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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Content Marketing, Curation, Social Media & SEO | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith
Ally Greer's insight:

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 19, 2014 9:26 PM


My friend @Martin (Marty) Smith doing what he does best. :-)


He is a thought leader, and one I would trust with my eyes closed. 

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

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How to blog consistently in 30 minutes a day or less

How to blog consistently in 30 minutes a day or less | Content Marketing, Curation, Social Media & SEO | Scoop.it
Use content curation to develop the volume of content to get more traffic and more leads.
Guillaume Decugis's insight:

Blogging is probably the most accessible format for content marketing. But it's also the easiest to give up: urgent priorities to deal with, lack of inspiration..., delivering enough blog content frequently to raise above the noise can be harder than it seems. 


But out it doesn't have to be. 


We put together this ebook with some of the greatest content marketers to come out with a lean methodology to deliver a consistent blogging experience to your readers based on content curation. 


Tell us us what you think!

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Here’s How to Create a Modern SEO Strategy That Works

Here’s How to Create a Modern SEO Strategy That Works | Content Marketing, Curation, Social Media & SEO | Scoop.it
Let's get real for a moment. Content marketing, lead generation, lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion.
Guillaume Decugis's insight:
The new SEO has changed from keywords to topics. By focusing on intents and answering questions your audience have, you can build a framework for your content that will make you rank. And the best news for those who hate SEO?You will do SEO without doing SEO.
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Confessions of a Google Spammer

Confessions of a Google Spammer | Content Marketing, Curation, Social Media & SEO | Scoop.it
In short, after 5 years of considering white hats and inbound marketers to be snobs, I'm finally drinking the Kool-Aid.
Guillaume Decugis's insight:

Fantastic story of a black hat SEO link builder who became a millionaire working 10 hours a week before Google's algorithm changes destroyed his business and pushed him to embrace content marketing and inbound strategies. 


A great story on the rise and fall of he old SEO. 

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Getting Started: How To Build A Successful Business Blog

Getting Started: How To Build A Successful Business Blog | Content Marketing, Curation, Social Media & SEO | Scoop.it

Whether you’re a local business owner, entrepreneur, or brand - finding new ways to generate business can be a challenge.

Guillaume Decugis's insight:

A great, concrete and useful getting started guide by Rebekah Radice who definitely knows what she's talking about.


One thing that comes clearly out of this is that business blogging is a process. To be successful, you need to establish the required workflow that will bring the discipline and consistency necessary to get results.


Now, don't let this overwhelm you: software and tools can help.


She gives a number of examples and you can also check out our own approach to that problem as this is why we created Scoop.it Content Director as an integrated and easy-to-use solution.

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5 things content marketers should learn from list headlines

5 things content marketers should learn from list headlines | Content Marketing, Curation, Social Media & SEO | Scoop.it

Listicles and number-based headlines refuse to die. Here are five reasons why and five things you can do instead of simply imitating them.

Guillaume Decugis's insight:

Doug Kessler makes a very good analysis of why numbers are so attractive in blog headlines and what it means to Content Marketers. It's something I also observed when analyzing the performance of our email marketing and our subject lines (details here: http://bit.ly/1c9HufY ).


In our own analysis, the correlation existed but not to the point where we stopped using anything else. Plus a number of our headlines that include numbers are actually not lists.


An interesting objection to this rule is Upworthy: it's hard to think of any site being less click-bait driven than this one. Yet, they don't use numbers or list given the format they're using but also probably because unlike Buzzfeed or b2b content marketers, they focus on being inspirational.


But for the latter who need to be educating their prospects, following the principles Doug Kessler outlines in this post is a great rule.

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Marco Favero's curator insight, May 5, 1:50 AM

aggiungi la tua intuizione ...

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Content: the Age of Reason for Marketing

Content: the Age of Reason for Marketing | Content Marketing, Curation, Social Media & SEO | Scoop.it
Companies are no longer just economically important — they’re intellectually valuable, too.
Guillaume Decugis's insight:

Interesting and bold comparison of content marketing to the age of reason of the 17th century. 


"Armed with quality content, corporations can become thought leaders, change agents, and experts. They can, in fact, become enlightened."


