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Rescooped by Ally Greer from Personal Branding Using Scoopit
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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Content Marketing, Curation, Social Media & SEO | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith
Ally Greer's insight:

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, March 19, 6:26 PM


My friend @Martin (Marty) Smith doing what he does best. :-)


He is a thought leader, and one I would trust with my eyes closed. 

Martin (Marty) Smith's comment, March 19, 9:06 PM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 7:52 AM

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Content Marketing, Curation, Social Media & SEO
The new SEO is good shareable content. What does it mean for content marketers and content curators?
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Scooped by Guillaume Decugis
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.

Guillaume Decugis's insight:

We've read a lot of things on the impact of content curation for SEO - including a lot of confusing things, particularly around duplicate content which is by no means content curation. So we wanted to set the record straight and compile (curate?) the list of benefits for SEO that good content curation brings as well as best practices  to follow.


Please add your own thoughts and feedback to the discussion.

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Jeff Domansky's curator insight, August 21, 7:40 PM

Real ROI from curation worth noting! Thanks Guillaume for sharing the post. 

Chris Agro's curator insight, August 22, 6:56 AM

Content curation is a  great way to reinforce your interests, beliefs and knowledge. -Chris Agro (@agrotising)

wanderingsalsero's curator insight, August 22, 7:27 AM

I always sorta thought it was but it's nice to see somebody else thinks so too.  

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Third-party content is 4x to 7x more trusted than your own

Third-party content is 4x to 7x more trusted than your own | Content Marketing, Curation, Social Media & SEO | Scoop.it

I had always believed that most of the marketing content used by a company should be developed internally (...). Because of three recent research studies, I now have a different view on this issue.

Guillaume Decugis's insight:

Some people still think that the only type of content that can demonstrate your expertise and show your thought leadership is the one you create. 


If you're still thinking that, think again as the data has spoken.


David Dodd used to be one of them and he explains in this article why he changed his mind after analyzing results from several research studies focusing specifically on B2B marketing. 


The research - based on an extensive of more than 400 B2B content consumers - highlights beyond any doubt that people simply don't trust vendor-created content. 


The solution is probably not to stop creating anything: you have opinions and you can create strong original content. But more often then not, you'll be more convincing if you can publish curated content that supports your overall message.


(Which is what I just did by the way so let me know if you feel more convinced). 

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8 #ContentCuration #Tools That Will Slash Your PR Budget

8 #ContentCuration #Tools That Will Slash Your PR Budget | Content Marketing, Curation, Social Media & SEO | Scoop.it
Creating content is necessary, but it can get expensive. Save money with these eight content curation tools.

Via Ricard Lloria
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TeresaSiluar's curator insight, August 22, 1:46 AM

8 Herramientas para buscar y recopilar contenidos en la red 

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5 ways an online newsroom can save your company money

5 ways an online newsroom can save your company money | Content Marketing, Curation, Social Media & SEO | Scoop.it

So with all corporate expenditures facing the stubby-pencil scrutiny of the corporate finance officer, what pitch can be made for a new online newsroom? Is it really worth the investment? Will it save the company money in the long run? Does it make the PR team more efficient and effective, thus more valuable to the company? Are there other options to consider?

Here’s a short list of five ways a properly managed online newsroom can save your company money:

Ally Greer's insight:

Super article by Steve Momorella of TEKGroup on the importance of having an online newsroom. He mentions reasons like the accessibility of information for press purposes, investor relations, and day to day operations, as well as crisis management and SEO. 


Having an efficient process for all of these instances is a proven time and money saver for large enterprises.


Do you have an online newsroom? If so, how does it function?

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What are the Right Content Marketing Measurement Tools?

What are the Right Content Marketing Measurement Tools? | Content Marketing, Curation, Social Media & SEO | Scoop.it
When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what's working, and what isn't — and accurate measurement is really the only way y...
Guillaume Decugis's insight:

Marketing in general and Content Marketing in particular used to be a lot of guess work. But you now can and should precisely measure the return of your content marketing strategy. 


On the path to Content Marketing ROI, you will find some thing that work and some which don't. This list by Ann Gynn gives you interesting tools and methods to measure, iterate and improve. 

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How Effective Is Content Marketing?

How Effective Is Content Marketing? | Content Marketing, Curation, Social Media & SEO | Scoop.it
It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing.
Ally Greer's insight:

Interesting opinion piece by Dan Matthews. I think he has a point when it comes down to it - content marketing, if done wrong, can be a huge waste of money and an even bigger detriment to your brand. 


