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Rescooped by jaynalocke from Just Story It Biz Storytelling
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4 Secrets of Effective Brand Storytelling Across Channels | Say Daily

4 Secrets of Effective Brand Storytelling Across Channels | Say Daily | content marketing ideas | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose), Karen Dietz
jaynalocke's insight:

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

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Kim Zinke (aka Gimli Goose)'s curator insight, August 23, 2013 5:04 PM

The main point of this article, which is true of just about any endeavour, is the brands that are finding the most success across channels are those that spend the time preparing before publishing.

Karen Dietz's curator insight, September 4, 2013 4:10 PM

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Jeff Domansky's curator insight, September 10, 2013 1:57 AM

Really valuable storytelling advice for brands, marketing and PR...

content marketing ideas
All about how to crank it up with online content including blogs, press releases and social media.
Curated by jaynalocke
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Content Marketing Is A Strategic Solution To A Strategic Problem

Content Marketing Is A Strategic Solution To A Strategic Problem | content marketing ideas | Scoop.it
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns.
An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your advertising campaign is not content marketing.
Content marketing is not going away, but it needs to become institutionalized and...
jaynalocke's insight:

This article is very well written, and while it touches on a lot of fairly obvious ah-has -- like the fact that posting Youtube videos does not constitute a content strategy, and you must build your strategy on objectives -- it's nevertheless valuable and points out the missing links for many organizations attempting to succeed in content marketing.

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Rescooped by jaynalocke from Content Curation World
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Filter Out Anything You Don't Want To See Again with Rather

Filter Out Anything You Don't Want To See Again with Rather | content marketing ideas | Scoop.it

"Block babies, Upworthy, twerking, annoying friends, awful coworkers, and anything else you hate with things you'd rather see, like cats."


Via Robin Good
jaynalocke's insight:

Rather looks like an interesting tool , not only for putting some controls on the type of social content that comes your way but also for seeing what others are blocking.

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Beth Kanter's curator insight, January 15, 1:18 PM

More on filtering out the noise.

Louise B-Johnston's curator insight, January 16, 7:02 AM

I can't wait to try this out! It would be great to be able to filter what I want to see, rather than rely on FB doing it for me & often getting it wrong!

laura mata's curator insight, January 16, 9:24 AM

Filtra los contenidos que sí o que  no sdeseas ver...

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Two years sharing ideas that matter to 100 million people

Two years sharing ideas that matter to 100 million people | content marketing ideas | Scoop.it
As Scoop.it turns two today, we are excited to share a great milestone: we’re only a few weeks away from reaching 100 million cumulated unique visitors on the platform!
jaynalocke's insight:

Scoop.it: One of the coolest content marketing success stories of our time.

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Rescooped by jaynalocke from The Marketing Technology Alert
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How Content Strategy and Content Marketing Are Separate But Connected - CMI | #TheMarketingAutomationAlert

How Content Strategy and Content Marketing Are Separate But Connected - CMI | #TheMarketingAutomationAlert | content marketing ideas | Scoop.it

Excerpt...

 

Content marketing is, after all, a means of marketing. Content marketers draw and develop the larger story that our organization wants to tell, and focus on ways to engage an audience, using content so that it changes or enhances a behavior — something CMI has always stressed in our definition of content marketing:

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”

 

So at its heart, content marketing is a marketing strategy — an approach that uses content to deepen our relationship with customers.

 

Content strategy, on the other hand, delves deeper into the “creation, publication, and governance of useful, usable content.” It seeks (in my words) to manage content as a strategic asset across the entirety of the organization. In fact, on his website, content strategist Scott Abel wonderfully states it as one of his company’s main missions: “Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.”

 

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Via iNeoMarketing
jaynalocke's insight:

It's easy to get confused by the two terms, content marketing and content strategy. They are, in fact, two very distinct disciplines. But the fact is, these will remain entwined in muddy waters since the way content strategy and content marketing interact varies dramatically from one company to another.

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iNeoMarketing's curator insight, October 16, 2013 8:48 PM

In case you were confused.

