Content Marketing - Plan, Create, Distribute, Measure
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Content Marketing - Plan, Create, Distribute, Measure
Content Plan; How will you produce your content?; How will you distribute it? Measuring Results
Curated by Paul Donoghue
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How Your Local Bookstore Can Help You Consistently Create Content For Your Newsletter | Constant Contact Blogs

How Your Local Bookstore Can Help You Consistently Create Content For Your Newsletter | Constant Contact Blogs | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
Every time you sit down to write, it's the same story. You sit there and you can't really think of what to put in your email newsletters. You
Paul Donoghue's insight:

Coffee + Bookstore + Changed State of Mind = Content

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.
Paul Donoghue's insight:

Your client and prospects are visiting your real estate blog/website to find information; and Storytelling can connect you with your visitors.  Here's a way to develop your real estate content plan strategy using the "Hero's Journey" framework.

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How to Identify Content Topics That Hit Home With Your Readers

How to Identify Content Topics That Hit Home With Your Readers | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
Learn how to identify and publish content topics that will resonate with your audience.
Paul Donoghue's insight:

finding the right topics for your audience so you can publish the kind of stuff people will love to read.

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An Introduction to Inbound Marketing for Real Estate

An Introduction to Inbound Marketing for Real Estate | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
Paul Donoghue's insight:

 inbound marketing focuses on getting your message out to receptive leads who are already searching for what you have to offer.

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Why Most Marketers Fail at Content Marketing | OMI Blog

Why Most Marketers Fail at Content Marketing | OMI Blog | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
Before you begin a marketing campaign, ask yourself if you are making one of these 5 content marketing mistakes.
Paul Donoghue's insight:

Before you begin a marketing campaign, ask yourself if you are making one of these common mistakes

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Creative Process: 7 Strategies for Boosting Your Creativity

Creative Process: 7 Strategies for Boosting Your Creativity | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
“Creativity is not a talent. It’s a way of operating.” — John Cleese In the workplace, creativity is valued as an essential skill. Not only can creative thinking help you so...
Paul Donoghue's insight:

Finding creative outlets that you enjoy can help reduce stress, clear your mind, and remind you what you love about life.

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12 Tips for Keyword Selection to Guide Your Content Marketing SEO

12 Tips for Keyword Selection to Guide Your Content Marketing SEO | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
You can get a lot more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.
Paul Donoghue's insight:

If you constantly create internet content without thinking through search engine optimization (SEO) and keywords, you will rank for something (content does resonate with search engine algorithms). Yet, you will consistently run the risk of shortchanging your SEO strategy — and your company’s ability to grab its fair share of relevant search engine traffic — for branding, conversions and more.

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Diffusion of innovations - Wikipedia, the free encyclopedia

Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of rural sociology, popularized the theory in his 1962 book Diffusion of Innovations. He said diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines. Rogers (1962) espoused the theory that there are four main elements that influence the spread of a new idea: the innovation, communication channels, time, and a social system. This process relies heavily on human capital. The innovation must be widely adopted in order to self-sustain. Within the rate of adoption, there is a point at which an innovation reaches critical mass.The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards (Rogers 1962, p. 150). Diffusion of Innovations manifests itself in different ways in various cultures and fields and is highly subjective to the type of adopters and innovation-decision process.

Positivism · Antipositivism
Functionalism · Conflict theory
Middle-range · Mathematical
Critical theory · Socialization
Structure and agency

Quantitative · Qualitative
Historical · Computational
Ethnographic · Network analytic

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and don't miss ... 

Simon Sinek: How great leaders inspire action  http://bit.ly/WQUoXZ
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The Struggle to Analyze Content's Success

The Struggle to Analyze Content's Success | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
In an earlier post, I introduced the Content Spectrum: four simple phases in your content operations that can help you make sense of the loose, frightening project of owning “content” for your...
Paul Donoghue's insight:

What are your goals for that product? How will you not only manage it, but measure it and justify it?

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Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute

Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
In a recent study by Content Marketing Institute, it was reported that 54% of B2B marketers will increase their spend on content marketing over the next 12
Paul Donoghue's insight:

Some great tips for having a "clear vision and approach" in providing content and information for your clients and prospects

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How to Know if You’re Entering a Viable Niche

How to Know if You’re Entering a Viable Niche | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
Online marketing that works
Paul Donoghue's insight:

Posts from a master

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The Cold, Hard Truth About Starting a Real Estate Blog

The Cold, Hard Truth About Starting a Real Estate Blog | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
Paul Donoghue's insight:

As true today, as it was when Ricardo first published this post on October 19, 2011

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Running Out of Fresh Content Ideas for Your Blog? Read This (via @DivvyHQ)

Running Out of Fresh Content Ideas for Your Blog? Read This (via @DivvyHQ) | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
Which is better? A loyal readership that expects new insights & ideas? Or redundant content that focuses on core messages and delivers gobs of new visitors?
Paul Donoghue's insight:

“How to validate that 80% of all blog traffic (including your traffic) comes from first-time visitors” & 4 Ways to Re-Cover Your Existing Blog Content Topics

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4 Inspiring TEDx Videos for Digital Storytellers

4 Inspiring TEDx Videos for Digital Storytellers | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
Storytellers thrive off of other inspiring stories. We also need to understand how good stories work, and what tools we have to create with. In honor of TEDx coming to Detroit this week, I’ve...
Paul Donoghue's insight:

"There isn't anyone you couldn't learn to love, once you've heard their story"

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Paul Donoghue's curator insight, February 8, 2013 9:42 AM

"There isn't anyone you couldn't learn to love, once you've heard their story." Learn to tell good stories ... make them care.

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Why Comments and Social Shares are Incredibly Overrated to Content Marketing Success

Why Comments and Social Shares are Incredibly Overrated to Content Marketing Success | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Paul Donoghue's insight:

Content Marketing is about building your business, your brand, and your bottom line.

It’s not about comments and shares. And the minute it is, that’s when businesses lose their way and start allowing the false metric gods to dictate their success and focus.

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Simon Sinek: How great leaders inspire action | Video on TED.com

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
Paul Donoghue's insight:

"People don't buy what you do.  They buy why you do it."

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Find Content Marketing Gold by Mining Your Sales Department

Find Content Marketing Gold by Mining Your Sales Department | Content Marketing - Plan, Create, Distribute, Measure | Scoop.it
Marketing's role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who bet...
Paul Donoghue's insight:

What we’re trying to do is listen and work with sales to ask, ‘What keeps customers up at night?’ Then, we’re trying to bring that information back into marketing to create content that helps address those questions. If we can create that content and get it out there in front of prospects, we can help allay those concerns before the questions or issues are ever even raised.

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