A target market is deliberately exclusive. That niche focus can compel consumers to identify with your brand. It's what gives you insight to speak to them so clearly. Find that niche focus to boost...
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
All about how to crank it up with online content including blogs, press releases and social media.
Curated by
jaynalocke
 Your new post is loading...
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social Media Strategy Reset I get approached all the time by business owners that fully realize the value of social media, but don’t really know what to do
jaynalocke's insight:
These are awesome because they are short and sweet. It makes content marketing seem easy and interesting instead of another job on top of your job! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to come”.
jaynalocke's insight:
Awesome coverage of several successful approaches to content marketing - all wildly different from each other. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within...
jaynalocke's insight:
Oh my - I've been studying this very topic, as I have been getting SEO results from press releases for years, and I wanted to know if the party was over due to the Party Pooper Penguin. Read on and see what you think based on Search Engine Land's testing. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
An open source blogging platform which makes writing pleasurable and publishing simple.
jaynalocke's insight:
Now there's a content idea whose time has come! Check out Ghost, a new blogging platform on the horizon. Open source. Easy to use. Free. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Learn the secrets to crafting effective, sales-increasing emails in 15 minutes or less.
jaynalocke's insight:
This is a "must read." The clever and funny email marketing example will shake you out of your marketing doldrums! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
RT @CarlaYoung: Blogging Newbie? 6 Tips to Get You Firing on All Cylinders http://t.co/g7H7NmPIHU via @kathikruse
jaynalocke's insight:
Even if you're not a newbie, you can probably use some blogging tips! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Via Robin Good
jaynalocke's insight:
This is an incredibly clever view on the benefits of content curation - not just regurgitating information, but reformulating it in a way that helps readers to find new insights and rediscover the timelessness of bygone content. Lovely. 
Robin Good's comment,
April 8, 5:40 PM
Excellent feedback and comments Karen and Beth. Thanks to both of you for sharing your preferences.
Ken Morrison's comment,
April 14, 6:27 PM
HI Robin, Just a quick note to say thanks for another year of your great curation. I see your posts often, but today is the first time I noticed the 'extra touch' of your customized background with your photo and name. Smart use of the customized background.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read.
Summarized...
Here are seven actionable content marketing tactics to help you achieve your business goals. Determine how to present your total content across platforms (owned, third party and social media) to ensure that it resonates with your audience. Format your content to make it trustworthy. Include your branded website as part of your content offering. Use opt-in, clean and targeted email lists.Distribute your content marketing across a variety of channels to maximize your audience. Always offer visitors related content.Encourage customers to write product reviews.Via iNeoMarketing
jaynalocke's insight:
An excellent list. Easy to think about, tough to master. Trustworthy content offers rich ideas and value that your prospects appreciate. Be the answer to their quest. 
iNeoMarketing's curator insight,
April 4, 12:41 PM
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.
- How to re-purpose old content; - Front-end marketing tactics; - How to develop short and long form content; - and how to keep your Content Beast well fed!
"6 tips for smart and effective content curation: 1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that. 3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience. 4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you. 5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts. 6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."
Fill out the form here and download free your copy of ebook: http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/ Via Giuseppe Mauriello
jaynalocke's insight:
I love the image of the Content Beast. It is always hungry...! 
Stephen Dale's curator insight,
March 29, 8:02 AM
It's not juts about Marketing. The tips and good practice are equally appropriate to Personal Knowldge Management. #pkm 
Ignasi Alcalde's curator insight,
April 1, 5:53 AM
Buena perspectiva sobre la curación de contenidos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
As Beth mentioned yesterday, the Copyblogger team is back from a get-together in Austin during SXSWi. As you might imagine with this crew, we had a lot
jaynalocke's insight:
Those Copyblogger folks are so darn cute! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
jaynalocke's insight:
Ooh... shiny! I've never heard of Publicate.it. Checking it out..... 
Sylvia Crozemarie's curator insight,
March 29, 2:47 AM
A essayer pour comparer avec Pinterest (la taille des images notamment). le clip vidéo donne une idée rapide du fonctionnement. 
