The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx show you how.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from anAcquity Group survey [download page]. Even so, social does have its place, as Facebook beats all other channels in brand content trust, per the study.
That’s largely the result of younger respondents, with the 18-22 (29%) and 23-30 (32%) age brackets about twice as likely as Baby Boomers (52-68; 16%) to give Facebook the top rank for brand content trust. Print, not surprisingly, gets the vote among older consumers....
At this point, there is no doubt that content marketing is right now leading the way in the digital marketing landscape. And as we keep advancing towards the future, it seems like the discussion regarding content marketing strategies just keeps on growing and moving in many different directions.
Your Sales Team: A Major Opportunity For Content Promotion Many Brands Miss Business 2 Community Mirroring recent shifts in PR and marketing best practices, there have been major changes over the past five years in how sales professionals –...
Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics.
Below are four key search engine optimization (SEO) lessons from the report. To see the complete list of correlations to search rankings, check out the full analysis.
Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for more information, or purchasing the product featured in the ad.
If you're a brand using online video marketing, those are some great statistics.
But if you're investing time and dollars into YouTube marketing, you also want to know a lot more than that.
In these fast paced times Marketing's role has become much more complex amid the cacophony of noise from social networks, new media, the proliferation of mobile devices, changing TV viewer habits. To manage this, organizations must turn their attention to storytelling. 97% of CMOs think marketing must do things it hasn’t done [...]
Other areas of marketing like user experience, social media, and public relations are increasingly intertwined with ranking well in the SERPs. In this post, Eric Enge offers up several examples of that synergy.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.