Marketing is evolving from boring advertising of the 50's to become smart. 


Will historians of the future find out the significant trends of our time by uncovering blogs and forgotten SlideShares? 

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Art Jones's curator insight, April 14, 4:56 PM

Past is prologue!

#Enlightened

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74 Sites To Find Awesome Free Images For Your Content Marketing Or Social Media

74 Sites To Find Awesome Free Images For Your Content Marketing Or Social Media | Content Marketing, Curation, Social Media & SEO | Scoop.it
Don't look any further then this ultimate resource to find free high-quality images for your blog or website.
Guillaume Decugis's insight:

Images are great to boost engagement but they can be hard to source: what is free? what is copyright-free? what is indexed? 


It's easy to spend a lot of time sourcing for images and it can turn out to be a pain. 


Solution?


Canva has compiled 74 sites to solve this and let you know exactly which ones are searchable, whether they require a membership, whether they require attribution when you use the image, the size of their picture database and the resolution of their content. Bonus: they also rate their quality level.


Save time and... enjoy! 

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Mark H. Cohen's curator insight, April 8, 12:37 PM

We can always use more images, right?

Erlinda Shen's curator insight, April 24, 1:52 PM

I love the new stock photos that are out. Way, way better than even two years ago. 

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Keep It Clear And Simple: The Science Behind Quality Content

Keep It Clear And Simple: The Science Behind Quality Content | Content Marketing, Curation, Social Media & SEO | Scoop.it
A brand new study from Acrolinx shows a link between quality content and effectiveness.
Guillaume Decugis's insight:

Apparently this new study shows that content clarity is highly correlated with its impact and effectiveness.


The clearer, the more efficient. 


Easier said than done though as apparently most brands fail at delivering a simple and clear enough message to get an impact. 

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The 7 attributes of highly effective curated posts

The 7 attributes of highly effective curated posts | Content Marketing, Curation, Social Media & SEO | Scoop.it

If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.

Guillaume Decugis's insight:

Content curation is a great way to scale the volume of content you publish in a smart way. But to deliver the full benefit, you shouldn't limit it to social media or even placing a few links on your home page.


Here's why and how in an infographic we recently produced. 

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Neil Ferree's curator insight, March 25, 11:59 AM

7 Content Curation Tips from those in the Know. What they call annotating the piece, Scoop.it calls adding your "Insight" to the shared piece of content. I like to address the WiiFM factor, so the reader knows what's in it for them by opting to open and read the piece.

Andrea Walker's curator insight, June 30, 7:21 PM

7 great tips on how to improve 3rd party content for curation. How to create worthwhile posts that engage and encourage subscribers.

Odeyemi Adedayo's curator insight, July 23, 12:44 PM

DRIVE TRAFFIC TO VIDEO AND BUSINESS CONTENT


Click here:
https://goo.gl/SxL3o1

#VIDEOMARKETING #SITETRAFFIC #VIRALVIDEO

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How does Curated Content differ from Duplicate Content?

How does Curated Content differ from Duplicate Content? | Content Marketing, Curation, Social Media & SEO | Scoop.it
Content curation is completely different from duplicate content as it adds value to an audience and brings SEO benefits.
Guillaume Decugis's insight:

If you think curated content is dangerous because it can be seen as duplicate content by Google, you're missing out. Even though it’s been addressed by a lot of professional SEO experts, including Google’s Matt Cutts, this is still a question we get a lot. So let’s review it in detail.

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There is No Duplicate Content Penalty in Google

There is No Duplicate Content Penalty in Google | Content Marketing, Curation, Social Media & SEO | Scoop.it

There is no duplicate content penalty.  Yes, really. The issue of duplicate content is a real one for webmasters.  But Gary Illyes at SMX this week stressed that duplicate content is not a penalty and that it is just a myth – it is actually a filter. 

Guillaume Decugis's insight:

That's an important precision and it comes from... Google's Gary Illyes.


Why is it important? Because it means it impacts only those pages of your site which might have duplicate content - not the entire site. 


The confusion some professional SEOs have made on this topic show that there is a lot of myths which can circulate fast since nobody but Google knows how Google works. 