Céline Barriol Décot's curator insight,
March 30, 11:16 AM
Encore un outil à découvrir... pour collecter des documents.
Víctor V. Valera Jiménez's curator insight,
April 5, 6:47 PM
Publicate.it: Herramienta de Curación de Contenidos que te permite recolectar todos los contenidos que te interesen así como añadir los tuyos propios, organizarlos y publicarlos para todos tus seguidores de una manera muy visual. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
SlideShare for lead generation: Here's how to use SlideShare as part of your visual content marketing strategy. Via James Whitelock
jaynalocke's insight:
More fun with SlideShare! 
Deb Nystrom, REVELN Consulting's curator insight,
March 16, 3:40 AM
Making better use of something you may already have? Why not? ~ Deb 
Robin Martin's comment,
March 16, 1:05 PM
Exactly Deb! Sharing...! That's the key to leads I believe...
Deb Nystrom, REVELN Consulting's comment,
March 16, 5:02 PM
Sharing is what social is all about. Sometimes, as you may know, Robin, people can be a bit too territorial!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Image by Ksenia Krneychuk After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content. I'm sure other
jaynalocke's insight:
A very nice "evergreen" post. Was 2012 really so long ago? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Everyone knows mobile is taking over, but there's not a lot of reliable information on how to get in the game. Get started with these 5 ways to publish content on mobile and grow your brand. Via Fabrizio Faraco
jaynalocke's insight:
You know you're reading something from an expert when they use fancy talk like "mobile only assets." 
Fabrizio Faraco's curator insight,
May 14, 11:43 AM
According to an Econsultancy and Adobe trend report, marketers see mobile optimization as the number oneopportunity in 2013; yet they struggle with executing on an effective mobile content strategy. And while there are plenty of great studies out there that portend mobile’s takeover of the web, there’s not much information about the best (and worst) approaches to publishing content that is mobile-friendly. Obviously, mobile is a whole new ball game. So how do we play? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web
jaynalocke's insight:
Very nice. Aiming to incorporate all of these elements at once with your content marketing makes total sense. Often times we focus on just a few, such as "valuable," "optimized" content that motivates readers to take action ("activating"), but that leaves out four other elements Steve recommends. 
We are The Words's curator insight,
May 11, 5:00 AM
Sous "valuable", nous insistons souvent sur la compétitivité des contenus, 4 types: contenus singuliers, contenus concurrentiels, niche et à proscrire. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
At this point, we hope you're seeing how content marketing can transform an online business into a runaway success story. It's probably less obvious how
jaynalocke's insight:
What an awesome and inspiring story. Read how content marketing saved a small business. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Wake up, marketers! The magic of content marketing isn't in the substance -- it's in the strategy. Here's how to plan your way to the top. Via Tocquigny
jaynalocke's insight:
I would modify this opening statement to say, "The magic of content marketing isn't only in the substance; you must combine substance with strategy." Otherwise, I'm in agreement with the author. 
