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5 Cool Content Marketing Infographics You Shouldn't Miss

5 Cool Content Marketing Infographics You Shouldn't Miss | Content Marketing and Storytelling | Scoop.it
Most companies have been brought up on a diet of pushing ads in front of people to sell their "stuff". On a social web it is about engaging through content first.
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Because it's not a true share without an infographic

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How to Tell a Great Story

How to Tell a Great Story | Content Marketing and Storytelling | Scoop.it
It’s a skill every leader needs to master.
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4 Reasons Why Content Marketing is a Great Idea

4 Reasons Why Content Marketing is a Great Idea | Content Marketing and Storytelling | Scoop.it
Learn why content marketing is a must have for any small business today. Old style marketing is no longer effective, so now is the time to change.
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Why the Human Story Will Always Beat Brand Storytelling | Danny Brown

Why the Human Story Will Always Beat Brand Storytelling | Danny Brown | Content Marketing and Storytelling | Scoop.it

As long as people can see the difference between a brand and a human vision, brand storytelling will always play second fiddle to real human stories. Which isn’t necessarily a bad thing.

 

There’s a large movement currently for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog.

 

There are some great examples of brands that win when they insert a more story-like feel to their ad or marketing campaigns. Take Apple and Google, for instance, as highlighted by the two videos below....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 20, 9:11 AM

Danny Brown talks about storytelling and business.

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Tweet from @screencrafting

Tweet from @screencrafting | Content Marketing and Storytelling | Scoop.it
"The greatest art in the world is the art of storytelling."
-Cecil B. DeMille http://t.co/sa1cFWQlTD
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Visual Storytelling, How to Use Visuals, Videos and Social Media

Visual Storytelling, How to Use Visuals, Videos and Social Media | Content Marketing and Storytelling | Scoop.it
Social Media Marketing Podcast 83, in this episode Ekaterina Walter shares why visual storytelling is important for your business and how to get started.
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The One Thing You Need to Know About Great Content Marketing

The One Thing You Need to Know About Great Content Marketing | Content Marketing and Storytelling | Scoop.it
What content you create is important... but not nearly as important as the reason why.
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Stop Thinking Keywords, Think Topics

Stop Thinking Keywords, Think Topics | Content Marketing and Storytelling | Scoop.it
We have to stop using the term
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Marketers: it's okay to write for humans again.

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7 Reasons to Hire a Former Teacher for a Content Marketing Job

7 Reasons to Hire a Former Teacher for a Content Marketing Job | Content Marketing and Storytelling | Scoop.it
Looking to fill out your organization's content marketing team? Make sure you're not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketi...
christinargreen's insight:

I would like to put in a plug for liberal arts majors - particularly Poli Sci grads who wanted to be political image consultants and then became jaded by spending too much time around politicians...but, I digress.

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Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn ... - Huffington Post

Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn ... - Huffington Post | Content Marketing and Storytelling | Scoop.it
Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn ...
christinargreen's insight:

Let's hope so. Funny that companies are just now figuring out what writers have known forever - produce for your audience.

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Noise or Message? The Core of Content Marketing - exploreB2B

Noise or Message? The Core of Content Marketing - exploreB2B | Content Marketing and Storytelling | Scoop.it
Here’s the problem: you need your Brand to get noticed, but you’re competing against an avalanche of content pieces that are ALSO trying to get noticed. Here’s the solution: create a compelling ... (Noise or Message?
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5 Cool Content Marketing Infographics You Shouldn't Miss

5 Cool Content Marketing Infographics You Shouldn't Miss | Content Marketing and Storytelling | Scoop.it
Most companies have been brought up on a diet of pushing ads in front of people to sell their "stuff". On a social web it is about engaging through content first.
christinargreen's insight:

Because it's not a true share without an infographic

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6 Ways to Inspired Content Marketing - Jeffbullas's Blog

