The opening four notes to Beethoven’s Fifth Symphony are the most popular notes in Western music. Dun dun dun dum … They are stormy. Heroic. Disorienting. Short enough to be remembered. Portentous enough to be memorable.
Great Google Hangout with Chris Lang and friends learning about claiming Google authorship and why it is so important. Even how to claim author status on your guest posts! This is super important stuff.
Today we talked about a handful of neat new tools AND tips you can use to be a prolific content producer and content marketer.
From Google Hangouts to Pinterest marketing, to all your social media marketing, today’s episode is chock full of ideas to get you more attention, more leads, more clients or customers, and better search rankings.
Also what you need to know about responsive design and how to make your site fit any screen from mobile to tablet to desktop and laptop screens.
Over the past few years, the topics I've researched, written, and spoken about have evolved. One of the most common questions I'm still asked is about the relationship between social media sharing and SEO performance.
Using tools is a necessity for client link building. But how, why, when and who should use them? What follows is a list of some awesome link building tools you can use day in and day out for guest posting, broken link building, and group interviews.
If there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years!
Business 2 Community The Hottest Online Marketing Tactics Used by Experts Business 2 Community Blog marketing is another great online marketing technique that you can use deftly to attract prospects and to establish yourself as a professional and...
Think your job is done after you hit the Publish button on a new blog post? Think again. You have a little more work to do to make sure the time and effort you invested in putting out some great content gets noticed. You have to “prime the pump.”
Great list of tools and resources on this in-depth post - Content curation help brands increase their visibility and their customer engagment. Curation tools help pull, repurpose and publish content to create an...
In our social media-infused world, traditional marketing logic just doesn't work.
traditional marketing and sales not only doesn't work so well, it doesn't make sense. Think about it: an organization hires people — employees, agencies, consultants, partners — who don't come from the buyer's world and whose interests aren't necessarily aligned with his, and expects them to persuade the buyer to spend his hard-earned money on something. Huh? When you try to extend traditional marketing logic into the world of social media, it simply doesn't work.
We tend to use social networks as channels that feed into each other, with certain channels for posting content and others for re-publishing it. Widgets and apps can help pull a Twitter feed to a website, or a blog RSS feed to a LinkedIn profile or Facebook profile.
The hub and spoke distribution model represents this system, with a structure that resembles wheels on a bike. The hub is at the centre of the model, connected to each spoke. The hub is the source of the data, and the spokes are the individual channels where that data is published. The hub might represent a blog or Twitter feed, and all the spokes separate social media channels.
It’s important to think strategically about how these channels work together, which channel is going to function as the “hub,” and which as the “spokes.” Obviously, creating bespoke content for each social network is the ideal, but bloggers need to be efficient, and using the hub-and-spoke approach is an efficient way of reaching a large audience through multiple platforms.
This week on The Lede - 44 Must Read Resources on Content Marketing, 10 Reasons Why We Love Making [and Reading] Lists, How to Create a Successful Editorial Calendar, and The Dirty Little Secret Of Overnight Success ...