When done correctly, though, and with lots of hard work and strategizing, it results in highly engaged customers ready to make a purchase.

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Ready for take-off? Here's your Content Marketing checklist

Ready for take-off? Here's your Content Marketing checklist | Content Marketing, Curation, Social Media & SEO | Scoop.it
Here is a 50 point Second Half Content Marketing Checklist to help you create content like an A-lister. Use these questions to get your content on track.
Guillaume Decugis's insight:

Great but slightly overwhelming recap by Heidi Cohen of what it takes to have a successful content marketing plan in place. Because that list is very long, I would highlight the following since in my experience, they've been what helped people getting started and see value to invest more time and resources:


A. Define KPI's - and ways to measure them (#1)


Not all content marketing strategies have the same objectives: what are yours? Focus on the key metrics that matter and audit your current situation to then plan on improving them. 


B. Monitor and curate (#3 and #8):


Understand what your competitors do and what influencers write about in your market is a great way to get up to speed. But don't get stuck at the analysis level and make it a passive experience: make it useful by curating and publishing what you find valuable. It'll help you get started with limited time and understand how people react to it. 


C. Focus your resources on a few major content pieces (#7)


You'll get more from a few good pieces than by spreading you thin on dozens average blog posts. Pick your battles and create that white paper, slideshare or article that nobody has written yet. Use what you've learned at the B stage to identify the gaps that need to be filled. 


D. Scale and augment through content curation (#8)


So what do you publish in between these great epic pieces? Content curation is not only a great way to bootstrap your content startegy, it's an awesome way to scale it. 


E. Measure (#1)


Go back to your KPI's defined in A and find out whether you've improved them.


Adjust.


Repeat.

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A streamlined check-list to bootstrap your content strategy.

A streamlined check-list to bootstrap your content strategy. | Content Marketing, Curation, Social Media & SEO | Scoop.it
A content strategy is indisputably essential, whether it’s to improve your company’s search engine positioning or take the expert position in its field
Guillaume Decugis's insight:

A good check-list to bootstrap your content strategy. 


Feeling overwhelmed? 


Yes, the list is long...


So consider the following: before over-investing in content creation, consider starting by curating content on the topic(s) you've defined for your target personas. Content curation can help you getting started with a more scalable approach and perhaps more importantly, content curation will inform your content creation. By understanding what content already exists and therefore what's missing, you will outperform your competition by focusing on creating original content that people want to consume and that doesn't exist anywhere else, winning key SEO positions and social engagement.

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Jace Henry's curator insight, July 8, 6:59 AM

Content = KING

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The Content Marketing Dilemma: data points and ways to solve it.

The Content Marketing Dilemma: data points and ways to solve it. | Content Marketing, Curation, Social Media & SEO | Scoop.it

Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone.

Guillaume Decugis's insight:

This infographic by OneSpot was published by Angela Hausman and she gives a number of interesting tips on how to solve the content marketing dilemna. 


We're at a point where everybody understands the need for content marketing but often fails at finding the time to be consistent with it and/or at measuring its ROI.


She suggests a number of strategies which are not accessible to all budgets but which make sense. Some of the affordable ones include re-purposing content and focusing on content curation to create a connexion between your content and your community: "studies suggest you should share 10X more curated content than created content" she writes.

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AleksBlumentals's curator insight, July 2, 1:38 AM

This infographic by OneSpot was published by Angela Hausman and she gives a number of interesting tips on how to solve the content marketing dilemma. 

 

We're at a point where everybody understands the need for content marketing but often fails at finding the time to be consistent with it and/or at measuring its ROI. 
 

She suggests a number of strategies which are not accessible to all budgets but which make sense. Some of the affordable ones include re-purposing content and focusing on content curation to create a connexion between your content and your community: "studies suggest you should share 10X more curated content than created content" she writes.

 

But frankly, do you really believe that more cut and paste sharing will increase reading?  

  
Scooped by Ally Greer
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5 Essential Thought Leadership Skills For Content Marketing Success

5 Essential Thought Leadership Skills For Content Marketing Success | Content Marketing, Curation, Social Media & SEO | Scoop.it

There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leaders aren’t just bloggers, or even the people speaking at conferences. Thought leaders are the people who drive conversations, influence others and shape perceptions in any given industry. 

Ally Greer's insight:

-Make the news, don't steal it

-Tell great stories.

-Build credibility

-Gain social influence

-Make your personality stand out


Read the post to see how.

