Content Marketing News Online
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Content Marketing News Online
Latest news and views from the world of content marketing, social media, and SEO.
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Pinterest Is Sneaking Up on Twitter and Facebook

Pinterest Is Sneaking Up on Twitter and Facebook | Content Marketing News Online | Scoop.it
So why doesn't it get any respect?

Via Bonnie Burns
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Bonnie Burns's curator insight, May 16, 2014 10:48 AM

Pinterest's growth should scare the hell out of Facebook, Twitter, Google, and every other company that will have to compete with it for the marketing budgets of big companies. And it should make the rest of us pay much more attention to what's going on over there. Pinterest might not be your social network of choice, but it's an advertiser's dream — and that may end up mattering more.

Stoom Stezoom's curator insight, May 17, 2014 4:29 AM

Pinterest perso je kiff, c pas fb, nan c mieux , juste ce qu'il fo ,trouve tt pour les pro ...

 

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What Does the Debate on Net Neutrality Mean for Content Marketers?

What Does the Debate on Net Neutrality Mean for Content Marketers? | Content Marketing News Online | Scoop.it
The internet has become an integral part of modern life. It is considered a great equalizer. But is it, really? The topic of net neutrality, which in the simplest terms, means keeping the internet open, has captured the imagination of the public. This wee
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Is Your Content Curation Noise or News?

Is Your Content Curation Noise or News? | Content Marketing News Online | Scoop.it
I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successful practitioner of content marketing. Anyone who knows the keyboard shortcuts for cutting and pasting can serve you content—content they didn’t create. Are you cutting it with curation?

Via Guillaume Decugis, Joy Bhattacharya
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Guillaume Decugis's curator insight, May 16, 2014 6:12 PM

Following a rant against some forms of noisy automated publishing that he calls content curation (and that I wouldn't even call that), Barry Feldman provides a great guide to value-adding content curation.


The truth is that content curation has been associated by some to automation. And yes there are tools that will automatically build some content feeds for you. From early on, I've always thought that curation was fundamentally human and that while technology could empower people, replacing them is going a step too far in many domains as this post brilliantly explains. When it comes to content publishing, algorithms are useful to discover content, but deciding on what to publish, how to publish and how to editorialize it are not things a robot could do well. 


Which is why on Scoop.it, we automate content discovery and facilitate distribution but let our users in full control of the publishing stage.


So don't be a robot and to make the most of your content curation, read the great tips Barry that he develops in this article: focus on a topic, add value (“Be meaningful. Add your insight or opinion when sharing the content."), target, condense, etc... And of course here's also our own top 10 best practices on SlideShare to understand how to concretely do that on Scoop.it in a very visual way.

Rosy Feros's curator insight, June 12, 2014 7:27 PM

Parece-me aquela velha história de humanos versus máquinas.  Ou, em outras palavras, a diferença entre informações e conhecimento.

 

Agregação de conteúdo pura e simples pode ser feita tanto por humanos quanto por máquinas. Mas edição de conteúdo é gerenciamento autoral de conhecimentos, e esta tarefa talvez seja melhor realizada por humanos. Isto porque editar conteúdos e contextualizá-los, direcionando-os para um público-alvo específico, requer habilidades que dependem essencialmente do background sociocultural do seu curador.

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Twitter Losing Steam Among Users?

Twitter Losing Steam Among Users? | Content Marketing News Online | Scoop.it
Two latest surveys don't exactly have good news for Twitter in the social media competition stakes. According to Forrester Research, followers engage with Google Plus posts more regularly than Twitter posts. Pew Research has found that a meager eight per
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US Special Operations Forces Post Social Media Data Mining Job to Combat Terrorism

US Special Operations Forces Post Social Media Data Mining Job to Combat Terrorism | Content Marketing News Online | Scoop.it
The US government's job portal is welcoming applications from contractors who can provide, among other things, social media data mining and market audience analysis, in an effort to stop extremists in their tracks. The 'classified secret' job points to go
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Pinterest Invests in Image Recognition with New Acquisition

Pinterest Invests in Image Recognition with New Acquisition | Content Marketing News Online | Scoop.it
After Facebook bought Face.com and Yahoo's purchase of LookFlow, Pinterest has snapped up VisualGraph, a start-up that develops image recognition, machine vision and visual search technologies.
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New Research Points to a Facebook-Dominated Social Networking Trend Among U.S Adults

New Research Points to a Facebook-Dominated Social Networking Trend Among U.S Adults | Content Marketing News Online | Scoop.it
The Pew Research Center has found that social media continues to be a part of U.S adults' daily lives. A whopping 73% spends time on Facebook, Instagram, Twitter, LinkedIn and Pinterest.
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Marks & Spencer Takes to Social Media This Christmas

Marks & Spencer Takes to Social Media This Christmas | Content Marketing News Online | Scoop.it
Marks & Spencer's television ads starring Helena Bonham-Carter and Rosie Huntington-Whitley have generated quite a bit of interest and buzz.
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9 Amazing Content Marketing Stats : Must Watch for all Marketers

http://www.godotmedia.com/. Here are a few stats about content marketing. It's time to leverage the power of content and achieve results. Source: http://www....
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Blogging - Stats and Benefits

