Content Marketing...
Follow
43.1K views | +46 today

Is content the bottleneck of your marketing?

Get a free demo of how Scoop.it will help you effortlessly find and publish relevant content to your blog, website and social channels.
 
Rescooped by Guillaume Decugis from Curation & The Future of Publishing
onto Content Marketing, Curation, Social Media & SEO
Scoop.it!

This one slide explains why good shareable content is the new SEO

This one slide explains why good shareable content is the new SEO | Content Marketing, Curation, Social Media & SEO | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.

Guillaume Decugis's insight:

This one slide alone summarizes the major trend of these past few years.


In other words, Social Media is becoming the new SEO. 


This has at least 2 consequences for Content Marketers:


1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore.


2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.

more...
ben bernard's comment, January 9, 2013 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Alison D. Gilbert's curator insight, October 30, 2013 7:33 PM

This is a good visual to explain the importance of good content.

Neil Ferree's comment, October 31, 2013 11:19 AM
Social Shares is the New SEO. Sure, links let the bots know there are other sites (authors) who find your content useful but when someone publically "shares" your content with their social connections, this social signals evokes trust in the author's content and authority.
Your new post is loading...
Scooped by Guillaume Decugis
Scoop.it!

The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.

Guillaume Decugis's insight:

We've read a lot of things on the impact of content curation for SEO - including a lot of confusing things, particularly around duplicate content which is by no means content curation. So we wanted to set the record straight and compile (curate?) the list of benefits for SEO that good content curation brings as well as best practices  to follow.


Please add your own thoughts and feedback to the discussion.

more...
Alexandre Garnier's curator insight, November 11, 5:06 AM

Curation de contenu et SEO, must read !

Rachael Johnston's curator insight, November 19, 4:54 PM

Curated content is not the same as duplicated content. Although it is put on websites that are not its original, it is not duplicating because it is linked to the URL of the original source, therefore it drives traffic for the original owner and it beneficial to the creator. The curated content adds value for the readers and encourages SEO in Google. Google is against duplicated material but is strongly in favour of shared content, Google views the sharing of URLs and content as a way to determine reliability and  relevancy.

 

As curated content adds value for your readers, here are The New Rules for SEO when curating, as stated in slideshow:

- Freshness - keep the content current and up-to-date. You want readers to see value in what you are sharing, and it will not do that if it is out of date.

- Relevance - you want to share content that is relevant. Sometimes things can get off track and you can lose track of the initial goal. Content curation helps organize your topics. Because you separate your content into categories, it makes it easy to rank long-tail keywords and keyword combinations within the niche. 

- Quality - you need to have value and quality in your created and curated content because that is the only way to get readers interested and seeing you as a leader and expert. Quality can be seen through Social Proof. Social proof is seen when readers share, indicating they found the content valuable and worthily of passing on to others. This can be measured by number of inbound links and social shares

 

Best 8 Content Curation Practices for SEO

- Focus on well-defined fopics

- Be relevant and consistent

- Curate from reliable sources

- Keep snippets short

- Add Insight

- Attribute to original creator

- Share to social networks

- Integrate Google Authorship with your content curation hub - add link when posting (helps SEO by creating Social Proof)

 

* All of these practices are very important in content curation and SEO. It is very important to start with a specific topic. You can choose this by determining the right keywords through the Google Keywords Tool, in order to help with SEO. You also want to make sure that you give credit to others for work that is not yours. It is imperative that once content is created and curated that it shared on the appropriate social networks in order to gain attraction and traffic. 

Marion's curator insight, December 2, 4:15 PM

SEO va de pair avec le contenu

Scooped by Guillaume Decugis
Scoop.it!

Top Trends Emerging From CMI's 60 Content Marketing Predictions for 2015 eBook

Top Trends Emerging From CMI's 60 Content Marketing Predictions for 2015 eBook | Content Marketing, Curation, Social Media & SEO | Scoop.it
It's time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.
Guillaume Decugis's insight:

What are the content marketing trends for next year? The Content Marketing Institute asked thought leaders around the world for their predictions and compiled that in this ebook. 


