Small Businesses Spend 20 Hours Per Week on Marketing Small Business Trends Most small business owners are not marketing professionals and many tell us that the flood of new marketing tools, along with the need to be everywhere their customers are,...
Content Marketing - The 6 Secrets to Contagious Content If you're creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average ...
As long as people can see the difference between a brand and a human vision, brand storytelling will always play second fiddle to real human stories. Which isn’t necessarily a bad thing.
There’s a large movement currently for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog.
There are some great examples of brands that win when they insert a more story-like feel to their ad or marketing campaigns. Take Apple and Google, for instance, as highlighted by the two videos below....
Looking to fill out your organization's content marketing team? Make sure you're not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketi...
I would like to put in a plug for liberal arts majors - particularly Poli Sci grads who wanted to be political image consultants and then became jaded by spending too much time around politicians...but, I digress.
Here’s the problem: you need your Brand to get noticed, but you’re competing against an avalanche of content pieces that are ALSO trying to get noticed. Here’s the solution: create a compelling ... (Noise or Message?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.