All the more since it is not news but simply a reminder of what Google's Matt Cutts said already some time ago: "Google looks for duplicate content and where we can find it, we often try to group it all together and treat it as of it's just one piece of content."


Another similar myth we've heard a lot is that content curation can be seen as duplicated content, which is a fundamental misunderstanding of what content curation and duplicate content are as one has content curation brings SEO benefits while the other has none.

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Dean Ryan G. Martin's curator insight, March 11, 4:35 AM

It's hard to believe I'm reading this post. If for some reasons this is true, what's really the difference between content duplication and content syndication?

Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 23, 6:40 PM


I'll just quote [url=/u/2005 x-already-notified=1]Guillaume Decugis[/url]' excellent remarks here:


"That's an important precision and it comes from... Google's Gary Illyes.


Why is it important? Because it means it impacts only those pages of your site which might have duplicate content - not the entire site. 


The confusion some professional SEOs have made on this topic show that there is a lot of myths which can circulate fast since nobody but Google knows how Google works. 


All the more since it is not news but simply a reminder of what Google's Matt Cutts said already some time ago: "Google looks for duplicate content and where we can find it, we often try to group it all together and treat it as of it's just one piece of content."


Another similar myth we've heard a lot is that content curation can be seen as duplicated content, which is a fundamental misunderstanding of what content curation and duplicate content are as one has content curation brings SEO benefits while the other has none."

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5 Explosive Content Marketing Strategies

5 Explosive Content Marketing Strategies | Content Marketing, Curation, Social Media & SEO | Scoop.it
Here are five content marketing strategies, from auditing to curating and more, that can help you take your content marketing to a whole new level in 2015!
Guillaume Decugis's insight:

A good summary of what you should definitely consider to implement if you're not already doing so as part of your content marketing plan. Planning and doing research sometimes are a little vague and obscure but Julia McCoy gives great actionable tips on how to make that practical so that you can be efficient. 


To build on her content auditing recommendation, you can check out this other post she wrote detailing how to do it with tools like SEM Rush, Excel templates or the services of her own company ExpressWriters.. 

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Dean Ryan G. Martin's curator insight, March 3, 2:50 AM

I like the idea of having a content calendar. A content calendar makes things two-times easier. I don't need to think long and hard just to produce a good title, good keywords and good sources for content. All the essential details are outlined in the calendar.  

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4 basic but essential tips for content marketing by Jason Miller

4 basic but essential tips for content marketing by Jason Miller | Content Marketing, Curation, Social Media & SEO | Scoop.it
More and more businesses are realizing that content marketing is a necessary means of communicating with customers. But it’s hard to know what effect content marketing has on the bottom line. To make sure you’re posting the most effective content, make sure it serves a purpose for the customers—giving them relevant information that they need—to keep them coming back to your business.
Guillaume Decugis's insight:

Wonder what the most important is when starting your content marketing strategy? It's easy to get lost in all the noise there is on the topic but Jason Miller makes it simple for you. After all, his first point is to not over complexity content marketing: a lot of people try to make it sound harder than it is but as Jason puts it, it's funda et tally about answering your customers' questions. What are they looking for? What are they asking you? Every marketer and business should know these so starting to write your own answers or curate other people's great answers shouldn't be a major headache. 


So if you're still wondering whether you can effectively get started with content marketing or if you want to ensure you're on the right track, this post is a great read. 


And if want to go further, make sure to download our Lean Content Marketing Handbook for SMBs, an eBook to which Jason kindly contributed to as well. 

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10 sources of stunning free images

10 sources of stunning free images | Content Marketing, Curation, Social Media & SEO | Scoop.it

If you have been a digital or content marketer for some time, you know this problem only too well – there isn’t much free stuff when it comes to visuals or photographs for your precious content. And as you might be fully aware by now – you just can’t substitute having visuals with texts.

Guillaume Decugis's insight:

The lean content marketer's image sourcing problem is being slowly but surely. I've shared some other lists of similar websites before but I like this one which is curated and short.

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To guest blog or not to guest blog: why you might want to ignore Google

To guest blog or not to guest blog: why you might want to ignore Google | Content Marketing, Curation, Social Media & SEO | Scoop.it

Why we're prioritising guest posting as our primary audience building tool.

