"Digital influencers are those who have a unique perspective and distinct presence in the digital landscape. They offer a take on a topic that is obviously very inventive (otherwise they wouldn’t be an influencer OR popular), it’s consistent with their vision, and it it feeds across every aspect of ...."
"Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your brand’s voice and visual elements is critical...."
Click through the photo for the seven do not miss considerations.
I've been advocating web marketing for so long that I almost forget there is another way. I do still carry a few business cards for planned and unplanned in person meetings. I'm also a big fan of Moo and their cards.
Make sure your cards have ALL of your contact information, including web address and social profile addresses.
Second best is to set up one page on the web with all that information and include that page's address on your card. It might be the bio page on your personal website, a LinkedIn profile or an About.me page.
The limitation with this second approach is that it includes an extra step and you might might the person who really likes to connect on Facebook and doesn't readily see that information on your business. card.
Click through the photo for six tips from Moo's CEO for picking an impactful design and (yes) shape for your card.
"Running an effective email marketing campaign is no easy feat, especially if you’re just starting out. Consumers have become accustomed to the original tricks, and today, you’ve got to take your strategy up a notch to earn the trust of your audience and boost open rates. It all starts with the list—and even building your list takes time."
Click through the photo for a comprehensive list and description of 25 blogs that can help you hone your email marketing craft.
Email marketing is arguably the most important form of content marketing that realtors can do. Even if you have time and energy to phone your prospects regularly, they don't want to hear from you that way.
"Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.
But the web has changed radically since 1998. While plenty of people can start a website or blog and link to things they like, the majority of people vote for things they like via social media sharing.
That makes social sharing a great signal for a search engine to use … but Twitter and Facebook are not exactly cooperating with Google. And until recently, the web page itself — and not the writer — was still the central part of the story."
Click through the G+ logo for the full story from @copyblogger.
"An About Us page is quite valuable yet often overlooked. Simply put, an About Us webpage captures a reader’s attention, tells customers what the business or product is about, and who runs it. In fact, some SEO experts refer to it as the 'Make it or break it page.' That’s pretty important."
Click through the photo for great advice on setting up a compelling page.
The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market.
"What better holiday to show gratitude than during Valentine’s Day? One of the things I love about Valentine’s Day is that it isn’t just limited to our sweethearts, but it opens a door to tell the people that mean the most to us how much they are appreciated."
"There are a number of things real estate professionals can do to show how much we truly appreciate our clients and the people we interact with."
Click through the photo for 5 great ideas from Katie Lance.
"... maybe you think that infographics are simply out of your reach, because you’re not a designer and you don’t have the budget to hire a skilled graphic artist to create one for you. Well, it’s time to toss that objection to the side, because we’ve put together a robust list of resources to help you launch your own infographics—even if you’re the worst artist to ever click a mouse."
"Statistics show us that email marketing campaigns see higher open rates and fewer unsubscribes when we take time to thoughtfully segment our subscribers into groups with similar characteristics.
If you’re already practicing segmentation, you’ve probably established groups based on things like age, location, gender and industry. If you’re ready to take your email campaign to the next level, consider additional segmentation to develop highly customized emails with the potential to bring in even more revenue."
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you.
Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is.
This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found that 16% of respondents were using a “social CRM system”, while 17% didn’t know what social CRM was. 21% percent said they weren’t using social CRM, but planned to. But a whopping 46% simply said they didn’t use social CRM.
To become more widely adopted, organizations need to better understand what social CRM is. To do that, they need to understand these three elements.
"Quora is an excellent platform for organizations interested in showing open and transparent thought leadership. No, you won’t be able to dump your news release and yes, people will contest and question your viewpoint, but if you really know your subject matter, it can be an amazing way to establish your authority in a given field."