You can read mine above but there I encourage you to read the ebook for others as well. 


Jay Baer's (slide 10) is particularly interesting: "2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. The best source of content in most companies may be right under your nose: your employees and customers."


This reflects trends we've already seen at work:


1. Making content "everybody's job" within companies. Which starts by content being better understood outside of marketing as CMI's Michele Linn points out (slide 33). 


2. Involving influencers in your content marketing strategy, something Lee Odden (slide 11) also calls participation marketing and that he elaborates on in his own prevision also included in that ebook: "The value of co-creating content with the very audience you want to do business with is very powerful".


The increasing importance of ROI that I've been commenting on and included in my own prediction is also something that's reflected by others as, for instance, LinkedIn's Mike Weir highlighting how lead generation through content will become easier and easier (slide 5). As Maggie Patterson also points out in her own prediction (slide 27), this will make content marketing not just an opportunity but a must have for smaller businesses - something I completely agree with.


To deliver this ROI, the content marketing ecosystem will evolve to be better integrated with CRM and marketing automation says Alana Fisher-Chekoski (Slide 47): if lead generation becomes the main KPI of B2B content marketing success, it certainly makes sense as content is the fuel of marketing automation which drives CRM these days. 


What other trends did you pick up for Content Marketing in 2015?

more...
No comment yet.
Scooped by Ally Greer
Scoop.it!

Risk-Proof Your Content Strategy in 2015

Risk-Proof Your Content Strategy in 2015 | Content Marketing, Curation, Social Media & SEO | Scoop.it
Earlier this week, I sat across the table from a very stressed-out content strategy team. What I learned was how to risk-proof content marketing strategy.
Ally Greer's insight:

It's not uncommon for marketing teams to feel overwhelmed by or confused as to how to move forward with their content strategy.


Typically, when a new year arrives, marketers (and pretty much everyone) are inspired to do new things, try new strategies, and aim for the stars in terms of objectives. These four tips for content marketing are extremely useful for those marketers trying to do something new and figure out the best possible ways to get their messages across.


From working with influencers to focusing on relationship building and keeping all methods of media consumption in mind, these tips from Caitlin Roberson are useful for getting started on the next stage of your content marketing strategy.

more...
Mike Allen's curator insight, December 14, 5:02 AM

Interested in how your experience enlightens this article?

Scooped by Guillaume Decugis
Scoop.it!

5 Signs you highly need a content curation diet in your marketing mix

5 Signs you highly need a content curation diet in your marketing mix | Content Marketing, Curation, Social Media & SEO | Scoop.it
Like eating well relies on mixing diverse foods, marketers say you won’t achieve optimal results if you’re not adding 3rd party info via content curation.
Guillaume Decugis's insight:

We've talked about how having a healthy content curation vs creation mix is important for optimized ROI: here's a timely recap of how to tackle the main issues associated with that. 

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

Amplify Content Marketing with an Influencer Strategy

To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Guillaume Decugis's insight:

Scaling Content Marketing is the key area of focus for many marketers these days. A number of strategies are being offered by experts, social networks or distribution platforms including the most natural one to them: pay for play. As Mark Schaefer wrote earlier this year, Content Marketing could be the victim of its own success if content strategists don't put in place strategies to overcome the content abundance that results in diminshing returns. 


As mentioned in my reply to Mark, I believe there are ways to overcome content shock and scale Content Marketing through Lean Content. Interest-based content curation is an answer in the broad sense as it's about leveraging existing content rather than adding to it but the team at Traackr puts it in a more specific context: influencer amplification.


Their point is a clear one: rather than paying for distribution, getting influencers to amplify your reach is a much more efficient approach.