Guillaume Decugis's insight:

When it comes to guest blogging, there's bad guest blogging and good guest blogging. 


Behind its good and provocative title (original title: "We're ignoring Google & it's working - here's why"), this article details why guest blogging is still a very valuable technique when done in a natural, respectful and meaningful way. 


Ever since Google's Matt Cutts openly criticized guest blogging and announced that Google was making change to put an end to it, content marketers have been puzzled. My analysis is that the guest blogging Google targets as spammy is the one any somehow successful site receives offers of: the spammy, completely irrelevant guest blogging propositions from cheap copywriters who are employed by black hat, old styles SEOs to try to create backlink artificially. If you haven't come across these proposals, good for you! But if you do, you've probably turned them down anyway out of pure common sense.


Notwithstanding that, there is still great value at doing natural guest blogging to develop your visibility by leveraging other blog and media's audiences. There's a trade-off: you can't convert from sites you don't own but it's definitely worth exploring to bootstrap and develop your readership. And here's a great article from MarketingProfs on what to expect from it.

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How to Create Boring-Industry Content that Gets Shared

How to Create Boring-Industry Content that Gets Shared | Content Marketing, Curation, Social Media & SEO | Scoop.it
Many marketers balk at the prospect of creating content for industries that just aren't conducive to interesting topics. This post explains why that's short-sighted, and offers a different approach.
Guillaume Decugis's insight:
This is the third post I see on this topic over the past few weeks. New trend for 2015? I couldn't agree more that there is no such thing as boring industries when it comes to content marketing. Buyers having to make decisions will crave for genuinely educational content so it's all a matter of context.This post on Moz goes beyond making the argument to give actionable tips on how to make that happen starting by defining personas and thinking about their interest. Great read, especially if you thought there's nothing sexy in your industry you could publish about.
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Janet Vasil's curator insight, May 14, 11:32 AM

Boring is a state of mind. If you go into a creative project with a clear udnerstanding of the audience and a desire to serve that audience,  you can craft content that speaks to them in an interesting way. No industry is inherently boring.  As a content creator, you need to tap into what the people who are passionate about the niche care about.

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Content Marketing in Boring Industries: 10 Companies Doing it Right

Content Marketing in Boring Industries: 10 Companies Doing it Right | Content Marketing, Curation, Social Media & SEO | Scoop.it

I’m pretty confident that solid content marketing principles apply to everyone – in every field. So I did some digging and started investing companies in boring industries and found that there are tons of great examples out there of businesses that are crushing it online.

Guillaume Decugis's insight:

Because Content Marketing is about publishing content, a common confusion is that it must be news.


But while content marketing can certainly be newsworthy, entertaining or even spectacular, it doesn't have to be. In boring B2B industries (not to say that all B2B is boring!), interesting doesn't mean necessarily mean fun. For prospects eager to be educated on a given topic, there's nothing more interesting than the perfect blog post that explains in a simple and actionable way how to solve this or that problem. 


Content marketer and entrepreneur Sujan Patel did a great job at giving 10 inspiring examples of how to thrive through cotnent in a boring industry.

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Gina Tucker's curator insight, May 5, 12:43 PM

Don't think your industry has "interesting" enough content? Impossible! No matter what your business is, or how "boring" your expertise, there is an audience for it. There is dynamic content possible in ANY industry! 

Pecsi Ferenc | Soreo.biz's curator insight, May 6, 1:41 AM

A téma nem új, sok cikk foglalkozott már azzal, mit kezdhetnek az "unalmas cégek" a tartalommarketinggel. (Egyesek szerint ők vannak jó helyzetben, mert a "szexi" iparágakban már túl nagy a tolongás. )Sujan Patel példái mindenki számára tanulságosak.

Dean Ryan G. Martin's curator insight, May 6, 5:45 AM

In other words, a boring content is a boring story.

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Can Content Marketing Be Automated?

