media & SEO | Scoop.it
Here is a 50 point Second Half Content Marketing Checklist to help you create content like an A-lister. Use these questions to get your content on track.
Guillaume Decugis's insight:

Great but slightly overwhelming recap by Heidi Cohen of what it takes to have a successful content marketing plan in place. Because that list is very long, I would highlight the following since in my experience, they've been what helped people getting started and see value to invest more time and resources:


A. Define KPI's - and ways to measure them (#1)


Not all content marketing strategies have the same objectives: what are yours? Focus on the key metrics that matter and audit your current situation to then plan on improving them. 


B. Monitor and curate (#3 and #8):


Understand what your competitors do and what influencers write about in your market is a great way to get up to speed. But don't get stuck at the analysis level and make it a passive experience: make it useful by curating and publishing what you find valuable. It'll help you get started with limited time and understand how people react to it. 


C. Focus your resources on a few major content pieces (#7)


You'll get more from a few good pieces than by spreading you thin on dozens average blog posts. Pick your battles and create that white paper, slideshare or article that nobody has written yet. Use what you've learned at the B stage to identify the gaps that need to be filled. 


D. Scale and augment through content curation (#8)


So what do you publish in between these great epic pieces? Content curation is not only a great way to bootstrap your content startegy, it's an awesome way to scale it. 


E. Measure (#1)


Go back to your KPI's defined in A and find out whether you've improved them.


Adjust.


Repeat.

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A streamlined check-list to bootstrap your content strategy.

A streamlined check-list to bootstrap your content strategy. | Content Marketing, Curation, Social Media & SEO | Scoop.it
A content strategy is indisputably essential, whether it’s to improve your company’s search engine positioning or take the expert position in its field
Guillaume Decugis's insight:

A good check-list to bootstrap your content strategy. 


Feeling overwhelmed? 


Yes, the list is long...


So consider the following: before over-investing in content creation, consider starting by curating content on the topic(s) you've defined for your target personas. Content curation can help you getting started with a more scalable approach and perhaps more importantly, content curation will inform your content creation. By understanding what content already exists and therefore what's missing, you will outperform your competition by focusing on creating original content that people want to consume and that doesn't exist anywhere else, winning key SEO positions and social engagement.

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Jace Henry's curator insight, July 8, 9:59 AM

Content = KING

Kris's curator insight, September 8, 9:14 AM

Grab your marketing strategy by the horns!

 

Salim Ammara from Ludis Media shows us the essential components of content marketing.  And why it is so important to little and big business alike.

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The Content Marketing Dilemma: data points and ways to solve it.

The Content Marketing Dilemma: data points and ways to solve it. | Content Marketing, Curation, Social Media & SEO | Scoop.it

Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone.

Guillaume Decugis's insight:

This infographic by OneSpot was published by Angela Hausman and she gives a number of interesting tips on how to solve the content marketing dilemna. 


We're at a point where everybody understands the need for content marketing but often fails at finding the time to be consistent with it and/or at measuring its ROI.


She suggests a number of strategies which are not accessible to all budgets but which make sense. Some of the affordable ones include re-purposing content and focusing on content curation to create a connexion between your content and your community: "studies suggest you should share 10X more curated content than created content" she writes.

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AleksBlumentals's curator insight, July 2, 4:38 AM

This infographic by OneSpot was published by Angela Hausman and she gives a number of interesting tips on how to solve the content marketing dilemma. 

 

We're at a point where everybody understands the need for content marketing but often fails at finding the time to be consistent with it and/or at measuring its ROI. 
 

She suggests a number of strategies which are not accessible to all budgets but which make sense. Some of the affordable ones include re-purposing content and focusing on content curation to create a connexion between your content and your community: "studies suggest you should share 10X more curated content than created content" she writes.

 

But frankly, do you really believe that more cut and paste sharing will increase reading?  

  
Rescooped by Ally Greer from Public Relations & Social Media Insight
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37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Content Marketing, Curation, Social Media & SEO | Scoop.it
Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic. Whet

Via Jeff Domansky
Ally Greer's insight:

Three great lists divided into "general," "B2B writing," and "B2C writing."