To achieve that, co-creating with them and curating their content is not only a cost-effective approach compared to creating content alone but also a way to get in their radar and have them amplify your reach as explained in that great slideshare by the Traackr team. For more on that, I also suggest how Lee Odden describes it here.

more...
Paul P Roberts's curator insight, November 25, 6:55 AM

An interesting challenge for market research 

Nawel H's curator insight, November 25, 8:08 AM

Tournez-vous vers les internautes influents pour doper votre stratégie Content Marketing

MINGUIAMA Aymard's curator insight, November 26, 3:44 AM

90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the rig…

Rescooped by Guillaume Decugis from Social Selling
Scoop.it!

Your Guide To Using Images In Your Content Marketing Strategy

Your Guide To Using Images In Your Content Marketing Strategy | Content Marketing, Curation, Social Media & SEO | Scoop.it
By now, you should know that “content marketing” requires more than just well-written text to be effective.

Via Gina Tucker
Guillaume Decugis's insight:

Images have impact and you should use them. Jayson DeMers gives a lot of previous tips, including SEO tips, in this great post. 


In particular, changing or modifying images can be very interesting when you repurpose or curate content. Changing a picture to add context to your audience will help engagement while making it also more personal. 

more...
Gina Tucker's curator insight, November 10, 8:53 PM

Here at Scoop.it, we think adding a visual touch to your content is essential for maximum user engagement. No matter how thrilling or enticing your content may be, a memorable image will more likely stick in the minds of your readers, and captivate them to read your article in the first place. 

Scooped by Guillaume Decugis
Scoop.it!

Why Content Curation Is A Massive Time-Saver For Small Business Owners

Why Content Curation Is A Massive Time-Saver For Small Business Owners | Content Marketing, Curation, Social Media & SEO | Scoop.it

Hardly a week goes by that our team doesn’t talk with a small business owner who really gets content marketing—really understands why it’s so important—yet simply lacks the time to do it properly.

Guillaume Decugis's insight:

This is the experience shared by Amanda Clark who's the President of Grammar Chic - a company who helps SMBs with writing content. Of course, she's not advocating to move away from content creation: after all it's her bread and butter as small business owners outsource content creation to her. But the fact that as a content creator, she advocates content curation so strongly is very interesting and shows how important curation is in the content marketing mix. This notion of having a mix of several types of content sources (created, curated, contributed ...)  and formats (blog, visual, video...) isn't new but in our latest study, we wanted to measure the relative importance and ROI they had in that mix: here's the white paper that details our findings.

more...
Rachael Johnston's curator insight, November 19, 5:02 PM

Content curation saves time for the creator (ex: company) because they can use content made by others. It is important that they give credit to the real creator but it adds value to the content and for the readers without taking the time. 

The article gives a few tips on curating content. One of which is to keep snippets short and do add relevant and valuable insight. That is what I am trying to do here. It is difficult because I am learning as go. I think it is very important to keep the snippet (the short description under the curated content post). You don't want to overwhelm the reader with large amount of insight to read. 

With this advice in mind I will try to make my insight posts shorter and more to the point. 

Scooped by Guillaume Decugis
Scoop.it!

SEO: what it used to be vs what it is now

SEO: what it used to be vs what it is now | Content Marketing, Curation, Social Media & SEO | Scoop.it

With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. 

Guillaume Decugis's insight:

As many have observed for some time now, SEO has completely changed over the past few years. From being machine-centric, it became people-centric. But what does it mean concretely to content marketers?


This infographic by Neil Patel gives a number of interesting points, a couple of which I want to comment:


1. It's about the long tail:


70% of search traffic comes from long tail keywords. So while you (or your CEO) might be fascinated by that one keyword that you'd like to rank #1 for, you might exhaust yourself doing that while missing opportunities. 


One way to naturally cover the long tail is to curate content as explained here. By defining a topic you're curating on, you will naturally create connexions between keywords. This page by EcoVadis for instance makes natural connexions between words like "sustainable development", "supply chain", "child labor" or "procurement". As such EcoVadis' target audience - procurement managers, sustainable development directors, etc... - are more likely to search for keywords that include these combinations and which results will show EcoVadis' curated content on the first page. As I write this, EcoVadis actually shows as #1 for "supply chain sustainable procurement benchmark" - a combination that might seem very long tail but that describes precisely what the company does... and what potential buyers are interested in. 


