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efficient use of content with the minimum
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SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup.
Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact.
This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform.
Presentation given at Lean Startup Conference 2012 by Stephanie Hay. Here, she discusses how the Lean Startup methodology of testing and iteration can be applied to producing content to acquire new users.
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
Great post by Mark Sherbin on the true meaning of lean content and some excellent tips on how to get started and continue keeping your content lean!
This is an experiment
Liked these tips. Very practical.
Even as a seasoned writer, I'm not immune to making simple but stupid mistakes.
If any of your content contains any of these, abort mission!
Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
68% of consumers spend time reading content from brands that they like, and 70% of people would rather learn about brand via articles and interseting content than advertisements.
But, that doesn't mean that you need to spend 70% of your time creating this content.
Keeping your content interesting and lean will help you not only reach, but please your current and potential customers and you only have to spend a small amount of time on it.
Sounds like a win-win to me!
While you're at it, though, check out the rest of this awesome infographic with tons of stats and tips on creating content with impact.
This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.
This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.
Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.
They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).
I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.
Infographics are a great outline, and this one provides much content.
90% of organizations use #Content Marketing....its not the future.
" When I was like 8 years old I told my dad that I was going to build a birdhouse for my mom. This was our conversation.
Dad – That's great son, what's your plan?
Me – Plan?
Dad – Yeah, what kind of birds are going to live in it? How are you going to build it? That stuff.
Me – I don't know I'll get some boards and nails and bang them together … hammer and some glue...paint... maybe string... um ... woodpecker... *mumble*.
Dad – Great son. Knock yourself out."
Ever try inventing, building, or maintaining anything without a plan? Admittedly, I have. Rob Skidmore has too. It didn't work out so well for either of us.
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Great perception of lean content from Scoopiteer Marty Smith.
This infographic explains content marketing and its advantages for companies/organisations/brand.
Thought content marketing was a fad? Think again.
why the dirty little letter in your content is "n" it should be "x"
Your Online Marketing Efforts: SEO Counts, but Quality Reigns SupremeForbesThis isn't easy for marketing types to understand, since they tend to measure value by searches.
Keywords are important and might help you get to the top, but content is nothing if not engaging.
Spending too much time trying to optimize your content for search takes away from the time you could be (not) spending keeping it lean.
In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see.
Curation is an integral part of a good lean content strategy.
Happy to see Scoop.it on this list - make sure to check out the others too!
My presentation for the Social Media Marketing World Summit in San Diego on April 5th. Come check it out at 2:15 PST.
Awesome Slideshare on digital media and how it can help your business. Worth the perusal!
Eyes wide open for trends and changes in digital marketing. "I think it's time to hire a digital marketer for my small business physical therapy and wellness practice", Randy Bauer firstname.lastname@example.org
Everyone knows that you should be running a social media campaign.
add your insight...
Last week, Ashley Tate, Content Lead for SEOMoz, flew all the way down from Seattle to speak at our Lean Content meetup.
Ashley shared lots of great insights, including the value of metrics when designing a content strategy, the importance of looking within your own company to find new ideas for content, and different methods of using your community to ensure frequency and diversity of content.
Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape.
Won't you join us tomorrow (Wednesday May 22) at our brand new HQ for a #leancontent meetup featuring Kevin Fisher of SlideShare?
Lean is the only way to move forward in a startup. So, why not apply the same to your content? #lean
"...Because Vitiello targeted his ideal co-founder so precisely, he’s not wasting any money on ad impressions or clickthroughs from poor quality matches (unless you count non-technical geeks like me). Lean content cuts through the noise and the ROI is trackable and immediate."
Excited to see this article on using #leancontent on PRTipsforStartups.com by Chikodi Chima (@chikodi). He mentions our Lean Content Meetups in San Francisco. Interesting take on the applications of lean content for recruiting the right people.
Great article by Mark Sherbin from the Content Marketing Institute. Mentions my presentation, "More Impact with Less Time and Resources: Content Marketing the Lean Content Way," given at MarketingCampSF 2013. Mark gives some great points on how to become a leaner, better, faster, stronger content marketing machine!
Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?