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5 Ways to Beat Content Marketing Overload

Ally Greer's insight:

This intensive guide created by Vocus was inspired by Mark Schaefer's infamous Content Shock theory of a few months back. He essentially states that soon, there will be too much content for anyone to stand out and that marketers need to start taking actions to combat this unfavorable outcome sooner than later.


I'd recommend content marketers to read this entire guide and note some of the tips inside, but here are a few of the key takeaways worth noting.


Be unique by using new tactics like visual media, the Internet of Things, and user-generated content (UGC).


According to this report, over 50% of Internet users share visual content and 47% of those are re-sharing photos and videos from other users and brands on social media. Making your content more visual makes it easier to digest as well as requiring less effort on the part of the reader to properly understand the message. 


Another opportunity lies in taking advantage of the data and content that are already out there. Specifically, the Internet of Things includes devices like iBeacon, which can transmit signals to shoppers based upon their iPhone's location and app usage, as well as data-gathering wearable technology like Nike+ fuelbands and Ford's embedded sensors. Taking advantage of all of the data being collected by these preexisting cools can help give marketers an insight into their customers behaviors and reach them more directly.


Leverage different media sources like word of mouth marketing and sponsored & branded content.


68% of "millennials" trust peer reviews over professional reviews, which makes for a great argument in favor of influencer/ambassador marketing.


Additionally, native advertising is an increasingly used method which consists of placing content on an external publication within its editorial context. Branded content & native advertising allow you to get the right content to the right audience and also to leverage a preexisting audience of another publication. An example of this is brands who write on BuzzFeed.


Go live and be human via shared experiences, meetups, and community building.


Sharing the experiences created by your product or service with your actual consumers is probably the most obvious and also the most difficult way to break through the noise and directly reach your customers. Hosting events and meetups for people sharing the values and interests of yourself, your brand, and your colleagues and taking advantage of the opportunity to deliver your message to them is certainly guaranteed to break through content overload.


-  Provide context.


Making sure that your consumers are getting the full message rather than just being inundated by words, numbers, and photos is crucial to providing deeper meaning to your content marketing efforts.


Circling back to the Internet of Things & using existing data, companies can analyze consumer behavior information to contextualize their brand messaging and place it within the personal experiences of users, making it easier to relate to and understand.


- Create a seamless experience through transmedia storytelling


To quote Vocus, ""each piece of content adds one experience to the larger narrative." By connecting your content marketing efforts across online platforms and tying the same stories into the face to face meetings you have with your audience & consumers, you create a full experience rather than broadcasting seemingly random marketing messages into the vastly overcrowded Internet.


Read the full report for more detailed statistics, quotations, and resources on how to overcome content marketing overload.

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AleksBlumentals's curator insight, July 2, 1:49 AM

Thanks to Ally Greer - excellent contribution to the marketing content issue which looks so crucial. The following look key but could you implement them to a sufficient level? 


- Go live and be human via shared experiences, meetups, and community building.

 

Sharing the experiences created by your product or service with your actual consumers is probably the most obvious and also the most difficult way to break through the noise and directly reach your customers. Hosting events and meetups for people sharing the values and interests of yourself, your brand, and your colleagues and taking advantage of the opportunity to deliver your message to them is certainly guaranteed to break through content overload.

 

-  Provide context.

 

Making sure that your consumers are getting the full message rather than just being inundated by words, numbers, and photos is crucial to providing deeper meaning to your content marketing efforts.

 

Circling back to the Internet of Things & using existing data, companies can analyze consumer behavior information to contextualize their brand messaging and place it within the personal experiences of users, making it easier to relate to and understand.

 

- Create a seamless experience through transmedia storytelling

 

To quote Vocus, ""each piece of content adds one experience to the larger narrative." By connecting your content marketing efforts across online platforms and tying the same stories into the face to face meetings you have with your audience & consumers, you create a full experience rather than broadcasting seemingly random marketing messages into the vastly overcrowded Internet.

Scooped by Guillaume Decugis
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Why Content Marketing Fails (and what to do about it).

By Moz Rand Fishkin.

Guillaume Decugis's insight:

This is a very dense deck by Moz founder Rand Fishkin but it's probably worth reading a few times.


The first point he makes is really about how to set the expectations - and therefore the KPI's right. As Barry Feldman recently pointed out, this is indeed critical and a good idea is to look at subscription/lead generation rather than direct sales. 


But he also makes interesting points on the roles of community management and amplification. 


To fly, your content needs to be designed to resonate with a community. But that's not enough: you also need to work on the mechanics of amplification which can come from social, 1:1 or SEO.