2. Integrate Content Marketing and SEO:


Old-school SEO tactics were obscure, technical back-linking techniques. Not only does this not work anymore but as Neil shows, it's dangerous. The way to solve this is to stop considering publishing content is one thing (creative, marketing-driven) and SEO is another (technical, outsourced). 


Integrate content and SEO: it's more and more the same thing. 

more...
Justin Hipps, MBA's curator insight, November 10, 2:54 PM

Read More Here: http://bit.ly/1xsbKwl

Ken Dickens's curator insight, November 11, 1:32 PM
SEO, Search Engine Optimization is important. It helps you rank higher in Google and other search, and therefore, creates more traffic to your website. There are some basic mechanics for SEO, and most sites don't do this. This is a more advanced post for those that already done the basics. For most sites, Organic (free) search represents 30+% of your web traffic. Done right, it can be over half. Now Google has plugged the loopholes and SEO is all about quality content and links. - Ken www.2080nonprofits.org
Stéphane Malphettes's curator insight, November 18, 10:46 AM

Les nouvelles problématiques SEO aujourd'hui au service d'une stratégie de marketing de contenu

Scooped by Guillaume Decugis
Scoop.it!

Be Human in Your Content Marketing

Be Human in Your Content Marketing | Content Marketing, Curation, Social Media & SEO | Scoop.it
Here’s one of the most significant tenets of content marketing: People like to do business with other people. They don’t like to do business with faceless, anonymous, inhuman brands or big corpor…
Guillaume Decugis's insight:

Occasionally people ask us how they could fully automate their content publishing. They'd like to not only get content suggestions automatically but also that this content be published automatically. They'd want to set up once and then forget their content marketing while just reaping the benefits of it. I don't blame them and I even understand but content simply doesn't work that way.


Communication is fundamentally human.


And over the past few years we've seen social networks (connecting humans) force Google to revamp their robotic algorithms to better align with what human liked. 


We humans, as readers, only want what's interesting and genuine. 


As a publisher don't be a robot: you'll be more interesting. 


Here's how. 

more...
eddy woj's curator insight, November 6, 5:29 PM

 

L'aspect humain est important dans la communication. En tant qu'êtres humains nous souhaitons faire du business avec d'autres "humains".

Cessons de nous cacher derrière des images libres de droits. Exposons nos idées, nos innovations, et nos plus belles histoires à nos prospects et clients !

Scooped by Guillaume Decugis
Scoop.it!

5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy

5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy | Content Marketing, Curation, Social Media & SEO | Scoop.it

The terms “influencer marketing” and “content marketing” seem to overlap more and more frequently, and you’d be hard-pressed to find an article talking about one in which the other is not referenced. In a survey we conducted earlier this year with over 600 marketing and PR professionals, 57 percent deemed it to be “highly strategic” to achieve influencer involvement in the content creation and amplification process.

Guillaume Decugis's insight:

If you're still thinking community management, influencers relations and content marketing as different roles, think again: these are rapidly overlapping as influencers should shape (influence!?) your content strategy while your content strategy should also be amplified by influencers. 

more...
CESSON's curator insight, October 30, 8:34 PM

This is a great graphic representation.... often these Influencers are only two or three people.

Suggested by Brian Fanzo
Scoop.it!

Ok Content is King but should I create or curate? #iSocialTalks - YouTube

Ok Content is King but should I create or curate? #iSocialTalks Loving the community questions coming in but by far the most popular one after how to use hashtags has been content!

Ally Greer's insight:

Great video episode of #iSocialTalks by @Brian Fanzo talking about content curation vs. content creation.


