A team of journalists, programmers and digital strategists is proposing a tool that would help people discover stories being read by people unlike them. 
This week on The Lede - 44 Must Read Resources on Content Marketing, 10 Reasons Why We Love Making [and Reading] Lists, How to Create a Successful Editorial Calendar, and The Dirty Little Secret Of Overnight Success ... 
As if there was ever any doubt that the "pin" is winning, a new report from Experian says Pinterest is now the third most popular social network in the U.S., based on number of visits, surpassed only by Facebook and Twitter. Are a few silly mistakes holding back your blog? 
Content rarely attracts natural links by merely being useful, but by being unique and creative. Every good link-loved piece of content has a creative idea, and every creative idea comes from brainstorming. 
A Google engineer says the company is rejiggering its search results so that sites with excessive optimization don't trump sites with solid content. Read this blog post by Edward Moyer on Digital Media. 
Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. 
When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success. 
A coalition of Internet companies including Google has agreed to support a do-not-track button to be embedded in most Web browsers—a move that the industry had been resisting for more than a year. 
Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing. 
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent. 
In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results; both increase rankings and improve click-throughs from the search listings. 
Interesting view on the death of just about everything in the publishing industry, lol...
"My unified theory of Apple: It’s primarily a content consumption and creation company." |
As a business owner, it may be hard to delegate time for yourself or your employees to write quality content for your blog vs. work on revenue generating projects. If there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years! 
If you aren’t getting any comments or links or shares, it’s not because your blog sucks, necessarily. It’s because your readers are the walking dead. They can’t even remember what your post is about, much less think of something intelligent to say.
Someone, somewhere, told bloggers to post every day. 
Content marketing is the wrong term, as I have discussed before, you are not marketing content, you are using content to attract people to you website to be persuaded to perform specific actions such as purchasing, lead generation etc. 
The Web giant has been working on the 'next generation of search' over the last couple of years and now it's ready to start rolling it out. Read this blog post by Dara Kerr on Digital Media. 
When business blogging, it’s very easy to get caught up with producing great content, coming up with blog post ideas, and optimizing each post with relevant keywords. But, there’s another very important aspect of business blogging that often gets overlooked: the blog sidebar... 
“Content is King!” 
For blogs and many other types of sites, getting an interaction going with readers is essential. 
Blog post at : Blogging for a small business is different from blogging as a professional blogger (“problogger”) who is making money with advertisements or affiliate products on their site. As a small business, you benefit from your company blog in a variety of ways that make your situation different from an internet marketer or problogger. 
This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. 
Online publishing is about to get a lot smoother for publishers. Whether that's a good thing for readers is another question, however. |
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