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Jedidiah Yousefi's curator insight, September 17, 4:24 PM

This article is spectacular! It gives you 30 some ideas on how to better receive traffic from a business to business scenario or from business to consumer. This can be very helpful in marketing today; especially when there is a need to haul in consumers and to get attention. Here are some of the suggestions that are mentioned in the article :

Limit your paragraphs – ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.A picture says a thousand words – all text with no images makes content boring.Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.Create an expectation within your intro – once people read the intro, they should know what to expect from the rest of your post.Let your personality shine – from vulnerability to humor, show off your personality. Let your readers get to know you. 

These are all great tips for marketers to use when working on line, posting content, or writing something. One I particularly like is too “have an emotional crack" another wards, be funny and crack a joke. When you are boring, you lose the focus of the people you are trying to PRECISELY get.

 

Jedidiah Yousefi's curator insight, September 17, 4:24 PM

This article is spectacular! It gives you 30 some ideas on how to better receive traffic from a business to business scenario or from business to consumer. This can be very helpful in marketing today; especially when there is a need to haul in consumers and to get attention. Here are some of the suggestions that are mentioned in the article :

Limit your paragraphs – ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.A picture says a thousand words – all text with no images makes content boring.Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.Create an expectation within your intro – once people read the intro, they should know what to expect from the rest of your post.Let your personality shine – from vulnerability to humor, show off your personality. Let your readers get to know you. 

These are all great tips for marketers to use when working on line, posting content, or writing something. One I particularly like is too “have an emotional crack" another wards, be funny and crack a joke. When you are boring, you lose the focus of the people you are trying to PRECISELY get.

ManufacturingStories's curator insight, September 20, 4:41 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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Which One(s) Of These Content Marketing Myths Do You Still Believe In?

Which One(s) Of These Content Marketing Myths Do You Still Believe In? | Content Marketing, Curation, Social Media & SEO | Scoop.it
With the spirit of innovation in mind, we share some evolutionary insights from a few of CMI's blog contributors, training instructors and Content Marketing World speakers. Find out how they answer...
Guillaume Decugis's insight:

I particular like the one on SEO: don't believe the so-called old-style SEO experts who tell you they can land your site in the first page of Google through backlinks. This doesn't work anymore.


But great content published consistently will get you there. 

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Jumpstart and Optimize Your Content Marketing

Jumpstart and Optimize Your Content Marketing | Content Marketing, Curation, Social Media & SEO | Scoop.it

How to become someone worth talking about? Being interesting isn’t just about learning how to become a good conversationalist. You need stories to tell.

Guillaume Decugis's insight:

Matthew Capala put together this great toolbox compiling tips and tools to get started with Content Marketing and avoid losing time re-inventing the wheel.


He has a way of putting it simply that makes this worth a read even if you've already experimented with Content Marketing. 


Great resource!

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How to Send Better Email - Without Second-Guessing a Single Word

How to Send Better Email - Without Second-Guessing a Single Word | Content Marketing, Curation, Social Media & SEO | Scoop.it
An overview of the snippets and samples of emails we love, and what we can take away from them to learn how to send better email.
Ally Greer's insight:

It's rare that you find a piece like this that doesn't only talk about sending email to customers, but also includes ways to send better emails and get better responses from colleagues and coworkers.


While I don't always agree with some of the authors cited here (I'm still a fan of addressing the fact that something is an inconvenience & affirming the receipt of feedback), these are some great tips to keep in mind.


I will certainly be trying the beginning-and-end-of-the-week email to the rest of my team to see what I'm working on and be kept more in the loop, as well as some of the other general practices for marketing communications.

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Are you tracking these 11 KPI's to measure Content Marketing success?

Are you tracking these 11 KPI's to measure Content Marketing success? | Content Marketing, Curation, Social Media & SEO | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...


Via Jeff Domansky
Guillaume Decugis's insight:

Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.

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Jeff Domansky's curator insight, August 23, 11:49 PM

If you're not measuring your social and content marketing results, how do you know you're measuring up?