There are so many different angles of this debate; it feels like there's a new blogpost or online discussion of some type every day! This video tackles the question from a specific thought leadership angle. 


If you want to become a go-to source of information in your field, you need to be the one providing content and value to your target audience. How? Try curation.

more...
No comment yet.
Scooped by Ally Greer
Scoop.it!

5 Tips to Turn Your Employees Into Brand Ambassadors

5 Tips to Turn Your Employees Into Brand Ambassadors | Content Marketing, Curation, Social Media & SEO | Scoop.it

Why limit your company's social media presence to just few accounts when any employee can be a brand ambassador on social media? In this post we give 5 tips to help you turn your employees from worker bees into brand advocates. 

Ally Greer's insight:

It's not news that your employees are your best advocates. Empowering your team members with content to build thought leadership and brand advocacy is one of the most efficient - yet often overlooked - content marketing strategies.


You have a group of people who clearly have passion for your company and are the true human connection between your brand and your clients (also human).


As mentioned here, providing employees with on-brand content to share is an extremely effective way to increase employee advocacy, whether it be through a targeted newsletter, dedicated enterprise social network, or other defined method.


With tools like Scoop.it, you can curate specific topic pages and send them right to the inboxes of your employees fully equipped with share buttons to make your content explode. Want to learn more? Contact us today!

more...
No comment yet.
Rescooped by Guillaume Decugis from Google Plus Business Pages
Scoop.it!

Forget The Old School Myths: Content and Social Media Marketing are the New SEO

Forget The Old School Myths: Content and Social Media Marketing are the New SEO | Content Marketing, Curation, Social Media & SEO | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.


Via Neil Ferree
Guillaume Decugis's insight:

It's been a while now that SEO experts such as Lee Odden or Rand Fishkin have commented on the algorithm changes of Google that completely changed SEO from an obscure technical back linking technique to a much more human ability to produce content humans enjoy and like to share. 


This post gives a number of actionable tips on how to implement a successful SEO strategy in 2014. 


But beyond the list of tips, SEO today boils down mostly to publishing content that your targeted audience will enjoy: because it educates, it entertains them, it informs them, etc...


And therefore the key to success is being consistent which - as the above chart shows - is the main challenge today: producing a constant stream of high quality content is not just tough, it's impossible. Even major media groups have given up on this as they got beaten by the Huffington Post (which this post is interestingly from), BuzzFeed and Upworthy. Mixing your own content with curated content however does not only makes this possible but also makes your entire site and publishing efforts more credible

more...
Gina Tucker's curator insight, October 16, 4:42 PM

The SEO Process includes 7 steps. 


1) Research and Analysis

2) Keyword Opportunities

3) Coding and Implementation

4) Copywriting and Implementation

5) Speed & Site Performance

6) Marketing & Link Building

7) Rankings Report & Tracing. 


Content marketing is essential to building great SEO. Consumer facing brands need to keep their social networks and blog updated on a regular basis. Some common problems include producing engaging content, enough content, the budget for a content strategy, the lack of executive support, and creating a variety of content. There are tools that can help (like Scoop.it)!

whitehatworlds.com's comment, October 17, 12:48 AM
Thanks for share. http://www.whitehatworlds.com/
Ken Dickens's curator insight, October 20, 3:37 PM

Standard On-Page SEO Practices still apply because this is the entry point for Google to know what a page is about and index it correctly.  But, creating great content is what it is all about.  -Ken

Scooped by Guillaume Decugis
Scoop.it!

3 Ways Content Curation Informs Content Marketing

3 Ways Content Curation Informs Content Marketing | Content Marketing, Curation, Social Media & SEO | Scoop.it
If you aim to promote yourself with content marketing, take advantage of the behavior you observe during the content curation process. It can help.
Guillaume Decugis's insight:

@Tommy Landry articulates another argument for the use of content curation by content marketers: while the main argument is saving time and resources, there are other benefits of content curation such as adding credibility to your brand message or engaging with influencers. But on top of using curation as a way to publish content, he argues that content curation is also a way to generate content ideas that will fill the gaps and be more original and impactful. In short, content curation informs content creation as others also noted


To build on Thomas'  points, I would add that the 3 following ways to practice this from my point of view. Try to look back at your own curation work and pause on a weekly basis to reflect on the following:


1 - what are the developing trends that people have been publishing on? Can you elaborate on them? 