Can Content Marketing Be Automated? | Content Marketing, Curation, Social Media & SEO | Scoop.it
“Things looked bleak for the Angels when they trailed by two runs in the ninth inning, but Los Angeles recovered thanks to a key single from Vladimir Guerrero to pull out a 7-6 victory over the Boston Red Sox at Fenway Park on Sunday.”
Nice bit of reporting, right? You'd be forgiven for thinking it was the lede of a beat writer's game recap in the Los Angeles Times.
It wasn't. 
A computer wrote it. 


Guillaume Decugis's insight:

As robots start to write content in a way that's hard to distinguish from human-created content, one might wonder as Dennis Shiao: will Content Marketing also be done by robots?

He asked me to contribute to this post along with other Content Marketers such as Barry Feldman and I'm really glad he did as I have a strong opinion on that topic. As I presented at data week, I've had several experiences as an engineer and an entrepreneur trying to assist human judgement with automation. 
My take away from failures and successes?
Both automation and human judgement are needed. A concept we've even defined a term for: humanrithm. 
While I'm a big believer of leveraging technology and automation (again, I'm an engineer by training), I've also found that more often than not, human judgement adds a lot of value and bypassing it leads to mistakes or incomprehensions. 
With regards to content marketing specifically, the biggest issue is trust. Content marketing is about trust. But we humans don't trust computers yet. We trust other humans who educate, entertain or inspire us. 
So while it would inefficient to not leverage automation to source content (as the Scoop.it suggestion engine does) or to program it over multiple channels (as Scoop.it Content Director does), applying human judgement in content creation, curation and editing remains key. 
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Does URL Structure Even Matter? A Data Driven Answer

Does URL Structure Even Matter? A Data Driven Answer | Content Marketing, Curation, Social Media & SEO | Scoop.it

URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried many optimization techniques to improve their sites’ rankings.

Guillaume Decugis's insight:

Technical SEO is less and less relevant as Google becomes smarter. There are still a few rules to follow but url optimization is mostly useless as Neil Patel explains, backing that up with solid data.

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Six Stupid Marketing Metrics That Need to Die

Six Stupid Marketing Metrics That Need to Die | Content Marketing, Curation, Social Media & SEO | Scoop.it

Metrics & ROI - It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense.

Guillaume Decugis's insight:

This post is a good reflection of 2 recent trends that completely changed marketing over the past few years:


1. SEO is not about page ranks, keyword stuffing and backlinks anymore. Google evolved its algorithm to make it smarter and smarter and to look at semantic and quality above anything else. 


2. Social Media Marketing has matured. While we discovered the magic of social media marketing, it was ok to look at engagement metrics such as page likes. But as Larry Kim explains in that funny and smart post, who cares about likes when organic reach on Facebook kept decreasing over the past year?


So what are the good metrics? 


I'll probably write a longer post on this but these are 2 metrics that I find myself using as an alternative for content marketers:


- volume of shares per content: this metric (and more importantly it's progression) is the best proxy I found of audience/quality fit. 


- visitor to lead conversion rate: measures whether your content helps the business objectives or not. 


What are the marketing KPI's that you feel deserve to live? 

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Catharine Bramkamp's curator insight, April 9, 6:54 PM

It's one thing to have a hundred likes (thank you to everyone who acknowledged our anniversary post), but for your business, do likes translate into buys?  It's hard to keep up with Social Media, even more difficult to determine if popularity equals profit.  At this point - no.  So look at what your social media efforts - are all those FB and Instagram postings translating to sales?  To reputation?

I'm working on that question myself!

SENAME Interactive's comment, April 10, 9:58 AM
Buying likes and high PR links are not going to help. It will have an adverse effect. Sometimes, Google may blacklist websites who are involving in buying high PR spammy links..
SENAME Interactive's comment, April 10, 9:58 AM
Buying likes and high PR links are not going to help. It will have an adverse effect. Sometimes, Google may blacklist websites who are involving in buying high PR spammy links..
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7 Confusing SEO Questions are Really Hard to Understand

7 Confusing SEO Questions are Really Hard to Understand | Content Marketing, Curation, Social Media & SEO | Scoop.it

Google don’t want to disclose his exact algorithms to maintain search quality, even SEO experts don’t know answers of some SEO questions which are hard to understand. Let’s debate on some confusing SEO guidelines and tricks. 

