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How To Keep Readers Emotionally Engaged To Your Content

How To Keep Readers Emotionally Engaged To Your Content | content marketing for results | Scoop.it
Studies have suggested that the brain doesn’t typically see words alone, but they see familiar words linked as pictures in their mind.

Understanding this aspect as a content writer, your main goal is to write in pictures.

 

by Wade Harman


Via Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, September 29, 2015 9:52 AM

aggiungere la vostra comprensione ...

Carolyn Williams's curator insight, October 1, 2015 7:27 AM

post great content. 

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Bullseye: The 5 Rings of Content Marketing ROI

Bullseye: The 5 Rings of Content Marketing ROI | content marketing for results | Scoop.it

At Contently, we think of content's value as a series of concentric rings, and we track ROI from the inside out.


Via Frank Delmelle, massimo facchinetti
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4 Psychological Ideas for Creating a Stellar Content Strategy

4 Psychological Ideas for Creating a Stellar Content Strategy | content marketing for results | Scoop.it

How well does your content strategy heed consumer behavior? Understanding these four psychological principles can help.


Via Kamal Bennani
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snappstare's curator insight, September 19, 2015 9:59 AM

Halo effect and #FOMO are two ways to elevate a brand with a motivated audience ... turning a community into a tribe mentality is also a way to look at it. 

snappstare's curator insight, September 19, 2015 10:04 AM

Another way to look at it is treating a community with a tribe mentality. From halo effect to #FOMO, keep them engaged as individuals and as a group. 

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Marketing Legend Seth Godin on the Future of Branded Content

Marketing Legend Seth Godin on the Future of Branded Content | content marketing for results | Scoop.it
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.

Via brandinmind, massimo facchinetti
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Marco Favero's curator insight, September 14, 2015 3:57 PM

aggiungere la vostra comprensione ...

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Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most

Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most | content marketing for results | Scoop.it

The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx show you how.


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Jeff Domansky's curator insight, September 3, 2015 12:03 PM
Great resource for social marketing and influencer outreach.
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How to Consistently Grow Your Conversion Rates with Emotional Targeting

How to Consistently Grow Your Conversion Rates with Emotional Targeting | content marketing for results | Scoop.it
Take a step further in CRO and discover the world of emotional targeting. Learn how to Consistently Grow Your Conversion Rates with Emotional Targeting
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No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | content marketing for results | Scoop.it

'You might not want to hear this...but the fact is that your content may not deserve to rank #1 in search engines. Only one piece of content can rank first for each search query'.

 

Read more: http://www.quicksprout.com/2015/07/22/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank/


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WTF Millennials: Tips for #ModernMarketing

WTF Millennials: Tips for #ModernMarketing | content marketing for results | Scoop.it
Not every Millennial is a plaid-wearing, PBR-drinking hipster. Still, most share some traits that can help you develop targeted marketing strategies.
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How to Consistently Grow Your Conversion Rates with Emotional Targeting

How to Consistently Grow Your Conversion Rates with Emotional Targeting | content marketing for results | Scoop.it
Take a step further in CRO and discover the world of emotional targeting. Learn how to Consistently Grow Your Conversion Rates with Emotional Targeting
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Leveraging Big Data in Your Marketing Strategy

Leveraging Big Data in Your Marketing Strategy | content marketing for results | Scoop.it
Are you a data-driven marketer? Join us as we explore the role data plays in marketing strategy and decision making. Inbound Marketing Agents | 615-600-4790
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The essential guide to talking to your customers

The essential guide to talking to your customers | content marketing for results | Scoop.it

It never makes sense to talk to all your customers, all at once. Never. When you send a message to your entire “user base” you treat them all as one big data set, not the humans that they are.


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Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers

Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers | content marketing for results | Scoop.it

Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from anAcquity Group survey [download page]. Even so, social does have its place, as Facebook beats all other channels in brand content trust, per the study.

 

That’s largely the result of younger respondents, with the 18-22 (29%) and 23-30 (32%) age brackets about twice as likely as Baby Boomers (52-68; 16%) to give Facebook the top rank for brand content trust. Print, not surprisingly, gets the vote among older consumers....


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Jeff Domansky's curator insight, July 19, 2015 1:58 AM

Contrasting traditional media with social media results.

Marco Favero's curator insight, July 19, 2015 8:59 AM

aggiungere la vostra comprensione ...