2 - can you do roundup posts with top 5/10 pieces of content you've curated this week? 


3 - what are the things your customers or prospects are asking and that the content you've been curating does not cover: why not write a post on exactly that?  

more...
Suggested by Shannon K. Steffen
Scoop.it!

3 Reasons to Fire Your SEO Agency

3 Reasons to Fire Your SEO Agency | Content Marketing, Curation, Social Media & SEO | Scoop.it
I hate to burst your bubble but there’s no such thing as a search engine optimization (SEO) expert. There’s no magic wand or pixie dust that’s going to make your website magically climb to the #1
Guillaume Decugis's insight:

The Google algorithm changes over the past few years have completely disrupted the SEO field so that it's not clear who's using old-fashioned and useless advice, who's really helping and who's simply giving BS advice.


If you're not sure whether you need an SEO expert or not or if you're just getting started with your inbound marketing strategy, I would just recommend focusing on publishing great content to get started and build experience.


But if you're at the point where you strongly feels about recruiting an SEO agency or if you already have one, that post by @Shannon K. Steffen - an SEO consultant herself but who insists on the human aspect of it - is a great read.

more...
No comment yet.
Scooped by Ally Greer
Scoop.it!

The Top 7 Content Marketing Trends That Will Dominate 2015

The Top 7 Content Marketing Trends That Will Dominate 2015 | Content Marketing, Curation, Social Media & SEO | Scoop.it

Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.
In this article, I’ll outline some of the significant challenges marketers will face this year when it comes to content marketing, as well as looking at trends we’re likely to see during 2015.

Ally Greer's insight:

SEO expert Jayson DeMers nails is with his content marketing predictions for the upcoming year.


In case you were wondering whether or not to take these predictions seriously, check out the post Jayson wrote last year around this time predicting the trends for 2014. Almost all of them proved to be true, with the small exception of the importance of Google+ due to SEO things like Authorship (which was discontinued a few months ago).


From creative new distribution methods to increases in native advertising, guest blogging, and budgets, I'm really excited for the year ahead! What about you?

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

This Company Shifted Fromm All SEO to Social & Influencer Content. These Are The Results.

This Company Shifted Fromm All SEO to Social & Influencer Content. These Are The Results. | Content Marketing, Curation, Social Media & SEO | Scoop.it

A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. 

Guillaume Decugis's insight:

Impressive case study by Lee Odden that should convince you that not only traditional SEO is dead but also how content, social and influencers are the new SEO. Curating influencers content tent helps getting in their radar and will open opportunities to engage with them before they eventually amplify your content or co-create with you. 

more...
Ivo Nový's curator insight, December 2, 4:22 AM
Guillaume Decugis's insight:

Impressive case study by Lee Odden that should convince you that not only traditional SEO is dead but also how content, social and influencers are the new SEO. Curating influencers content tent helps getting in their radar and will open opportunities to engage with them before they eventually amplify your content or co-create with you. 

Scooped by Guillaume Decugis
Scoop.it!

3 Content Curation Best Practices to Optimize Your Content Marketing

3 Content Curation Best Practices to Optimize Your Content Marketing | Content Marketing, Curation, Social Media & SEO | Scoop.it
Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.
Guillaume Decugis's insight:

Lee Odden gives a ton of great ideas in this inspiring post on how to source content, what type of content are the best to curate and where to publish curated content. 


If you're struggling with where to start your content curation efforts or if you're tired of the practices you've been using, you should definitely check this out. 