This brings back the necessity of having a solid content hub in place for your content marketing: one where your target audience can not only easily read all of your content, but also reshare from it and land on through SEO or email newsletters.

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eddy woj's curator insight, June 11, 12:50 AM

Une analyse très intéressante du marketing et des méthodes de diffusion de l'information.

Rescooped by Guillaume Decugis from Scoop.it on the Web
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Beyond Analytics: The best SEO Tools for Content Marketers

Beyond Analytics: The best SEO Tools for Content Marketers | Content Marketing, Curation, Social Media & SEO | Scoop.it
We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials.

Via Ally Greer
Guillaume Decugis's insight:

SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor - and to be fair not always very "white hat" - it became synonym for "regularly publish great content". 


This means that SEO tools have considerably changed and while analytics tools like Google's or Moz are still very important, they help you measure but they don't solve the main problem content marketers have: how to scale the content volume without sacrificing quality


So we're not surprised to see content-focused tools in that great list of SEO tools compiled by Writtent, a company that provide content services for B2B marketers. 


What is my SEO opportunity? What are the keywords I should invest on? How do I rank against competitors? Sure, all of this is extremely important. But over analyzing is not going to help you come out with the great content you need: the pieces that answer your potential clients' questions, that will educate them or that will make them see more clearly the value of your product throughout their buyer journey.


The good news in all of this? 


Acting on your SEO doesn't require complex technical work anymore. Especially with tools like these, it finally became what it should always have been: a Marketing job.

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malek's curator insight, June 3, 3:45 PM

Thrilling..but we already know it first hand. Stay Calm and Keep Scooping

sledderwool's comment, June 12, 10:22 PM
Its extraordinary :)
sledderwool's comment, June 12, 10:25 PM
Pretty simple..
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Are you tracking these 11 KPI's to measure Content Marketing success?

Are you tracking these 11 KPI's to measure Content Marketing success? | Content Marketing, Curation, Social Media & SEO | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...


Via Jeff Domansky
Guillaume Decugis's insight:

Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.

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Jeff Domansky's curator insight, August 23, 8:49 PM

If you're not measuring your social and content marketing results, how do you know you're measuring up?

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3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Content Marketing, Curation, Social Media & SEO | Scoop.it
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. This post is about deviating from the traditional SEO concept and introducing 3 SEO techniques you (in all probabilities) do not know of yet.
Guillaume Decugis's insight:
And content plays a key role in #1 and #2. This is how much SEO changed in just a couple of years (even though you'll still encounter the backlink building dinosaurs...). To build on #1, content curation is a great way to add semantic power to content as it will naturally help you build content connections you didn't imagine and win long tail keywords you wouldn't have planned for.
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TeresaSiluar's curator insight, August 25, 11:54 PM

Artículo con algunas técnicas para mejorar el SEO

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4 Tactical Tips To Creating A Monthly Content Marketing Plan

4 Tactical Tips To Creating A Monthly Content Marketing Plan | Content Marketing, Curation, Social Media & SEO | Scoop.it
Learn the secrets to creating a monthly content marketing plan to reach more prospects and drive more leads.
Ally Greer's insight:

Great tips for those content marketers suffering from lack of inspiration or "content marketing block."

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Brian Fanzo's curator insight, August 20, 12:34 PM

Awesome info here! 

Rescooped by Ally Greer from Content Marketing — Tips and Tricks
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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Content Marketing, Curation, Social Media & SEO | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...

Via Amy Higgins
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Comunicologos.com's curator insight, August 10, 7:26 AM

Marketing de Contenidos

Rescooped by Ally Greer from MarketingHits
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The 7 Content-Marketing Trends You Should Be Doing Now

The 7 Content-Marketing Trends You Should Be Doing Now | Content Marketing, Curation, Social Media & SEO | Scoop.it

With publishers and advertisers shifting tactics, online content marketing efforts are accelerating at an unprecedented rate. But with more brands turning to these strategies, content-marketing efforts are becoming saturated.


Here are seven content-marketing trends that you should keep an eye on in the next 18 months.



Via Brian Yanish - MarketingHits.com
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Is Social the new SEO?

Presented by Glen Conybeare, Chief Commercial Officer, Stickyeyes at Webit Congress 2013.


Via Rebekah Radice
Guillaume Decugis's insight:

I'm nto sure this presentation is as much on its title than on the idea that SEO isn't a one-man job anymore like it used to be. SEO now means good shareable content properly organized in content hubs within a  website and for company's this means going accross several teams in the organizations as Glen Conybeare highlIghts. 