Tocquigny's curator insight,
April 29, 11:15 AM
Digital marketers aim to discover what's captivating about good content, then bottle it up for a wash, rinse, repeat. I'm here to let you in on a little secret: The magic isn't in the content itself. It's in the content strategy. Behind every purposeful turn of phrase, hilarious video, or tear-jerking slideshow, is a great content strategy, based on a set of core principles that drive decisions from content medium to priority and placement. This is even truer in the digital space, where attention spans wane and motivations run amok. Truth is, there are no hard and fast rules to what makes content great, but everyone in your organization who touches content, even tangentially, should be thinking like a content strategist. Here I've laid out a series of principles, which, when applied throughout your organization, will drive content and results in tandem. Rely on these principles to drive your web content, as well as the sites and social spaces it lives in, and you will reap the rewards. Take advantage of [these] quick application tips to get a strategic approach to content started in your organization right away. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A step-by-step guide on how to create an editorial calendar. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Top Presentation of the Day @Slideshare Have you ever had a burst of traffic and wish that traffic would go higher and higher each day? I have had that feeling lots of times and I just wish my traffic would continue to rise each day. http://www.slideshare.net/abhishekshah/your-blog-needs-traffic
jaynalocke's insight:
Ooh... secret sauce. I love secret sauce! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
THE ULTIMATE GUIDE TO CREATING CONTENT THAT CONVERTS Posted by Dan on Wednesday 3rd April, 2013 in Content Marketing
I’m going to fill you in on something scary. For most people, content marketing does not work. In this post I’ll explain why and show you step by step how to create content that does (i.e. content that drives opt ins, leads and revenue to your business). RESEARCH ON WHY CONTENT MARKETING DOES NOT WORK In a recent Content Marketing Institute (CMI) survey of 1,400 companies they found that only 36%regarded their content marketing as effective! Damn that’s a pretty low number and I’m committed to ensure that by the end of this post you will be able to count yourself in the small group of people who are doing content marketing that does work. But first let’s get back to this research (by the way all links discussed in this post are available at the end). There are some more alarming results in the research including: This year less companies are using their content to generate sales (isn’t that what we are here for?)The number 1 goal of content marketing is ‘brand awareness’The number 1 way content is measured is by looking at ‘Web Traffic’The number 1 challenge identified is to ‘create more content’ p.s. I noticed just last night they published new research specifically about software companies and take a guess what their number 1 goal is? (leads). Software companies get it! Outbrain in partnership with Econsultancy have also published research into the goals of content marketing where ‘Increased sales’ was well behind ‘Traffic to website’ as a ‘Business objective’ of content marketing. Via Russ Merz, Ph.D.
jaynalocke's insight:
There are many ways to approach content marketing, many of which are neither effective nor sustainable. This post tells you how to go from creating content to meet "vanity" objectives to creating content for sales and conversion metrics. Nice. 
Russ Merz, Ph.D.'s curator insight,
April 7, 11:54 AM
Some great copywriting guidelines for developing compelling content. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here's what every Facebook Page owners should know to avoid looking like a fool. Via Genevieve Lachance
jaynalocke's insight:
Excellent post about social media marketing mistakes, by social media expert Genevieve LaChance. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Do You Need SEO content for Websites ; Tips to spicy it up with content marketing strategy for any topic and a good writer.
jaynalocke's insight:
Very true... it's easy to get stuck on your business topic with your content marketing. Here are some nice tips for breaking out of your content deadlock. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This post was co-written by CMI's Strategist in Residence, Robert Rose. Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, y... Via Fabrizio Faraco
jaynalocke's insight:
It's easy these days to get your content out there. Creating a good strategy means creating effective content that can grow your business visibility.
Fabrizio Faraco's curator insight,
March 27, 11:10 AM
There are no “silver bullets” or one-size-fits-all plans that apply to every organization. However, there are somecore, common elements across successful content marketing programs. At CMI, we’ve been blessed to work with some amazing brands to help them operationalize the process of content marketing. We’ve learned so much from this practical experience, and have begun to recognize some interesting patterns — patterns that form a “chain,” if you will, that can increase the likelihood of content marketing success. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
So the really big news yesterday, outstripping that of a new Pope is the news that Google is Powering Down Google Reader, which for many people is a total disaster. Via Robin Good, Fabrizio Faraco
jaynalocke's insight:
For those of you who are crying about Google Reader... 
Jen Fuhrman-Kestler's curator insight,
March 28, 11:15 AM
Will be interesting to see how brands use the new version of Flipboard 
Dennis T OConnor's curator insight,
March 31, 3:30 PM
I recently moved all of my Rss feeds over to Feedburner. However FB doesn't display results in any kind of sophisticated graphic format. It might be time for another change! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
I fell in love with this post immediately. Tom Fishburned had me with the title and sealed the deal with the story about targeting people willing to get tattoos. LOVE it. Are you marketing to the masses or reaching out to a targeted niche that really wants what you have to offer?