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3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Content Marketing, Curation, Social Media & SEO | Scoop.it
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. This post is about deviating from the traditional SEO concept and introducing 3 SEO techniques you (in all probabilities) do not know of yet.
Guillaume Decugis's insight:
And content plays a key role in #1 and #2. This is how much SEO changed in just a couple of years (even though you'll still encounter the backlink building dinosaurs...). To build on #1, content curation is a great way to add semantic power to content as it will naturally help you build content connections you didn't imagine and win long tail keywords you wouldn't have planned for.
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TeresaSiluar's curator insight, August 26, 2:54 AM

Artículo con algunas técnicas para mejorar el SEO

Donna Bruno's curator insight, August 29, 5:03 PM

Check this out Coldwell Banker agents.

 

Being found on the internet is important to your business. Rules change all the time. Here are some new tips.

ManufacturingStories's curator insight, August 30, 2:06 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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4 Tactical Tips To Creating A Monthly Content Marketing Plan

4 Tactical Tips To Creating A Monthly Content Marketing Plan | Content Marketing, Curation, Social Media & SEO | Scoop.it
Learn the secrets to creating a monthly content marketing plan to reach more prospects and drive more leads.
Ally Greer's insight:

Great tips for those content marketers suffering from lack of inspiration or "content marketing block."

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Brian Fanzo's curator insight, August 20, 3:34 PM

Awesome info here! 

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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Content Marketing, Curation, Social Media & SEO | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...

Via Amy Higgins
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Comunicologos.com's curator insight, August 10, 10:26 AM

Marketing de Contenidos

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The 7 Content-Marketing Trends You Should Be Doing Now

The 7 Content-Marketing Trends You Should Be Doing Now | Content Marketing, Curation, Social Media & SEO | Scoop.it

With publishers and advertisers shifting tactics, online content marketing efforts are accelerating at an unprecedented rate. But with more brands turning to these strategies, content-marketing efforts are becoming saturated.


Here are seven content-marketing trends that you should keep an eye on in the next 18 months.



Via Brian Yanish - MarketingHits.com
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Is Social the new SEO?

Presented by Glen Conybeare, Chief Commercial Officer, Stickyeyes at Webit Congress 2013.


Via Rebekah Radice
Guillaume Decugis's insight:

I'm nto sure this presentation is as much on its title than on the idea that SEO isn't a one-man job anymore like it used to be. SEO now means good shareable content properly organized in content hubs within a  website and for company's this means going accross several teams in the organizations as Glen Conybeare highlIghts. 


More generally speaking, content itself is becoming more and more something for the entire organizaztion to be involved in. Content strategies should remain the CMO's task but execution should involve more and more people. With collaborative content curation for instance, companies have a way to leverage the expertise and readings of their top internal experts to feed their content strategy - something that can help them scale it much faster and more efficiently.  

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Great recap of what a content marketing strategy should be about by Barry Feldman

Great recap of what a content marketing strategy should be about by Barry Feldman | Content Marketing, Curation, Social Media & SEO | Scoop.it

Barry Feldman Talks Content Marketing Strategy

Guillaume Decugis's insight:

What content format should you focus on? Do you need an editorial calendar? How frequently do you have to publish content? How to get started through social media listening and curation? Should you guest blog?These are all questions on which Barry has excellent answers built on 25+ years of experience in advertising and marketing.

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How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | Content Marketing, Curation, Social Media & SEO | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...
Guillaume Decugis's insight:

A lot of people still confuse "tweeting links" for content marketing. This post by the Content Marketing Institute explains why it's not enough but how integrating social media in your content strategy around a content hub can be extremely powerful.

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Content And Data Are At The Center Of Everything

Content And Data Are At The Center Of Everything | Content Marketing, Curation, Social Media & SEO | Scoop.it
I had an interesting conversation with an executive not that long ago. They were telling me about how they were getting into “Social Media Marketing.” Because I’m a digital geek, it piqued my interest. I started asking questions: Me: Why are you getting on social media? Them: Well, our customers are active on Facebook and …
Guillaume Decugis's insight:

For those who think content marketing is all about being creative, think again: creation is definitely important but this is a data-driven game.

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