More generally speaking, content itself is becoming more and more something for the entire organizaztion to be involved in. Content strategies should remain the CMO's task but execution should involve more and more people. With collaborative content curation for instance, companies have a way to leverage the expertise and readings of their top internal experts to feed their content strategy - something that can help them scale it much faster and more efficiently.  

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Great recap of what a content marketing strategy should be about by Barry Feldman

Great recap of what a content marketing strategy should be about by Barry Feldman | Content Marketing, Curation, Social Media & SEO | Scoop.it

Barry Feldman Talks Content Marketing Strategy

Guillaume Decugis's insight:

What content format should you focus on? Do you need an editorial calendar? How frequently do you have to publish content? How to get started through social media listening and curation? Should you guest blog?These are all questions on which Barry has excellent answers built on 25+ years of experience in advertising and marketing.

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How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | Content Marketing, Curation, Social Media & SEO | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...
Guillaume Decugis's insight:

A lot of people still confuse "tweeting links" for content marketing. This post by the Content Marketing Institute explains why it's not enough but how integrating social media in your content strategy around a content hub can be extremely powerful.

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Content And Data Are At The Center Of Everything

Content And Data Are At The Center Of Everything | Content Marketing, Curation, Social Media & SEO | Scoop.it
I had an interesting conversation with an executive not that long ago. They were telling me about how they were getting into “Social Media Marketing.” Because I’m a digital geek, it piqued my interest. I started asking questions: Me: Why are you getting on social media? Them: Well, our customers are active on Facebook and …
Guillaume Decugis's insight:

For those who think content marketing is all about being creative, think again: creation is definitely important but this is a data-driven game.

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13 Content Marketing Stats

13 Content Marketing Stats | Content Marketing, Curation, Social Media & SEO | Scoop.it

It’s Friday the 13th, last night was the full moon, Mercury’s in retrograde…I’m scared. Be wary, friends. There are some crazy rhythms in the universe right now. And I don’t just mean at your local drum circle.

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Jeff Domansky's curator insight, August 21, 8:14 PM

Scary content marketing stats.

Barbara Chapuis's curator insight, August 22, 12:48 AM

Wouw looking at the figures is scaring...Looks like BtoB is not in advance at all in technology use...

Scooped by Ally Greer
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Next Up for Content Marketing? Curation & Quality.

Next Up for Content Marketing? Curation & Quality. | Content Marketing, Curation, Social Media & SEO | Scoop.it
As content marketing becomes a corporate staple, brands need to be paying more attention to curation and quality. These are two ways that brands can stay ahead of the content pack.
Ally Greer's insight:

Some more affirmation that curation & quality content are the future of marketing.

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Content Marketing: Are You Measuring What Matters?

Content Marketing: Are You Measuring What Matters? | Content Marketing, Curation, Social Media & SEO | Scoop.it
Content marketers scramble to define the metrics that matter most, collect them and put them to use to improve their efforts. Can you continue to rely on the age-old page views model traditional publishers rely on? A variety of experts offer their take on the measurements that matter most in this edition of Content Marketing Minds.
Guillaume Decugis's insight:

“Research across the Chartbeat network has shown that if you can hold a visitor’s attention for just three minutes they are twice as likely to return than if you only hold them for one minute. The most valuable audience is the one that comes back."


Barry Feldman asks the legitimate question of what we should measure to gauge the effectiveness of our content marketing. As the above chart shows, attention spans have become so thin that reading or even sharing doesn't matter anymore. 


So metrics which matter more include time spent and more importantly subscription acts including lead generation as some experts he quotes and also our own @Ally Greer pointed out.

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AleksBlumentals's curator insight, July 2, 1:27 AM

Barry Feldman asks the legitimate question of what we should measure to gauge the effectiveness of our content marketing. As the above chart shows, attention spans have become so thin that reading or even sharing doesn't matter anymore. 

 

Nobody reads anything, we have lost most or all context that makes anything worthy. The world is a spectacle, everyone is a spectator and everything a specimen. Unless you overcome this you are bound to b'bble and f'zzle away sooner or later.

 

Nobody will read this ;-) 

 
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How content marketing improves the buyer journey

How content marketing improves the buyer journey | Content Marketing, Curation, Social Media & SEO | Scoop.it
Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.
Scoop.it's insight:

Content marketing helps (a) show buyers that your product/service exists as a solution to their problem, (b) guide consumers through the buyer journey by keeping them informed on both the necessary steps they need to take to make a specific purchase as well as issues and data that support the need for that purchase, and (c) generate brand loyalty by finding and engaging ambassadors.

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