Companies who blog regularly have better relationships with their customers. That's probably because 128 million consumers spend time reading blogs. That's, like, 256 million eyes. Potentially on your content.
Study after study comes back with BLOGS being the engagement secret. Not hard to see why. Blogs are relevant (happening now), interactive and, if done right, quick easy reads.
If you are not blogging, this gives you all the reasons why you should. Giving information to your customers can make all the difference in who they chose.
Dat bedoel ik: bloggen. Lees ook: http://www.beeldbedrijf.nl/2013/updates-schrijven-en-publiceren/
According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.
Every business needs a blog. It's no longer a question.
While the content you host on your blog is important to your business, Genevieve Lachance brings up the important point that it isn't only about publishing your content on your blog, it's about how you share it and repurpose it after the fact.
There are many ways to distribute and redistribute content (including Scoop.it!) and you can see them all in this beautiful infographic. This is really what #leancontent is all about.
There are so many ways to create, distribute, and repurpose content. Thanks Genevieve Lachance for including Scoop.it in this awesome infographic!
Via Ally Greer, social smarty:
Gavin McMahon (@powerfulpoint) provides a great example of @Scoopit's lean content movement. His content is visually impactful using his doodling sketches to support great notes. His voice is deep and smart without being pedantic and overwhelming. Each piece you read locks Lego-like to another. From Gavin's example we can draw several lessons including: * Arresting visuals are helpful.
* Arresting visuals that compliment and support text are best. * Content that locks together like Lego blocks make the whole stronger.
* Great headlines ROCK and are beyond important.
* Find ways to end at the beginning looping back to core. Well-done Gavin and a great example of the Lean Content Movement.
Find Gavin's Powerfulpoint powerful example of a lean content blog here: http://makeapowerfulpoint.com
You can't create clear, powerful content on a foundation of jargon.
No matter what industry you're working in, chances are there are lots of buzzwords consistently floating around. Social media and the Tech/Startup industries in particular are infamous for complicating every blogpost, business pitch, and general conversation with nonsense jargon.
Though using these types of words can give the impression of being knowledgeable and intelligent, when it really comes down to it, the audience eventually sees right through it.
This post references some implications of overusing jargon, including appearing as though you have nothing new to say, playing it "too safe." and making things up.
Yet, the burning question remains: how do we stop ourselves?
If someone uses the word "ideate" in front of me, I will slap them.
the blaah blah blah can get distracting.....
Arabella Santiago, Marketing and Communications Director at Scoop.it, about the - according to her - 5 key steps in a content strategy that works.
Reach Escape Velocity through Lean Content Marketing Marketing and Getting Traction Lightning Talk #12 Startup Product Summit San Francisco http://startuppro...
Guillaume talked product marketing and how to keep it lean as a startup at the Product Marketing Summit a few weeks ago. Check out his tips in this gread video of his presentation!
Insightful look at product marketing from a startup founder's perspective by our very own Guillaume Decugis.
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
Powerful content marketing stats:
~ 90% of consumers trust brand recommendations from friends and/or online networks. Only 10% trust advertising.
~ On average, consumers search for about 10 sources of information before making purcases. Be that information.
~ 80% of business decision makers prefer to access company information via a series of articles over advertisements.
~ 70% of decision makers said content marketing made them feel closer to the brand.
~ 60% of decision makers said that content marketing helped them make better purchasing decisions.
~ SEO, thought leadership, social presence, relationship building. How many more times can we tell you? ;)
If you have answers for all ten of these, in any customer journey, then you're ahead of almost everyone and likely to meet users, customers and audiences the right way.
Marketing has changed and old solutions don' t work any more!!,
...What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires.
There are many business communication goals that can be realized through blogging. How? The fundamentals that many companies seem to gloss over include:
- Create a hub and spoke framework for blog publishing and promotion.
- Source content that customers care about and that can influence sales or other goals.
-Integrate blogging with SEO, Social Media, PR and Content Marketing efforts to amplify content where customers are actively looking.
Those are general guidelines, so here are 4 steps for small business blogs to get big business results...
Four useful tips for business bloggers.
Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business.
Sasha Zinevych has some great tips and really channels the #leancontent mindset in this list. Also, the illustrations are awesome.