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Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Curated by
Ally Greer
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Resources, tools, tips, and tricks for the most
efficient use of content with the minimum
use of resources.
Curated by Ally Greer
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Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape.
Ally Greer's insight:
Won't you join us tomorrow (Wednesday May 22) at our brand new HQ for a #leancontent meetup featuring Kevin Fisher of SlideShare? 
Naomi Assaraf's curator insight,
May 21, 2:04 PM
Lean is the only way to move forward in a startup. So, why not apply the same to your content? #lean Delete the scoop?
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"...Because Vitiello targeted his ideal co-founder so precisely, he’s not wasting any money on ad impressions or clickthroughs from poor quality matches (unless you count non-technical geeks like me). Lean content cuts through the noise and the ROI is trackable and immediate."
Ally Greer's insight:
Excited to see this article on using #leancontent on PRTipsforStartups.com by Chikodi Chima (@chikodi). He mentions our Lean Content Meetups in San Francisco. Interesting take on the applications of lean content for recruiting the right people. Delete the scoop?
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Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
Ally Greer's insight:
Great article by Mark Sherbin from the Content Marketing Institute. Mentions my presentation, "More Impact with Less Time and Resources: Content Marketing the Lean Content Way," given at MarketingCampSF 2013. Mark gives some great points on how to become a leaner, better, faster, stronger content marketing machine! Delete the scoop?
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Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters? Via Brian Yanish - MarketingHits.com
Ally Greer's insight:
Companies who blog regularly have better relationships with their customers. That's probably because 128 million consumers spend time reading blogs. That's, like, 256 million eyes. Potentially on your content. 
Help Traduzioni's curator insight,
Today, 2:17 PM
Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters? Delete the scoop?
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According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.
Ally Greer's insight:
Every business needs a blog. It's no longer a question. While the content you host on your blog is important to your business, Genevieve Lachance brings up the important point that it isn't only about publishing your content on your blog, it's about how you share it and repurpose it after the fact. There are many ways to distribute and redistribute content (including Scoop.it!) and you can see them all in this beautiful infographic. This is really what #leancontent is all about. 
Ally Greer's curator insight,
May 8, 9:17 PM
There are so many ways to create, distribute, and repurpose content. Thanks Genevieve Lachance for including Scoop.it in this awesome infographic! 
@hectorarturo's comment,
May 11, 2:19 PM
I don´t think you need a blog, I think is good to have a blog. The important thing is not the blog itself, the important thing is the message you want to give using it; the, you can give the message using the blog, but, you can give the same message directly, using social networks and plain text messages (without links). Many customers don´t want click, want the message.
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Gavin McMahon ( * Arresting visuals that compliment and support text are best. * Great headlines ROCK and are beyond important. * Find ways to end at the beginning looping back to core. Find Gavin's Powerfulpoint powerful example of a lean content blog here: http://makeapowerfulpoint.com Via Martin (Marty) Smith Delete the scoop?
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You can't create clear, powerful content on a foundation of jargon.
Ally Greer's insight:
No matter what industry you're working in, chances are there are lots of buzzwords consistently floating around. Social media and the Tech/Startup industries in particular are infamous for complicating every blogpost, business pitch, and general conversation with nonsense jargon. Though using these types of words can give the impression of being knowledgeable and intelligent, when it really comes down to it, the audience eventually sees right through it. This post references some implications of overusing jargon, including appearing as though you have nothing new to say, playing it "too safe." and making things up. Yet, the burning question remains: how do we stop ourselves?
Two Pens's curator insight,
April 30, 3:39 PM
If someone uses the word "ideate" in front of me, I will slap them. Delete the scoop?
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Arabella Santiago, Marketing and Communications Director at Scoop.it, about the - according to her - 5 key steps in a content strategy that works. Delete the scoop?
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Reach Escape Velocity through Lean Content Marketing Marketing and Getting Traction Lightning Talk #12 Startup Product Summit San Francisco http://startuppro... Via Arabella Santiago
Ally Greer's insight:
Guillaume talked product marketing and how to keep it lean as a startup at the Product Marketing Summit a few weeks ago. Check out his tips in this gread video of his presentation! 
Arabella Santiago's curator insight,
April 18, 3:15 PM
Insightful look at product marketing from a startup founder's perspective by our very own Guillaume Decugis. Delete the scoop?
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Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
Ally Greer's insight:
Powerful content marketing stats: ~ 90% of consumers trust brand recommendations from friends and/or online networks. Only 10% trust advertising. ~ On average, consumers search for about 10 sources of information before making purcases. Be that information. ~ 80% of business decision makers prefer to access company information via a series of articles over advertisements. ~ 70% of decision makers said content marketing made them feel closer to the brand. ~ 60% of decision makers said that content marketing helped them make better purchasing decisions. ~ SEO, thought leadership, social presence, relationship building. How many more times can we tell you? ;) 
Nat Sones's curator insight,
April 18, 6:11 AM
If you have answers for all ten of these, in any customer journey, then you're ahead of almost everyone and likely to meet users, customers and audiences the right way. 
Eugenia Hernandez's curator insight,
April 30, 4:43 AM
Marketing has changed and old solutions don' t work any more!!, Delete the scoop?
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...What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires.
There are many business communication goals that can be realized through blogging. How? The fundamentals that many companies seem to gloss over include: - Create a hub and spoke framework for blog publishing and promotion. - Source content that customers care about and that can influence sales or other goals. -Integrate blogging with SEO, Social Media, PR and Content Marketing efforts to amplify content where customers are actively looking.
