Content Marketing in Healthcare
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LinkedIn Elevate Helps Empower Employees To Share Content

LinkedIn Elevate Helps Empower Employees To Share Content | Content Marketing in Healthcare | Scoop.it

"...lots of companies share content on social and professional networks to attract talent, and market and sell their products and services. But relatively few companies recognize that when they empower their employees to be social professionals, they not only change the trajectory of their employees’ careers, they change the trajectory of their businesses as well."


Via Peg Corwin
C. Todd Livengood's insight:

Building loyalty should be every company's goal and building trust is an essential element. It should be easy to understand that people connect with people more than with companies, so it should follow that companies need to enable their employees to make those connections.

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Peg Corwin's curator insight, April 19, 2015 11:44 AM

Content curation will soon be expedited with a new Linkedin company app.

Peg Corwin's curator insight, April 19, 2015 11:45 AM

Linkedin's new company app will compete with curation tools like Scoop.it.

George Schildge's curator insight, April 20, 2015 8:21 AM

How do you empower your employees to use social media?

Content Marketing in Healthcare
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2017 Healthcare Marketers Trend Report [all in one place]

2017 Healthcare Marketers Trend Report [all in one place] | Content Marketing in Healthcare | Scoop.it

Onward and upward...

C. Todd Livengood's insight:
Fifteen percent increase in the "collective" budget. Not bad.
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The Complete Guide to Content Marketing for SEO

The Complete Guide to Content Marketing for SEO | Content Marketing in Healthcare | Scoop.it
A deep dive approach explaining the connection between content marketing and SEO, this article explores the importance of content comprehensiveness, publication frequency, and more. Read More
C. Todd Livengood's insight:
"Because being visible to your audience is so important, it’s no surprise that both business-to-business (B2B) and business-to-consumer (B2C) companies prioritize brand awareness and SEO when it comes to content marketing. (Unsurprisingly, B2B companies favor lead generation more than B2Cs.)"
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Healthcare SEO - What's Changed and What’s Ahead

Healthcare SEO - What's Changed and What’s Ahead | Content Marketing in Healthcare | Scoop.it
Search Engine Optimization SEO is the fine-tuning process intended to maximizing the number of visitors who come to your website or landing page.
C. Todd Livengood's insight:
An intimate understanding of Google’s ranking algorithm is a must, as it stands at the gate between you and that first page of search results. Here's a hint... go original and go "long!"
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Long Live Content Marketing

Long Live Content Marketing | Content Marketing in Healthcare | Scoop.it
Most companies don't have a chief content officer managing their content marketing, but content marketing remains vital. See more on trends in content team leadership, staffing, and skill sets.
C. Todd Livengood's insight:
"2016 study conducted by Curata found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels.
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22 Powerful Content Marketing Tools for Wordpress: The Complete list

22 Powerful Content Marketing Tools for Wordpress: The Complete list | Content Marketing in Healthcare | Scoop.it
I did a little research and gathered a sizable number of plugins that are awesome for your Content Marketing efforts. Happy Reading!
C. Todd Livengood's insight:
Fix your Wordpress security holes, then check out these plug-ins.
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Using Video for Content Marketing

Using Video for Content Marketing | Content Marketing in Healthcare | Scoop.it
Content marketers need to pay attention to their video campaigns to maximize their online marketing efforts.
C. Todd Livengood's insight:
Educating is better than entertaining, but your goal should be both.
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2017 Healthcare Provider Trends

2017 Healthcare Provider Trends | Content Marketing in Healthcare | Scoop.it
Once again we have compiled our trends guide for healthcare provders and this year the top 5 healthcare provider trends in 2017 focus on the importance of leveraging the power of data. These trends…
C. Todd Livengood's insight:
Delivering focused content to patients delivers value.
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Healthcare Marketing: Go Mobile or Go Home

Healthcare Marketing: Go Mobile or Go Home | Content Marketing in Healthcare | Scoop.it
With the prevalence of mobile devices, healthcare companies around the world have found seamless ways to integrate their brand messaging with the everyday lives
C. Todd Livengood's insight:

"The Pew Research Center says that in America, 90% of adults own a cell phone and 64% own a smartphone. What does this mean for a healthcare brand? It means that if you’re not tapping into the power of mobile in your marketing strategy, you’re missing out on huge opportunities to engage your audience and get your share of the market."

