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Content Marketing for Small Business
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A New Breed? 7 Roles of the Content Marketing “Engineer” | Business 2 Community

A New Breed? 7 Roles of the Content Marketing “Engineer” | Business 2 Community | Content Marketing for Small Business | Scoop.it
According to a research report by Junta42 and MarketingProfs, the number one content marketing challenge is producing engaging content.
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Five Reasons Why Storify Points to the Future of Content

Five Reasons Why Storify Points to the Future of Content | Content Marketing for Small Business | Scoop.it
Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media.
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20+ Tools to Create Your Own Infographics

20+ Tools to Create Your Own Infographics | Content Marketing for Small Business | Scoop.it
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably...

Via Alex Grech, Tom George
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Tom George's curator insight, January 3, 2013 8:57 AM

Infographics will continue to be very useful in 2013 for driving engagement and traffic.

Idees's curator insight, January 24, 2013 5:13 AM

20 sitios en los que se pueden diseñar infografías para plasmar las ideas.

James A Smith MCIM's curator insight, February 12, 2013 8:56 AM

Visual will always communicate the message quicker - its just how the brain works - not suitable for all occasions but infographic design is essential in an inbound focussed execution. Some helpful tips here.

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How to Create An 800 Words Article In 25 Minutes [Without Sacrificing the Quality]?

How to Create An 800 Words Article In 25 Minutes [Without Sacrificing the Quality]? | Content Marketing for Small Business | Scoop.it
Tweet This is my personal tactic to write lengthy blog posts in less time. Caution: Skimming this article can be injurious to health Joking Seriously, if you skim through this article – you&#...
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Nine Habits Of Highly Engaging Content Marketers | Business 2 Community

Nine Habits Of Highly Engaging Content Marketers | Business 2 Community | Content Marketing for Small Business | Scoop.it
  Someone recently told me she was an “advertiser's dream” because whenever she sees a commercial or hears of an offer, she is immediately  convinced she...
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The 6 Top Content Marketing Mistakes | Jeffbullas's Blog

The 6 Top Content Marketing Mistakes | Jeffbullas's Blog | Content Marketing for Small Business | Scoop.it
If you have a website or a blog, you engage in content marketing every time you publish a page or post - whether you realize it or not.
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How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show]

How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show] | Content Marketing for Small Business | Scoop.it
Content - Sometimes, the hardest topics to talk about are those closest to you. So when businesses have to share their stories, they stumble. This colorful infodoodle slide show can help draw ...
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A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity | Content Marketing for Small Business | Scoop.it
Looking to increase your content marketing productivity? Get yourself started with this two-step approach to creating an editorial calendar.
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Content Curation Tips for Stellar Social Media via @PegFitzpatrick

Content Curation Tips for Stellar Social Media via @PegFitzpatrick | Content Marketing for Small Business | Scoop.it

What is content curation? It is the act of finding content to share throughout social media platforms. Finding relevant, interesting, and informative content to post is important for anyone in social media. There is an art and science to finding the best content and it is well worth your time to be thoughtful and careful in what you share. Give people a reason to follow you and keep following you!Per Beth Kantor, “Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.


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Why I Love Google+ by Guy Kawasaki

Why I Love Google+ by Guy Kawasaki | Content Marketing for Small Business | Scoop.it
Social Media - I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing ...
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What the Rise of Content Marketing Means for Your Business | Social Media Today

What the Rise of Content Marketing Means for Your Business | Social Media Today | Content Marketing for Small Business | Scoop.it
The term “content marketing” is gaining currency in recent months, becoming the new lingua franca of online marketers. But what is it?
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What Exactly is Content Marketing and How Does It Benefit Your Business? | SlideShare Blog

What Exactly is Content Marketing and How Does It Benefit Your Business? | SlideShare Blog | Content Marketing for Small Business | Scoop.it

Content marketing is a relatively new marketing concept where businesses trade content that customers want in exchange for attention.