Those are general guidelines, so here are 4 steps for small business blogs to get big business results... Via Jeff Domansky Delete the scoop?
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Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business.
Ally Greer's insight:
Sasha Zinevych has some great tips and really channels the #leancontent mindset in this list. Also, the illustrations are awesome. Delete the scoop?
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That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.
Ally Greer's insight:
Just about as META as it gets, but a great resource. 
Michiel Gaasterland's curator insight,
April 13, 3:06 PM
Useful Infrographic on... how to choose which infographic is right for you. Quite helpful to access format. You'd still have to come up with the contentS i.e. The Messaging - yourself though! 
Daniel Jimenez Zulic's curator insight,
April 30, 12:17 AM
Un interesante y breve articulo, que sugiere un diagrama de flujo para definir cual es la forma grafica mas util para presentar una informacion. Creo que nos puede ser especialmente util a los profes. Delete the scoop?
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Ally Greer's insight:
Presentation given at Lean Startup Conference 2012 by Stephanie Hay. Here, she discusses how the Lean Startup methodology of testing and iteration can be applied to producing content to acquire new users. Delete the scoop?
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Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
Ally Greer's insight:
Great post by Mark Sherbin on the true meaning of lean content and some excellent tips on how to get started and continue keeping your content lean! 
Randy Bauer's comment,
May 18, 11:56 AM
Thanks Ally for passing this along. Very concise article on the lean content creation and curation.
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Even as a seasoned writer, I'm not immune to making simple but stupid mistakes. Via Marie Ennis-O'Connor
Ally Greer's insight:
If any of your content contains any of these, abort mission! Delete the scoop?
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Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio, Karen Dietz
Ally Greer's insight:
68% of consumers spend time reading content from brands that they like, and 70% of people would rather learn about brand via articles and interseting content than advertisements. But, that doesn't mean that you need to spend 70% of your time creating this content. Keeping your content interesting and lean will help you not only reach, but please your current and potential customers and you only have to spend a small amount of time on it. Sounds like a win-win to me! While you're at it, though, check out the rest of this awesome infographic with tons of stats and tips on creating content with impact. 
Steven Mallach's curator insight,
May 15, 5:29 AM
This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.
This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.
Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.
They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).
Nuff said.
Randy Bauer's curator insight,
May 15, 4:07 PM
I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients. Infographics are a great outline, and this one provides much content. 
Kris DaCosta-Jamaica Tourist Board's curator insight,
May 17, 11:43 AM
90% of organizations use #Content Marketing....its not the future. Delete the scoop?
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" When I was like 8 years old I told my dad that I was going to build a birdhouse for my mom. This was our conversation. Dad – That's great son, what's your plan? Me – Plan? Dad – Yeah, what kind of birds are going to live in it? How are you going to build it? That stuff. Me – I don't know I'll get some boards and nails and bang them together … hammer and some glue...paint... maybe string... um ... woodpecker... *mumble*. Dad – Great son. Knock yourself out."
Ally Greer's insight:
Ever try inventing, building, or maintaining anything without a plan? Admittedly, I have. Rob Skidmore has too. It didn't work out so well for either of us. Delete the scoop?
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Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Ally Greer's insight:
Great perception of lean content from Scoopiteer Marty Smith.
Randy Bauer's comment,
May 3, 12:17 AM
Great scoop @Ally Greer. Very insightful message of content and the art of curation. I will refer to this again and again.
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This infographic explains content marketing and its advantages for companies/organisations/brand.
Ally Greer's insight:
Thought content marketing was a fad? Think again. 
Emmanuel Gigante's curator insight,
May 1, 2:53 AM
why the dirty little letter in your content is "n" it should be "x" Delete the scoop?
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Your Online Marketing Efforts: SEO Counts, but Quality Reigns Supreme
Ally Greer's insight:
Keywords are important and might help you get to the top, but content is nothing if not engaging. Spending too much time trying to optimize your content for search takes away from the time you could be (not) spending keeping it lean. 
CAEXI BEST's curator insight,
May 2, 7:48 PM
Vos efforts de marketing en ligne: Comtes SEO, mais la qualité règne en maître - Forbes
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In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see.
Ally Greer's insight:
Curation is an integral part of a good lean content strategy. Happy to see Scoop.it on this list - make sure to check out the others too!
Nat Sones's comment,
April 18, 6:11 AM
Loving your curation and magazine. This is a lovely piece - thanks.
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My presentation for the Social Media Marketing World Summit in San Diego on April 5th. Come check it out at 2:15 PST. Via Baochi
Ally Greer's insight:
Awesome Slideshare on digital media and how it can help your business. Worth the perusal!
Randy Bauer's curator insight,
April 13, 12:37 PM
Eyes wide open for trends and changes in digital marketing. "I think it's time to hire a digital marketer for my small business physical therapy and wellness practice", Randy Bauer rbauer@bauerpt.com Delete the scoop?
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Everyone knows that you should be running a social media campaign. Delete the scoop?
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Last week, Ashley Tate, Content Lead for SEOMoz, flew all the way down from Seattle to speak at our Lean Content meetup.
Ally Greer's insight:
Ashley shared lots of great insights, including the value of metrics when designing a content strategy, the importance of looking within your own company to find new ideas for content, and different methods of using your community to ensure frequency and diversity of content. Delete the scoop?
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