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Content Marketing ROI (proof) [FORBES]

Content Marketing ROI (proof) [FORBES] | Content Marketing in Healthcare | Scoop.it

"While it is known that words have the power to influence, it may seem difficult to actually quantify just how much that article, blog, or social media post really motivated someone to buy your product. The challenge of content is that it is often around awhile and tends to circulate to various sources who then may be moved by it, decide to think about it awhile before purchasing but pass it onto others, or simply disregard it." Full article:  http://onforb.es/1n3qcd7

C. Todd Livengood's insight:

"The content that has been proven to generate the highest return on investment...is highly relevant to its audience, providing application and assistance now with key problems or issues that they need to solve."

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The Future of Media is Podcasting

The Future of Media is Podcasting | Content Marketing in Healthcare | Scoop.it
Who knew the hottest entertainment form would be audio?
C. Todd Livengood's insight:

"Podcasting is built on the very assumptions that older media have been forced into making, due to technological advances that have ruined their historic pursuit of a mass audience gathered at a single, scheduled time ... podcasts are designed to be consumed whenever the listener chooses."

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Posting your content on social media (when?) [INFOGRAPHIC]

Posting your content on social media (when?) [INFOGRAPHIC] | Content Marketing in Healthcare | Scoop.it
Wondering when you should share your articles, images and videos on Facebook, LinkedIn, Pinterest and more? Use this infographic as a guide.
C. Todd Livengood's insight:

"...the most valuable content will always see the most shares no matter what time you share it."

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Targeting High-Potential Keywords In Your Content Marketing (5 steps)

Targeting High-Potential Keywords In Your Content Marketing (5 steps) | Content Marketing in Healthcare | Scoop.it
If you’re looking to grow brand awareness, increase your blog subscribers, and drive more traffic to your website, content marketing and SEO are two of the most critical marketing channels to focus…
C. Todd Livengood's insight:

"...you can use content marketing as a way to rank for more keywords, and you can use keyword research as a way to fuel new ideas for your content marketing."

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7 Content Marketing Tips for Healthcare Companies [FORBES]

7 Content Marketing Tips for Healthcare Companies [FORBES] | Content Marketing in Healthcare | Scoop.it

"Healthcare may not be the first sector you think about when it comes to content marketing. Nevertheless, health is a business like any other. Out of all the statistics today, the most pertinent one is only 12% of companies are ignoring content in their marketing campaigns." Full article at http://www.forbes.com/sites/ajagrawal/2016/01/17/7-content-marketing-tips-for-healthcare-companies/

C. Todd Livengood's insight:

"The big problem you face as a provider of healthcare is that you need to connect on a human level, even when we’re talking about convincing someone to purchase a product or service from you. Your content marketing strategy should be based around humanizing your staff."

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Twitter Moments: How Healthcare Organizations Can Improve Marketing ROI in 2017

Twitter Moments: How Healthcare Organizations Can Improve Marketing ROI in 2017 | Content Marketing in Healthcare | Scoop.it
Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally.
C. Todd Livengood's insight:
"With Twitter Moments, a healthcare organization can put out a particular perspective on a topic/story and control the messaging around it, sharing only the information that they want to."
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SEJ Annual Report: State of Digital Marketing 2017 [DATA]

SEJ Annual Report: State of Digital Marketing 2017 [DATA] | Content Marketing in Healthcare | Scoop.it
The results are finally in! Here are some key findings from Search Engine Journal's Annual Report on the 2017 State of Digital Marketing. Let's take a closer look at how the digital marketing industry is changing — and how it remains the same.
C. Todd Livengood's insight:
"When asked what they thought the most effective aspect of digital marketing was, 56% said it’s a balanced mix of content marketing, SEO, social media, and link building. However, among the mix, our respondents believe that content marketing leads the pack."
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Mine Gold From Your Subject Matter Experts

Mine Gold From Your Subject Matter Experts | Content Marketing in Healthcare | Scoop.it
Interviewing authorities on particular topics can be tricky, whether they be terse or verbose. Try these tactics to tap the motherlode for your audience.
C. Todd Livengood's insight:
"SMEs aren't always easy to work with, but when that relationship is successful, they can help you write better, more relevant content for your audience."
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Is Live Video the Future of Content Marketing?