Guillaume Decugis's insight:

Under constant pressure from spammers, Google couldn't be Google if it wasn't an obscure black box. Which means that SEO remains sometimes very confusing with a lot of unclear questions starting with... do you even need to do SEO? Or do you need a SEO?


This post on CgColors' blog lists a few of them and clarifies the situation on a number of confusing topics. Of course, some of this is opinion rather than certain facts but the analysis in itself is interesting. 

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Why Images Are Crucial For Social Media, Blogging & SEO

Why Images Are Crucial For Social Media, Blogging & SEO | Content Marketing, Curation, Social Media & SEO | Scoop.it
Whether it's your website, your emails, your blog posts, or your social media presence, images are crucial. Take a look around at other sites and social networks, and it's not too hard to see that content is moving in a visual direction.
Guillaume Decugis's insight:

Great recap by @Stephanie Frasco of all the reasons why images are so important for content marketing. We live in a visual Web as our brains process information better. 


At Scoop.it we've experimented with adding images to tweets and found out images not only increased engagement by 1.8x but also link clicks by 88%.


We've shared these results on our blog and more data as we announced the launch of our new feature enabling to add images to curated content.

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Want your business to become unstoppable? Mix content creation and content curation

Want your business to become unstoppable? Mix content creation and content curation | Content Marketing, Curation, Social Media & SEO | Scoop.it
Content is what makes the social media and marketing world go round. Don't be fooled either,  content has always been the master of marketing. But today, in a world where we share more than ever and access information faster than ever you need a good content strategy to stick out socially. It comes down to two things - Content Curation & Content Creation.
Guillaume Decugis's insight:

@Stephanie Frasco crafts a great summary of the respective benefits of content curation and content creation for business. But, she adds, this is not a question of one vs the other: combining both into a proper content marketing mix is the real killer. 

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Oury THOMAS's curator insight, March 19, 12:42 PM

If you were unsure about how or why adopting a content strategy with a mix of creation and curation. There you go !!

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Ready to publish that blog post? Review this 13-point checklist

Ready to publish that blog post? Review this 13-point checklist | Content Marketing, Curation, Social Media & SEO | Scoop.it
To make sure your published content is always at its error-free best, keep this 13-point content marketing checklist on hand. And use it!
Guillaume Decugis's insight:

Getting impact with your content heavily depends on how good it is but it's easy to forget some details or to get carried away as you create and forget the essential objectives. 


This concise and practical list from Heidi Cohen that you can run through easily every time you create a blog post will ensure your blog post gets the impact it deserves. 

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corneja's curator insight, March 9, 6:29 PM

Why are lists so useful? The main reason is, for sure, that lists are ONE data source instead of an undefined amount of data sources. This post of Heidi Cohen contents a list of several topics we should keep in mind when we are going to publish a post.

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4 No-Brainer Reasons To Add Curated Content To The Marketing Mix

4 No-Brainer Reasons To Add Curated Content To The Marketing Mix | Content Marketing, Curation, Social Media & SEO | Scoop.it
Want to extend your content marketing budget? Here are 3 no-brainer reasons to curate content. includes 3 case studies & 6 actionable content curation tips.
Guillaume Decugis's insight:

Great and concrete recap by Heidi Cohen on why content curation is not just an option for marketers: it's a must. 


Beyond the fact most marketers (particularly SMB ones) lack budget, time and resources to produce 100% of the content they need, content curation is also needed because:


- it makes your content more credible: being 100% promotional doesn't work as the table above shows and as also demonstrated by this study that showed customers do not trust vendor-generated content as much as 3rd-party content.


- customers will do their curation anyway before buying your product: they will search the Web for reviews, advice, tips... So why not give it to them directly? Several studies have shown customers are 50% to 75% through the process before reaching sales. 


I would also add one more reason:


- curating content helps you connect with influencers in your space: if you're an SMB marketer, chances are you will need amplification for your content and that you'll have limited content promotion budget to do that. Influencers can help but before you can ask, you have to give: curate and share their content will help them and bring you in their radar, making it more likely for them to respond to your requests later on. Here's a great slideshare by Traackr on how to do this. 

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Dean Ryan G. Martin's curator insight, February 25, 5:45 AM

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