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

Report: SMBs Turn to Content Curation for Increased ROI

Report: SMBs Turn to Content Curation for Increased ROI | Content Marketing, Curation, Social Media & SEO | Scoop.it
Scoop.it took a closer look at what the data says for small businesses who have been using content curation over the last year, notably its impact on ROI.
Guillaume Decugis's insight:

How effective is content curation related to content creation for SMBs? We wanted to find out and here's what we found.

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

Why great content is the only SEO strategy that wins

Why great content is the only SEO strategy that wins | Content Marketing, Curation, Social Media & SEO | Scoop.it
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.
Guillaume Decugis's insight:

Another post that details why focusing on publishing relevant content to your audience is the only thing that matters from an SEO standpoint. 


So don't fall for any of the quick wins and put a strategy in place for consistently publishing content that matters to your audience. 

more...
Gina Tucker's curator insight, November 11, 7:33 PM

Don't try to follow SEO formulas, they change constantly and don't reflect anything except Google trying to reward the best sites for curating relevant content. Instead, keep producing unique or curated content that is relevant to your industry. Show yourself as a thought leader and an industry expert and your website will reflect that! 

Scooped by Guillaume Decugis
Scoop.it!

The power of content curation for inbound marketing

Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content.

Guillaume Decugis's insight:

These slides are from a talk @Marc Rougier recently gave on how content curation helps to solve inbound marketing #1 pain point: scaling the content you publish to feed your landing pages and conversion loops. 


Content Marketing and inbound marketing are on a conversion path, specifically for B2B marketers who are looking for ROI.


These slides contain explanations on how content curation helps inbound marketers, what ROI they can expect vs created content* as well as case studies from both SMBs and larger enterprises.  


*with data from our latest white paper and study which found out that 1 dollar invested in content curation was 50% more efficient than the same dollar invested in created content - plus a lot of other great findings.

more...
Guillaume Decugis's curator insight, November 5, 2:21 PM

Content curation has played an important role in content marketing for some time now. But we wanted to look specifically at what it brought to inbound marketing specifically and that's what [url=/u/2007 x-already-notified=1]Marc Rougier[/url]'s been doing in that great presentation from a talk he gave recently. 


Content curation doesn't just help marketers do more and better by being more targeted. It also helps build trust as this study demonstrated: customers have become more sophisticated and stopped to fully trust vendor-created content because they know it's been designed with an agenda. Curating and publishing 3rd-party content is not 100% objective either but it brings an independent perspective that helps with regards to building that trust. 

Rachael Johnston's curator insight, November 19, 4:11 PM

Check out this slideshow for a brief overview of inbound marketing and content curation

Outbound Marketing: interruptive, shouting, propoganda, paid VS.

Inbound Marketing: invitation,, converse, value, earned

* Inbound marketing is becoming used more and more frequently. It draws the customers and clients in instead of pushing their product/service/business right at them. 

 

Inbound marketing is all about content. It has to be available through as many devices as possible, it must build a community, it needs to useful content to engage readers, and it must be frequently distributed/shared. 

* It is crucial that the content has value and that the readers are really interested. Content must be created and shared regularly in order to keep the readers coming back for more. As Chris Bailey said during his presentation, if your content doesn't bring value to your reader, they won't read it! You/Your page won't grow. 

This is why it is important to add some of your own insight when curating in order to enrich the content and bring extra "expertise" value to your readers.

Scooped by Ally Greer
Scoop.it!

Your Business Blog Sucks. Here are 6 Reasons Why.

Your Business Blog Sucks. Here are 6 Reasons Why. | Content Marketing, Curation, Social Media & SEO | Scoop.it
6 tips for increasing the ROI of your business blog and engaging your audience to meet your content marketing goals.
Ally Greer's insight:

Does your business blog need a little revamping? It's likely. Try out these 6 tips and let me know what you think!

more...
No comment yet.
Scooped by Guillaume Decugis
Scoop.it!