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Three Videos Changing Media as We Know It

Three Videos Changing Media as We Know It | content marketing ideas | Scoop.it
The media and marketing landscape is rapidly changing. Brands are becoming publishers.
jaynalocke's insight:

This is an excellent post by Joe Pulizzi of Content Marketing Institute. It serves to illustrate that people are not afraid of complexity in content. They are looking for compelling information - stories - and they want to be in control of how they access that content. Light, mediocre content is ignored. Rich information is embraced. 

 

The Kevin Spacey video is priceless. He does an excellent job of illustrating how the House of Cards experiment on Netflix demonstrates this, and that content marketing professionals need to pay attention to what consumers really want.

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8 Remarkable (and Stolen) Content Marketing Ideas

8 Remarkable (and Stolen) Content Marketing Ideas | content marketing ideas | Scoop.it
There are fascinating people who have amazing ideas all around the globe. It makes sense to learn from (and make use of) the thoughts of others. Try out these 8 favorite remarkable (and stolen) con...
jaynalocke's insight:

Ah yes, content curation at its finest! This is a fun post from CMI about gathering (aka stealing) great ideas from content experts all around the world. I think we all do this, and it's a good thing. The world of content marketing is a great big brew of ideas, strategies and innovative methodologies, and we can all learn from one another.

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How much content do you need? Here's a formula

How much content do you need? Here's a formula | content marketing ideas | Scoop.it
Figuring out how much content you need is a tough question, but Jay Baer supplies an easy formula to get you started
jaynalocke's insight:

Content meets science and technology. The content strategists of the future will need a background not only in marketing communications, but in STEM. Go tell your kids.

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Rescooped by jaynalocke from Digital Marketing for Business
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Marketers give three reasons why online video content outperforms TV - Brafton

Marketers give three reasons why online video content outperforms TV - Brafton | content marketing ideas | Scoop.it
Brafton
Marketers give three reasons why online video content outperforms TV
Brafton
Most marketers agree – online video content is becoming the next big thing.

Via Mick Say
jaynalocke's insight:

Super interesting. Video is getting tons of buzz right now. I'm hearing this same chant across multiple channels. Are you?

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Mercor's curator insight, June 7, 2013 7:00 AM

 

Scooped by Mick Say onto Digital Marketing for Business
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What's So New About Content Marketing?

What's So New About Content Marketing? | content marketing ideas | Scoop.it
What's so new about content marketing? The "nothing new here" brigade has a point: Content has always been an important part of many marketing plans (generally the better ones). But clearly, someth...
jaynalocke's insight:

I enjoyed this post. It helps to make sense of the fact that content marketing is both old and new.

 

It's true that people have been marketing with content of various kinds for eons. But the tools, strategies and innovative techniques available to us today are light years beyond the methodologies of only a few years ago. And best of all, you can see and measure results like never before. It's an inspiring and exciting time to be a marketer!

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Why Your Content Marketing Riches Can Be Found in the Niches

Why Your Content Marketing Riches Can Be Found in the Niches | content marketing ideas | Scoop.it
A target market is deliberately exclusive. That niche focus can compel consumers to identify with your brand. It's what gives you insight to speak to them so clearly. Find that niche focus to boost...
jaynalocke's insight:

I fell in love with this post immediately. Tom Fishburned had me with the title and sealed the deal with the story about targeting people willing to get tattoos. LOVE it. Are you marketing to the masses or reaching out to a targeted niche that really wants what you have to offer?

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40 Ideas For Engaging Social Media Content You Should Be Posting | Business 2 Community

40 Ideas For Engaging Social Media Content You Should Be Posting | Business 2 Community | content marketing ideas | Scoop.it
Social Media Strategy Reset I get approached all the time by business owners that fully realize the value of social media, but don’t really know what to do
jaynalocke's insight:

These are awesome because they are short and sweet. It makes content marketing seem easy and interesting instead of another job on top of your job!

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Content marketing best practice: three examples

Content marketing best practice: three examples | content marketing ideas | Scoop.it
The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to come”.
jaynalocke's insight:

Awesome coverage of several successful approaches to content marketing - all wildly different from each other.

