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This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!
Via Gust MEES, Jim Lerman
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Ally Greer
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If web visitors are slipping through the cracks, your site might not necessarily need a complete overhaul. It may come down to your landing page design.
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
Via Peg Corwin, gdecugis
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Ally Greer
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There seems to be a strong inverse correlation between the use of social media and users' attention spans: as social media becomes more popular, people are less willing to spend a lot of time reading long form content. Therefore, one might conclude that the obvious answer to this dilemma is to shorten your content, otherwise known as "microcontent."
Getting people to notice your content is a mastery that takes experience to fully comprehend. This power words infographic will help you find the shortcuts.
Via Neil Ferree
Excellent tips for enhanced blog success... Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back to pulling out what’s left of our hair, worrying about how to build more links. While we pull out our hair, though, we miss the Penguin and Panda memo: Content Marketing IS link building. By now you should already understand the limitless value of high quality content. I hope you understand that publishing lots of low or medium quality articles won’t help and that buying links or joining blog networks will only result in grief in the short or long term. The article you’ve just published should be full of actionable “gems” that will answer questions that your buyer personas are asking about your brand, industry or service. You’ve given them something of supreme value. And now the real work begins. Your job is not done after you publish your post. Publishing marks the beginning of the most important aspect of content creation: outreach and promotions. 12 Steps to take after you have written a new blog post....
Via Jeff Domansky, Brittany Berger
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Ally Greer
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Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape.
"...Because Vitiello targeted his ideal co-founder so precisely, he’s not wasting any money on ad impressions or clickthroughs from poor quality matches (unless you count non-technical geeks like me). Lean content cuts through the noise and the ROI is trackable and immediate."
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?
Via Brian Yanish - MarketingHits.com
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Ally Greer
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According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.
Gavin McMahon (@powerfulpoint) provides a great example of @Scoopit's lean content movement. His content is visually impactful using his doodling sketches to support great notes.
His voice is deep and smart without being pedantic and overwhelming. Each piece you read locks Lego-like to another. From Gavin's example we can draw several lessons including:
* Arresting visuals are helpful. * Arresting visuals that compliment and support text are best.
* Content that locks together like Lego blocks make the whole stronger. * Great headlines ROCK and are beyond important. * Find ways to end at the beginning looping back to core.
Well-done Gavin and a great example of the Lean Content Movement.
Find Gavin's Powerfulpoint powerful example of a lean content blog here: http://makeapowerfulpoint.com
Via Martin (Marty) Smith
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Ally Greer
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You can't create clear, powerful content on a foundation of jargon.
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Ally Greer
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Tweetable Tidbits Always Win
Content Marketing is the New SEO. Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.
Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.
Via Lauren Moss, Brandon Schaefer
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Suggested by
gdecugis
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The secret to content marketing success is to build a well-oiled machine. You could create completely unique content for every medium. But why waste content that still has legs?
SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
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Ally Greer
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Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
Even as a seasoned writer, I'm not immune to making simple but stupid mistakes.
Via Marie Ennis-O'Connor
Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing". Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio, Karen Dietz
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Ally Greer
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" When I was like 8 years old I told my dad that I was going to build a birdhouse for my mom. This was our conversation. Dad – That's great son, what's your plan? Me – Plan? Dad – Yeah, what kind of birds are going to live in it? How are you going to build it? That stuff. Me – I don't know I'll get some boards and nails and bang them together … hammer and some glue...paint... maybe string... um ... woodpecker... *mumble*. Dad – Great son. Knock yourself out."
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Ally Greer
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Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
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![13 Reasons Your Brain Craves Infographics [Infographic] | Lean Content | Scoop.it](http://img.scoop.it/drRLnCgu2GGUjqDC_MCtSzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