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How the Blog Post Op-Ed is Changing News | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How the Blog Post Op-Ed is Changing News | Convince and Convert: Social Media Strategy and Content Marketing Strategy | content marketing for results | Scoop.it
Op-eds are becoming a go-to news source for many consumers, presenting inbound marketers with unique opportunities for branded content.
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Five trends marketers can't ignore in content marketing

Five trends marketers can't ignore in content marketing | content marketing for results | Scoop.it
At this point, there is no doubt that content marketing is right now leading the way in the digital marketing landscape. And as we keep advancing towards the future, it seems like the discussion regarding content marketing strategies just keeps on growing and moving in many different directions.

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Back To Basics: 7 Reasons Content Marketing Is Vital For Your B2B Business – TrackMaven

Back To Basics: 7 Reasons Content Marketing Is Vital For Your B2B Business – TrackMaven | content marketing for results | Scoop.it
Think that content marketing is just for B2C companies? Here are 7 reasons why B2B content marketing is just as critical (and effective).

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A fond les bases's curator insight, September 21, 2015 11:02 AM

La première et la quatrième sont sans doute les plus importantes !

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5 Battle-Tested Tactics for Getting ROI on Social Media (Show Your BOSS!)

5 Battle-Tested Tactics for Getting ROI on Social Media (Show Your BOSS!) | content marketing for results | Scoop.it
Are you struggling with your ROI for social media? It can be confusing! We understand. Here's 5 ways you can increase your social media ROI instantly!
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Your Sales Team: A Major Opportunity For Content Promotion Many Brands Miss - Business 2 Community

Your Sales Team: A Major Opportunity For Content Promotion Many Brands Miss - Business 2 Community | content marketing for results | Scoop.it
Your Sales Team: A Major Opportunity For Content Promotion Many Brands Miss Business 2 Community Mirroring recent shifts in PR and marketing best practices, there have been major changes over the past five years in how sales professionals –...

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Four Important SEO Trends for 2015

Four Important SEO Trends for 2015 | content marketing for results | Scoop.it

Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics.

 

Below are four key search engine optimization (SEO) lessons from the report. To see the complete list of correlations to search rankings, check out the full analysis.

 

 


Via Kamal Bennani
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Bruce Hopkins's curator insight, September 3, 2015 5:48 PM
There is definitely a change and for the better going on in the world of search.
Marco Favero's curator insight, September 4, 2015 2:36 AM

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How to Use Analytics to Prove the Impact of YouTube Marketing

How to Use Analytics to Prove the Impact of YouTube Marketing | content marketing for results | Scoop.it

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for more information, or purchasing the product featured in the ad.

If you're a brand using online video marketing, those are some great statistics.

But if you're investing time and dollars into YouTube marketing, you also want to know a lot more than that.

 


Via Kamal Bennani
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Punch Communications

Punch Communications | content marketing for results | Scoop.it
Optimising meta descriptions for Google mobile devices and desktop, to ensure your full description is viewable.
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4 Meaningful Landing Page AB Test Ideas to Run Today

4 Meaningful Landing Page AB Test Ideas to Run Today | content marketing for results | Scoop.it
Looking for interesting AB test ideas? Get 4 meaningful AB test ideas you can run on your landing pages and actually learn from
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Marketing: 3 Reasons To Tell A Story, Not Sell Technology

Marketing: 3 Reasons To Tell A Story, Not Sell Technology | content marketing for results | Scoop.it
In these fast paced times Marketing's role has become much more complex amid the cacophony of noise from social networks, new media, the proliferation of mobile devices, changing TV viewer habits. To manage this, organizations must turn their attention to storytelling. 97% of CMOs think marketing must do things it hasn’t done [...]
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Leveraging Big Data in Your Marketing Strategy

Leveraging Big Data in Your Marketing Strategy | content marketing for results | Scoop.it
Are you a data-driven marketer? Join us as we explore the role data plays in marketing strategy and decision making. Inbound Marketing Agents | 615-600-4790
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A Vision for Brand Engagement Online - The Goal

A Vision for Brand Engagement Online - The Goal | content marketing for results | Scoop.it
Other areas of marketing like user experience, social media, and public relations are increasingly intertwined with ranking well in the SERPs. In this post, Eric Enge offers up several examples of that synergy.

Via Peg Corwin
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Peg Corwin's curator insight, July 18, 2015 9:46 AM

Learn about core ranking signals and new, lesser known signals that indicate brand engagement.