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More Proof Google Counts Press Release Links, Using Matt Cutts's Own Blog

More Proof Google Counts Press Release Links, Using Matt Cutts's Own Blog | content marketing ideas | Scoop.it
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within...
jaynalocke's insight:

Oh my - I've been studying this very topic, as I have been getting SEO results from press releases for years, and I wanted to know if the party was over due to the Party Pooper Penguin. Read on and see what you think based on Search Engine Land's testing.

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How to Make Exceptional Videos Without Smarts | Social Magnets

How to Make Exceptional Videos Without Smarts | Social Magnets | content marketing ideas | Scoop.it
Learn how to make professional videos without smarts and money. Explainer videos, kinetic text videos, and more. Social Magnets
jaynalocke's insight:

Cool resources. We're all going to need to get onto the video bandwagon, if we're not already. It's nice to see the barriers to entry are getting easier to overcome.

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7 Ugly Truths a Pretty Website Can't Hide

7 Ugly Truths a Pretty Website Can't Hide | content marketing ideas | Scoop.it
Learn why your beautiful website might not be as great as you think. (At the end of the day, good design can't hide bad content.
jaynalocke's insight:

Nice tip from this article: Read your blog post out loud before publishing. If you could say it face-to-face to a lead or customer and be happy with parts being used as a quick clip on TV, it’s ready to publish.

 

There are many good insights here. While it's relatively easy to put lipstick on a pig, getting ranking, shares and brand visibility trumps a pretty sow.

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Rescooped by jaynalocke from Content Marketing & Content Strategy
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Do You Have A Facebook Content Strategy?

Do You Have A Facebook Content Strategy? | content marketing ideas | Scoop.it

Content Strategy is a plan that assures your Facebook content actually is supporting your overall social media marketing goals. A content strategy should also include your true, authentic voice that’s used constantly to engage fans and grow communities.


Via Stefano Principato
jaynalocke's insight:

This is a nice, simple and straight-forward plan that any marketer can adapt to specific business goals and a particular market niche.

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Stefano Principato's curator insight, November 5, 2013 1:40 PM
Why Do You Need A Facebook Content Strategy?
Rescooped by jaynalocke from Just Story It Biz Storytelling
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4 Secrets of Effective Brand Storytelling Across Channels | Say Daily

4 Secrets of Effective Brand Storytelling Across Channels | Say Daily | content marketing ideas | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose), Karen Dietz
jaynalocke's insight:

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

more...
Kim Zinke (aka Gimli Goose)'s curator insight, August 23, 2013 5:04 PM

The main point of this article, which is true of just about any endeavour, is the brands that are finding the most success across channels are those that spend the time preparing before publishing.

Karen Dietz's curator insight, September 4, 2013 4:10 PM

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Jeff Domansky's curator insight, September 10, 2013 1:57 AM

Really valuable storytelling advice for brands, marketing and PR...

Rescooped by jaynalocke from Website Content & Rank Engineering
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10 Awesome Headlines that Drive Traffic and Attracts Readers - Jeffbullas's Blog

10 Awesome Headlines that Drive Traffic and Attracts Readers - Jeffbullas's Blog | content marketing ideas | Scoop.it
Creating headlines that drive traffic and attracts readers is part art and science. Learn how to write that compelling headline and online success beckons.

Via Victoria Garcia, Serial Entrepreneur
jaynalocke's insight:

So true. I find the facts, figures and stats headlines to be irresistable. There are lots of great studies on what converts, and these are often winners. Not only does putting a number in your title indicate that you've got some valuable insight or data to share, but it also gives the reader confidence that the information will be on-point and scannable. We all want information that adds value, efficiently, instead of wasting our time.

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Victoria Garcia, Serial Entrepreneur's curator insight, August 21, 2013 4:28 PM

Headlines are critically important!  And, it's not that easy.  Here are some good ideas that can help.  I'll be referencing this article myself. - Vic

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Online it ALL Matters: Confessions of a Content Strategist: Matthew Grocki

jaynalocke's insight:

My key take-away from this insightful post: "Our industry has to stop having rose colored glasses when it comes down to aligning business objectives with content."


