We tend to use social networks as channels that feed into each other, with certain channels for posting content and others for re-publishing it. Widgets and apps can help pull a Twitter feed to a website, or a blog RSS feed to a LinkedIn profile or Facebook profile.
The hub and spoke distribution model represents this system, with a structure that resembles wheels on a bike. The hub is at the centre of the model, connected to each spoke. The hub is the source of the data, and the spokes are the individual channels where that data is published. The hub might represent a blog or Twitter feed, and all the spokes separate social media channels.
It’s important to think strategically about how these channels work together, which channel is going to function as the “hub,” and which as the “spokes.” Obviously, creating bespoke content for each social network is the ideal, but bloggers need to be efficient, and using the hub-and-spoke approach is an efficient way of reaching a large audience through multiple platforms.