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7 Instructive Content Marketing Links | Copyblogger

7 Instructive Content Marketing Links | Copyblogger | Content Marketing for Small Business | Scoop.it
This week: 5 Basic SEO Truths We Can Learn from Star Wars, 3 Quick Tips To Conquering Your Fear of Public Speaking, and An Email Marketing Schedule that Sells ...
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Seven Essential Skills for the Content Strategist

Seven Essential Skills for the Content Strategist | Content Marketing for Small Business | Scoop.it
Content - Like the word content itself, content strategy is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.

Via Gregg Breward
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How To Treat Your Social Media Strategy Like Your Content Strategy

How To Treat Your Social Media Strategy Like Your Content Strategy | Content Marketing for Small Business | Scoop.it
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions.
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Reverse Engineer Content Strategy | Magazine Planning Offers Blueprint

Reverse Engineer Content Strategy | Magazine Planning Offers Blueprint | Content Marketing for Small Business | Scoop.it
The best print-based magazines offer a blueprint from which you can map out a content strategy. Here's how to reverse engineer the perfect content strategy.
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Reality Check: How to Tell if Your Marketing Content Is Actually Valuable

Reality Check: How to Tell if Your Marketing Content Is Actually Valuable | Content Marketing for Small Business | Scoop.it
Reference this checklist for a reality check on whether the content you're creating is actually valuable.
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Why Topic Pages Are The Next Big Thing

Why Topic Pages Are The Next Big Thing | Content Marketing for Small Business | Scoop.it
Chronological and real-time consumption of content just doesn't work anymore. It's time for topic pages to add a layer of organization on top.

 

However it happens, personally I'm convinced that topic pages are going to become ever more important in this unruly Web. There's simply too much content to consume nowadays, so the great challenge of online publishing is to organize it better. Topic pages are the solution.


Via Tom George
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Content Curation Tips for Stellar Social Media

Content Curation Tips for Stellar Social Media | Content Marketing for Small Business | Scoop.it
Peg Fitzpatrick presents some fantastic tips for stellar content curation on social media.
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Should You Curate Content? The Essentials Every Content Marketer Needs to Consider | Content Marketing Institute

Should You Curate Content? The Essentials Every Content Marketer Needs to Consider | Content Marketing Institute | Content Marketing for Small Business | Scoop.it
Create vs. curate? They aren't mutually exclusive. Tailor your role as content strategist to be one part creator and one part curator.
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How Content Marketing Is the New Moneyball | Social Media Today

How Content Marketing Is the New Moneyball | Social Media Today | Content Marketing for Small Business | Scoop.it
Content Marketing is a New Game content marketing Content marketing is evolving.
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A Quick Guide to Using Tumblr for Business

A Quick Guide to Using Tumblr for Business | Content Marketing for Small Business | Scoop.it

Although you may already feel overwhelmed by the growing number of social media sites, free micro-blogging platform Tumblr can be a powerful tool for spreading awareness about your brand. Founded in 2007 by David Karp, Tumblr serves both as a blogand social network that's useful for posting and sharing images, video, audio or short pieces of writing.In that sense, Tumblr is a bit like Facebook -- but with a few advantages. For instance, Tumblr blogs can be accessed directly via the Web, whereas Facebook content is available only to its users. That means Tumblr content gets indexed by search engines and can increase your search visibility.


Via Tom George
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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger | Content Marketing for Small Business | Scoop.it
If you've been with us since the beginning, you know we like to practice what we preach. This (our first) infographic is no different.

 

Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content.

And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.


Via Tom George
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Content Curation Can Inform, Engage Customers

Content Curation Can Inform, Engage Customers | Content Marketing for Small Business | Scoop.it
A majority of marketers see sharing content as a way to demonstrate thought leadership...
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Hunger for Online Content Remains Undiminished

Hunger for Online Content Remains Undiminished | Content Marketing for Small Business | Scoop.it

54% of those polled said they consumed at least 21 hours of digital content in a given week.

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Grabbing Your Readers Through Incredible Storytelling

The power of the written word is the first (and one of the most important) bridges between you and your readers. Your content must not only be well written but must also entice the reader and compel them to continue.
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