I've experienced the very challenges described here, in which content and marketing are siloed, and technology teams and content developers collide instead of supporting one another. They all need to be in the same room, talking about how these intertwined functions together can create amazing opportunities for business.

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OKTOPOD's curator insight, August 13, 2013 5:39 AM

De silo-ing is key to a creative & efficient content strategy !

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7 Free Tools to Find Twitter Influencers Who Interact with You

7 Free Tools to Find Twitter Influencers Who Interact with You | content marketing ideas | Scoop.it

Twitter was the first social media network that made influencers more reachable. It has never been easier to pitch to someone who can make an impact (and thus become influential as well). Knowing who influences your potential customers and winning their trust is gold… yet it’s not easy.

The first step in influencer marketing is identifying those influential people who are already interacting with you: Those are your most effective targets because you have already managed to get their attention.

Below are 7 free tools I am using to interact with influencers who know me or are familiar with what I do.


Via Frédéric DEBAILLEUL, Shirley A Williams
jaynalocke's insight:

This is a really nice list of tools from Ann Smarty, owner of My Blog Guest and one of the "people to know" in both the blogosphere and the Twittersphere.

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Rescooped by jaynalocke from Global Leaders
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Lessons of Steve Jobs: Guy Kawasaki at TEDxUCSD

Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an "online magazine rack" of p...

Via Anne Egros
jaynalocke's insight:

Awesome. A "Top 12" on Steve Jobs important contributions.

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Anne Egros's curator insight, June 6, 2013 9:46 AM

Very good talk about innovation and entrepreneurship through Steve Jobs' vision.

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7 Reasons Why Your Email Marketing Program May Fail

7 Reasons Why Your Email Marketing Program May Fail | content marketing ideas | Scoop.it
Make sure there is clear value to your subscribers, you\'re paying attention to the right metrics, and leveraging the tools you have.
jaynalocke's insight:

This is an awesome list. Really, the metrics you choose should be all about whether you are making a real impact and converting people, and if there is no value to them, you won't. If you have a nice big list - yay for you. But if they are not buying, maybe you need to re-evaluate.

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How to Differentiate Your Content

How to Differentiate Your Content | content marketing ideas | Scoop.it
Image by Ksenia Krneychuk After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content. I'm sure other
jaynalocke's insight:

A very nice "evergreen" post. Was 2012 really so long ago?

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Rescooped by jaynalocke from H2H Marketing
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5 Ways to Publish Content on Mobile and Grow Your Brand

5 Ways to Publish Content on Mobile and Grow Your Brand | content marketing ideas | Scoop.it
Everyone knows mobile is taking over, but there's not a lot of reliable information on how to get in the game. Get started with these 5 ways to publish content on mobile and grow your brand.

Via Fabrizio Faraco
jaynalocke's insight:

You know you're reading something from an expert when they use fancy talk like "mobile only assets."

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Fabrizio Faraco's curator insight, May 14, 2013 11:43 AM

According to an Econsultancy and Adobe trend report, marketers see mobile optimization as the number oneopportunity in 2013; yet they struggle with executing on an effective mobile content strategy. And while there are plenty of great studies out there that portend mobile’s takeover of the web, there’s not much information about the best (and worst) approaches to publishing content that is mobile-friendly. Obviously, mobile is a whole new ball game. So how do we play? 

 
Suggested by Kenneth Mikkelsen
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Content marketing: the Anatomy of Great Content

Content marketing: the Anatomy of Great Content | content marketing ideas | Scoop.it
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web
jaynalocke's insight:

Very nice. Aiming to incorporate all of these elements at once with your content marketing makes total sense. Often times we focus on just a few, such as "valuable," "optimized" content that motivates readers to take action ("activating"), but that leaves out four other elements Steve recommends.

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Wearethewords's curator insight, May 11, 2013 5:00 AM

Sous "valuable", nous insistons souvent sur la compétitivité des contenus, 4 types: contenus singuliers, contenus concurrentiels, niche et à proscrire.

Steve Seager's comment, May 14, 2013 6:41 PM
Thanks for your added insight Jayna .. and the share :)
jaynalocke's comment, May 14, 2013 10:42 PM
Thank you, Steve. I enjoyed the terrific infographic.