Content Marketing in Asia
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Understanding the E-marketing in Asia

Understanding the E-marketing in Asia | Content Marketing in Asia | Scoop.it
Each country, each culture, each language has its own specificities. There is no such thing as a global e-marketing strategy.
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Content Marketing Summit 2014 Asia: Relevance is the key

Content Marketing Summit 2014 Asia: Relevance is the key http://t.co/zWD31LBpVV
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PR Newswire Publishes Survey: Companies in China Assess Content Marketing ... - PR Newswire (press release)

PR Newswire Publishes Survey: Companies in China Assess Content Marketing ... - PR Newswire (press release) | Content Marketing in Asia | Scoop.it
PR Newswire Publishes Survey: Companies in China Assess Content Marketing ...
Mike Dunn's insight:

This is great news for the CM industry in Asia

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6 myths keeping Asian marketers from video content | Mode2 Communications

6 myths keeping Asian marketers from video content | Mode2 Communications | Content Marketing in Asia | Scoop.it
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Infographic: How To Get Your Content Shared | Digital Buzz Blog

Infographic: How To Get Your Content Shared | Digital Buzz Blog | Content Marketing in Asia | Scoop.it

Via James A Smith MCIM
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What To Look For In a Social Media Monitoring Tool

What To Look For In a Social Media Monitoring Tool | Content Marketing in Asia | Scoop.it

Social Media Monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision.

 

Read More: http://www.sentimentmetrics.com/blog/2012/12/10/what-to-look-for-in-a-social-media-monitoring-tool/


Via Antonino Militello
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The Dot Effect - Web and Business Pins

The Dot Effect - Web and Business Pins | Content Marketing in Asia | Scoop.it
How to measure content marketing efforts. #content #contentmarketing

Via James A Smith MCIM
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Content Matters: A New Asia-Pacific Content Marketing Impact Study from Waggener Edstrom

Content Matters: A New Asia-Pacific Content Marketing Impact Study from Waggener Edstrom | Content Marketing in Asia | Scoop.it
MediaBUZZ is the e-publisher of Asian e-Marketing, empowering e-marketers in the vibrant and fast-paced electronic marketing environment (Content marketing in Asia-Pacific.
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Marketing BS Detector

Marketing BS Detector | Content Marketing in Asia | Scoop.it
The Marketing BS Detector from White Rhino will test your copy for marketing jargon, and show you how to create better content.

Via James A Smith MCIM
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The Dos and Don'ts of Outsourcing Content Creation

The Dos and Don'ts of Outsourcing Content Creation | Content Marketing in Asia | Scoop.it
While outsourcing content creation can be an effective way for busy marketers to get everything done, it's not always a slam dunk — nor does it make sense in all situations. Consider these dos and ...

Via James A Smith MCIM
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James A Smith MCIM's curator insight, November 26, 2013 10:40 AM

Helpful advice here - would you love to have all relevant talent internally, or does external always ensure new creativity, and if so is that what you want?

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20 Examples of Epic Content Marketing

20 Examples of Epic Content Marketing | Content Marketing in Asia | Scoop.it

Real content marketing is an endeavor. It involves a brand truly becoming a publisher and not just a marketer.

 

It involves Youtility. It involves consistency. And it gets results.

Here’s a great presentation from Joe Pulizzi, author of Epic Content Marketing and founder of the CMI (Content Marketing Institute).

These 20 epic examples of content marketing (listed below) that cut through the noise, commotion, and bad information that is right now cluttering up your customers’s digital space.

 

All offer compelling original or curated content, consistently delivered (they are not one off ‘campaigns’) and targeted at a specific audience.

 

More importantly, all are useful. They help people do the stuff they do (some more than others).  In other words, good content marketing is a type of branded utility.  In fact, we believe that the content marketing sweet spot lies in the overlap with branded utility marketing.

 

The first and most important question in content marketing is ‘How Can I Help You?’

 

Does your content marketing help people? If it doesn’t, it’s just noise…


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 16, 2013 2:23 PM

Great examples of "clutter busting", "compelling", "engaging" and "useful" #brand #contentmarketing.

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How to drive ROI in Asia with a small Content Marketing budget | Mode2 Communications

How to drive ROI in Asia with a small Content Marketing budget | Mode2 Communications | Content Marketing in Asia | Scoop.it
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Social Media Monitoring and Listening Tools: a Primer - Enterprise Apps Today

The rise of social media over the past few years has led to an explosion in applications and services offering social media monitoring and listening.

 

Monitoring and listening are often used interchangeably by users and even by vendors themselves, but there is a distinction to be made between the two.

 

This beginners' guide to social media monitoring and listening tools tells you what you need to know: http://www.enterpriseappstoday.com/crm/social-media-monitoring-and-listening-tools-a-primer.html

 


Via Antonino Militello
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How will Asia handle the content marketing revolution? | Mode2 Communications

How will Asia handle the content marketing revolution? | Mode2 Communications | Content Marketing in Asia | Scoop.it
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