Content Marketing
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How Much Does Content Marketing Cost?

How Much Does Content Marketing Cost? | Content Marketing | Scoop.it
Find out the costs of putting together a content marketing campaign, from strategy to research, content creation, optimization and distribution.

Via Stefano Principato, bContext, Eva Sanagustin
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Stefano Principato's curator insight, July 2, 2013 10:55 AM

In all honesty, creating quality content that answers many of the questions your target audience has can be easier and more affordable than traditional methods of advertising. By following the above steps in the content marketing process and understanding the costs involved, you can ease into this new form of growing your business online and tap into the numerous advantages that content marketing can bring you.

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Establishing a Voice and Tone for Your Business

Establishing a Voice and Tone for Your Business | Content Marketing | Scoop.it
Here are some best practices for establishing a voice and tone that will help bring your company to life and boost engagement with your audience.
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Content Curation for Social Media | Social Media Today

Content Curation for Social Media | Social Media Today | Content Marketing | Scoop.it
Content Curation, in its most simplest terms, is the act of gathering related, targeted pieces of content and sharing it. Like an art curator, a Content Curator is a taste maker—an influencer—and has authority in a given topic.

 

More often than not, I'm seeing traffic coming from specific content related sites. It is partly an effort of our own blog promotion and partly a reaction to content curators out there who are sharing our content. This makes a blogger very happy!

 

In this article, we'll get down to business about how you can curate content for branding yourself and your business as an expert in your field.


Via Jeff Domansky
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Jeff Domansky's curator insight, May 15, 2013 10:05 PM

Stephanie Frasco provides an introduction to the fundamentals of curation.

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Content Marketing is a Hit! [Infographic] - Marketing Pilgrim - Marketing Pilgrim

Content Marketing is a Hit! [Infographic] - Marketing Pilgrim - Marketing Pilgrim | Content Marketing | Scoop.it
Marketing Pilgrim
Content Marketing is a Hit! [Infographic] - Marketing Pilgrim
Marketing Pilgrim
Look at this example from the History of Content Marketing Infographic.
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A Beginners Guide to Content Marketing - Pamorama | Social Media Marketing Blog

A Beginners Guide to Content Marketing - Pamorama | Social Media Marketing Blog | Content Marketing | Scoop.it
Content marketing improves brand loyalty, generates more sales leads and conversions, and costs 62% less than traditional marketing methods.
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Why you need a business blog

Why you need a business blog | Content Marketing | Scoop.it
Do you want to know why you need a business blog? Here is the primary reason along with some great resources to help you get your blog started.
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15 Key Facts about Content Curation | Business 2 Community

15 Key Facts about Content Curation | Business 2 Community | Content Marketing | Scoop.it

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.

 

The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 15, 2013 10:29 PM

This is a really useful overview of content curation with some surprising stats and info in the mix.