By C. Todd Livengood - Twenty years ago, Bill Gates wrote those now-famous words, “Content is king.” Now, two decades later, you can still hear those words in marketing conversations and literature. That said, it looks like Mr. Gates got it wrong – at least from the literal point of view. The recent meteoric rise in consumer demand for mobile content has businesses scrambling to meet that demand. It is consumer demand that serves as market catalyst, not content demand. Therefore, it is the consumer who likely deserves such royal recognition, not the content.