Why Content Is Everyone’s Job

Why Content Is Everyone’s Job | Content Marketing, Curation, Social Media & SEO | Scoop.it
The need for content has moved beyond a traditional marketing department’s ability to create and is now everyone's job.
Guillaume Decugis's insight:

Or why Content Marketing needs to  reach beyond the marketing team (as I also wrote about in that post). Now, where I disagree with John Jantsch is when he uses the word "creation". I talk to hundreds of business owners, entrepreneurs and even VP Marketing at larger companies which all tell me how incredibly hard it is to get non-marketers to create content. 


Don't fool yourself: you won't get everybody to create content. 


So yes, as Jantsch writes, this is also about creating a content culture and he recommends a number of useful steps to foster it which don't involve creating content specifically but there's one that he misses: collaborative content curation. 


While it's extremely hard to constantly remind people they have a blog post to finish, it's much easier to have them curate the content they read and they feel is valuable to the content strategy. Your coworkers have expertise; and they read content which is valuable. Empower them to easily curate it and share it so you can make your content strategy stronger. 


From a practical point of view, think about the following concrete ideas:


- create a weekly newsletter from the best posts that your team read this week;


- create private content hubs where everybody can share content without too much overthinking and then curate this pre-curation to your blog;


- identify champions who naturally share content (tip: they're the ones  already sending links by email to the rest of the company) and give them ownership: make them responsible to create a weekly roundup of curated posts. 


There are many other ways to involve more people in your content strategy - a premise I can not agree more. But any of the above will be more efficient than waiting forever for one of your engineers to write that epic blog post. 

more...
CESSON's curator insight, October 30, 9:04 PM

Agreed, businesses can vastly improve by workshopping internally for fresh content.

Rescooped by Guillaume Decugis from MarketingHits
Scoop.it!

3 Things Content Marketers Can Learn From Amazon

3 Things Content Marketers Can Learn From Amazon | Content Marketing, Curation, Social Media & SEO | Scoop.it

Search for a Hachette book, and you'll most likely find what you're looking for at either Amazon or Goodreads, an Amazon-owned website that adds a social dimension to reading and book buying.


Via Brian Yanish - MarketingHits.com
Guillaume Decugis's insight:

How did it happen? 


Because Amazon put educating over selling and made their content easily accessible to their customers a way a publisher would.


Answering your customers' questions on an ongoing basis will help you not only win their attention - but also their business.


Here's how Amazon beat Hachette to this game.

more...
Marco Favero's curator insight, October 27, 6:21 PM

aggiungi la tua intuizione ...

Scooped by Guillaume Decugis
Scoop.it!

Why Content Marketing Is So Valuable For Small Business Owners

Why Content Marketing Is So Valuable For Small Business Owners | Content Marketing, Curation, Social Media & SEO | Scoop.it
While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days.
Guillaume Decugis's insight:

Couldn't agree more with this argumentation by Susan Tucker but I'll add another thing: content marketing scales better for SMB's. 


As I already commented here, paying for traffic can rapidly becoming a huge financial constraint. And most of the time, they face diminishing returns from advertising. 


Content Marketing is not free either but it can be done under a fixed cost model and - through lean content marketing techniques - within a budget.

more...
No comment yet.
Suggested by Sam Barnes
Scoop.it!

3 Underutilised Internal Linking Tactics for UX and SEO

3 Underutilised Internal Linking Tactics for UX and SEO | Content Marketing, Curation, Social Media & SEO | Scoop.it

Here's three really easy ways you can get more value from your internal links. It'll improve your on-page SEO and help users browse your site more effectively. Let me know what you think.

Guillaume Decugis's insight:

Simple and actionable recommendations that you can implement on your blog easily and that will have an seo Impact while also helping your readers (note: both objectives are actually more and more the same one).


Note also that if you're using Scoop.it as your content hub, #1 is built-in since each Scoop.it content permalink also shows in the background the related content you've chosen to curate on the same topic. And through our premium versions you can customize your templates to add popular content links (tip #3) or even have them show through the lead generation slider.

more...
No comment yet.