6 Ways to Inspired Content Marketing - Jeffbullas's Blog | Content Marketing and Storytelling | Scoop.it
Content marketing is part art and a touch of science.Creating great content requires a word smith or a creative video producer.
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How Does Content Marketing Actually Generate Leads? - Business 2 Community

How Does Content Marketing Actually Generate Leads? - Business 2 Community | Content Marketing and Storytelling | Scoop.it
How Does Content Marketing Actually Generate Leads?
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz, Silvia Toffolon
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massimo scalzo's curator insight, July 27, 5:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 9:22 AM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Martin (Marty) Smith's curator insight, August 6, 1:09 PM

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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5 Tips for Marketing a Small Business

5 Tips for Marketing a Small Business | Content Marketing and Storytelling | Scoop.it
In celebration of Small Business Week, we wanted to share some of the most
valuable tips for gaining new clients and marketing a small business.
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Small Businesses Spend 20 Hours Per Week on Marketing - Small Business Trends

Small Businesses Spend 20 Hours Per Week on Marketing - Small Business Trends | Content Marketing and Storytelling | Scoop.it
Small Businesses Spend 20 Hours Per Week on Marketing Small Business Trends Most small business owners are not marketing professionals and many tell us that the flood of new marketing tools, along with the need to be everywhere their customers are,...
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9 Easy-To-Steal Habits Of The Super Successful

9 Easy-To-Steal Habits Of The Super Successful | Content Marketing and Storytelling | Scoop.it
We wish there was a handbook for success, but there isn't. Here's the next best thing: a list of ways you can realize your dreams--and be a more...
christinargreen's insight:

While I prefer to stay up insanely late than get up insanely early, I do agree with telling stories. It's an effective way to be remembered and cherished.

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Content Marketing: The Power of Storytelling

Content Marketing: The Power of Storytelling | Content Marketing and Storytelling | Scoop.it
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Curation As An Emerging Skillset | A 5 Step Guide

Curation As An Emerging Skillset | A 5 Step Guide | Content Marketing and Storytelling | Scoop.it
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...

Via Ally Greer
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Kirsten Wilson's curator insight, March 11, 7:39 PM

This is a great resource that explains the "why" of curation and the importance of why Teachers should curate as well as develop the skill of curation with their students, the managers of future digital content.

ozziegontang's curator insight, March 14, 3:39 PM

Helping Chairs help their members gather what they need to know.

Lauren Anstey's curator insight, March 31, 10:06 AM

A 5-step guide to digital curation.

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New Research Shows 92 Percent of Nonprofits Use Content Marketing - WSJ.com

New Research Shows 92 Percent of Nonprofits Use Content Marketing - WSJ.com | Content Marketing and Storytelling | Scoop.it
christinargreen's insight:

I'm a little surprised at the number but happily so.

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7 Content Marketing Predictions for 2014: An Early Look - Business 2 Community

7 Content Marketing Predictions for 2014: An Early Look - Business 2 Community | Content Marketing and Storytelling | Scoop.it
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9 Steps to Compelling Contagious Content for Your Social Media Marketing

9 Steps to Compelling Contagious Content for Your Social Media Marketing | Content Marketing and Storytelling | Scoop.it
Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line.
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3 Things That Can Kill Your Brand

3 Things That Can Kill Your Brand | Content Marketing and Storytelling | Scoop.it
If you are a small business owner, I want you to remember that a brilliant marketing strategy can be nullified over, seemingly, unrelated circumstances.
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Content Marketing: Secrets to Contagious Content | Social Media ...

Content Marketing: Secrets to Contagious Content | Social Media ... | Content Marketing and Storytelling | Scoop.it
Content Marketing - The 6 Secrets to Contagious Content If you're creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average ...
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What the Future Holds for B2B Content Marketing: Experts Look Ahead

What the Future Holds for B2B Content Marketing: Experts Look Ahead | Content Marketing and Storytelling | Scoop.it
It's essential to keep on top of trends in B2B content marketing with research, but find out what industry experts see when they look to the future instead.
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