Blogging can help your business in many ways. This video shows all the benefits taht you/your business can get out of blogging. Watch this video to know more...
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Miley Cyrus : Amazing twitter facts

http://www.godotmedia.com/. This video shows you some amazing facts about Miley Cyrus on twitter. With various illustrations, this video summarizes all the i...
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Twitter's Age-Screening Process Aimed at Keeping Minors from Following Alcohol Brands

Twitter's Age-Screening Process Aimed at Keeping Minors from Following Alcohol Brands | Content Marketing News Online | Scoop.it
If you want to follow an alcohol brand on Twitter, get ready to share your birthdate first.
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Google Begins Rolling Out Panda 4.0 Now

Google Begins Rolling Out Panda 4.0 Now | Content Marketing News Online | Scoop.it
Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? […]

Via Bonnie Burns
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Bonnie Burns's curator insight, May 21, 2014 11:02 AM

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

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The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read | Content Marketing News Online | Scoop.it

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read


Via Bonnie Burns
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Mark Rudder's curator insight, May 21, 2014 10:35 AM

This is the most comprehensive guide to landing pages that I have ever come across.

Moz.com never fails to provide actionable information on internet marketing.

 

 

#localmarketing #localbusinessmarketing #ruddermarketiong

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Do Social Signals Impact SEO?

Do Social Signals Impact SEO? | Content Marketing News Online | Scoop.it

The endgame of SEO is real people, readers, and users who are performing queries and reading content. However, social media is the actual venue where people are interacting today. Social users trust their social network for job recommendations, product purchases, personal encouragement, and news on current events.

 

It doesn’t really matter that Google doesn’t count your social signals, because you have an audience that is completely immune to any algorithm change.


Read more at: http://www.business2community.com/seo/dirty-secret-social-media-seo-0851868#!E4QRH


Via Antonino Militello
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9Dotstrategies's curator insight, April 28, 2014 4:43 AM

Does social signals has impact SEO? See Matt Cutt's explanation #social #signals #seo #mattcutts

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Pinterest Gives in to Demand for Unlimited Secret Boards

Pinterest Gives in to Demand for Unlimited Secret Boards | Content Marketing News Online | Scoop.it
One of Pinterest's interesting features is its secret board. Users had up to six secret boards – until now. Users of the social bookmarking site and visual discovery tool can make the most of the recently announced unlimited options in secret boards. Pint
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16% of Social Media Users in the World Based Out of Europe

16% of Social Media Users in the World Based Out of Europe | Content Marketing News Online | Scoop.it
A new survey conducted by social media agency We Are Social pegs Europe's share of social media usage at 16 percent globally. The survey also reveals that 19 per cent of all internet users are based out of the continent. Almost 540 million people in Europ
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New York Times Rolls Out Biggest Website Redesign in Seven Years

New York Times Rolls Out Biggest Website Redesign in Seven Years | Content Marketing News Online | Scoop.it
NYTimes.com has undergone cosmetic and under-the-hood changes, its largest in seven long years. It now has a look and feel on par with its print counterpart.
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Sales of Digital Video Recorded 40% Growth in 2013

Sales of Digital Video Recorded 40% Growth in 2013 | Content Marketing News Online | Scoop.it
After five years of struggling growth, digital video sales soared in 2013. According to the year-end figures provided by Entertainment Retail Association, sales grew a healthy 40.2 per cent at £621.4m.
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Twitter Reveals Top Tweets of 2013

Twitter Reveals Top Tweets of 2013 | Content Marketing News Online | Scoop.it
Microblogging site Twitter has revealed the most talked-about topics on the platform in 2013. Its power to disseminate news in real-time to millions the world over has made it a desirable communication channel in the modern age.
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Vodafone Shifts Focus to Social Media with 'Vodafone Firsts'

Vodafone Shifts Focus to Social Media with 'Vodafone Firsts' | Content Marketing News Online | Scoop.it
Traditionally, Vodafone has relied on global sponsorships as a brand engagement strategy. It is now shifting its focus to engage consumers through social media.
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Facebook's News Feed Tweak Aimed at Delivering Quality News

Facebook's News Feed Tweak Aimed at Delivering Quality News | Content Marketing News Online | Scoop.it
Back in August, Facebook implemented an algorithm update aimed at encouraging managers to provide better-targeted updates and less low-value material. The social media giant seems to have made it a priority to limit low-quality posts from news feeds.
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Apple Acquires Social Media Analytics Firm Topsy

Apple Acquires Social Media Analytics Firm Topsy | Content Marketing News Online | Scoop.it
Apple Inc. wants to gain keener insights into conversations around its brand. That's the feeler the iPhone maker recently sent out with the acquisition of social media analytics firm Topsy Labs.
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What Google Wants You to Know Again: The 100 Links Per Page Guideline is Gone

What Google Wants You to Know Again: The 100 Links Per Page Guideline is Gone | Content Marketing News Online | Scoop.it
This week, Matt Cutts talked about the permissible number of links on a webpage.
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