Is Live Video the Future of Content Marketing? | Content Marketing in Healthcare | Scoop.it

In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was 'obsessed' with live video. The fact that Zuckerberg pushed out live video on Facebook a

C. Todd Livengood's insight:
"According to research compiled by Twitter, live streaming an event increases brand favorability by 63 percent."
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5 Ways to Make Your Content Marketing Succeed

5 Ways to Make Your Content Marketing Succeed | Content Marketing in Healthcare | Scoop.it
Take a look at these 5 ways to make your content marketing succeed and stand out from the crowd.
C. Todd Livengood's insight:
Make sure that you are generating the content that not just generates an audience, but your audience.
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6 Email Marketing Best Practices for Healthcare Brands

6 Email Marketing Best Practices for Healthcare Brands | Content Marketing in Healthcare | Scoop.it
Email remains the most powerful digital marketing channel! Follow these six key email practices to ensure your healthcare campaigns are effective.
C. Todd Livengood's insight:
Master your most cost-effective marketing channel...
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Artificial Intelligence Ushers In A New Age Of Cognitive Content Marketing - Brand Quarterly

Artificial Intelligence Ushers In A New Age Of Cognitive Content Marketing - Brand Quarterly | Content Marketing in Healthcare | Scoop.it
Artificial intelligence (AI) helps machines do cognitive tasks typically reserved for humans. It has the potential to enable marketers to create content at scale and distribute the right content at the right time to better-segmented prospects. But, it’s not alway
C. Todd Livengood's insight:
If you think of AI as a content delivery manager and tack on IoT and excellent content, the possibilities become quite exciting. 
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Healthcare Marketing Budgets 2016 (Digital Trends to Watch) [Infographic]

Healthcare Marketing Budgets 2016 (Digital Trends to Watch) [Infographic] | Content Marketing in Healthcare | Scoop.it

For successful healthcare marketing strategies, it’s essential to know which areas will have the greatest growth and make the biggest impact.

C. Todd Livengood's insight:

For one, "Mobile devices and access have become a must for most consumers today. But with different mobile options, it’s important to know which mobile devices matter most to each market to optimize the mobile message and experience. "

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Social Media Use By Healthcare Providers (What You Must Know) - SHSMD

"Hospital and healthcare executives have a unique role to play in social media execution. Recognizing the importance of social media is the first step in taking your hospital into the digital world.


Understanding the value and the potential of this medium can help leverage your community benefit programs and patient engagement in a way never possible before the advent of the Internet.

But which platforms should we use? What are the legal implications with HIPAA? How do we define success?"

C. Todd Livengood's insight:

Check out this informative presentation from AHA and SHSMD and better-understand the use of social media and its potential hazards.

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Content Marketing Stats You Need to Know (38 of 'em)

Content Marketing Stats You Need to Know (38 of 'em) | Content Marketing in Healthcare | Scoop.it

Creation of content meant to build an affinity with your existing audience. This content would reinforce the brand, communicate the value of the product and create new opportunities.

C. Todd Livengood's insight:

"If brands can develop an effective strategy for creating content based on proper understanding of their target audience, they’ll not only drive leads but will also increase sales."

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Mobile Technology's Impact On Healthcare Marketing

Mobile Technology's Impact On Healthcare Marketing | Content Marketing in Healthcare | Scoop.it

"As the population becomes increasingly tech-savvy, more people are taking their health into their own hands, literally, as handheld mobile devices become major tools in seeking healthcare information and even diagnosis."

C. Todd Livengood's insight:

Consumers are likely to choose more mobile-friendly interactions and, therefore, more mobile-friendly businesses. It's imperative to have a mobile marketing strategy in order to compete.

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Honing Your Hospital's Content Marketing

Honing Your Hospital's Content Marketing | Content Marketing in Healthcare | Scoop.it

Simply creating good content is not enough. Healthcare marketers must hone their content marketing techniques to ensure they’re not only reaching the right people, but inspiring them to take action."

 
C. Todd Livengood's insight:

"Brand journalism and content marketing are a perfect fit for hospitals, since there is a high interest among consumers for health and wellness information, and hospitals have easy access to physicians and other experts."

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