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Content Marketing News
All the news and tools content marketers could dream of.
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44 Must Read Resources on Content Marketing

If there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years!
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How to Be Unforgettable

How to Be Unforgettable | Content Marketing News | Scoop.it

If you aren’t getting any comments or links or shares, it’s not because your blog sucks, necessarily. It’s because your readers are the walking dead. They can’t even remember what your post is about, much less think of something intelligent to say.


If you want interaction, you have to wake them up. You have to break them out of their stupor. You have to pump some freaking life back into their veins, so just for a few minutes, they can be human again.

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Why Posting Every Day is a Silly Strategy (And What to Do Instead)

Why Posting Every Day is a Silly Strategy (And What to Do Instead) | Content Marketing News | Scoop.it

Someone, somewhere, told bloggers to post every day.
So you do. And you give it your best shot.
But posting daily just doesn’t work for you. You don’t meet your traffic and income goals, you don’t get a flood of visitors, and your subscriber numbers stagnate.
Now you’re doubting your ability to be a successful blogger, and you feel like a sweatshop worker, working super-hard with no real reward.
The post-every-day strategy takes all the fun out of blogging.
Deep down, you suspect this strategy is downright dangerous. And you’d be right for the following reasons:

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Why Content Marketing is the Wrong Way Round

Why Content Marketing is the Wrong Way Round | Content Marketing News | Scoop.it

Content marketing is the wrong term, as I have discussed before, you are not marketing content, you are using content to attract people to you website to be persuaded to perform specific actions such as purchasing, lead generation etc.

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Google plans major revamp for search engine

Google plans major revamp for search engine | Content Marketing News | Scoop.it
The Web giant has been working on the 'next generation of search' over the last couple of years and now it's ready to start rolling it out. Read this blog post by Dara Kerr on Digital Media.
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How to Blog: Focusing on the Blog Sidebar

How to Blog: Focusing on the Blog Sidebar | Content Marketing News | Scoop.it

 

When business blogging, it’s very easy to get caught up with producing great content, coming up with blog post ideas, and optimizing each post with relevant keywords. But, there’s another very important aspect of business blogging that often gets overlooked: the blog sidebar...

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How to Leverage Content Communities to Expand Your Brand Reach

How to Leverage Content Communities to Expand Your Brand Reach | Content Marketing News | Scoop.it
“Content is King!”

Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true.
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Testing the speed of comment systems for blogs | Royal Pingdom

Testing the speed of comment systems for blogs | Royal Pingdom | Content Marketing News | Scoop.it
For blogs and many other types of sites, getting an interaction going with readers is essential.
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5 Ways Your Small Business Blog Can Help Your Company Thrive

5 Ways Your Small Business Blog Can Help Your Company Thrive | Content Marketing News | Scoop.it

Blog post at : Blogging for a small business is different from blogging as a professional blogger (“problogger”) who is making money with advertisements or affiliate products on their site. As a small business, you benefit from your company blog in a variety of ways that make your situation different from an internet marketer or problogger.

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Link Building Tool Review: WordTracker Link Builder

Link Building Tool Review: WordTracker Link Builder | Content Marketing News | Scoop.it
This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool.
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Parse.ly launches predictive analytics dashboard for publishers

Parse.ly launches predictive analytics dashboard for publishers | Content Marketing News | Scoop.it
Online publishing is about to get a lot smoother for publishers. Whether that's a good thing for readers is another question, however.

New York-based startup Parse.ly is releasing its flagship p...
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News feeds become better reads

News feeds become better reads | Content Marketing News | Scoop.it
RSS readers used to be the standard way for web users to collect and consume news from different sources, but the advent of tablets has brought personalised photo-rich magazine-style experiences rather than long RSS lists of headlines.
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A New Breed? 7 Roles of the Content Marketing "Engineer" | Content Marketing Institute

A New Breed? 7 Roles of the Content Marketing "Engineer" | Content Marketing Institute | Content Marketing News | Scoop.it
The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well.
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Pinterest now the third most popular social network after Facebook & Twitter

Pinterest now the third most popular social network after Facebook & Twitter | Content Marketing News | Scoop.it
As if there was ever any doubt that the "pin" is winning, a new report from Experian says Pinterest is now the third most popular social network in the U.S., based on number of visits, surpassed only by Facebook and Twitter.
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The Five Biggest Mistakes That Bloggers Make

Are a few silly mistakes holding back your blog?
I work with a lot of bloggers, and I see some mistakes cropping up again and again. There’s so much to learn about blogging that it’s easy to get things wrong … but these mistakes can really cripple your chances of success.

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A Research-Based Guide to Brainstorming Linkbait - or Anything Else

A Research-Based Guide to Brainstorming Linkbait - or Anything Else | Content Marketing News | Scoop.it
Content rarely attracts natural links by merely being useful, but by being unique and creative. Every good link-loved piece of content has a creative idea, and every creative idea comes from brainstorming.
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Google plans to penalize 'overly optimized' sites

Google plans to penalize 'overly optimized' sites | Content Marketing News | Scoop.it
A Google engineer says the company is rejiggering its search results so that sites with excessive optimization don't trump sites with solid content. Read this blog post by Edward Moyer on Digital Media.
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The Art Of Content Marketing | Smashing Magazine

The Art Of Content Marketing | Smashing Magazine | Content Marketing News | Scoop.it
Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales.
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12 Things That Will Kill Your Blog Post Every Time

12 Things That Will Kill Your Blog Post Every Time | Content Marketing News | Scoop.it
When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success.

And it starts with blog posts that kill it…rather than get killed. But what kills a blog post?
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Web Firms to Adopt 'No Track' Button

Web Firms to Adopt 'No Track' Button | Content Marketing News | Scoop.it
A coalition of Internet companies including Google has agreed to support a do-not-track button to be embedded in most Web browsers—a move that the industry had been resisting for more than a year.
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10 Content Marketing Goals Worth Pursuing | Copyblogger

10 Content Marketing Goals Worth Pursuing | Copyblogger | Content Marketing News | Scoop.it
Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing.
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U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012

U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012 | Content Marketing News | Scoop.it
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent.
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12 Steps To Optimize A Webpage For Organic Keywords

12 Steps To Optimize A Webpage For Organic Keywords | Content Marketing News | Scoop.it
In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results;  both increase rankings and improve click-throughs from the search listings.
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Apple’s War On Amazon Starts Thursday | Cult of Mac

Apple’s War On Amazon Starts Thursday | Cult of Mac | Content Marketing News | Scoop.it

Interesting view on the death of just about everything in the publishing industry, lol...

 

"My unified theory of Apple: It’s primarily a content consumption and creation company."

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